Guest:
Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)
In This Episode:
• Tony and Jimmy break down the real reasons PT content flops (and how to fix it).
• Why creating content that’s useful always wins over “content that’s hard to make.”
• How one YouTube video brought in 11,000 views without paid promotion.
• Why PT student loans might need to be capped — and what that means for the profession.
• The “Three Doors” strategy to turn strangers into patients, students, and superfans.
Links & Resources:
• ???? Tony’s YouTube Channel: Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)
• ???? Dave Kittle’s Channel: The Dave Kittle Show (https://www.youtube.com/@thedavekittleshow/featured)
• ????️ Subscribe to PT Pintcast:
• Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)
• Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)
• YouTube (https://www.youtube.com/@PTPintcast)
Connect With Us:
• ???? PTPintcast.com (https://www.ptpintcast.com/)
• ???? Instagram (https://www.instagram.com/ptpintcast)
• ???? Twitter / X (https://x.com/PTPintcast)
• ???? LinkedIn - Jimmy McKay (https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/)
