The Physical Therapist Building Her Brand Without Permission

We talk about Lily Jimenez from The Brain PT, a physical therapist who didn't wait for permission to build her personal brand. Instead of opening a traditional clinic, she built her brand online while still being a clinician and now sells her own courses on repeat. We discuss how she shares both her wins and failures authentically, without polish or perfection, which is what makes her message resonate. If you've ever thought about doing more than just treating patients, we explore what might actually be stopping you.