Physical therapists and clinic owners struggling with physical therapy marketing will learn how to niche down to grow a profitable clinic and stand out in physical therapy marketing.

This episode breaks down why physical therapy marketing fails when clinics try to serve everyone—and how clarity leads to growth, better patients, and a scalable business.

CHAPTERS

00:00 Why Niching Matters Now
04:10 Physical Therapy Marketing Problem
11:45 PT Clinic Identity Crisis
19:30 CrossFit Clinic Lessons
28:10 Pelvic Floor PT Niche
36:20 Patient Connection Over Technique
45:00 Building Beyond Yourself

Topics Physical Therapists Are Searching For

• Physical Therapy Marketing Strategies
• Private Practice Physical Therapy Growth
• PT Clinic Branding and Positioning
• Cash-Based Physical Therapy Models
• PT Clinic Business Development

GUEST LINKS

Website: [www.peakrxtherapy.com](http://www.peakrxtherapy.com)
Instagram: @dr_brookemiller
Clinic: @peakrx

SPONSORS

SaRA Health – Automate patient check-ins and increase RTM revenue
EMPOWER EMR – Faster documentation and better workflows
U.S. Physical Therapy – Career growth and clinic partnership support