Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts
Guests:
????️ Dave Kittle (https://www.youtube.com/@thedavekittleshow/featured)
????️ Tony Maritato (https://www.youtube.com/c/MedicareBilling)
Topics Covered:
• How GLP-1 meds are changing how patients think about healthcare
• Why some PTs win on social and others fade out
• The “voice vs. volume” debate in healthcare content
• Cash-pay psychology and the importance of pricing for commitment
• Using ChatGPT and copywriting tactics from Ogilvy & Hermozi
