In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.
Topics Covered:
• The “Ignite Lab” launch: what it is, who it’s for
• How to price premium content services for PT orgs
• When to say no to low-leverage clients
• Should your practice have a no-show fee?
• How to handle Google/Yelp threats without losing sleep
• Strategic delegation vs. burnout from doing it all
Connect With Us:
• Website: PTPintcast.com (https://www.ptpintcast.com/)
• Instagram: @PTPintcast (https://www.instagram.com/ptpintcast)
• Subscribe on Apple (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325) or Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)
