💥 Physical Therapy Pricing Is Broken — And You Know It
Physical therapy clinics are stuck fighting for small reimbursement increases while ignoring bigger opportunities sitting right in front of them.
In this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle unpack creative physical therapy business models — from unlimited “all-you-can-eat” PT subscriptions to premium cash-based packages and affiliate revenue strategies.
We break down what McDonald’s pricing experiments, viral marketing moments, and even ChatGPT product funnels can teach physical therapists about monetization, access, and positioning.
If you’re a clinic owner, cash-based PT, Medicare provider, or rehab entrepreneur wondering how to increase profit without increasing burnout — this episode gives you real-world examples.
⏱ Chapters
00:00 Viral Marketing Lessons
08:45 Using Trends Strategically
18:10 The McDonald’s Pricing Model
28:40 Unlimited PT Explained
37:15 Value vs Price Perception
47:20 Cash PT vs Insurance
58:30 Monetization and Media
62:00 Final Takeaways
