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The Marketing Mistake Every Clinic Makes

Most healthcare marketing doesn’t work. Why? Because most clinics don’t know what their marketing is for.

In this episode, Andrea Cheney breaks down real-world strategies that help rehab practices attract patients, hire staff, and finally see ROI. If you’ve ever said, "we need to do more marketing," this one’s for you.

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📌 CHAPTERS:
00:00 - Intro
02:21 - Why Marketing Often Fails
06:45 - Messaging vs Content
10:50 - Building Your Hiring Brand
15:35 - The Email Problem
23:12 - Should Clinics Use AI?
29:00 - Fixing Your First Impression
34:18 - Strategy vs Tactics
40:02 - Great Campaigns in "Boring" Industries
52:00 - Final Thoughts & Parting Shots