🎯 In this episode, Tony Maritato, and Dave Kittle go deep on how physical therapists can respond to the rising GLP-1 trend without chasing fads or losing authenticity.
From content strategy and cash-pay pricing to the psychology of commitment and video marketing, this is your real-world playbook for growing your clinic in 2025.
00:00 – Intro: Why GLP-1 is the next big PT conversation
04:44 – Should PTs lean into weight loss content?
08:32 – Reels that attract the right patients
14:05 – The “Porus Kneeling” video breakdown
17:40 – Volume content vs. value content
22:12 – Using your own voice vs. trending audio
26:00 – Real vs. meme-based marketing
30:20 – HIMSS 6-month offer: why it works
33:12 – Pricing strategies that improve outcomes
35:45 – Using AI to write better direct response content
36:45 – Final thoughts: content, consistency, and commitment
