The Metric That Doesn't Matter: Why Obsessing Over Visits Hurts Your Clinic

We discuss the metric that clinic owners obsess over that actually doesn't matter: visits.

We explain why focusing solely on new patient volume or visit numbers are both problematic approaches.

We talk about how obsessing over visits without new patient throughput leads to over-treating patients, while obsessing only over new patients means you're not maximizing the patients already in your door.

We emphasize that balance and moderation between these two metrics is what actually wins in clinic management.