Today on PT Breakfast Club, Jimmy McKay and Tony Maritato talk business, AI, EMRs, private equity, solopreneur clinics, and why healthcare still has to understand business.

Dave Kittle gets the day off, but he still makes the show through Jimmy’s upcoming APTA Florida keynote speed round.

Jimmy previews part of his keynote: physical therapists who are doing things differently, from cowboy PT to snow sports PT to dance PT, and why the point is not to copy the idea but to ask, “What’s my twist?”

Then Tony brings up a bigger question: should PTs be the only people who own PT clinics? The conversation digs into why anti-business sentiment in healthcare can become a trap. PTs understand care, but business people understand business. The best healthcare companies need both.

From there, Jimmy and Tony talk about Hinge Health, Sword, Luna, AI documentation, AI scribes, power users, EMR demos, and why the real value is not just the tool. It is whether clinicians like it, adopt it, and use it inside the messy reality of actual patient care.

The episode closes with a solopreneur clinic question: can you sell a business if the business is really you? Jimmy and Tony break down the difference between buying a job and buying a business, why a customer list has value but may not transfer, and how a solo clinician might create more sellable assets through training, systems, apprenticeships, or digital products.

Chapters:
00:00 Intro: Dave gets the day off
00:31 Jimmy’s APTA Florida keynote preview
01:19 Building the keynote with AI
01:38 Speed round: PTs doing things differently
01:51 Cowboy PT, snow sports PT, dance PT
02:58 What are we talking about today?
03:03 When will we stop saying “I used AI”?
04:19 Business topics from LinkedIn
04:53 Should PTs own PT clinics?
05:31 Why business people belong in healthcare
06:12 Judging others by actions and ourselves by intentions
07:18 Why healthcare needs an A-Team
08:19 Should PT school teach more business?
09:15 Trying to be therapist, owner, employer, janitor, and marketer
10:49 Hinge Health, Sword, and Luna
12:12 Is Luna the Uber of PT?
13:03 Luna’s EMR advantage
13:40 AI scribes and documentation workflows
14:49 Why people resisted scribes
15:37 The tool only works if clinicians like it
16:30 Tony rebuilds his AI documentation process
17:03 Why documentation should become a conversation
18:12 Jimmy’s 3D printer and AI video troubleshooting
19:31 Video AI inside clinical care
20:08 Luna and Spry partnership
20:36 Why moonlighting has to be easy
21:27 Why therapists might take less pay for better workflow
22:00 Uber pricing and the Van Westendorp idea
22:44 Home health documentation still needs AI
23:28 EMR switching pain in healthcare
25:17 Why healthcare costs are not just provider pay
26:15 AI scribes in DPT education
27:05 Why educators are not lazy
27:37 Prompt in PT programs
28:37 Power users as non-clinical educators
30:39 Turning power users into trainers
31:18 Why demos should use real patient workflows
32:27 Don’t demo the thing. Do the thing.
33:18 Bar-room AI scribe demos
34:47 AI in PT education panels
35:43 AI bull versus AI bear
36:44 You cannot put the genie back in the bottle
38:01 Can a solopreneur PT sell the business?
39:17 Buying a job versus buying a business
40:04 What happens if you leave for six weeks?
40:54 The customer list has value, but maybe not what you think
41:33 Apprenticeship as an exit strategy
42:04 Teaching your proprietary system
43:14 Sell the method, not just the clinic
44:25 Parting shots
44:46 Understand what business you are actually in

Follow:
Tony Maritato: Total Therapy Solution
Dave Kittle: Concierge Pain Relief / The Dave Kittle Show
Jimmy McKay: PT Pintcast

This livestream is for conversation and entertainment only, not medical, legal, billing, regulatory, investment, or business advice.

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