The Cost of Swinging the Bat Is Almost Zero

WEBVTT

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Broadcasting way too early from three

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separate Wi-Fi connections.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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Good Tuesday morning.

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Tuesday feels like a Monday, man,

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because a lot of people were out of

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work, closed yesterday for Labor Day.

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Yeah, that weekend was not long enough.

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What did we do?

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We had a Sunday party, big family party.

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Then Monday I just spent...

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I spent doing something that nobody seems

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to think that you can do.

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I spent the day learning stuff by myself.

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Self-directed learning.

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It's an amazing concept.

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What were you eager?

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What were you curious about?

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And then what did you teach yourself?

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And then how did you teach yourself?

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Yeah,

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I wanted to see how the new ChatGBT

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Astra could create a website.

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I had heard people talking about it.

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Several people reached out and said, hey,

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we've been using it, doing it.

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So really, it was the whole weekend.

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but i go back to like this whole

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idea is blowing my mind um and look

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i'm a parent i get it i've got

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kids we want kids to be self teach

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self uh thinking you know they want to

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learn how to learn not just what to

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learn

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But I'm like,

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there's never been an opportunity better

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than AI for kids to learn how to

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learn,

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to learn how to get access to information,

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to learn how to critically think,

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to learn how to ask questions and probe

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and see both sides and question the

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responses that they are getting.

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But apparently I'm one of the few people

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who seems to see that side of it

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because most other people,

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at least in my comments are saying,

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saying that yes,

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the government should take away AI from

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students.

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The government and local municipality

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should not let kids have access to the

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most innovative technology in the

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existence of mankind.

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No offense,

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but if anybody's going to have AI taken

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away from them, it should be adults.

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Like we are the ones who screw stuff

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up more often and bigger with a better

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batting average.

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So as you were saying that,

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because so this came from a post that

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you shared,

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was it about New York City public schools

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or is this?

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Yeah, I was genuinely blown away.

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Now,

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I've got my ideas on why this position

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was taken.

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But, you know,

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New York mayor said we are putting a

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one year moratorium on AI use in schools

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for K through eighth grade.

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No AI-based learning applications,

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programs, things like that for these kids.

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And I said,

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the reality is you're only taking it away

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from kids who don't have access to AI

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outside of school.

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The kids who are genuinely disadvantaged,

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the kids who would benefit the most from

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this kind of opportunity.

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So remember a year and a half ago,

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we were having these debates?

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Not even debates.

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People were like,

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I will never bring an AI scribe into

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my clinical practice.

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I'm like,

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do you even see those people anymore?

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Or are they just too afraid to surface

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their opinion because they know they get

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dogpiled in the comments?

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This isn't an if.

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It's a when, right?

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The only thing,

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not to defend the comments,

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This is bureaucracy, right?

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Because there's no policy and then there's

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no rollout plan and because it's

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September, now there's no way to do it.

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And I'll sort of defend teachers here.

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I bet you the teachers are the one

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who were looking like,

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how are we gonna use this?

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Because kids are gonna be using.

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It's not the teachers.

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This is definitely top down in terms of

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who made this decision.

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I think people's initial response to this

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might have something to do with,

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they don't know how to use it or

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they don't know what it is.

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So then what do we do?

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Burn the book and ban the thing and

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shut the tool, shut it all down.

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I don't understand it.

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Therefore, I fear it.

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Do I think we should hand a blank

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chat GPT?

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Well, first of all,

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they're going to get access to it.

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So it's not like we're handing this to

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kids anyway.

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Like, they have access to the internet.

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It's everywhere, right?

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Do I think you should just use

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off-the-shelf chat GPT and say,

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figure stuff out?

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No.

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Should it be used, like,

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sort of in a box to, like,

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confine the kids to an idea and then

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see if they can solve themselves out?

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Hell yeah.

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Like...

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Are we a step away from the holodeck

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on Star Trek, like the next show?

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Oh, we are absolutely half a step,

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half a step there.

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Have you seen, like,

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so some of the podcasts that I listen

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to when I go on longer runs.

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There are companies that have created just

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insanely realistic imaging surround video

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like you can create just about anything on

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demand as you are speaking is generating

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this imagery that is just lifelike and

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unbelievable.

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i go back to you know i i

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understand there's a gut response and fear

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and you know how are we going to

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do this but at the same time like

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we're talking about educators you would

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think educators are at the cusp of

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innovation and like this is going to be

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amazing this is how we can use this

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for the benefit of humanity educators are

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The education system is not so like,

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if you know,

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a lot of my friends are teachers,

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I was just hanging out with two of

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them.

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My best friend since elementary school is

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a history teacher.

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If I spend an hour with him,

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because he would be self described sort of

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not a tech guy.

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If I talk to him for an hour,

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he'd be like, got it.

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I can think of sixteen ways to use

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this.

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I got another buddy who I've been friends

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with since college is a high school,

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high school, middle school tech teacher.

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So he's

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building rockets and CO two powered cars.

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And he's been three D printing in class

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for years, right?

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He's probably already got these.

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He's probably not allowed to.

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So it's not, I mean,

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I want to make sure I specify because

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when you piss teachers off, bro,

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they come for you and they come for

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you in groups.

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So I am defending the teachers.

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I bet you they would love to use

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it and use it well.

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Um, it's the damn policy and it's,

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you're right.

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It's based on an emotion,

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the emotions fear.

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So, you know,

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I am saddened by the decision.

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I am more saddened by the response to

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the post because these are not teachers

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who are in my comments.

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I didn't see any of the responses.

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What were the responses?

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And who were they?

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Were they mainly PTs?

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Yeah, they were clinicians.

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They were PTs.

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I'm assuming parents.

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I'll pull up a couple here real quick.

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Twenty four comments.

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I'll skip some of the longer ones.

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But basically, like somebody said,

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pretty sure most schools already do not

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allow AI help for schoolwork,

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which is absurd.

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It's so sad and so unfortunate that they

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don't.

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Another person said they have two

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elementary age students.

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They applaud the decision.

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Children need to think for themselves,

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not just consume the recycled outputs

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currently delivered by AI.

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So, OK, I'm a student.

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I'm sitting in seventh grade.

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My teacher gives me an assignment.

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Take AI out of the situation.

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What do I do?

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I go to a website.

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I go to a book.

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The ideas have already been selected.

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The information has already been there.

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Why is it different?

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Because it's got those two letters in

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front of it.

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And the difference in my mind is the

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book is static.

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The book doesn't change.

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The author's biases, the history,

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all of that is when it was printed,

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it is never going to improve.

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AI can not only take that information,

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update it with current information,

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knowledge, research, access to databases,

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And I can say, hey, hey,

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what are my blind spots?

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What am I missing?

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This is how I'm interpreting this.

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Help me think critically about this.

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Like, are people just saying, hey,

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what is the answer to this question?

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Because if they are, then you're right.

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They don't know how to use this

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technology.

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Correct.

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But I would I would push back.

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And because I was never in education,

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I remember

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there was a situation I'm trying to like

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dance around.

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Like I want to reveal people.

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There was a situation when I was in

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PT school where it was assumed that one

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person was cheating during tests.

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And I sort of surfaced that,

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or a couple of my classmates surfaced

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that.

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And I remember one of my closest friends

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now who is the educator was like,

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I write the questions so you can't just

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go Google it.

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And I was like,

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Oh, yeah, these are like application.

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Like you had to answer a question and

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understand a concept and then apply it.

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And then she said something to me that

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was very obvious once she said it.

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And then I looked at it.

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I was like,

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you can't Google these answers because

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she's constructed it that way.

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That is an educator who understands what

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their job is.

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Their job wasn't just to get Jimmy to

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say,

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the answer is lateral aspect of the femur.

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It was to say, OK, I understand this.

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I've been applying that.

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It's this.

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And I think if a halfway decent educator

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were given some guardrails,

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not even for safety,

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but if they were just taught,

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here's ten ways to use it in your

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class.

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Because again,

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the concepts in most of elementary,

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middle, and high school haven't changed,

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right?

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You're trying to get someone to understand

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physics.

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You should be embracing the hell out of

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the way.

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Remember the thing that we used to get

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the projector thing and draw and that was

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rocket surgery back in the day.

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Right?

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And then came like the smart board.

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I wasn't even around for the smart board.

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It was like a dry erase board was

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revolutionary.

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Right?

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Chalk kids used to breathe in chalk and

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used to either be the.

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the the teacher's pet or the or the

00:10:11.298 --> 00:10:12.918
kid in trouble if you if you cleaned

00:10:12.958 --> 00:10:15.659
out the chalk erasers yeah this is out

00:10:15.700 --> 00:10:18.081
of fear this is because when you fear

00:10:18.121 --> 00:10:18.981
something and you don't you don't

00:10:19.001 --> 00:10:20.462
understand that you fear it so then you

00:10:20.482 --> 00:10:23.183
ban it you throw it away yeah yeah

00:10:23.203 --> 00:10:26.566
so anyway that that was surprising to me

00:10:26.645 --> 00:10:28.767
for the audience that i was sharing that

00:10:28.807 --> 00:10:31.768
with um but you know it is what

00:10:31.788 --> 00:10:32.769
it is this is where we are

00:10:33.486 --> 00:10:35.328
would love to poll those people like a

00:10:35.408 --> 00:10:37.149
week later that they don't know they're

00:10:37.190 --> 00:10:38.731
being asked the question and say on a

00:10:38.792 --> 00:10:41.193
scale of zero to five how forward thinking

00:10:41.254 --> 00:10:45.697
and tech tech uh tech familiar are you

00:10:45.918 --> 00:10:47.458
tech comfortable and i bet you

00:10:47.798 --> 00:10:49.701
unofficially they would say i'm very

00:10:49.721 --> 00:10:52.222
forward thinking but you're not exhibiting

00:10:52.263 --> 00:10:54.845
that behavior you feel that you're forward

00:10:54.884 --> 00:10:56.826
thinking but when you when you when you

00:10:56.886 --> 00:10:57.586
fear something

00:10:58.666 --> 00:10:59.768
You want to avoid it and you want

00:10:59.788 --> 00:11:00.369
to ban it?

00:11:00.528 --> 00:11:02.172
And I don't understand that.

00:11:02.932 --> 00:11:04.697
Stephen Dunn, Stephen Dunn, check it in.

00:11:05.660 --> 00:11:07.061
Steven, I sent you a message.

00:11:07.120 --> 00:11:08.442
I tried to connect with you because I

00:11:08.481 --> 00:11:09.282
had some free time,

00:11:09.322 --> 00:11:10.481
but we'll connect this week.

00:11:11.822 --> 00:11:13.263
Let me just share because I've got it

00:11:13.322 --> 00:11:14.283
up here anyway.

00:11:14.682 --> 00:11:17.364
Going back to when we opened the show.

00:11:17.384 --> 00:11:18.183
Yeah.

00:11:18.224 --> 00:11:21.423
So what is ChatGPT,

00:11:21.825 --> 00:11:24.884
Astra specifically capable of doing these

00:11:24.924 --> 00:11:25.345
days?

00:11:25.365 --> 00:11:26.466
Wow.

00:11:26.525 --> 00:11:28.365
I won't say this was like a one-shot,

00:11:28.645 --> 00:11:31.206
you know, prompt and generate a website.

00:11:31.687 --> 00:11:32.787
There was some back and forth.

00:11:33.486 --> 00:11:35.870
But basically what we've got,

00:11:35.970 --> 00:11:38.152
these are buttons that produce these

00:11:38.192 --> 00:11:39.693
little pop-up windows.

00:11:39.913 --> 00:11:41.075
Wow.

00:11:41.174 --> 00:11:41.836
How much time?

00:11:41.936 --> 00:11:42.557
Ballpark it.

00:11:42.677 --> 00:11:43.118
An hour?

00:11:44.724 --> 00:11:47.687
um i would say each page no no

00:11:47.726 --> 00:11:49.849
it is more than that part part of

00:11:49.948 --> 00:11:53.231
it is me not even knowing really what

00:11:53.331 --> 00:11:55.754
i want and trying to iterate ideas and

00:11:55.774 --> 00:11:58.596
how to improve it part of it is

00:11:58.756 --> 00:12:01.600
the processing time you know when i give

00:12:01.659 --> 00:12:03.301
it a prompt and i'll tell you exactly

00:12:03.321 --> 00:12:04.701
what i did which is an interesting way

00:12:04.741 --> 00:12:06.403
to do this um

00:12:07.371 --> 00:12:08.613
But when I give it a prompt,

00:12:09.192 --> 00:12:11.394
just the time it takes to process the

00:12:11.455 --> 00:12:13.395
prompt and make the changes.

00:12:13.916 --> 00:12:15.616
So this particular site,

00:12:16.017 --> 00:12:17.238
we've got the home page.

00:12:17.398 --> 00:12:17.758
Oops.

00:12:18.379 --> 00:12:20.659
We've got a physical therapy page.

00:12:21.561 --> 00:12:22.461
We've got...

00:12:24.245 --> 00:12:26.649
knee replacement insurance and cost about

00:12:26.688 --> 00:12:29.772
me page contact page then at the bottom,

00:12:29.893 --> 00:12:31.695
we also have some of the compliance and

00:12:31.735 --> 00:12:34.437
regulatory privacy policy notice of

00:12:34.498 --> 00:12:37.360
practices accessibility good faith

00:12:37.441 --> 00:12:38.142
estimate.

00:12:40.245 --> 00:12:42.647
So you know I would say like.

00:12:43.490 --> 00:12:46.613
each page each page would probably take

00:12:46.692 --> 00:12:49.456
thirty to forty minutes in total for me

00:12:49.495 --> 00:12:51.037
to get something that i was comfortable

00:12:51.057 --> 00:12:52.639
with that i liked that was ready to

00:12:52.698 --> 00:12:54.961
go but how long do you think you're

00:12:54.980 --> 00:12:56.581
going to use that page before you change

00:12:56.621 --> 00:13:01.547
it i mean i haven't changed my existing

00:13:01.606 --> 00:13:03.469
website that's what i mean like you're

00:13:03.489 --> 00:13:05.410
going to invest forty minutes on a page

00:13:05.591 --> 00:13:07.253
knowing that that's going to be like a

00:13:08.363 --> 00:13:10.403
semi-permanent resource,

00:13:10.484 --> 00:13:12.264
it feels like a good ROI.

00:13:12.725 --> 00:13:13.265
You know what I mean?

00:13:13.706 --> 00:13:15.106
Somebody asked me this weekend if I could

00:13:15.126 --> 00:13:15.886
help him build a site.

00:13:15.927 --> 00:13:16.888
And I was like, listen,

00:13:16.967 --> 00:13:18.109
I just built one for my brother.

00:13:18.729 --> 00:13:19.990
I don't like the process.

00:13:20.110 --> 00:13:21.470
It's not a process I like.

00:13:21.990 --> 00:13:23.451
I actually wanted his page to be very,

00:13:23.491 --> 00:13:23.971
very simple.

00:13:24.011 --> 00:13:25.173
He does professional sound.

00:13:26.013 --> 00:13:28.455
corporate gigs big weddings you know big

00:13:28.495 --> 00:13:30.816
parties and he thinks he needs it's my

00:13:30.855 --> 00:13:32.197
brother though that's like the you don't

00:13:32.236 --> 00:13:34.217
treat your family you don't help your

00:13:34.298 --> 00:13:35.798
parent your friends or family market

00:13:36.078 --> 00:13:37.299
because he thinks he needs thirty two

00:13:37.320 --> 00:13:38.640
different pages i'm like dude you need one

00:13:38.681 --> 00:13:40.761
landing page this is what i this is

00:13:40.802 --> 00:13:42.423
who you are and if you ain't this

00:13:42.462 --> 00:13:44.384
person don't i don't want to work your

00:13:44.423 --> 00:13:45.404
party i'm like man do you want to

00:13:45.445 --> 00:13:47.446
do little kids seven-year-old back uh

00:13:47.605 --> 00:13:49.106
birthday party so he goes no and i

00:13:49.147 --> 00:13:50.268
go great then we're gonna make everything

00:13:50.288 --> 00:13:52.288
look like corporate events and big fancy

00:13:52.308 --> 00:13:53.850
weddings and he thinks he needs ten

00:13:53.870 --> 00:13:54.571
different tabs

00:13:55.451 --> 00:13:56.152
And so that's the thing.

00:13:56.172 --> 00:13:57.772
So something like this, you know,

00:13:58.452 --> 00:13:59.293
five years ago,

00:14:00.073 --> 00:14:02.034
this would be a five thousand dollar

00:14:02.115 --> 00:14:05.115
website if I told somebody what I wanted

00:14:05.155 --> 00:14:06.437
and had somebody build it out.

00:14:06.917 --> 00:14:08.437
And they wouldn't have even made that much

00:14:08.498 --> 00:14:10.259
money for the time it would have taken

00:14:10.298 --> 00:14:11.139
them to do that.

00:14:11.178 --> 00:14:12.539
And the tools you would have needed to

00:14:12.580 --> 00:14:13.780
buy and pay for it to do it

00:14:13.860 --> 00:14:14.081
well.

00:14:14.421 --> 00:14:16.261
so i would have been out five thousand

00:14:16.361 --> 00:14:17.643
they would have made a couple hundred

00:14:17.682 --> 00:14:20.024
dollars you know nobody really would have

00:14:20.083 --> 00:14:23.186
been too happy with it um the the

00:14:23.225 --> 00:14:25.586
main thing that i liked about this was

00:14:26.148 --> 00:14:30.009
the simple back and forth like i hey

00:14:30.210 --> 00:14:32.591
i wanna you know highlight my social media

00:14:32.630 --> 00:14:33.032
accounts

00:14:33.731 --> 00:14:37.374
It puts the social media subscriber

00:14:37.413 --> 00:14:39.215
numbers and view numbers and stuff like

00:14:39.235 --> 00:14:39.674
that up there.

00:14:39.715 --> 00:14:39.955
Hey,

00:14:40.315 --> 00:14:42.956
make these hyperlinks to take the viewer

00:14:43.017 --> 00:14:44.576
straight to that media outlet.

00:14:46.457 --> 00:14:48.519
How much are you guys using AI in

00:14:48.558 --> 00:14:49.519
your daily marketing?

00:14:49.539 --> 00:14:50.960
I just want to see,

00:14:51.860 --> 00:14:53.221
because I know both you and I,

00:14:53.442 --> 00:14:54.662
and this is a different topic,

00:14:54.701 --> 00:14:55.342
but it's not.

00:14:57.244 --> 00:14:59.845
If the cost to generate content now is...

00:15:00.975 --> 00:15:03.537
as close to zero as it's going and

00:15:03.557 --> 00:15:05.017
it's just going to become a fraction of

00:15:05.057 --> 00:15:07.457
what it is now tomorrow and the cost

00:15:07.477 --> 00:15:11.139
to posting it and sharing it is zero

00:15:11.700 --> 00:15:14.740
we're just talking about time now um i

00:15:14.780 --> 00:15:17.201
see companies and individuals sharing the

00:15:17.261 --> 00:15:19.121
exact same amount of content they did two

00:15:19.142 --> 00:15:21.222
years ago and that confuses me tony walk

00:15:21.263 --> 00:15:23.783
me is that fear again or since i

00:15:23.803 --> 00:15:25.484
don't know what i'm doing i mean i

00:15:25.724 --> 00:15:28.085
wrote a whole linkedin post and i can't

00:15:28.125 --> 00:15:29.466
remember if i scheduled it or i actually

00:15:29.485 --> 00:15:29.885
shared it

00:15:30.566 --> 00:15:32.307
But where I essentially said when the cost

00:15:32.327 --> 00:15:34.210
of swinging the bat is zero and the

00:15:34.250 --> 00:15:35.711
cost of getting the pitcher to throw

00:15:35.730 --> 00:15:36.731
another pitch is zero,

00:15:37.111 --> 00:15:39.315
why aren't you taking a hundred swings a

00:15:39.394 --> 00:15:42.477
day versus a hundred swings a quarter?

00:15:42.778 --> 00:15:44.620
I cannot understand this.

00:15:44.659 --> 00:15:45.801
This confuses me.

00:15:47.434 --> 00:15:49.297
Are you talking about physical therapy

00:15:49.317 --> 00:15:51.798
clinics specifically or are you talking

00:15:51.839 --> 00:15:54.062
about business in general?

00:15:54.162 --> 00:15:55.082
Business in general,

00:15:55.123 --> 00:15:56.244
but of course you and I live in

00:15:56.264 --> 00:15:57.546
the world of PT.

00:15:57.566 --> 00:15:59.067
So I see what people are doing.

00:15:59.368 --> 00:16:00.448
I poke, I look,

00:16:00.769 --> 00:16:02.230
I look for good examples because I want

00:16:02.250 --> 00:16:04.013
to hold those examples up and say,

00:16:04.033 --> 00:16:04.633
great job.

00:16:05.474 --> 00:16:06.855
I see you sharing a lot.

00:16:07.929 --> 00:16:09.831
Do you see anybody else that's close to

00:16:09.850 --> 00:16:10.652
your frequency?

00:16:11.091 --> 00:16:13.933
I would say the only large or medium-sized

00:16:13.974 --> 00:16:15.115
company, if you want to call them that,

00:16:15.134 --> 00:16:17.256
would be Rehab to Perform.

00:16:17.557 --> 00:16:19.538
And their stuff is very high-end,

00:16:20.379 --> 00:16:23.660
a lot of high touch, crazy high quality,

00:16:24.221 --> 00:16:25.142
and then high volume.

00:16:25.462 --> 00:16:26.462
I feel like that's the thing, right?

00:16:26.503 --> 00:16:27.803
People think it's high volume,

00:16:27.864 --> 00:16:30.927
low quality, or low volume, high quality.

00:16:30.966 --> 00:16:32.148
And I got to be honest,

00:16:32.467 --> 00:16:33.408
I would be on the other end of

00:16:33.427 --> 00:16:33.889
the spectrum.

00:16:34.365 --> 00:16:35.368
Yeah, I saw this this morning.

00:16:35.408 --> 00:16:36.028
How'd this one do?

00:16:36.068 --> 00:16:37.591
This is the drinking from the fire hose

00:16:37.692 --> 00:16:39.416
or the water fountain from a hose.

00:16:40.688 --> 00:16:42.870
So I'm answering your question.

00:16:44.131 --> 00:16:45.533
I think part of it is,

00:16:45.994 --> 00:16:47.274
in the physical therapy space

00:16:47.634 --> 00:16:48.275
specifically,

00:16:48.355 --> 00:16:49.537
part of it is we tend to be

00:16:49.576 --> 00:16:51.158
more analytical than creative.

00:16:51.198 --> 00:16:54.261
We tend not to value this kind of

00:16:54.302 --> 00:16:54.621
stuff.

00:16:54.642 --> 00:16:55.962
So we don't do a whole lot of

00:16:56.043 --> 00:16:56.163
it.

00:16:56.202 --> 00:16:59.446
Like I saw a post about Gen X

00:16:59.485 --> 00:17:00.586
drinking from a hose.

00:17:00.606 --> 00:17:01.327
I was like, oh,

00:17:01.989 --> 00:17:03.809
water fountain with a hose on the end

00:17:03.850 --> 00:17:04.050
of it.

00:17:04.070 --> 00:17:05.071
That'd be hilarious.

00:17:06.942 --> 00:17:08.910
Your tattoo series is bananas.

00:17:08.950 --> 00:17:10.012
Describe that briefly.

00:17:10.034 --> 00:17:10.855
I know we talked about it,

00:17:10.875 --> 00:17:11.739
but I feel like you can do it

00:17:11.759 --> 00:17:13.605
on the podcast so you can understand it.

00:17:14.271 --> 00:17:16.974
So I just take random at bats knowing

00:17:17.015 --> 00:17:19.257
that there is no negative consequence if I

00:17:19.317 --> 00:17:19.917
strike out.

00:17:20.637 --> 00:17:23.441
So probably a year ago or so I

00:17:23.480 --> 00:17:25.202
started putting out these little stick

00:17:25.222 --> 00:17:27.865
figures tattoos and people loved it.

00:17:28.226 --> 00:17:29.066
I had no idea.

00:17:29.207 --> 00:17:30.887
I had no idea what to expect.

00:17:31.568 --> 00:17:32.589
But then, you know,

00:17:32.730 --> 00:17:35.071
they've gotten more ornate like this whole

00:17:35.112 --> 00:17:37.694
chariot and roaming gladiator tattoo.

00:17:38.035 --> 00:17:38.915
So let me describe.

00:17:38.955 --> 00:17:41.817
So you're obviously focused on knee

00:17:41.856 --> 00:17:42.557
replacement.

00:17:42.718 --> 00:17:44.959
So you're using AI generated images of

00:17:45.038 --> 00:17:47.961
people with knee replacements and they're

00:17:48.000 --> 00:17:48.821
doing the tattoo

00:17:49.804 --> 00:17:52.945
they're sort of using the scar as part

00:17:52.986 --> 00:17:53.685
of the tattoo.

00:17:53.705 --> 00:17:55.866
And here the chariot, it's the guy's whip,

00:17:55.926 --> 00:17:56.227
right?

00:17:56.247 --> 00:17:59.068
The scar is now the Roman gladiator on

00:17:59.088 --> 00:17:59.608
a chariot.

00:17:59.669 --> 00:18:00.630
Yeah, it's just, I mean,

00:18:00.650 --> 00:18:02.089
I did one yesterday where I did a

00:18:02.150 --> 00:18:04.250
goniometer on some, like a PT's arm,

00:18:04.832 --> 00:18:05.132
right?

00:18:05.152 --> 00:18:06.712
Like that's the shtick, right?

00:18:06.732 --> 00:18:07.053
It's like,

00:18:07.413 --> 00:18:09.213
where would you put the creative tattoo?

00:18:10.250 --> 00:18:11.731
But then even something like this.

00:18:12.053 --> 00:18:13.615
So I'm like, all right,

00:18:13.654 --> 00:18:15.798
my niche is total knee replacement.

00:18:15.939 --> 00:18:17.441
Tons of people want to go back to

00:18:17.480 --> 00:18:19.403
yoga after a knee replacement.

00:18:20.065 --> 00:18:23.190
I know there is huge controversy around

00:18:23.250 --> 00:18:25.153
kneeling after a knee replacement.

00:18:25.753 --> 00:18:28.635
so i i took some screenshots of different

00:18:28.676 --> 00:18:30.958
websites and different yoga poses and

00:18:30.998 --> 00:18:33.601
different people threw them into chat gpt

00:18:33.661 --> 00:18:36.722
i said hey create one infographic showing

00:18:36.863 --> 00:18:40.026
these poses by the same person i wanted

00:18:40.066 --> 00:18:41.547
to be a i think i said like

00:18:41.606 --> 00:18:43.969
sixty three year old female doing yoga at

00:18:44.028 --> 00:18:47.873
home clean well lighted you know set i

00:18:47.932 --> 00:18:48.893
said um

00:18:50.028 --> 00:18:51.029
Give me two columns,

00:18:51.269 --> 00:18:52.590
three pictures in each column.

00:18:52.711 --> 00:18:53.971
And it generated this.

00:18:54.031 --> 00:18:55.613
And now I take this and I say,

00:18:56.953 --> 00:18:58.555
as the caption for the post,

00:18:58.815 --> 00:19:00.516
I would say five of the six yoga

00:19:00.557 --> 00:19:00.977
poses.

00:19:01.237 --> 00:19:02.678
I don't even know if these are legit

00:19:02.718 --> 00:19:03.377
yoga poses.

00:19:03.598 --> 00:19:05.119
I am not a yoga person.

00:19:06.733 --> 00:19:08.996
I said five of the six are maybe

00:19:09.016 --> 00:19:10.396
appropriate for someone who had a total

00:19:10.537 --> 00:19:11.436
knee replacement,

00:19:11.477 --> 00:19:13.058
but one of the six is not,

00:19:14.019 --> 00:19:16.019
or it is not appropriate without

00:19:16.080 --> 00:19:16.840
modifications.

00:19:16.861 --> 00:19:18.321
Can you tell which one?

00:19:18.362 --> 00:19:19.222
Oh, yeah.

00:19:19.502 --> 00:19:20.943
That's the highlights magazine.

00:19:20.963 --> 00:19:23.565
There's ten things wrong in this picture,

00:19:23.586 --> 00:19:28.528
and then you spend two hours trying to

00:19:28.548 --> 00:19:29.609
figure out what the thing is.

00:19:30.862 --> 00:19:32.723
Five, ten, fifteen years ago,

00:19:32.844 --> 00:19:35.027
how much money would it have cost me

00:19:35.067 --> 00:19:36.347
to take these photos,

00:19:36.367 --> 00:19:37.608
to set up the studio,

00:19:37.669 --> 00:19:39.852
to get something like this generated?

00:19:40.613 --> 00:19:42.094
And now in twenty seconds,

00:19:42.515 --> 00:19:43.675
I can do a full series.

00:19:43.776 --> 00:19:44.757
I could do Pilates.

00:19:44.896 --> 00:19:45.698
I could do yoga.

00:19:45.718 --> 00:19:47.200
I could do whatever I want to do

00:19:47.220 --> 00:19:47.599
with it.

00:19:47.839 --> 00:19:49.122
You could spin this right now.

00:19:49.162 --> 00:19:49.541
Go back.

00:19:49.662 --> 00:19:51.423
You could now spin that series.

00:19:52.224 --> 00:19:55.746
to now give me a firefighter,

00:19:56.685 --> 00:19:57.926
now give me a painter,

00:19:58.027 --> 00:19:59.106
give me a plumber,

00:19:59.267 --> 00:20:02.988
give me six of the best yoga poses

00:20:03.028 --> 00:20:06.648
for all these different jobs.

00:20:07.048 --> 00:20:08.809
So that was sort of the twist that

00:20:08.910 --> 00:20:09.269
I took.

00:20:09.890 --> 00:20:12.250
I started biting off your tattoo idea.

00:20:13.577 --> 00:20:17.339
But I figured out why, I studied why,

00:20:18.019 --> 00:20:18.319
first,

00:20:18.359 --> 00:20:20.481
why are Tony's tattoo things doing so

00:20:20.521 --> 00:20:20.821
well?

00:20:20.842 --> 00:20:22.343
Well, number one,

00:20:22.563 --> 00:20:24.182
all of the things that you create for

00:20:24.202 --> 00:20:26.424
that channel have to do around something

00:20:26.444 --> 00:20:29.026
that everybody has in common.

00:20:29.965 --> 00:20:31.967
They are maybe not self-selected into that

00:20:32.007 --> 00:20:32.367
group,

00:20:32.688 --> 00:20:35.249
but now they are choosing to identify and

00:20:35.308 --> 00:20:35.669
shoot.

00:20:35.729 --> 00:20:38.451
That one's got twenty-one thousand likes.

00:20:39.615 --> 00:20:40.896
So look, if we jump, this is,

00:20:40.997 --> 00:20:43.118
this has been one of my big successes,

00:20:43.699 --> 00:20:46.521
three point two million views that's

00:20:47.001 --> 00:20:49.784
spread across Instagram and Facebook,

00:20:49.824 --> 00:20:52.747
two and a half million views on Instagram.

00:20:52.787 --> 00:20:54.428
The rest came from Facebook.

00:20:55.368 --> 00:20:57.609
Um, what else?

00:20:57.670 --> 00:21:00.532
Uh, somewhere I had it,

00:21:00.692 --> 00:21:03.255
it showed like this post made three

00:21:03.275 --> 00:21:05.656
hundred and something dollars plus three

00:21:05.717 --> 00:21:06.297
hundred bucks.

00:21:06.336 --> 00:21:08.138
So just for this one picture.

00:21:08.681 --> 00:21:10.122
then for people on the pod the image

00:21:10.142 --> 00:21:12.363
we're looking at is a front on anterior

00:21:12.383 --> 00:21:13.864
view of someone's knee replacement the

00:21:13.884 --> 00:21:15.744
scar is obviously vertical going up and

00:21:15.785 --> 00:21:18.787
down but the tattoo shows a fishing pole

00:21:19.727 --> 00:21:21.688
using the scar as the fishing line and

00:21:21.708 --> 00:21:23.189
then i got a big old big mouth

00:21:23.209 --> 00:21:25.410
bass and who does i mean if you

00:21:25.549 --> 00:21:27.290
understand knee replacements and you have

00:21:27.351 --> 00:21:28.432
one of those little scars there

00:21:30.160 --> 00:21:30.720
You relate.

00:21:31.400 --> 00:21:33.060
So I took your spin and I said,

00:21:33.080 --> 00:21:34.320
well, what's my version of that?

00:21:34.340 --> 00:21:36.402
A couple weeks ago I started doing,

00:21:37.821 --> 00:21:39.863
it needs to be easy, right?

00:21:39.883 --> 00:21:42.203
Physical therapy, but make it.

00:21:42.263 --> 00:21:44.084
Physical therapy, but make it dogs.

00:21:44.284 --> 00:21:46.164
Physical therapy, but make it sneakers.

00:21:46.204 --> 00:21:46.785
Physical therapy,

00:21:46.805 --> 00:21:47.986
but make it water bottles.

00:21:48.006 --> 00:21:50.705
And essentially I'm saying ortho is this

00:21:50.746 --> 00:21:51.507
personality.

00:21:52.686 --> 00:21:53.426
Neuro is this.

00:21:53.487 --> 00:21:54.186
Peds is this.

00:21:54.228 --> 00:21:55.307
Geriatrics is this.

00:21:55.988 --> 00:21:58.169
and the dogs one blew up that's got

00:21:58.388 --> 00:22:00.848
a hundred thousand views on that video but

00:22:00.909 --> 00:22:03.410
i can have a video where i'm flashing

00:22:03.430 --> 00:22:05.549
the images of the dogs all day or

00:22:05.589 --> 00:22:08.111
i can have a static image where i've

00:22:08.151 --> 00:22:10.271
got the dogs on one side and the

00:22:10.392 --> 00:22:12.571
ortho sports neural on the other side and

00:22:12.612 --> 00:22:14.073
that's because it's part of people's

00:22:14.272 --> 00:22:17.212
identity it's part of you who you are

00:22:17.712 --> 00:22:19.894
and you know tony i am on purpose

00:22:21.343 --> 00:22:23.444
tweaking one of them like i made one

00:22:23.505 --> 00:22:26.107
recently where i made it was ice cream

00:22:26.288 --> 00:22:28.349
and i made geriatric i did all these

00:22:28.390 --> 00:22:31.593
like advanced like specific flavors and i

00:22:31.653 --> 00:22:33.315
made geriatrics vanilla

00:22:34.291 --> 00:22:36.334
Knowing that it would anger the geriatric.

00:22:36.394 --> 00:22:38.056
I love you, geriatric.

00:22:38.556 --> 00:22:40.377
But you're in my experiment because now

00:22:40.417 --> 00:22:41.759
you're going to come in and go, no,

00:22:41.798 --> 00:22:44.181
we'd be butter pecan or we'd be fudge

00:22:44.260 --> 00:22:44.721
ripple.

00:22:45.241 --> 00:22:46.743
And I'll go, you know what?

00:22:46.763 --> 00:22:48.325
Subscribe and I'll redo it.

00:22:48.605 --> 00:22:51.627
Or I'm leaving specialties off.

00:22:51.827 --> 00:22:53.450
I can't put thirteen of them on an

00:22:53.509 --> 00:22:53.890
image.

00:22:54.671 --> 00:22:56.811
So I do five and I I'll do

00:22:56.852 --> 00:22:59.172
a weird one like aquatic and then leave

00:22:59.192 --> 00:23:00.972
an obvious one like geriatrics or

00:23:01.012 --> 00:23:03.874
pediatrics off because then they complain

00:23:03.993 --> 00:23:06.513
and they boost the attention leads to

00:23:06.554 --> 00:23:07.055
trust.

00:23:07.234 --> 00:23:08.375
Trust leads to action.

00:23:08.835 --> 00:23:11.016
All I'm doing now is farming attention for

00:23:11.096 --> 00:23:13.816
trust until one day I go,

00:23:13.895 --> 00:23:15.896
I've got a course, I've got a book,

00:23:16.336 --> 00:23:17.538
I've got a podcast, right?

00:23:17.577 --> 00:23:19.657
Like it's attention to trust,

00:23:19.698 --> 00:23:20.597
trust to action.

00:23:21.618 --> 00:23:22.558
Or it's also

00:23:23.068 --> 00:23:24.730
attention to monetization, right?

00:23:24.770 --> 00:23:27.492
The platform wants you to earn trust.

00:23:27.853 --> 00:23:29.295
So it's still attention to trust,

00:23:29.335 --> 00:23:31.537
trust to action.

00:23:31.876 --> 00:23:36.520
It just moves the pieces around on whose

00:23:36.560 --> 00:23:38.363
attention it is, who's earning it,

00:23:38.482 --> 00:23:39.703
and who's able to profit on it.

00:23:39.903 --> 00:23:41.746
Because Facebook can slap an ad on Tony's

00:23:41.826 --> 00:23:42.326
post now.

00:23:43.067 --> 00:23:44.567
Remember, if you're not paying for it,

00:23:44.587 --> 00:23:45.648
you are the product.

00:23:46.128 --> 00:23:48.510
I did not charge listeners to listen to

00:23:48.550 --> 00:23:49.090
the radio.

00:23:49.632 --> 00:23:50.813
The listeners were my product,

00:23:50.952 --> 00:23:51.692
not the music.

00:23:52.073 --> 00:23:53.775
The music was the tattoo.

00:23:54.535 --> 00:23:56.115
AI generated tattoo picture, right?

00:23:56.175 --> 00:23:56.777
Well, look at this.

00:23:56.797 --> 00:23:57.376
This is cute.

00:23:57.656 --> 00:23:59.558
I'll play some Linkin Park for three

00:23:59.578 --> 00:23:59.858
minutes.

00:24:00.259 --> 00:24:01.279
And then you get attention.

00:24:01.319 --> 00:24:03.181
Now when I go shop for a car

00:24:03.201 --> 00:24:03.800
dealership,

00:24:03.981 --> 00:24:06.782
I can say it's a hundred dollars a

00:24:06.803 --> 00:24:08.484
minute for whatever we used to charge.

00:24:09.746 --> 00:24:10.626
for ad rates.

00:24:10.926 --> 00:24:13.209
Understand the physics of the game that

00:24:13.229 --> 00:24:13.769
you're playing.

00:24:13.890 --> 00:24:15.791
It's different all the different times.

00:24:16.384 --> 00:24:17.726
Now, quick technical note,

00:24:17.746 --> 00:24:19.467
and I don't know if you realize this,

00:24:19.626 --> 00:24:21.407
are you eligible?

00:24:21.468 --> 00:24:23.909
Are you getting paid bonuses on images?

00:24:24.269 --> 00:24:24.470
Yes.

00:24:24.630 --> 00:24:24.849
Okay,

00:24:24.910 --> 00:24:26.550
so when I go into my app on

00:24:26.651 --> 00:24:29.011
Instagram and I'm putting a couple images

00:24:29.172 --> 00:24:29.372
up,

00:24:29.873 --> 00:24:32.993
sometimes it defaults an image to a reel

00:24:33.795 --> 00:24:35.536
and it lets me put music on the

00:24:35.576 --> 00:24:36.355
back of it.

00:24:36.395 --> 00:24:38.657
And the problem with that is reels are

00:24:38.698 --> 00:24:39.877
not, at least for me,

00:24:40.057 --> 00:24:42.660
not eligible for bonuses on Instagram.

00:24:43.617 --> 00:24:46.078
So if I want to make money,

00:24:46.299 --> 00:24:48.941
I have to make it a post that

00:24:49.000 --> 00:24:49.682
is an image,

00:24:49.721 --> 00:24:51.903
a static image listed as a post,

00:24:52.303 --> 00:24:54.064
and it'll qualify for bonuses.

00:24:54.503 --> 00:24:56.365
And when these hit, they do amazing.

00:24:56.424 --> 00:24:58.487
That Home Depot total knee replacement

00:24:58.507 --> 00:25:00.988
made many, several hundreds of dollars.

00:25:01.488 --> 00:25:01.769
Yeah.

00:25:02.887 --> 00:25:05.729
And so it's one of those things where

00:25:05.868 --> 00:25:08.048
if I would have made that a reel

00:25:08.548 --> 00:25:10.630
as a static image with music behind it,

00:25:10.670 --> 00:25:12.849
it might have seemed more appealing,

00:25:13.330 --> 00:25:14.550
but it will not make me money.

00:25:14.891 --> 00:25:15.131
Yeah.

00:25:16.151 --> 00:25:17.530
But why are we doing this, Tony?

00:25:17.550 --> 00:25:18.531
If you're just a regular,

00:25:18.571 --> 00:25:20.092
like most of the people listening do not

00:25:20.132 --> 00:25:20.832
want to be, you know,

00:25:20.872 --> 00:25:22.113
and I hate this term because it makes

00:25:22.133 --> 00:25:23.752
me nauseous, but content creators.

00:25:24.420 --> 00:25:28.201
But you are in the business of attention

00:25:28.241 --> 00:25:30.583
to trust, trust to action.

00:25:31.123 --> 00:25:32.564
You can earn trust in your community.

00:25:32.824 --> 00:25:33.285
Keep in mind,

00:25:33.464 --> 00:25:34.644
it doesn't need to be Facebook.

00:25:35.125 --> 00:25:37.567
Some of the most creative things I see

00:25:37.686 --> 00:25:41.308
are like the A-frame sign on the sidewalk

00:25:41.429 --> 00:25:43.410
outside with a chalkboard on it and bars.

00:25:44.231 --> 00:25:46.792
writing something funny on it right uh

00:25:46.893 --> 00:25:48.752
free beer buy the first one twice the

00:25:48.772 --> 00:25:51.013
price second one's free it gets people to

00:25:51.114 --> 00:25:52.994
stop and go hey i get i i

00:25:53.055 --> 00:25:55.954
get that right or churches you drive past

00:25:55.994 --> 00:25:58.635
a church and if they've got their churches

00:25:58.675 --> 00:26:01.136
are usually in pretty good um real estate

00:26:01.257 --> 00:26:03.597
areas right they're high traffic areas and

00:26:03.738 --> 00:26:06.097
you put something compelling you change it

00:26:06.159 --> 00:26:08.118
every single day like a good church will

00:26:08.159 --> 00:26:09.720
change their message every day or every

00:26:09.779 --> 00:26:10.940
couple of days or every week

00:26:11.480 --> 00:26:13.701
to make it play off of something in

00:26:13.760 --> 00:26:14.481
current events.

00:26:14.602 --> 00:26:15.643
I mean, talk about churches.

00:26:16.103 --> 00:26:17.503
They're taking a three thousand year old

00:26:17.544 --> 00:26:19.845
book and comparing it to something recent.

00:26:20.224 --> 00:26:21.925
That's making it applicable to someone in

00:26:21.945 --> 00:26:22.606
their daily life.

00:26:23.086 --> 00:26:24.367
That's what you need to be doing.

00:26:24.508 --> 00:26:26.469
I need you to understand that because it's

00:26:26.528 --> 00:26:27.750
not just to make three hundred bucks

00:26:28.589 --> 00:26:30.290
Making an generated tattoo image,

00:26:30.871 --> 00:26:33.112
it's your earning attention that leads to

00:26:33.152 --> 00:26:35.532
trust and then that trust you can cash

00:26:35.673 --> 00:26:37.874
in in terms of a decision.

00:26:38.174 --> 00:26:39.394
Use me come to me.

00:26:39.595 --> 00:26:39.954
I am the,

00:26:40.234 --> 00:26:41.836
I am the authority on X,

00:26:42.236 --> 00:26:43.656
but you got to plant that flag.

00:26:44.557 --> 00:26:45.778
I did a talk with students and the

00:26:45.817 --> 00:26:47.378
line at the end was you have to

00:26:47.439 --> 00:26:49.039
earn trust long before you ever want to

00:26:49.079 --> 00:26:49.740
cash in on it.

00:26:51.313 --> 00:26:54.454
Trust me is the logo for used car

00:26:54.515 --> 00:26:55.236
salesman, right?

00:26:55.296 --> 00:26:55.895
Just trust me.

00:26:56.115 --> 00:26:57.136
I'm telling you to trust me.

00:26:57.356 --> 00:26:58.397
Who do you not trust?

00:26:58.657 --> 00:27:00.420
People who tell you to trust them.

00:27:00.740 --> 00:27:01.560
Who do you trust?

00:27:01.820 --> 00:27:03.102
People who never asked for anything.

00:27:03.122 --> 00:27:04.282
They just gave and gave and gave and

00:27:04.303 --> 00:27:05.824
gave and gave until one day they go,

00:27:06.144 --> 00:27:07.224
by the way, I've got this thing.

00:27:07.464 --> 00:27:09.267
If you want it, you can have it.

00:27:09.747 --> 00:27:13.109
That's a way to earn trust before you

00:27:13.130 --> 00:27:13.369
need it.

00:27:14.462 --> 00:27:17.365
yeah talking about trust i've got a couple

00:27:18.165 --> 00:27:20.967
pt adjacent business ideas oh yeah you

00:27:20.987 --> 00:27:23.209
said this what is that so we're in

00:27:23.249 --> 00:27:25.851
the second half of the hour um but

00:27:25.971 --> 00:27:27.692
one more technical note that i did not

00:27:27.751 --> 00:27:31.634
know uh chat gbt does not have access

00:27:31.674 --> 00:27:34.375
to youtube transcripts unless you copy and

00:27:34.415 --> 00:27:37.798
paste the transcript into chat gbt gemini

00:27:37.858 --> 00:27:41.080
does have access to youtube transcripts so

00:27:41.161 --> 00:27:43.442
you you can go into gemini and say

00:27:43.481 --> 00:27:43.722
hey

00:27:44.826 --> 00:27:46.990
find this video or you give it the

00:27:47.089 --> 00:27:50.275
URL, process the transcript to that video,

00:27:50.375 --> 00:27:52.038
generate ideas,

00:27:54.281 --> 00:27:55.522
What I did the other day was I

00:27:55.542 --> 00:27:55.682
said,

00:27:55.742 --> 00:27:57.943
generate five ideas based on this other

00:27:58.003 --> 00:27:59.023
content creator.

00:27:59.084 --> 00:28:01.045
And I gave it the URLs video.

00:28:01.766 --> 00:28:03.787
And I said, give me five ideas,

00:28:03.987 --> 00:28:06.847
generate ninety second scripts for each of

00:28:06.928 --> 00:28:07.929
those three ideas.

00:28:08.009 --> 00:28:08.128
Now,

00:28:08.189 --> 00:28:09.888
I didn't read the script because that's

00:28:09.949 --> 00:28:10.849
not what I do.

00:28:11.210 --> 00:28:12.911
But the script was enough to give me

00:28:12.931 --> 00:28:13.611
the idea.

00:28:13.691 --> 00:28:14.372
I sat down.

00:28:14.571 --> 00:28:17.712
I knocked out, I think, four talking head,

00:28:17.772 --> 00:28:19.713
ninety second videos and published them on

00:28:19.794 --> 00:28:21.555
Sunday because I didn't have any content.

00:28:21.934 --> 00:28:23.016
Do you have this feature?

00:28:23.076 --> 00:28:24.178
Now here's the funny thing about

00:28:24.238 --> 00:28:25.199
technology these days.

00:28:25.219 --> 00:28:27.300
Sometimes platforms will give you access

00:28:27.320 --> 00:28:28.662
to a feature and not really tell you.

00:28:28.942 --> 00:28:30.284
Do you have access to this?

00:28:30.784 --> 00:28:32.226
If you log into YouTube,

00:28:32.826 --> 00:28:34.167
if you're on someone else's video,

00:28:34.407 --> 00:28:35.469
can you click ask?

00:28:36.369 --> 00:28:36.670
I don't know.

00:28:36.690 --> 00:28:37.211
I'll check it out.

00:28:37.431 --> 00:28:38.913
Because I can ask questions.

00:28:38.972 --> 00:28:40.334
Like I've been given a video and been

00:28:40.374 --> 00:28:41.595
like, this is forty-five minutes,

00:28:41.615 --> 00:28:42.016
and I've been like,

00:28:42.036 --> 00:28:43.416
what are the three key

00:28:44.332 --> 00:28:46.855
points of this you know live stream that

00:28:46.875 --> 00:28:48.678
was that happened a week ago and i

00:28:48.718 --> 00:28:50.560
can do this on my videos and other

00:28:50.601 --> 00:28:53.304
people's videos because i've asked yeah i

00:28:53.344 --> 00:28:55.106
do have that i've never used that

00:28:55.586 --> 00:28:57.386
I wonder if everybody does, because again,

00:28:57.446 --> 00:28:59.307
tech platforms now will roll things out,

00:28:59.547 --> 00:29:00.708
which I think is great.

00:29:01.708 --> 00:29:03.169
I'm watching this TV show,

00:29:03.189 --> 00:29:04.388
have you heard of Silicon Valley?

00:29:05.048 --> 00:29:05.249
No.

00:29:05.528 --> 00:29:06.630
It's not new.

00:29:06.690 --> 00:29:08.369
It was like, fourteen to twenty nineteen.

00:29:08.910 --> 00:29:10.750
But it's so great to watch now,

00:29:11.250 --> 00:29:12.511
because I think it was a little bit

00:29:12.632 --> 00:29:13.531
ahead of its time,

00:29:13.832 --> 00:29:15.492
where now that was like,

00:29:15.593 --> 00:29:17.432
cutting edge insider Silicon Valley

00:29:17.472 --> 00:29:17.692
things,

00:29:17.953 --> 00:29:19.634
that I think the average person like me

00:29:19.693 --> 00:29:20.634
even understands now.

00:29:20.954 --> 00:29:21.835
So I'm watching it.

00:29:22.625 --> 00:29:24.306
you know several years afterwards and that

00:29:24.326 --> 00:29:25.646
was one of the things which is like

00:29:26.208 --> 00:29:27.769
do we make a big deal about this

00:29:27.808 --> 00:29:29.210
feature or do we just sort of put

00:29:29.250 --> 00:29:31.310
it there and let that be a psychological

00:29:31.371 --> 00:29:33.792
test and see if people push the button

00:29:34.113 --> 00:29:35.673
or what color should we make the button

00:29:35.974 --> 00:29:37.234
or how big should we make the button

00:29:37.315 --> 00:29:38.615
where should we put the button so that

00:29:38.635 --> 00:29:40.597
was one feature that you could absolutely

00:29:40.998 --> 00:29:44.961
utilize I gave this suggestion yesterday

00:29:45.040 --> 00:29:45.842
and I gave it before

00:29:46.965 --> 00:29:48.486
And someone did point out that I forgot

00:29:48.625 --> 00:29:50.366
one big piece of the of the instruction,

00:29:50.406 --> 00:29:52.946
which is you have publicly available data

00:29:53.446 --> 00:29:53.867
on you.

00:29:54.448 --> 00:29:54.847
That no,

00:29:54.907 --> 00:29:56.347
one's taking advantage of you have

00:29:56.407 --> 00:29:58.709
publicly available data on your biggest

00:29:58.749 --> 00:29:59.368
competitors,

00:29:59.568 --> 00:30:01.769
whoever you think they are publicly

00:30:01.808 --> 00:30:03.589
available to you that you're not taking

00:30:03.609 --> 00:30:04.170
advantage of.

00:30:04.569 --> 00:30:05.309
So I told people.

00:30:05.809 --> 00:30:07.371
Go to your Google reviews that you've been

00:30:07.391 --> 00:30:08.631
collecting that Google's been.

00:30:09.730 --> 00:30:11.311
In public, just filing away,

00:30:11.912 --> 00:30:13.113
highlight all of them,

00:30:13.512 --> 00:30:15.233
drop it into your favorite GPT.

00:30:15.294 --> 00:30:17.193
And then I gave people a prompt to

00:30:17.253 --> 00:30:17.674
steal.

00:30:18.295 --> 00:30:19.515
And it was pretty, you know,

00:30:19.555 --> 00:30:20.435
give me the, you know,

00:30:20.455 --> 00:30:21.556
ten most common words.

00:30:22.257 --> 00:30:25.097
Tell me which employees get brought up by

00:30:25.178 --> 00:30:25.738
name.

00:30:26.137 --> 00:30:28.499
Give me a sentiment score on how, like,

00:30:28.920 --> 00:30:30.359
if your front desk, you know,

00:30:30.380 --> 00:30:31.760
Louise gets brought up.

00:30:32.320 --> 00:30:33.781
Put her on the website, man.

00:30:34.182 --> 00:30:36.604
That's a benefit, not just a feature.

00:30:37.105 --> 00:30:38.786
What are things people comment on that you

00:30:38.885 --> 00:30:39.846
explicitly don't,

00:30:39.886 --> 00:30:41.127
if you're gonna rebuild your website,

00:30:41.448 --> 00:30:42.929
what are things people commenting on that

00:30:42.949 --> 00:30:44.871
you explicitly don't say on your website?

00:30:45.250 --> 00:30:46.612
Maybe it's time to say them because you

00:30:46.632 --> 00:30:46.971
do them.

00:30:47.413 --> 00:30:48.153
What are things people,

00:30:48.292 --> 00:30:50.355
is there anything people wish that you did

00:30:50.694 --> 00:30:51.455
that you don't offer?

00:30:51.935 --> 00:30:53.597
Maybe that's time to start adding a few

00:30:53.637 --> 00:30:54.438
things, right?

00:30:54.759 --> 00:30:55.878
So there's publicly available data.

00:30:55.898 --> 00:30:56.259
All right,

00:30:56.279 --> 00:30:59.682
so I want Tony's PT adjacent business

00:30:59.821 --> 00:31:00.222
ideas.

00:31:03.330 --> 00:31:04.092
So there's four.

00:31:04.112 --> 00:31:05.272
We might not get through all of them,

00:31:05.313 --> 00:31:06.292
but we probably will.

00:31:07.354 --> 00:31:08.795
And these are ideas that I've really been

00:31:08.815 --> 00:31:10.075
thinking about for a long time,

00:31:10.095 --> 00:31:13.356
but the technology or other aspects just

00:31:13.376 --> 00:31:15.238
haven't caught up until now.

00:31:16.719 --> 00:31:18.660
You know, one of the things that in

00:31:21.541 --> 00:31:24.285
hospitals were required to publicly share

00:31:24.325 --> 00:31:25.286
their fee schedules,

00:31:25.326 --> 00:31:26.366
their patient pricing.

00:31:27.086 --> 00:31:29.450
And so I go to the local hospital,

00:31:29.589 --> 00:31:31.531
I pull up their physical therapy pricing,

00:31:31.571 --> 00:31:32.792
I've shared it on the show,

00:31:32.972 --> 00:31:34.734
five hundred and something dollars for the

00:31:34.775 --> 00:31:35.134
eval,

00:31:35.635 --> 00:31:37.617
two hundred and eighty seven dollars for

00:31:37.778 --> 00:31:39.078
therapeutic exercise,

00:31:39.199 --> 00:31:40.780
each fifteen minute unit, you know,

00:31:40.800 --> 00:31:43.824
just crazy, crazy off the chart pricing.

00:31:45.353 --> 00:31:47.054
That's all publicly available.

00:31:48.894 --> 00:31:52.755
We know StrataPT has a resource available

00:31:52.836 --> 00:31:55.296
publicly where you could go put in your

00:31:55.336 --> 00:31:55.756
state.

00:31:55.817 --> 00:31:57.896
You can see what the average reimbursement

00:31:57.997 --> 00:31:59.097
is per payer.

00:32:00.377 --> 00:32:02.999
I don't know how deep the database goes.

00:32:03.098 --> 00:32:04.499
I don't know where the information is

00:32:04.578 --> 00:32:06.359
necessarily coming from, but I'm like,

00:32:06.980 --> 00:32:08.401
why hasn't somebody

00:32:09.340 --> 00:32:12.223
come out with a newer updated resource.

00:32:12.243 --> 00:32:13.605
And there are a couple of websites that

00:32:13.644 --> 00:32:15.807
have it, but it's across all healthcare.

00:32:16.488 --> 00:32:18.589
I would just do a very rehab specific,

00:32:18.670 --> 00:32:19.951
PT, OT, SLP.

00:32:20.833 --> 00:32:23.634
What are the current bill rates that

00:32:23.695 --> 00:32:25.616
hospitals have publicly posted?

00:32:26.317 --> 00:32:28.558
What are the current reimbursement rates?

00:32:28.700 --> 00:32:31.101
And I think we could create an anonymized

00:32:31.141 --> 00:32:34.563
database where I think it was two thousand

00:32:34.583 --> 00:32:37.505
twenty two insurance companies were

00:32:37.565 --> 00:32:40.465
required to make available their actual

00:32:40.527 --> 00:32:42.208
payment amounts per CPT code.

00:32:42.248 --> 00:32:43.688
But what they did was they put it

00:32:43.807 --> 00:32:46.710
in text files that were thousands and

00:32:46.750 --> 00:32:49.592
thousands of lines of text that nobody

00:32:49.612 --> 00:32:51.333
could really access or understand.

00:32:51.690 --> 00:32:53.269
It's malicious compliance, right?

00:32:53.550 --> 00:32:55.230
And I learned this because I have a

00:32:55.330 --> 00:32:56.932
very long career in law.

00:32:57.412 --> 00:32:59.731
I've watched lots of law and order

00:32:59.751 --> 00:33:04.713
episodes and lots of law shows.

00:33:04.993 --> 00:33:05.433
But yeah,

00:33:05.473 --> 00:33:07.714
if you're required to divulge information,

00:33:07.775 --> 00:33:09.154
what they'll do is they'll give you all

00:33:09.174 --> 00:33:11.675
the information in paper, in boxes.

00:33:11.935 --> 00:33:12.655
So it's in there.

00:33:12.935 --> 00:33:13.977
You've got to sift through it.

00:33:13.997 --> 00:33:15.416
That's exactly what big companies are

00:33:15.436 --> 00:33:15.576
doing.

00:33:15.596 --> 00:33:17.018
They're saying, Your Honor,

00:33:17.317 --> 00:33:18.057
it's right there.

00:33:18.657 --> 00:33:21.420
It's just not user-friendly or useful,

00:33:21.640 --> 00:33:22.940
but they complied.

00:33:23.121 --> 00:33:24.721
They maliciously complied.

00:33:24.761 --> 00:33:25.122
So there will,

00:33:25.501 --> 00:33:26.702
like a petulant three-year-old,

00:33:26.742 --> 00:33:28.282
they will lay down on the floor in

00:33:28.304 --> 00:33:30.105
aisle four if they don't want to move.

00:33:30.384 --> 00:33:31.224
They'll just lay there,

00:33:31.444 --> 00:33:32.806
but they'll do just enough that they don't

00:33:32.846 --> 00:33:33.707
break the law.

00:33:34.146 --> 00:33:35.366
They're just not going to help you with

00:33:35.387 --> 00:33:35.688
it.

00:33:35.728 --> 00:33:37.669
So that is a perfect use.

00:33:39.186 --> 00:33:42.728
of a powerful platform like AI that you

00:33:42.748 --> 00:33:45.028
could do a little bit of work to

00:33:45.067 --> 00:33:46.568
help a lot of people a lot of

00:33:46.608 --> 00:33:46.969
ways.

00:33:47.148 --> 00:33:48.848
That is the good use of a tool.

00:33:49.108 --> 00:33:49.669
Because you'd only,

00:33:50.048 --> 00:33:51.289
you could probably even just create a

00:33:51.349 --> 00:33:54.049
workflow and tell it where to go every,

00:33:54.069 --> 00:33:54.891
I don't know,

00:33:54.951 --> 00:33:56.131
how often do those things change?

00:33:56.191 --> 00:33:57.330
Quarterly, yearly, whatever.

00:33:57.550 --> 00:33:59.432
Hey, once a year, quick scan,

00:33:59.471 --> 00:34:00.451
here's all the spots.

00:34:01.152 --> 00:34:03.253
Go update and then make sure you keep

00:34:03.294 --> 00:34:03.673
track.

00:34:03.713 --> 00:34:05.935
This is the delta is positive.

00:34:06.236 --> 00:34:07.196
The delta is negative.

00:34:07.517 --> 00:34:09.318
But, you know,

00:34:09.338 --> 00:34:10.480
what the insurance companies would do,

00:34:10.519 --> 00:34:10.639
right?

00:34:10.679 --> 00:34:11.159
They change,

00:34:11.199 --> 00:34:13.262
they would change the URL every year just

00:34:13.282 --> 00:34:14.141
so it would break.

00:34:14.583 --> 00:34:15.262
But that's okay.

00:34:15.402 --> 00:34:15.884
We're just,

00:34:16.503 --> 00:34:18.686
we're just white spy black spy from from

00:34:18.746 --> 00:34:19.487
mad magazine.

00:34:19.507 --> 00:34:21.088
We're just going at each other to out

00:34:21.128 --> 00:34:22.309
spy each other.

00:34:22.523 --> 00:34:23.204
But that's the thing.

00:34:23.244 --> 00:34:24.985
And so now we're at the point where

00:34:25.146 --> 00:34:27.768
an AI like Astra or Claude or any

00:34:27.827 --> 00:34:28.329
of these,

00:34:29.028 --> 00:34:31.070
they're doing this kind of stuff on their

00:34:31.210 --> 00:34:32.572
own if you tell them to do it.

00:34:32.612 --> 00:34:34.134
And they're smart enough to understand,

00:34:34.193 --> 00:34:35.775
OK, even if the URL changed,

00:34:36.215 --> 00:34:37.577
even if an API changed,

00:34:37.637 --> 00:34:38.759
if something changed,

00:34:39.139 --> 00:34:40.840
they can still go out and find the

00:34:40.900 --> 00:34:41.742
information.

00:34:42.661 --> 00:34:44.804
Historically, we couldn't do that.

00:34:45.324 --> 00:34:47.266
Because we would be accused of price

00:34:47.327 --> 00:34:49.007
fixing if a bunch of therapists

00:34:49.047 --> 00:34:51.130
collectively got that information.

00:34:51.190 --> 00:34:51.751
Now,

00:34:52.170 --> 00:34:54.193
there are laws that make it required to

00:34:54.233 --> 00:34:55.713
be publicly available.

00:34:56.295 --> 00:34:57.275
And so, you know,

00:34:57.356 --> 00:35:00.117
we go back to we are still operating

00:35:00.177 --> 00:35:00.858
in the dark.

00:35:01.378 --> 00:35:03.440
A lot of clinicians have no idea what

00:35:03.521 --> 00:35:04.862
reimbursement rates are.

00:35:05.382 --> 00:35:07.304
We should have access to that information.

00:35:07.344 --> 00:35:08.405
This is a great business.

00:35:09.059 --> 00:35:10.460
Tracks John on YouTube.

00:35:10.599 --> 00:35:12.221
How useful do you think Facebook is

00:35:12.280 --> 00:35:13.501
nowadays for PT clinics?

00:35:14.322 --> 00:35:16.503
As useful as a screwdriver is today and

00:35:16.583 --> 00:35:18.284
as useful as a screwdriver was twenty

00:35:18.304 --> 00:35:18.764
years ago,

00:35:19.186 --> 00:35:20.487
it depends on the person holding it.

00:35:20.586 --> 00:35:21.907
And this is not me trying to dodge

00:35:21.927 --> 00:35:22.387
an answer.

00:35:22.967 --> 00:35:24.009
Depends on what you want to do.

00:35:24.548 --> 00:35:26.190
Do you want to take apart a motherboard?

00:35:26.710 --> 00:35:28.592
Then a power drill probably ain't it.

00:35:28.871 --> 00:35:30.452
If you want to carefully take apart a

00:35:30.472 --> 00:35:32.054
motherboard, a very small screwdriver.

00:35:32.074 --> 00:35:33.014
So that's to say,

00:35:33.675 --> 00:35:34.795
I don't know what your goal is.

00:35:34.835 --> 00:35:35.536
So when you say,

00:35:35.817 --> 00:35:37.978
how useful is Facebook nowadays for PT

00:35:37.998 --> 00:35:38.338
clinics?

00:35:39.259 --> 00:35:41.219
I need to know your goal, right?

00:35:41.679 --> 00:35:43.659
I like Facebook because it's terribly,

00:35:44.039 --> 00:35:44.659
if I was gonna pick,

00:35:45.059 --> 00:35:47.380
I'm very confused when I see PTs on

00:35:47.481 --> 00:35:50.800
LinkedIn with consumer facing content.

00:35:51.822 --> 00:35:54.601
Unless your content is like for the office

00:35:54.661 --> 00:35:56.061
worker, I don't know,

00:35:56.202 --> 00:35:57.322
I don't understand that.

00:35:57.362 --> 00:35:58.563
But in terms of Facebook,

00:35:59.043 --> 00:36:00.202
own your damn zip code.

00:36:00.302 --> 00:36:00.483
I mean,

00:36:00.523 --> 00:36:02.344
how many Facebook groups are there?

00:36:02.704 --> 00:36:04.324
Just be in every group and see what

00:36:04.364 --> 00:36:05.083
people are asking.

00:36:05.364 --> 00:36:07.724
So it's useful if you understand what your

00:36:07.764 --> 00:36:08.284
goal is,

00:36:09.144 --> 00:36:10.487
and you understand the physics of the

00:36:10.527 --> 00:36:12.128
platform how would you end i mean you

00:36:12.188 --> 00:36:14.231
i mean you use it for your for

00:36:14.271 --> 00:36:15.813
your clinic so pretty damn useful right

00:36:15.833 --> 00:36:18.536
yeah but for me facebook is immensely

00:36:18.675 --> 00:36:21.079
useful it's the most useful of the social

00:36:21.119 --> 00:36:22.920
media the people that i want to talk

00:36:22.940 --> 00:36:25.903
to are on facebook i am the people

00:36:25.943 --> 00:36:27.226
who i want to talk to i am

00:36:27.306 --> 00:36:28.025
on facebook

00:36:29.106 --> 00:36:29.427
You know,

00:36:29.487 --> 00:36:31.969
Facebook generates several tens of

00:36:32.010 --> 00:36:33.490
thousands of dollars a year.

00:36:33.911 --> 00:36:36.572
Facebook gives me an expansive access to

00:36:36.693 --> 00:36:38.534
audience I would never otherwise have

00:36:38.655 --> 00:36:39.335
access to.

00:36:40.516 --> 00:36:42.518
But, you know, six years ago,

00:36:42.858 --> 00:36:45.981
Facebook was virtually useless for what I

00:36:46.001 --> 00:36:47.661
was doing at that time.

00:36:47.681 --> 00:36:48.523
So like Jimmy said,

00:36:48.623 --> 00:36:50.003
it just depends for me.

00:36:50.224 --> 00:36:51.525
Correct.

00:36:51.545 --> 00:36:52.326
So I would need to know what are

00:36:52.346 --> 00:36:52.987
you doing, right?

00:36:53.327 --> 00:36:55.068
Because you could say nowadays for a PT

00:36:55.088 --> 00:36:56.510
clinic, multi-state?

00:36:57.219 --> 00:36:58.802
Community-based, right?

00:36:58.822 --> 00:36:59.822
Like how many locations?

00:37:00.103 --> 00:37:01.947
What is your specialty, right?

00:37:02.286 --> 00:37:05.331
You can go play around with it.

00:37:05.371 --> 00:37:07.715
When people ask me which social platforms

00:37:07.815 --> 00:37:08.958
they have to be on, I go,

00:37:08.978 --> 00:37:09.679
you don't have to be on any of

00:37:09.699 --> 00:37:09.780
them.

00:37:10.713 --> 00:37:11.815
Which one should you be on?

00:37:11.875 --> 00:37:13.476
Start with the one you like consuming.

00:37:13.675 --> 00:37:15.117
If you don't like consuming there,

00:37:15.336 --> 00:37:18.038
don't be the one tasked to create things.

00:37:18.398 --> 00:37:20.800
It's not just always hand content creation

00:37:20.840 --> 00:37:22.081
to the youngest person on your staff

00:37:22.260 --> 00:37:24.822
because they get the social medias.

00:37:24.943 --> 00:37:26.804
And I love pluralizing social medias

00:37:26.923 --> 00:37:28.744
because that's how one person used to say

00:37:28.764 --> 00:37:29.065
it to me.

00:37:30.166 --> 00:37:31.387
Make sure people understand what the goal

00:37:31.427 --> 00:37:32.306
is and what the tool is.

00:37:32.867 --> 00:37:34.288
Let them put the plan together and then

00:37:34.327 --> 00:37:35.309
get the hell out of their way.

00:37:36.583 --> 00:37:36.824
All right.

00:37:36.844 --> 00:37:39.626
So your first PT adjacent business idea,

00:37:40.427 --> 00:37:42.047
I almost said a suppository,

00:37:42.909 --> 00:37:45.911
a repository for payment information,

00:37:46.251 --> 00:37:47.251
easily accessible,

00:37:47.393 --> 00:37:49.574
easily usable and useful.

00:37:50.255 --> 00:37:51.135
I think that's a great idea.

00:37:51.335 --> 00:37:52.396
How would you monetize that?

00:37:52.436 --> 00:37:53.336
Just some banner ads?

00:37:53.356 --> 00:37:55.878
You could easily monetize it for traffic,

00:37:55.938 --> 00:37:56.179
right?

00:37:56.420 --> 00:37:56.739
Yeah.

00:37:57.099 --> 00:37:58.021
So historically,

00:37:58.041 --> 00:37:59.021
that's what it would have been.

00:37:59.081 --> 00:38:00.322
It would have been paid ads

00:38:02.623 --> 00:38:04.744
I think there could be tiers of access

00:38:04.764 --> 00:38:05.664
to the information.

00:38:05.684 --> 00:38:07.005
You have the public tier,

00:38:07.425 --> 00:38:09.385
which it's available to everybody,

00:38:09.465 --> 00:38:10.925
general information,

00:38:10.945 --> 00:38:12.985
but then you could have a secondary tier

00:38:13.085 --> 00:38:16.206
behind a paywall where you get more

00:38:16.286 --> 00:38:19.007
detailed access to certain information,

00:38:19.068 --> 00:38:20.507
which would help with financial

00:38:20.547 --> 00:38:23.568
projections, help with business modeling,

00:38:23.628 --> 00:38:25.070
help with all of that kind of stuff.

00:38:27.003 --> 00:38:29.284
Staying in this kind of vertical,

00:38:29.744 --> 00:38:30.864
the second idea,

00:38:30.945 --> 00:38:33.005
now you're probably too young to remember

00:38:33.045 --> 00:38:33.326
this.

00:38:34.266 --> 00:38:35.746
There used to be,

00:38:36.068 --> 00:38:37.288
and it might still be around,

00:38:37.327 --> 00:38:39.509
like dentalplans.com.

00:38:40.389 --> 00:38:42.251
It was a website and it was a

00:38:42.331 --> 00:38:42.971
membership.

00:38:43.010 --> 00:38:45.192
You would pay ninety-nine dollars a year.

00:38:45.612 --> 00:38:48.333
You would buy access to a fee schedule

00:38:48.373 --> 00:38:50.914
for dentists and dental work, a cleaning,

00:38:51.375 --> 00:38:54.516
x-ray, you know, a filling, bridge.

00:38:55.376 --> 00:38:57.318
It wasn't insurance and it was very

00:38:57.358 --> 00:38:58.858
important that people understand.

00:38:58.918 --> 00:38:59.980
And the disclosure was,

00:39:00.039 --> 00:39:02.001
it is not an insurance policy.

00:39:02.422 --> 00:39:03.463
It is a membership,

00:39:03.702 --> 00:39:06.125
a community where if you buy this

00:39:06.164 --> 00:39:08.806
membership for the year and participating

00:39:08.847 --> 00:39:11.869
dentists will give you this fee schedule

00:39:11.889 --> 00:39:13.271
and the fee schedule was already

00:39:13.331 --> 00:39:13.751
published.

00:39:14.739 --> 00:39:15.539
I always said like,

00:39:16.039 --> 00:39:17.501
why don't we have something like that for

00:39:17.541 --> 00:39:18.320
physical therapy?

00:39:18.762 --> 00:39:22.463
There are benefits and advantages to me as

00:39:22.483 --> 00:39:24.764
a physical therapy practice owner offering

00:39:24.824 --> 00:39:25.385
a discount,

00:39:25.445 --> 00:39:27.226
probably not even more than a Medicare

00:39:27.266 --> 00:39:28.166
discounted rate,

00:39:28.568 --> 00:39:30.409
but offering a discount directly to a

00:39:30.469 --> 00:39:31.028
consumer,

00:39:31.088 --> 00:39:33.010
especially if I had some sort of control

00:39:33.070 --> 00:39:35.632
over where that consumer goes on my

00:39:35.672 --> 00:39:36.092
schedule.

00:39:36.112 --> 00:39:37.552
Am I going to give that consumer,

00:39:38.293 --> 00:39:38.534
you know,

00:39:38.574 --> 00:39:40.994
a Medicare discounted rate and a ten a.m.

00:39:41.034 --> 00:39:42.436
Monday, Wednesday, Friday appointment?

00:39:42.496 --> 00:39:43.436
Probably not.

00:39:43.876 --> 00:39:46.018
But if I'm struggling to fill a two-thirty

00:39:46.360 --> 00:39:48.501
Tuesday appointment in the afternoon,

00:39:49.001 --> 00:39:50.563
or I want to build a caseload for

00:39:50.583 --> 00:39:53.065
a new therapist coming on board, yeah,

00:39:53.206 --> 00:39:54.608
I'm going to look for those kinds of

00:39:54.688 --> 00:39:55.128
options.

00:39:55.608 --> 00:39:56.730
So again,

00:39:57.782 --> 00:40:00.724
before i didn't have the resources to hire

00:40:00.784 --> 00:40:03.547
an attorney and study state law and

00:40:03.668 --> 00:40:06.771
understand the the nuances between what is

00:40:06.831 --> 00:40:08.514
insurance and what is not insurance and

00:40:08.554 --> 00:40:11.416
what is allowed now it's a twenty thirty

00:40:11.456 --> 00:40:14.579
minute you know uh go on your favorite

00:40:14.639 --> 00:40:15.041
ai

00:40:15.541 --> 00:40:17.943
start to brainstorm this idea,

00:40:18.422 --> 00:40:20.505
and then say, how do I market this?

00:40:20.545 --> 00:40:21.445
How do I launch this?

00:40:21.485 --> 00:40:22.547
How do I start this?

00:40:22.646 --> 00:40:23.487
What do I need?

00:40:24.088 --> 00:40:26.769
We've got tools that build the website,

00:40:26.789 --> 00:40:28.530
at least initially, as a prototype.

00:40:28.972 --> 00:40:30.753
There's funding out there,

00:40:30.813 --> 00:40:33.355
like Y Combinator and other funding

00:40:33.414 --> 00:40:33.896
sources,

00:40:33.936 --> 00:40:36.518
if you really think this could be scalable

00:40:36.557 --> 00:40:39.079
across the country and a technology that's

00:40:39.099 --> 00:40:41.521
going to hit a billion dollar benchmark.

00:40:42.434 --> 00:40:44.596
There's opportunities in this and you

00:40:44.695 --> 00:40:46.255
solve a simple problem.

00:40:46.315 --> 00:40:48.496
There are people in the community today

00:40:48.856 --> 00:40:50.896
who would benefit from physical therapy,

00:40:51.336 --> 00:40:53.057
but they have a fifty dollar copay.

00:40:53.077 --> 00:40:54.378
They have a high deductible.

00:40:54.438 --> 00:40:56.978
They are looking to pay out of pocket,

00:40:57.599 --> 00:40:58.978
but they don't know what it costs.

00:40:59.039 --> 00:41:00.199
They have no idea.

00:41:00.980 --> 00:41:03.041
I would wonder how many websites,

00:41:03.141 --> 00:41:04.800
physical therapy practice websites

00:41:04.940 --> 00:41:07.601
actually publish pricing right now that

00:41:07.621 --> 00:41:10.021
would allow somebody to go and see how

00:41:10.063 --> 00:41:11.802
much a physical therapy visit costs.

00:41:12.068 --> 00:41:13.148
Yeah, and keep in mind,

00:41:13.648 --> 00:41:14.809
Tony's not really selling,

00:41:15.590 --> 00:41:18.090
you're selling clarity and access and

00:41:18.150 --> 00:41:18.911
simplicity.

00:41:19.150 --> 00:41:22.873
And those are the most easily,

00:41:23.393 --> 00:41:25.153
if you have that problem and Tony just

00:41:25.193 --> 00:41:25.713
mentioned that,

00:41:25.793 --> 00:41:28.554
it's very obvious why this is valuable is

00:41:28.574 --> 00:41:30.856
because clarity and simplicity makes sense

00:41:30.996 --> 00:41:32.097
if you have that problem.

00:41:32.157 --> 00:41:33.516
If you walked in and showed someone how

00:41:33.556 --> 00:41:34.257
you can solve it,

00:41:35.353 --> 00:41:37.175
that's an easier pitch to make than

00:41:37.255 --> 00:41:38.996
creating the problem and the solution.

00:41:39.016 --> 00:41:41.077
If they already have that problem and you

00:41:41.137 --> 00:41:43.059
put it in front of them clearly,

00:41:43.099 --> 00:41:44.561
concisely, consistently,

00:41:44.940 --> 00:41:45.601
that's a business.

00:41:45.882 --> 00:41:46.681
It's a business right there.

00:41:46.702 --> 00:41:48.143
It's simple, doesn't mean it's easy,

00:41:48.463 --> 00:41:49.885
but it means that's simple if you can

00:41:49.905 --> 00:41:51.106
describe it in three steps or less.

00:41:51.326 --> 00:41:52.728
Hilda agrees, great business strategy.

00:41:53.871 --> 00:41:56.273
awesome and it's proven like it worked

00:41:56.333 --> 00:41:59.635
well for the dental industry we were

00:41:59.695 --> 00:42:02.217
members we bought it before we had delta

00:42:02.257 --> 00:42:04.500
dental insurance like we bought it when we

00:42:04.559 --> 00:42:07.242
didn't have dental insurance there are

00:42:07.322 --> 00:42:08.923
insur there are health insurance plans

00:42:08.943 --> 00:42:11.106
today that don't cover physical therapy at

00:42:11.146 --> 00:42:13.547
all there are plans that have twenty visit

00:42:13.608 --> 00:42:15.568
limits on the calendar year so if you

00:42:15.608 --> 00:42:17.391
need more than that it's like you don't

00:42:17.431 --> 00:42:18.172
have insurance

00:42:19.251 --> 00:42:22.554
There's so many situations and now you

00:42:22.594 --> 00:42:25.076
bring in AI, AI voice.

00:42:25.456 --> 00:42:27.498
You don't have to have live human

00:42:27.637 --> 00:42:29.780
operators answering every phone call,

00:42:29.860 --> 00:42:31.079
answering every question.

00:42:31.840 --> 00:42:34.963
You literally have infinite scalability to

00:42:35.023 --> 00:42:37.083
help any of the three hundred and fifty

00:42:37.103 --> 00:42:39.505
million US citizens or residents or

00:42:39.545 --> 00:42:39.885
whatever.

00:42:41.768 --> 00:42:43.088
That takes me into number three.

00:42:44.030 --> 00:42:46.733
You look at the theme here, right?

00:42:46.793 --> 00:42:48.556
How much does physical therapy cost?

00:42:48.596 --> 00:42:50.476
How much are therapists getting paid?

00:42:50.958 --> 00:42:53.340
How do I find ways to manage costs?

00:42:54.360 --> 00:42:56.382
If I go to buy a used car,

00:42:57.503 --> 00:42:58.485
I have a mechanic.

00:42:58.644 --> 00:43:00.306
I want the mechanic to check the engine.

00:43:00.347 --> 00:43:01.949
I want a third party,

00:43:02.329 --> 00:43:04.070
a non-biased individual

00:43:05.532 --> 00:43:06.592
If I buy a house,

00:43:06.793 --> 00:43:08.454
I probably have an attorney and a real

00:43:08.514 --> 00:43:10.516
estate agent and I have a buyer's agent,

00:43:10.596 --> 00:43:10.876
right?

00:43:11.697 --> 00:43:14.579
Why don't we have a healthcare buyer's

00:43:14.798 --> 00:43:15.099
agent?

00:43:15.219 --> 00:43:18.282
Why don't we have somebody who maybe

00:43:18.322 --> 00:43:18.802
they're like,

00:43:19.182 --> 00:43:20.724
I want to get out of clinical care,

00:43:20.764 --> 00:43:22.585
but I've got all of this experience and

00:43:22.605 --> 00:43:22.985
knowledge.

00:43:23.306 --> 00:43:24.967
They're not a social worker.

00:43:25.387 --> 00:43:27.068
They're not a case manager.

00:43:27.548 --> 00:43:30.391
It's literally somebody like me.

00:43:31.172 --> 00:43:33.153
who you would say, hey,

00:43:33.634 --> 00:43:34.996
I'm going to have this surgery.

00:43:35.795 --> 00:43:36.996
My mom had a stroke.

00:43:37.197 --> 00:43:40.621
And you've done this with, I think,

00:43:40.681 --> 00:43:41.521
social workers.

00:43:41.601 --> 00:43:43.583
But the idea is you bring in this

00:43:43.623 --> 00:43:45.105
person and you're like, hey,

00:43:45.144 --> 00:43:46.827
these are my insurance benefits.

00:43:47.327 --> 00:43:49.509
This is the condition that I'm facing.

00:43:49.548 --> 00:43:50.789
This is what I'm dealing with.

00:43:51.431 --> 00:43:53.713
I need somebody not only to kind of

00:43:53.793 --> 00:43:55.353
guide me financially,

00:43:56.074 --> 00:43:57.737
But maybe even somebody who's going to go

00:43:57.936 --> 00:43:58.157
out,

00:43:58.777 --> 00:44:01.840
find the best provider for my needs based

00:44:01.900 --> 00:44:03.983
on cost, based on medical condition,

00:44:04.023 --> 00:44:07.186
somebody who understands what I'm dealing

00:44:07.246 --> 00:44:07.706
with.

00:44:08.226 --> 00:44:09.688
You knew and you said it.

00:44:09.907 --> 00:44:12.590
Who's the guy on Instagram who calls and

00:44:12.630 --> 00:44:14.893
negotiates prices for cars?

00:44:15.813 --> 00:44:16.175
Tommy.

00:44:17.014 --> 00:44:17.876
Delivered to me.

00:44:17.936 --> 00:44:18.317
Tommy.

00:44:18.356 --> 00:44:18.876
T-O-M-I.

00:44:19.117 --> 00:44:19.838
Dude's awesome.

00:44:19.958 --> 00:44:20.559
I love that guy.

00:44:20.956 --> 00:44:22.838
So why don't we have that for health

00:44:22.878 --> 00:44:23.159
care?

00:44:23.378 --> 00:44:26.202
You know, like one more quick example.

00:44:26.242 --> 00:44:28.465
So when my wife and I were pregnant

00:44:28.505 --> 00:44:29.266
with twins,

00:44:30.088 --> 00:44:32.351
we had a four thousand dollar maternity

00:44:32.471 --> 00:44:34.494
benefit within our health insurance.

00:44:35.175 --> 00:44:35.795
We went

00:44:35.896 --> 00:44:37.817
to the OB and we're like, look,

00:44:37.856 --> 00:44:39.637
we only have four thousand of coverage.

00:44:39.677 --> 00:44:41.398
We want to get the most coverage we

00:44:41.438 --> 00:44:43.257
can get for the four thousand because my

00:44:43.318 --> 00:44:46.518
wife was advanced maternal age and we were

00:44:46.619 --> 00:44:48.179
you know, she was pregnant with twins.

00:44:48.599 --> 00:44:49.980
He was like, I understand it,

00:44:50.000 --> 00:44:51.099
but I need you to come in for

00:44:51.139 --> 00:44:52.121
weekly checkups.

00:44:53.161 --> 00:44:55.021
He said at that moment,

00:44:55.742 --> 00:44:58.862
I will discount or waive the fee for

00:44:58.882 --> 00:45:00.242
the weekly checkups.

00:45:01.480 --> 00:45:03.581
if the insurance no longer covers.

00:45:03.601 --> 00:45:04.641
Well, guess what happened?

00:45:05.101 --> 00:45:06.202
We get through everything,

00:45:06.242 --> 00:45:07.802
they submit the claims for the weekly

00:45:07.842 --> 00:45:09.704
checkups, the claims get paid,

00:45:10.583 --> 00:45:12.824
we exceed our four thousand dollar limit,

00:45:13.164 --> 00:45:15.666
then the stuff that he didn't say he

00:45:15.706 --> 00:45:16.467
was gonna waive,

00:45:16.947 --> 00:45:18.527
that now has to get paid.

00:45:18.927 --> 00:45:20.809
The stuff that he said he was gonna

00:45:20.829 --> 00:45:21.188
waive,

00:45:21.949 --> 00:45:23.731
We don't have any reference of him saying

00:45:23.771 --> 00:45:24.711
he was going to waive it,

00:45:24.773 --> 00:45:26.715
so it got paid by the insurance.

00:45:26.775 --> 00:45:29.577
And we were out several thousand dollars

00:45:30.059 --> 00:45:31.740
because we didn't have somebody who

00:45:31.780 --> 00:45:34.423
understood the process and could be our

00:45:34.643 --> 00:45:37.246
agent, the buyer's agent.

00:45:38.088 --> 00:45:39.409
The title is a Sherpa.

00:45:39.769 --> 00:45:41.012
The woman that I hire when my dad

00:45:41.032 --> 00:45:41.672
had a stroke

00:45:42.778 --> 00:45:43.199
Uh,

00:45:43.278 --> 00:45:44.500
only thing I was pissed about is I

00:45:44.539 --> 00:45:45.559
should have hired her sooner.

00:45:45.639 --> 00:45:45.981
I didn't know.

00:45:46.141 --> 00:45:47.400
I didn't know that type of a person

00:45:47.440 --> 00:45:47.860
existed.

00:45:48.621 --> 00:45:50.262
My aunt wound up finding her and this

00:45:50.282 --> 00:45:51.682
woman was in my town and I live

00:45:51.702 --> 00:45:52.402
in a tiny, tiny,

00:45:52.443 --> 00:45:54.344
tiny little upstate New York town.

00:45:54.905 --> 00:45:56.865
She does all that stuff everything you're

00:45:56.905 --> 00:45:58.005
talking about where I'm like,

00:45:58.045 --> 00:45:59.126
I don't really know how this works.

00:45:59.146 --> 00:46:00.686
She's like, I know how this works.

00:46:00.726 --> 00:46:02.387
So she sells clarity.

00:46:02.887 --> 00:46:04.028
She sells speed.

00:46:04.509 --> 00:46:05.489
She sells less, you know,

00:46:05.610 --> 00:46:08.210
reduce reduces frustration, reduces work.

00:46:09.231 --> 00:46:10.692
If you're someone who, like,

00:46:10.731 --> 00:46:12.972
the person you're looking to do this job,

00:46:13.273 --> 00:46:13.652
sorry,

00:46:13.693 --> 00:46:16.114
the person you're looking to sell this to

00:46:16.474 --> 00:46:18.554
needs to understand already and know the

00:46:18.594 --> 00:46:19.916
pain or at least be, like,

00:46:20.275 --> 00:46:21.757
prodded to be like,

00:46:21.876 --> 00:46:23.697
you know how much this sucks and how

00:46:23.737 --> 00:46:24.797
much this could cost you?

00:46:25.358 --> 00:46:26.559
That's why you pay this.

00:46:26.878 --> 00:46:28.079
Because whatever this is,

00:46:28.500 --> 00:46:29.880
it's way less than what this is,

00:46:29.980 --> 00:46:31.260
plus frustration.

00:46:31.320 --> 00:46:32.201
You know,

00:46:32.221 --> 00:46:33.141
that's what you're looking to do.

00:46:36.661 --> 00:46:38.764
It's frustrating how so many successful

00:46:38.804 --> 00:46:40.646
business strategies don't exist in the

00:46:40.686 --> 00:46:41.407
world of PT.

00:46:41.768 --> 00:46:43.750
Yeah, I think it's more of a lag.

00:46:43.929 --> 00:46:44.570
I think they do,

00:46:44.831 --> 00:46:47.193
but eventually it's an inevitability.

00:46:47.875 --> 00:46:49.496
Tony started the show in terms of content

00:46:49.516 --> 00:46:52.259
creation saying we're more analytical and

00:46:52.320 --> 00:46:54.121
statistical and less creative.

00:46:55.273 --> 00:46:56.532
I don't think we lack the ability of

00:46:56.572 --> 00:46:57.213
creativity.

00:46:57.534 --> 00:47:00.574
I think we flex other muscles first.

00:47:01.394 --> 00:47:03.454
Somebody had a great Instagram video about

00:47:03.494 --> 00:47:04.795
PT content creation.

00:47:05.436 --> 00:47:05.536
Oh,

00:47:05.576 --> 00:47:07.076
it's a woman who was a clinician who

00:47:07.135 --> 00:47:08.456
now, she's a website designer.

00:47:08.717 --> 00:47:09.237
She's awesome.

00:47:09.277 --> 00:47:11.038
I just found her on Instagram.

00:47:11.217 --> 00:47:12.878
She drops F-bombs too, all the time.

00:47:13.197 --> 00:47:15.199
She's like, look at this garbage website.

00:47:15.239 --> 00:47:16.239
You know, that's like her shtick.

00:47:16.719 --> 00:47:17.278
But she's like,

00:47:17.518 --> 00:47:19.099
we create content for each other.

00:47:19.579 --> 00:47:20.739
Like, when you all I've done this,

00:47:20.800 --> 00:47:22.541
I've audited people's Instagram accounts

00:47:22.561 --> 00:47:23.061
and I'm like, do like,

00:47:23.161 --> 00:47:25.161
sixty percent of the people I found are

00:47:25.242 --> 00:47:27.402
other in other markets.

00:47:27.882 --> 00:47:28.382
So, like, yeah,

00:47:28.402 --> 00:47:29.943
you're getting a lot of views and likes

00:47:30.324 --> 00:47:32.023
it's from your colleague people who are

00:47:32.063 --> 00:47:33.505
never going to put food on your table.

00:47:33.804 --> 00:47:35.585
You got to change your content, right?

00:47:35.646 --> 00:47:36.565
Change your content.

00:47:37.068 --> 00:47:37.947
change your audience,

00:47:38.088 --> 00:47:39.009
change your bottom line.

00:47:39.268 --> 00:47:40.248
So I think Scott's right.

00:47:40.349 --> 00:47:42.309
It is frustrating because people like

00:47:42.369 --> 00:47:43.369
Scott or Tony or me,

00:47:43.409 --> 00:47:45.170
or if you're listening, probably you too,

00:47:45.489 --> 00:47:46.771
you see the possibility.

00:47:47.190 --> 00:47:49.050
What I want to say is the possibility

00:47:49.130 --> 00:47:51.952
is just the same as it is now

00:47:51.972 --> 00:47:53.072
as it will be six months from now.

00:47:53.413 --> 00:47:55.152
Are you waiting for permission to do it?

00:47:55.193 --> 00:47:56.432
Are you waiting for someone else to do

00:47:56.512 --> 00:47:57.994
it for then you to be third?

00:47:58.253 --> 00:47:59.673
You're going to be only kicking yourself

00:47:59.713 --> 00:48:01.094
if you're third because then it's harder

00:48:01.155 --> 00:48:03.074
to do because now you're third to market

00:48:03.094 --> 00:48:04.155
instead of first to market.

00:48:04.396 --> 00:48:05.096
But I get the fear.

00:48:05.255 --> 00:48:05.576
I get it.

00:48:06.322 --> 00:48:07.684
Yeah, and the reality is,

00:48:07.764 --> 00:48:09.684
why am I sharing these ideas instead of

00:48:09.704 --> 00:48:10.224
doing them?

00:48:10.284 --> 00:48:12.827
Because I took yesterday off.

00:48:12.867 --> 00:48:13.286
Guess what?

00:48:13.347 --> 00:48:14.507
Labor Day, right?

00:48:14.568 --> 00:48:16.449
We took a five-day week and compressed it

00:48:16.489 --> 00:48:17.510
into a four-day week.

00:48:17.630 --> 00:48:19.590
I'm not seeing fewer patients on the week.

00:48:19.951 --> 00:48:22.152
I've got the same number of patients that

00:48:22.172 --> 00:48:22.373
I've had.

00:48:22.393 --> 00:48:22.472
Yeah,

00:48:22.492 --> 00:48:23.634
you're doing five days of work in four

00:48:23.653 --> 00:48:23.954
days.

00:48:24.114 --> 00:48:24.835
Exactly.

00:48:25.034 --> 00:48:26.476
We're too busy.

00:48:26.516 --> 00:48:28.277
We're too deep in the trenches.

00:48:28.876 --> 00:48:31.018
thank goodness i've been able to build the

00:48:31.077 --> 00:48:34.179
social media aspect of the business but

00:48:34.300 --> 00:48:36.360
the idea is most of us are running

00:48:36.601 --> 00:48:38.802
on an infinite hamster wheel that will

00:48:38.862 --> 00:48:41.103
never stop real quick so that was my

00:48:41.143 --> 00:48:44.623
last idea um and even going into that

00:48:44.724 --> 00:48:48.626
sherpa you know representative um again

00:48:48.646 --> 00:48:50.347
you could have levels you you could have

00:48:50.387 --> 00:48:51.927
somebody as simple as hey i'm having

00:48:51.967 --> 00:48:53.849
rotator cuff surgery i need to know the

00:48:53.869 --> 00:48:54.509
best option

00:48:54.989 --> 00:48:57.150
for a twelve week plan of care.

00:48:57.331 --> 00:48:58.550
OK, AI voice,

00:48:59.172 --> 00:49:01.753
go call the local physical therapy clinics

00:49:01.773 --> 00:49:02.574
and get me pricing.

00:49:03.134 --> 00:49:04.996
And then the AI voice goes out there.

00:49:05.416 --> 00:49:06.757
Hi, I'm an AI voice.

00:49:06.817 --> 00:49:08.398
I've got a client, you know,

00:49:09.097 --> 00:49:12.000
all the way to somebody with extremely

00:49:12.039 --> 00:49:15.242
complex cases who who will need skilled

00:49:15.262 --> 00:49:17.503
care and nursing and all this other stuff.

00:49:17.583 --> 00:49:17.764
Now,

00:49:17.804 --> 00:49:19.646
maybe we bring the human into the loop

00:49:20.005 --> 00:49:23.467
to look at finances, tax implications,

00:49:23.487 --> 00:49:24.869
you know, current insurance.

00:49:25.148 --> 00:49:28.110
supplemental insurance and negotiate rates

00:49:28.190 --> 00:49:28.809
on all of it.

00:49:29.449 --> 00:49:31.110
I had something fall and put a hole

00:49:31.150 --> 00:49:31.630
in my roof.

00:49:31.670 --> 00:49:33.210
I woke up one morning and noticed like

00:49:33.251 --> 00:49:34.731
a stain on my ceiling.

00:49:34.751 --> 00:49:35.072
I'm like,

00:49:35.092 --> 00:49:37.192
how did I get dirt on my ceiling?

00:49:37.231 --> 00:49:38.592
Well, it was water coming through.

00:49:39.193 --> 00:49:39.853
So what did I do?

00:49:39.932 --> 00:49:41.353
I turned to chat GPT and said,

00:49:41.773 --> 00:49:44.193
you know, Montgomery, New York roofs.

00:49:44.273 --> 00:49:44.893
What do I do?

00:49:45.173 --> 00:49:45.414
Right.

00:49:45.753 --> 00:49:47.134
Guy was out there that afternoon.

00:49:47.193 --> 00:49:48.534
I picked the first person who said,

00:49:48.675 --> 00:49:49.795
I will be there this afternoon.

00:49:50.114 --> 00:49:50.414
Check.

00:49:50.735 --> 00:49:51.335
Got it there.

00:49:51.376 --> 00:49:52.396
Jerry Durham's just went,

00:49:52.436 --> 00:49:53.275
his ear just went, what?

00:49:54.081 --> 00:49:56.123
respond quickly because it's not the best.

00:49:56.143 --> 00:49:57.083
I'm looking for the quickest.

00:49:57.884 --> 00:50:00.445
And his whole system for telling me and

00:50:00.485 --> 00:50:01.885
diagnosing the problem and then being

00:50:01.925 --> 00:50:03.186
like, here's how much it'll cost.

00:50:03.346 --> 00:50:04.027
Let me know if you want me to

00:50:04.047 --> 00:50:04.286
solve it.

00:50:04.306 --> 00:50:04.806
And if you don't,

00:50:05.246 --> 00:50:07.867
that process was terribly easy to the

00:50:07.907 --> 00:50:09.128
point where I go, hey, man,

00:50:09.148 --> 00:50:10.268
can you swing by my brother's house?

00:50:10.289 --> 00:50:11.090
I think he needs a roof.

00:50:11.110 --> 00:50:11.889
Can you get up on his roof?

00:50:11.909 --> 00:50:12.789
And he's like, no problem.

00:50:13.150 --> 00:50:15.351
So that guy just made three grand for

00:50:15.391 --> 00:50:16.452
me solving a roof.

00:50:16.632 --> 00:50:17.952
And while he was up there, he's like,

00:50:18.233 --> 00:50:20.853
hey, your chimney caps a little whatever.

00:50:21.094 --> 00:50:22.275
And of course, what did I do?

00:50:23.094 --> 00:50:25.056
I took his gutter recommendation for needs

00:50:25.097 --> 00:50:26.737
new gutters because he gave me photos.

00:50:27.097 --> 00:50:28.798
I took his chimney recommendation for new

00:50:29.239 --> 00:50:29.860
chimney cap.

00:50:30.119 --> 00:50:32.161
He gave me photos and the invoice,

00:50:32.282 --> 00:50:34.083
and I ran that through ChatGPT and said,

00:50:34.224 --> 00:50:36.204
act like my bro who knows everything about

00:50:36.284 --> 00:50:36.684
roofs.

00:50:37.126 --> 00:50:37.985
Is this guy legit?

00:50:38.005 --> 00:50:38.686
And it was like, yeah,

00:50:38.726 --> 00:50:39.887
and I actually think that price is pretty

00:50:39.907 --> 00:50:41.429
good for the area.

00:50:41.489 --> 00:50:42.449
The same thing.

00:50:43.250 --> 00:50:44.891
ChatGPT analyzed it for me.

00:50:45.976 --> 00:50:46.396
And I'm like,

00:50:46.456 --> 00:50:47.737
do I pull the trigger on this or

00:50:47.777 --> 00:50:47.918
not?

00:50:47.978 --> 00:50:49.659
It said, yes, lock them up,

00:50:49.719 --> 00:50:51.320
great price if they can deliver on this.

00:50:51.340 --> 00:50:53.963
Same thing Tony is saying for health care.

00:50:54.063 --> 00:50:55.664
OK, so kind of parting shot,

00:50:55.684 --> 00:50:56.925
but it's a little bit of a longer

00:50:57.065 --> 00:50:57.186
one.

00:50:57.365 --> 00:50:58.706
I didn't get a chance to tell you

00:50:58.746 --> 00:51:01.969
and Dave the oil change story,

00:51:02.030 --> 00:51:04.851
but this is what I share with my

00:51:04.891 --> 00:51:05.213
kids.

00:51:05.293 --> 00:51:07.394
So go to the oil change.

00:51:07.454 --> 00:51:10.056
Now, it's the five minute,

00:51:10.077 --> 00:51:11.197
you stay in your car,

00:51:11.398 --> 00:51:12.938
you drive over the thing.

00:51:12.958 --> 00:51:13.179
Yeah.

00:51:14.157 --> 00:51:15.998
Couple kids, super nice kids.

00:51:16.039 --> 00:51:16.378
Like,

00:51:16.518 --> 00:51:18.438
they couldn't have been more than eighteen

00:51:18.458 --> 00:51:19.360
to twenty years old.

00:51:19.579 --> 00:51:20.840
Come over to the door, you know,

00:51:20.860 --> 00:51:21.420
he's talking to me,

00:51:21.460 --> 00:51:22.460
he's explaining things,

00:51:22.501 --> 00:51:23.621
he offers me a water.

00:51:23.740 --> 00:51:25.702
Great care, great experience.

00:51:26.161 --> 00:51:26.922
I've gone to them,

00:51:27.121 --> 00:51:28.643
I know I pay a premium when I

00:51:28.682 --> 00:51:29.003
go,

00:51:29.463 --> 00:51:31.684
but I always like this particular place.

00:51:33.083 --> 00:51:33.864
For the first time,

00:51:34.344 --> 00:51:37.606
now I'm driving a two thousand

00:51:37.666 --> 00:51:39.326
twenty-four, I think?

00:51:39.467 --> 00:51:40.367
Twenty-four or twenty-five,

00:51:40.407 --> 00:51:43.047
I think it's a twenty-five car.

00:51:43.967 --> 00:51:46.710
twenty five thousand miles on it the kid

00:51:46.750 --> 00:51:48.190
comes over he's like hey you know we're

00:51:48.210 --> 00:51:49.911
gonna check your coolant i just let you

00:51:49.931 --> 00:51:51.512
know this is the tool that we use

00:51:52.072 --> 00:51:53.853
he's got these three little floating

00:51:53.893 --> 00:51:56.436
devices if three or more float above the

00:51:56.476 --> 00:51:58.657
line then there's too much acidity in the

00:51:58.697 --> 00:52:00.557
coolant we would recommend the flush i

00:52:00.577 --> 00:52:02.378
haven't checked it yet is it okay if

00:52:02.398 --> 00:52:04.260
i check it i'm like yeah go ahead

00:52:04.360 --> 00:52:05.902
i've never seen that tool i don't know

00:52:05.922 --> 00:52:07.181
what the heck he's doing i know a

00:52:07.222 --> 00:52:09.103
little bit about cars but not that much

00:52:09.603 --> 00:52:11.164
he goes he checks it he sucks the

00:52:11.184 --> 00:52:12.346
water out he comes over

00:52:13.206 --> 00:52:15.827
i could hear the concern in his voice

00:52:15.867 --> 00:52:17.907
like legit he's like look i'm sorry

00:52:17.927 --> 00:52:20.967
there's six balls floating it this is the

00:52:21.047 --> 00:52:24.349
most acidic your coolant can be i really

00:52:24.389 --> 00:52:26.688
recommend you flush if you don't flush it

00:52:26.708 --> 00:52:27.710
then there's a chance you're going to

00:52:27.730 --> 00:52:30.369
start burning oil and you know the oil

00:52:30.389 --> 00:52:31.951
we're putting in isn't going to last as

00:52:31.971 --> 00:52:32.731
long as it should

00:52:33.786 --> 00:52:35.646
I was like, oh, OK,

00:52:37.027 --> 00:52:37.909
just give me a second.

00:52:37.969 --> 00:52:39.210
Let me think about it.

00:52:39.510 --> 00:52:40.851
How much is a flush?

00:52:40.871 --> 00:52:42.050
Well, it's a hundred and fifty dollars.

00:52:42.090 --> 00:52:42.931
How long does it take?

00:52:42.952 --> 00:52:44.213
It takes five to ten minutes.

00:52:44.992 --> 00:52:46.293
OK, just give me a second.

00:52:46.875 --> 00:52:47.715
I grab my phone,

00:52:47.795 --> 00:52:49.596
snap a picture of the little tool.

00:52:50.617 --> 00:52:52.657
HHCPT, I'm getting an oil change.

00:52:52.697 --> 00:52:55.579
The technician said my my coolant needs

00:52:55.619 --> 00:52:56.121
flushed.

00:52:57.338 --> 00:53:00.842
um you know twenty five thousand miles two

00:53:00.882 --> 00:53:02.664
thousand twenty five car well that's

00:53:02.724 --> 00:53:04.585
unusual this car usually goes a hundred

00:53:04.625 --> 00:53:06.387
and thirty thousand miles before needing a

00:53:06.427 --> 00:53:09.829
flush show me the tool that they used

00:53:10.309 --> 00:53:11.990
and i'll give you a recommendation i show

00:53:12.050 --> 00:53:15.313
it chat's like no that tool tells you

00:53:15.534 --> 00:53:19.317
how effective the the antifreeze is it

00:53:19.356 --> 00:53:21.219
doesn't tell you how acidic it is it

00:53:21.239 --> 00:53:24.240
tells you how like it can stop freezing

00:53:24.340 --> 00:53:25.882
not how acidic

00:53:26.764 --> 00:53:29.666
unless you use a strip to test acidity,

00:53:30.146 --> 00:53:33.230
there is no way that in conjunction with

00:53:33.871 --> 00:53:35.632
normal hundred and thirty thousand,

00:53:35.692 --> 00:53:37.074
not twenty five thousand,

00:53:37.574 --> 00:53:39.655
I would recommend you do not do the

00:53:39.755 --> 00:53:40.456
coolant flush.

00:53:41.327 --> 00:53:42.289
So I went back to the kid and

00:53:42.309 --> 00:53:42.809
I was like, hey,

00:53:42.869 --> 00:53:44.489
I'm going to skip the coolant flush.

00:53:44.670 --> 00:53:47.952
And the kid was so upset, genuinely upset.

00:53:48.393 --> 00:53:48.972
It was like, wow,

00:53:48.992 --> 00:53:51.014
I just I really think it's important.

00:53:51.034 --> 00:53:51.594
You know,

00:53:51.635 --> 00:53:53.335
this is the most acidic it can be.

00:53:54.436 --> 00:53:56.637
I think the kid was told this is

00:53:56.677 --> 00:53:57.099
the tool.

00:53:57.199 --> 00:53:58.099
This is a city.

00:53:58.179 --> 00:53:59.059
This is important.

00:53:59.099 --> 00:54:01.041
It'll ruin the guy's engine if you don't.

00:54:01.101 --> 00:54:03.483
I think he really believed the information

00:54:03.523 --> 00:54:04.362
that he was given.

00:54:04.804 --> 00:54:06.085
I don't think he was just trying to

00:54:06.184 --> 00:54:07.525
sell me on a coolant flush.

00:54:08.905 --> 00:54:10.628
But regardless, like again.

00:54:11.588 --> 00:54:12.527
Am I the idiot?

00:54:12.568 --> 00:54:14.429
Because I didn't take the time to go

00:54:14.509 --> 00:54:17.469
research in an encyclopedia and look up,

00:54:17.510 --> 00:54:20.170
you know, how to read coolant acidity.

00:54:20.190 --> 00:54:21.891
And I just went straight to chat TBD

00:54:21.911 --> 00:54:22.572
to ask it.

00:54:22.751 --> 00:54:25.052
No, you're smart.

00:54:25.072 --> 00:54:27.313
And so between the five thousand,

00:54:27.474 --> 00:54:29.635
it saved me on a website rebuild.

00:54:29.695 --> 00:54:31.454
The hundred and fifty has sent me on

00:54:31.554 --> 00:54:33.356
a save me on a coolant, you know,

00:54:34.036 --> 00:54:37.556
multiple examples I can bring for a twenty

00:54:37.577 --> 00:54:39.117
dollar a month membership.

00:54:40.222 --> 00:54:43.686
I still think the benefits outweigh any

00:54:43.726 --> 00:54:46.469
potential occasional hallucination that

00:54:46.510 --> 00:54:47.271
might be happening.

00:54:47.552 --> 00:54:47.952
Correct.

00:54:49.333 --> 00:54:50.215
Use it as a tool.

00:54:50.235 --> 00:54:50.936
It's a chainsaw.

00:54:50.996 --> 00:54:53.018
It can cut off a finger if you

00:54:53.039 --> 00:54:54.340
use it poorly, right?

00:54:56.182 --> 00:54:57.423
But if you use it and give it,

00:54:57.885 --> 00:55:00.487
I'll say use it with respect.

00:55:00.927 --> 00:55:03.869
Understand what things can give you,

00:55:04.331 --> 00:55:04.590
right?

00:55:04.610 --> 00:55:06.913
Like two years ago, three years ago,

00:55:06.932 --> 00:55:08.954
when we were first all using ChatGPT,

00:55:08.974 --> 00:55:10.737
people were like, see, there's an error.

00:55:10.916 --> 00:55:11.478
There's an error.

00:55:11.577 --> 00:55:13.039
See, see, it can't be trusted.

00:55:13.079 --> 00:55:13.340
I was like,

00:55:13.860 --> 00:55:15.161
My man, have you met humans?

00:55:15.340 --> 00:55:16.300
Have you met humans?

00:55:16.621 --> 00:55:17.422
Have you met us?

00:55:17.842 --> 00:55:18.523
Are you kidding me?

00:55:18.802 --> 00:55:20.264
That thing bats ninety-nine out of a

00:55:20.284 --> 00:55:21.525
hundred, and you point out the one,

00:55:21.625 --> 00:55:23.025
and I'm like, meet Steve,

00:55:23.045 --> 00:55:24.306
who sits in the cubicle next to you.

00:55:24.326 --> 00:55:25.246
That guy's a nitwit,

00:55:25.266 --> 00:55:26.847
but that's a good idea.

00:55:26.907 --> 00:55:28.168
Yes, it will screw up.

00:55:28.289 --> 00:55:29.568
Will it screw up less than humans?

00:55:29.789 --> 00:55:30.150
Sure.

00:55:30.510 --> 00:55:31.690
The one who wields it well.

00:55:31.710 --> 00:55:32.690
That's probably my parting shot.

00:55:32.731 --> 00:55:33.911
The one who wields it well...

00:55:35.318 --> 00:55:35.739
You know what?

00:55:35.878 --> 00:55:37.740
Don't use it because it's only going to

00:55:37.800 --> 00:55:39.382
make me and Tony separate from the herd,

00:55:39.402 --> 00:55:40.481
right?

00:55:40.501 --> 00:55:41.563
Don't tell anybody to use it.

00:55:41.643 --> 00:55:42.684
You keep it for yourself.

00:55:43.364 --> 00:55:45.125
We'll be back on Thursday.

00:55:46.085 --> 00:55:46.826
I'll think of an idea.

00:55:46.867 --> 00:55:48.106
Maybe we'll do another six pack.

00:55:48.186 --> 00:55:51.750
And Scott's parting shot is change fear to

00:55:51.909 --> 00:55:54.931
face everything and rise.

00:55:55.351 --> 00:55:56.353
Love it.

00:55:56.393 --> 00:55:57.572
Scott Embry as we wrap up.

00:55:57.592 --> 00:55:59.094
That's it.

00:55:59.114 --> 00:55:59.594
We're out.

00:55:59.635 --> 00:56:01.115
Boys, what the hell are you doing?

00:56:01.155 --> 00:56:01.436
Follow me.

00:56:01.536 --> 00:56:04.257
Tony Meritato on YouTube at Total Therapy

00:56:04.458 --> 00:56:05.018
Solution.

00:56:05.077 --> 00:56:06.079
Find Dave Kittle at

00:56:06.099 --> 00:56:09.300
conciergepainrelief.com and on YouTube at

00:56:09.320 --> 00:56:10.481
The Dave Kittle Show.

00:56:10.820 --> 00:56:13.943
And follow Jimmy McKay at PT Podcast on

00:56:13.983 --> 00:56:15.123
YouTube, the socials,

00:56:15.224 --> 00:56:17.005
and wherever you binge podcasts you

00:56:17.025 --> 00:56:18.706
pretend are for CEUs.

00:56:18.985 --> 00:56:20.427
And hey, just a reminder,

00:56:20.907 --> 00:56:22.228
none of this was for advice.

00:56:22.268 --> 00:56:23.728
This was for entertainment only.

00:56:23.989 --> 00:56:25.409
Our lawyers say that counts.

00:56:25.489 --> 00:56:26.190
Thanks, Keith.