The Popsicle Moment Patients Actually Remember #healthcare #clinicmarketing

We discuss how a hotel's unique popsicle delivery service teaches us about creating memorable experiences. We explore why people remember peak moments, beginnings, and endings—not the mundane details—and challenge clinic owners to identify their own popsicle moment. We talk about how delivering average experiences leads to just appointments, not word-of-mouth marketing, and ask: what specific moment are your patients talking about?