Today on PT Breakfast Club, Jimmy McKay joins from the APTA Connecticut golf fundraiser at Lyman Orchards, where the real marketing lesson is not the golf. It is the apple pie.
Tony Maritato, Dave Kittle, and Jimmy use that as the jumping-off point for a bigger conversation about what makes a clinic remarkable, whether physical therapy school is still worth it, and why “it depends” is still the most honest answer when someone asks about the value of the DPT degree.
The crew also digs into Dave’s new video strategy in New York City, recording real conversations with therapists, patients, and staff instead of overproduced healthcare content.
Then the episode gets into AI in PT education, using AI as a study partner, refrigerator repair economics, same-day service, diagnostic fees, and what healthcare can learn from repair businesses.
The big takeaway: PT is still worth it if you understand the business you are entering. But if you are trying to practice like it is 2002, the world has already changed without you.
Chapters:
00:00 Intro
00:20 Jimmy joins from the golf course
00:59 APTA Connecticut fundraiser
01:10 The free apple pie marketing lesson
02:19 Why golf needs 12 holes
03:05 Tony’s family summer Olympics
05:44 Is becoming a PT still worth it?
06:53 Jimmy’s “it depends” answer
08:34 Dave says yes, with the right path
11:47 Every profession has tradeoffs
12:38 The PT degree as an asset
15:16 People bought the old story
16:50 Healthcare loves being mayonnaise
17:42 Dave’s new video strategy
20:45 Patient stories without showing patients
23:01 AI in PT education
26:53 AI should teach students how to learn
30:02 Dave’s refrigerator repair story
32:24 The $652 repair bill
35:00 Teaching the customer to fix the next problem
37:23 What PT can learn from repair services
39:30 Virtual triage and low-barrier offers
42:24 Recording visits as a pricing option
44:35 Why private visits should cost more
47:45 Selling evaluation-style videos
49:43 The Marvel gym debate
55:04 Is PT still worth it in 2026?
55:45 The real business behind the themed gym
57:00 Closing
Follow:
Tony Maritato: Total Therapy Solution
Dave Kittle: Concierge Pain Relief / The Dave Kittle Show
Jimmy McKay: PT Pintcast
This livestream is for conversation and entertainment only, not medical, legal, billing, valuation, tax, or business advice.
#PhysicalTherapy #PTBusiness #PTSchool
