Sharon Vitti Reveals Her Strategy to Make Therapy Affordable

Private practice physical therapy, clinic growth, and patient access—this episode breaks down how PT leaders can deliver high-quality care that’s affordable and easy to start (even with hybrid care).

If you’re a PT, clinic owner, or healthcare leader, you’ve felt it: PT is effective, lower cost than imaging/surgery, and empowering—but patients still struggle to access it, understand it, and stick with it. Sharon (CEO of ATI) shares what she learned building access models in healthcare (including retail health) and how those lessons apply to PT today: location strategy, transparency, patient journey friction, and the hybrid model that can boost adherence.

You’ll hear a practical, business-minded take on the “triple aim” in PT: quality, access, and affordability—and why fragmented messaging is holding the profession back.

00:00 Triple Aim In PT
03:10 Purpose And Early Lessons
08:05 Consulting: Access Patterns
13:20 Ambulatory Care Strategy
19:10 Retail Health Disruption
26:30 Hybrid Care Model
33:10 Fixing PT’s Message
40:10 Culture Drives Outcomes
45:10 Parting Shot