Physical therapists and clinic owners struggling with physical therapy marketing will learn how to turn content, direct mail, and local positioning into patient demand.
Topics include physical therapy marketing, PT clinic growth, direct mail campaigns, therapist branding, and content that creates revenue.
This episode breaks down how PT clinic owners can stop posting random content and start building marketing systems that attract patients, referral partners, and new hires. Jimmy McKay, Dave Kittle, and Tony Maritato talk through real examples: Amazon Live product placement, AI comments, anonymous Facebook posts, direct mail postcards, seasonality, hiring visibility, and how to position a therapist as the go-to provider in a local market.
CHAPTERS
00:00 Authentic Product Placement
05:28 Niche Content Strategy
11:30 Creator Revenue Reality
19:31 Anonymous Posting Problems
22:43 Hiring Physical Therapists
28:04 PT Clinic Seasonality
32:42 Direct Mail Strategy
40:15 Testing Marketing Campaigns
45:48 PT Authority Positioning
51:00 Better Patient Targeting
56:09 Physical Therapy Evaluations
58:05 Content That Converts
Topics Physical Therapists Are Searching For
• Physical Therapy Marketing
• PT Clinic Growth Strategies
• Direct Mail For PT Clinics
• Hiring Physical Therapists
• Local Physical Therapy SEO
GUEST LINKS
Dave Kittle
https://conciergepainrelief.com
YouTube: The Dave Kittle Show
Tony Maritato
YouTube: Total Therapy Solution
Jimmy McKay
YouTube: PT Pintcast
SPONSORS
SaRA Health
Remote care platform helping clinics boost revenue without adding staff.
https://sarahealth.com
EMPOWER EMR
EMR built for faster documentation, cleaner workflows, and PT clinic operations.
https://empoweremr.com
U.S. Physical Therapy
A national network focused on clinician development, leadership tracks, mentorship, and career growth.
https://usph.com
SUBSCRIBE & FOLLOW
Apple Podcasts
https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify
https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube
https://www.youtube.com/@PTPintcast
LinkedIn
https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram
https://www.instagram.com/ptpintcast
X / Twitter
https://x.com/PTPintcast
Website
https://www.ptpintcast.com/
