Raise Your Rates or Close Your Doors 💰

This episode breaks down why most physical therapists are undercharging — and how to fix it.

We cover how to:
✅ Raise rates with confidence
✅ Monetize your treatment sessions as content
✅ Ethically use patient footage with HIPAA in mind
✅ Build trust and grow revenue

📲 You’ll also learn how to turn 1 minute of paid treatment into content that pays you for years. If you’re in private practice or building your brand — this is the playbook.

⏱️ Timestamps (YouTube chapters):
00:00 - Intro
03:24 - Why 20% price hikes aren’t enough
09:41 - Recording patient sessions: legal & ethical tips
14:50 - Monetizing clips from real treatment
21:05 - Patients seeing themselves = real retention
26:37 - Building a media-first clinic
31:00 - The “content for care” pricing exchange
37:42 - When (and why) to DOUBLE your rates
45:20 - Why PT isn’t a life-or-death service
51:11 - How to communicate pricing with zero guilt
56:00 - Closing thoughts & pricing mindset