Physical therapists struggle with marketing that gets ignored. This episode shows PT marketing strategies that work by fixing PT marketing mistakes and building real attention.
Most clinic marketing feels like noise—and patients scroll right past it.
In this episode, we break down why traditional healthcare marketing fails and how PT clinics can start thinking like media companies to actually earn attention, trust, and growth.
You’ll learn:
Why press releases and “updates” don’t work anymore
The difference between storytelling and just talking about yourself
A simple 90-day content system to test and grow
How to create content patients actually care about
Where AI fits (and where it doesn’t)
If you're a clinic owner or PT trying to grow, this is a practical playbook—not theory.
⏱ Chapters
00:00 Why Clinic Marketing Fails
02:45 Storytelling vs Telling Stories
06:30 Why Press Releases Are Dead
10:15 PT Content That Gets Ignored
14:40 Act Like A Media Company
19:10 The 90-Day Content Plan
24:20 What Content Actually Works
29:30 Why Safe Is Dangerous
34:10 Testing Content Like Disney
39:45 PT Marketing Strategy Shift
45:00 Using AI Responsibly
🔍 Topics Physical Therapists Are Searching For
PT marketing strategies
How to grow a physical therapy clinic
Healthcare content marketing
Patient acquisition for PT clinics
Social media for physical therapists
AI in healthcare marketing
Clinic branding and positioning
