The Apple Pie Lesson for PT Clinics

WEBVTT

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broadcasting way too early from three

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separate wi-fi connections it's pt

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breakfast club with tony maritato dave

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kittle and jimmy mckay all right we are

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live and jimmy is on location so jimmy

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tell us where you are and what you

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were doing

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I'm, you know,

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we're playing some golf today.

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It's what you do in the Northeast in

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the summer.

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We got a small window of good weather.

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So APTA,

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a lot of these state chapters do it.

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APTA Connecticut is having a tournament,

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a little fundraiser for their legislative

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efforts.

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And they inflated me out to gently heckle

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is what I'm going to do.

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I'm not playing today.

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I'm just going to roam the course and

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sort of gently heckle the seventy five or

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so golfers they got out here on the

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course today.

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The course is called Lyman Orchard.

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And you're going to love the marketing

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gimmick.

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Yeah.

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So it's built for the same family.

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I don't know the backstory, but.

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It's built next to an apple orchard.

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So if you play a round of golf,

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you walk out with a free apple pie.

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Oh, very nice.

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If that just it doesn't make any sense.

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There's no connection,

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but there is a connection with the course.

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So now there's a story.

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And who doesn't want a free apple pie?

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It's a tiny little single serving apple

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pies.

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I found out about it when I was

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coming to the course,

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when I was coming to the tournament.

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I mentioned it to a buddy who does

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not live in the state of Connecticut.

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And I said,

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I'm going to this tournament and they

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serve apples.

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He goes, lime and orchards?

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Those pies are fantastic.

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So there's the thing.

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This is a buddy who's played hundreds of

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golf courses.

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So I don't know.

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Maybe if you come in and you get

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treatment,

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you walk out with an apple pie from

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your PT clinic.

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I'm not saying that's the connection,

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but I'm saying there needs to be something

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there.

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I love it.

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That's awesome.

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I thought you were going to say you

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get like a free bushel of apples,

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but apple pie is a thousand times better.

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Hey, listen,

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if you come out on the driving range

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and you get a bucket of balls,

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you buy five buckets of balls,

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you get a bucket of apples on the

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way out.

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That's how it works.

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Now, I know you've asked me,

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but I forget.

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Are you a golfer?

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Can you play?

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I can play.

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I'm not bad.

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I don't play often and it shows.

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Let's put it that way.

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You know my brain and my attention span.

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If golf were like eleven and a half

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holes, I'd play more often.

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Every single person says that.

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Nobody's ever built an eleven or twelve

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hole golf course.

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As soon as we hit the turn,

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I'm so excited because I'm like,

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grab a hot dog, get a beer,

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grab a water at the nine hole turn.

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I'm like, this is great.

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And then I turn, I'm like,

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we got to do the same number of

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holes again.

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But you got some people like my buddy

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who'll play thirty six holes and never

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think twice.

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I can't do it.

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But I play twelve holes.

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before i get dave here um so yes

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yes no sunday this sunday this sunday

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marks like the family palooza every summer

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so the first event in this family palooza

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and for the record people who don't know

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my wife comes from a huge family she's

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one of fourteen siblings i'm an only child

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on my side so every july

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A bunch of out of towners come in.

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And basically,

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every family sponsors an event.

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So Sunday was a big family golf scramble.

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We had twenty five, thirty people.

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We broke up into teams of four.

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I, you know,

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I'm the lowest on my foursome,

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but they divide up all the teams.

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This is like a highly organized,

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sophisticated operation.

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So you get an A player, B player,

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C player, D player.

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I'm the D player.

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But we had an amazing time.

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It was so much fun.

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But every single person was like,

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twelve holes is the perfect amount.

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Leave them wanting more.

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Today, they're canoeing and kayaking.

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Yesterday was a huge pickleball day.

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all day event at the Pickleball Courts in

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Middletown.

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I think tomorrow is Kings Island,

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which is like a huge amusement park.

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We've got the fishing tournament on

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Friday.

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We've got the Fourth of July at one

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of the brother in law's houses.

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Every single day is organized on a rainy

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day.

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We throw in bowling.

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It is the most incredible family like week

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and a half ever.

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My kids have been doing it their whole

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life.

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So Dave, jump into the conversation.

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Jimmy is on the golf course in Connecticut

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with APTA right now.

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Yeah,

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I know you mentioned the big Meritato

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extravaganza.

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This is the one where there's like a

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family race, right?

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And you got family members running.

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Yeah.

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We'll do the five K on fourth of

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July morning.

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Most of the adults are running like five

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and a half to seven minute miles.

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Not me, but I will be out there.

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I'll be supporting.

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So.

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And now this,

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this is family only or married in family,

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but this, this is, there's no friends.

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It's just family.

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No friends, no girlfriends, family,

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like in-laws and outlaws.

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All right, because I was going to ask,

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like,

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how many years do we need to do

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this show until Jimmy and I get an

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invite?

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But it sounds like we're not married.

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We have to marry a customer.

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That's right.

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You have not made the list.

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Got to marry in, man.

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Gee, it's the only way.

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Every event's like forty, fifty people.

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There's just not room.

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I understand.

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All good.

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All right, so Jimmy,

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since you are APTA sponsored this morning,

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what are some of the big topics?

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And I want to talk about a couple

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because I've been seeing on social media,

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before we started the show,

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we were talking about loans.

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APTA is trying to get physical therapists

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added as a profession to increase loan

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limits.

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Not a huge increase.

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I've been seeing all over TikTok

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therapists,

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and I want you guys to answer this

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question.

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Is becoming a physical therapist worth it?

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Separate from the loan issue,

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whether APTA gets physical therapy added

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to the professional status and increase

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the limit on federal loan,

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which I'm not a proponent of.

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The question is, Jimmy, first,

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is it worth becoming a physical therapist,

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you know, going into school today,

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coming out in two thousand eight,

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two thousand nine?

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uh i'm gonna i'm gonna drop a a

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fully pt answer it depends if you

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understand what you're going into um it's

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fantastic for some people which is which

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is why the comment section of many of

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these discussions you have people pat

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talking just absolutely past each other

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one person's talking on logic and they're

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right and the other person is talking on

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emotion and they're

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thing that gets you out of bed in

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the mornings,

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you can absolutely make a living and be

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thrilled by it.

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If you like doing it,

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and if this is the business you want

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to be in, right?

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I mean,

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I still think we should go back and

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take a look at all of our parting

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shots.

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I'm pretty sure I just recycled the same

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three, but know what business you're in.

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If you love this,

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if this is something you'd love to do,

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it's a great investment.

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If you're looking at it that you're going

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to write a check,

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go to school for three years,

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and then come out and sit on a

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conveyor belt and just be brought forward

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and just progress and progress and make

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more and more money without having to do

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anything

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more you will be greatly disappointed so

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is it worth it it depends dave all

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right i will give you one side of

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the fence yes it is worth it i

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was just interviewing and speaking with

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one of my staff physical therapists the

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new the newest one that's uh about a

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month in and he happened to go to

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toro university or toro college here in

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brooklyn and it was basically like

00:08:12.985 --> 00:08:15.067
Like a third or two thirds cheaper.

00:08:15.187 --> 00:08:17.428
So like his student loan repayments were,

00:08:17.788 --> 00:08:19.370
you know, two thirds less every month.

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So the answer is yes,

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because there's still options around.

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There's still options out there where you

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could be in state.

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You could stay local.

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You don't have to run up the student

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loan debt.

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And then once you're in the profession,

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it's something that a lot of not everyone,

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but a lot of staff physical therapists

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love it.

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They like it.

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They love it.

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They enjoy it.

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They look forward to going to work.

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They're helping people.

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They're making an impact.

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Also,

00:08:40.606 --> 00:08:41.947
I've talked on the show that you then,

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you then learn a whole bunch of

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information that you can help for

00:08:44.971 --> 00:08:45.471
yourself.

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You can help your family members,

00:08:47.152 --> 00:08:48.994
whether it's Tony triaging a family

00:08:49.014 --> 00:08:50.114
member, like, Hey, don't worry.

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It's not that big of a deal, whatever.

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Uh,

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just giving people certainty and

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confidence about their movement.

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And there,

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there's so much of the complaints online

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about capped,

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uh, capped salaries, capped hourly rates,

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all that.

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And that's like, there is truth to it.

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I don't want to dismay.

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Um, I don't want to disregard it,

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but there's also practice owners that are

00:09:14.082 --> 00:09:17.144
making really good money and obviously

00:09:17.163 --> 00:09:17.985
here in New York city too,

00:09:18.065 --> 00:09:21.066
like working for me, but also,

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also my competitors, my, my buddies, we,

00:09:22.846 --> 00:09:24.528
we sit down and I mean, there there's,

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there's practice owners taking home,

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you know,

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after after taxes, right?

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So like, like, obviously,

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you have to build a team.

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And that takes a while.

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And that takes a lot of effort.

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And that's not for everyone even to go

00:09:37.601 --> 00:09:38.342
into physical therapy.

00:09:38.383 --> 00:09:40.485
But there's so many different avenues that

00:09:40.504 --> 00:09:41.905
you where you can make an impact.

00:09:42.726 --> 00:09:43.587
You can make good money.

00:09:44.620 --> 00:09:45.600
You have to find it, though.

00:09:45.681 --> 00:09:46.221
That's the thing.

00:09:46.240 --> 00:09:47.282
It's like you have to you have to

00:09:47.302 --> 00:09:47.841
be proactive.

00:09:47.922 --> 00:09:48.562
I agree with Jimmy.

00:09:48.582 --> 00:09:49.663
Like if you just want to sit on

00:09:49.703 --> 00:09:51.384
a conveyor belt and you just think all

00:09:51.404 --> 00:09:52.346
the stuff is going to be brought to

00:09:52.385 --> 00:09:52.546
you,

00:09:53.265 --> 00:09:54.346
you're going to be in for a rude

00:09:54.366 --> 00:09:54.687
awakening.

00:09:54.706 --> 00:09:56.008
But I think that's that's the same as

00:09:56.048 --> 00:09:56.508
anything else.

00:09:56.528 --> 00:09:58.029
Like if you're going to go into school

00:09:58.409 --> 00:09:59.190
to be an accountant,

00:09:59.510 --> 00:10:00.811
like there's a ton of accountants that

00:10:00.892 --> 00:10:02.893
leave the world of accountancy.

00:10:03.113 --> 00:10:05.073
There's a there's lawyers that there's

00:10:05.114 --> 00:10:07.395
lawyers that leave law because they hate

00:10:07.416 --> 00:10:07.456
it.

00:10:07.475 --> 00:10:08.456
They get burned out, whatever.

00:10:09.356 --> 00:10:10.258
Um, you know,

00:10:10.278 --> 00:10:11.538
you can go to work for Kirkland and

00:10:11.599 --> 00:10:13.058
Ellis and your first year or two out

00:10:13.078 --> 00:10:13.339
of school,

00:10:13.359 --> 00:10:14.299
you're going to make two hundred and

00:10:14.340 --> 00:10:15.780
thirty grand or something per year.

00:10:16.260 --> 00:10:19.202
But they're going to over they're going to

00:10:19.363 --> 00:10:21.504
overdrive you to the point that

00:10:22.418 --> 00:10:24.120
they don't they're just you know using you

00:10:24.139 --> 00:10:25.421
for billable hours and you're going to

00:10:25.441 --> 00:10:27.042
work evenings and weekends and all that

00:10:27.403 --> 00:10:28.663
and you thought it was great that you

00:10:28.683 --> 00:10:29.845
thought the number was great just like my

00:10:29.865 --> 00:10:31.567
buddy my buddy's coming out of school in

00:10:32.287 --> 00:10:34.830
from my university pharmacy and they're

00:10:34.850 --> 00:10:36.010
like oh man we could make you know

00:10:36.030 --> 00:10:37.451
we got to sign this ten-year contract and

00:10:37.471 --> 00:10:38.732
we can make a hundred and ten grand

00:10:38.894 --> 00:10:41.115
out of school and guess what none of

00:10:41.135 --> 00:10:43.177
them are working for cvs walgreens raid

00:10:43.238 --> 00:10:43.998
aid anymore

00:10:44.958 --> 00:10:46.379
They're working in compound pharmacies or

00:10:46.418 --> 00:10:48.539
hospitals or specialty places.

00:10:49.240 --> 00:10:53.581
So every single degree or profession will

00:10:53.620 --> 00:10:55.581
have the people that come online and say,

00:10:55.600 --> 00:10:56.522
this is the worst thing ever.

00:10:57.042 --> 00:10:59.142
And then a lot of the people are

00:10:59.241 --> 00:11:02.003
so busy making an impact and succeeding

00:11:03.602 --> 00:11:07.144
that they're not sharing the positives

00:11:07.203 --> 00:11:08.264
because they're

00:11:08.504 --> 00:11:10.505
They are growing a team.

00:11:10.765 --> 00:11:12.386
They're doing all this other stuff.

00:11:12.408 --> 00:11:14.548
They're expanding what they're doing.

00:11:14.730 --> 00:11:17.591
I mean, I wish there were more.

00:11:17.672 --> 00:11:20.193
I wish there were more people online that

00:11:20.313 --> 00:11:23.336
I know personally where I've either seen

00:11:23.376 --> 00:11:25.158
their bank accounts, I've seen their P&Ls,

00:11:25.239 --> 00:11:27.000
I've seen what they're doing,

00:11:27.080 --> 00:11:28.721
I've seen the behind the scenes of what

00:11:28.741 --> 00:11:29.822
they're doing and creating...

00:11:30.839 --> 00:11:32.559
a ton of momentum in the profession,

00:11:33.039 --> 00:11:33.940
even if it's self pay.

00:11:34.600 --> 00:11:36.181
So anyway, that's my side of the fence,

00:11:36.221 --> 00:11:38.121
which is, yes, it's still worth it.

00:11:39.101 --> 00:11:41.563
But there is the downside in every single

00:11:41.624 --> 00:11:42.984
profession or choice doesn't matter what

00:11:43.024 --> 00:11:45.044
you choose plumbing, HVAC,

00:11:45.345 --> 00:11:47.265
legal accountancy, whatever it is.

00:11:48.248 --> 00:11:48.427
Yeah.

00:11:48.707 --> 00:11:48.849
Yeah.

00:11:48.869 --> 00:11:49.969
You can make a million dollars as an

00:11:50.129 --> 00:11:50.870
HVAC person.

00:11:51.311 --> 00:11:53.211
Do you like crawling in attics?

00:11:53.491 --> 00:11:53.653
Like,

00:11:53.832 --> 00:11:56.174
do you enjoy troubleshooting mechanical

00:11:56.195 --> 00:11:56.514
things?

00:11:56.674 --> 00:11:58.115
Is that a thing that your brain does?

00:11:58.677 --> 00:12:00.878
Because if it's not, every day will suck.

00:12:01.158 --> 00:12:02.099
But you have a lot of money.

00:12:02.500 --> 00:12:02.840
Well,

00:12:03.100 --> 00:12:04.421
not if your business doesn't go sideways

00:12:04.461 --> 00:12:05.162
or you get fired.

00:12:05.201 --> 00:12:09.885
So none of this is guaranteed.

00:12:11.163 --> 00:12:13.404
Yeah, and I'm in the same camp.

00:12:13.424 --> 00:12:14.884
It depends on what you do with the

00:12:14.924 --> 00:12:15.304
degree.

00:12:15.325 --> 00:12:16.645
It depends on what you do with the

00:12:16.686 --> 00:12:17.985
letters after your name.

00:12:20.047 --> 00:12:22.947
It's one of those deals where we need

00:12:22.988 --> 00:12:25.889
to take accountability for the decisions

00:12:25.969 --> 00:12:26.389
we make.

00:12:26.548 --> 00:12:28.909
I can go spend a ton of money

00:12:29.549 --> 00:12:31.350
on something that sits in my closet,

00:12:31.990 --> 00:12:34.451
or I can use whatever the tool is

00:12:34.471 --> 00:12:35.392
that I just bought.

00:12:36.111 --> 00:12:37.111
I'm trying to pull it up,

00:12:37.152 --> 00:12:38.753
but I can't get to it.

00:12:39.893 --> 00:12:44.014
There was a Instagram channel where a guy

00:12:44.053 --> 00:12:45.774
created a personal training studio.

00:12:45.854 --> 00:12:47.293
I shared it on my personal profile,

00:12:47.313 --> 00:12:48.174
I think on Facebook.

00:12:48.894 --> 00:12:49.875
It was amazing.

00:12:49.914 --> 00:12:52.014
Like this guy had all this comic book

00:12:52.054 --> 00:12:52.414
stuff.

00:12:52.455 --> 00:12:53.696
Now I'm not a comic guy,

00:12:54.216 --> 00:12:56.495
but it was Marvel characters and like

00:12:56.556 --> 00:13:00.297
Spider-Man dumbbells and everything was

00:13:00.417 --> 00:13:02.437
wrapped with comic book stuff.

00:13:02.976 --> 00:13:05.758
There are so many different cool things

00:13:05.837 --> 00:13:06.217
out there.

00:13:06.878 --> 00:13:09.220
that if you want to be a physical

00:13:09.259 --> 00:13:11.660
therapist in two thousand twenty eight,

00:13:12.701 --> 00:13:15.344
but act like it's two thousand eight,

00:13:15.943 --> 00:13:17.345
you're never going to succeed.

00:13:17.365 --> 00:13:19.466
You can't be a twenty year, you know,

00:13:19.566 --> 00:13:20.807
a therapist twenty years ago.

00:13:21.126 --> 00:13:22.587
You have to be a therapist today.

00:13:22.989 --> 00:13:24.109
You have to include media.

00:13:24.168 --> 00:13:25.549
You have to include creativity.

00:13:25.590 --> 00:13:27.171
You have to be willing to step out

00:13:27.211 --> 00:13:29.133
of the conventional model of third party

00:13:29.192 --> 00:13:32.054
reimbursement if you want to do something

00:13:32.115 --> 00:13:33.775
better than the standard of care.

00:13:34.336 --> 00:13:35.277
So if you

00:13:36.390 --> 00:13:38.351
which many of the people I knew back

00:13:38.371 --> 00:13:39.731
in the day were like,

00:13:40.052 --> 00:13:41.033
I can always get a job.

00:13:41.373 --> 00:13:42.352
Yes, this is true.

00:13:43.693 --> 00:13:44.653
Steady salary.

00:13:45.234 --> 00:13:46.995
Nobody gets fired unless you're like,

00:13:47.715 --> 00:13:47.975
you know,

00:13:48.014 --> 00:13:49.816
doing horrible things to your patients.

00:13:50.316 --> 00:13:52.476
Yeah, like that part exists,

00:13:52.537 --> 00:13:54.758
but that's also the bottom ten,

00:13:54.798 --> 00:13:55.677
fifteen percent.

00:13:56.138 --> 00:13:57.259
You're going to make the least amount of

00:13:57.298 --> 00:13:57.538
money.

00:13:57.558 --> 00:13:59.198
You're going to be expected to do the

00:13:59.239 --> 00:14:00.220
most amount of work.

00:14:00.879 --> 00:14:03.143
if you want to take the profession and

00:14:03.182 --> 00:14:07.307
the credential and move to six figure

00:14:07.346 --> 00:14:11.091
salaries you have to do something modern

00:14:11.130 --> 00:14:13.293
something unique something new with it so

00:14:13.754 --> 00:14:15.956
it can be worth it hundred percent and

00:14:15.995 --> 00:14:17.418
i don't care if the government wants to

00:14:17.457 --> 00:14:19.779
loan you money uh up to two hundred

00:14:19.840 --> 00:14:22.042
thousand or whatever the professional

00:14:22.081 --> 00:14:23.264
limit is it doesn't matter

00:14:23.803 --> 00:14:25.365
Because you're talking about something

00:14:25.404 --> 00:14:28.287
that potentially is going to generate six

00:14:28.327 --> 00:14:30.708
figures, you know, low six figures a year.

00:14:31.669 --> 00:14:33.311
And then, of course, like Dave said,

00:14:33.812 --> 00:14:34.932
if you want to step out of the

00:14:35.011 --> 00:14:37.014
patient care clinical role and step into

00:14:37.033 --> 00:14:38.774
the business side of it,

00:14:39.255 --> 00:14:40.736
there's no limit to what you can make.

00:14:41.336 --> 00:14:41.697
You know,

00:14:41.756 --> 00:14:43.258
so it just depends on what you do

00:14:43.278 --> 00:14:44.679
with the asset you're purchasing.

00:14:44.740 --> 00:14:46.140
But make no mistake,

00:14:46.160 --> 00:14:47.662
you're purchasing an asset.

00:14:48.162 --> 00:14:49.263
I bought a license.

00:14:49.783 --> 00:14:51.845
I bought the license to bill insurance.

00:14:53.014 --> 00:14:55.015
That's not necessarily as valuable as it

00:14:55.135 --> 00:14:55.716
used to be,

00:14:56.596 --> 00:15:00.116
but then I also got the information and

00:15:00.136 --> 00:15:02.076
the education along with the license.

00:15:03.998 --> 00:15:04.337
Correct.

00:15:05.018 --> 00:15:05.217
Yeah,

00:15:05.658 --> 00:15:07.198
people have a difficult time separating it

00:15:07.239 --> 00:15:11.100
because I think some people bought a

00:15:11.120 --> 00:15:12.320
degree years ago,

00:15:12.879 --> 00:15:13.059
but they

00:15:16.018 --> 00:15:16.859
I don't want to hear that.

00:15:16.879 --> 00:15:17.778
You bought a story.

00:15:18.099 --> 00:15:20.400
The story was told by a recruiter that

00:15:20.441 --> 00:15:21.302
you will do this.

00:15:21.601 --> 00:15:22.802
Your day will look like this.

00:15:22.842 --> 00:15:24.844
Your salary will look like this and your

00:15:24.864 --> 00:15:25.764
life will look like this.

00:15:25.784 --> 00:15:27.066
And they got there and they're like,

00:15:27.546 --> 00:15:29.547
but now I want something different.

00:15:29.847 --> 00:15:31.248
And that's difficult to hear.

00:15:31.268 --> 00:15:32.308
And that's difficult to see.

00:15:32.328 --> 00:15:32.489
Yeah.

00:15:32.509 --> 00:15:33.629
It's all Marvel themed.

00:15:34.230 --> 00:15:35.091
This guy's whole things.

00:15:35.130 --> 00:15:37.011
He's got dumbbells with Captain America

00:15:37.052 --> 00:15:37.852
logos on them.

00:15:37.873 --> 00:15:41.034
He's got a, you know, a Spider-Man.

00:15:41.174 --> 00:15:41.735
Oh, he's got three.

00:15:41.775 --> 00:15:43.437
He's got a cold tub, a hot tub.

00:15:44.835 --> 00:15:45.995
But this is what this guy loves.

00:15:46.996 --> 00:15:47.778
Is this a gym?

00:15:48.698 --> 00:15:49.139
Yeah,

00:15:49.240 --> 00:15:51.042
it's like a personal training studio from

00:15:51.081 --> 00:15:51.923
what I understood.

00:15:52.682 --> 00:15:53.884
He's got all the equipment,

00:15:53.904 --> 00:15:56.067
the lifting platforms, the dumbbells,

00:15:56.586 --> 00:15:58.730
the passive modalities.

00:15:59.730 --> 00:16:01.572
I don't think he's a physical therapist.

00:16:01.613 --> 00:16:02.994
I think it's just a fitness center.

00:16:03.595 --> 00:16:05.636
But it's cool.

00:16:05.897 --> 00:16:07.097
I mean, this is something unique.

00:16:08.254 --> 00:16:09.554
If he had just made this like,

00:16:09.575 --> 00:16:10.775
you know, Spider-Man colors,

00:16:10.796 --> 00:16:11.576
it would have been neat.

00:16:11.735 --> 00:16:14.298
This guy shows that you have to sort

00:16:14.317 --> 00:16:15.139
of go all in.

00:16:15.219 --> 00:16:18.160
Now, he like, you know,

00:16:18.201 --> 00:16:20.501
we mentioned earlier the golf course that

00:16:20.542 --> 00:16:20.923
I'm at.

00:16:21.043 --> 00:16:22.163
If you play around a golf,

00:16:22.183 --> 00:16:23.845
you get a free you get a free

00:16:23.884 --> 00:16:24.465
apple pie.

00:16:24.544 --> 00:16:25.505
Doesn't make any sense.

00:16:25.706 --> 00:16:27.006
Like the market doesn't make any sense.

00:16:27.421 --> 00:16:28.640
But they're connected to an orchard.

00:16:28.660 --> 00:16:30.020
So the family probably had a lot of

00:16:30.081 --> 00:16:30.822
land and was like,

00:16:31.162 --> 00:16:31.981
we're going to take some of it and

00:16:32.001 --> 00:16:32.881
turn it into a golf course.

00:16:32.922 --> 00:16:34.022
Let's connect these two things.

00:16:34.422 --> 00:16:36.081
And then a buddy from two states away

00:16:36.543 --> 00:16:37.182
still knows it.

00:16:37.243 --> 00:16:38.982
So that guy is going – he is,

00:16:39.043 --> 00:16:41.562
as Seth Godin would say, remarkable.

00:16:41.903 --> 00:16:43.323
There's a lot of gyms out there with

00:16:43.344 --> 00:16:44.303
a lot of heavy stuff.

00:16:45.524 --> 00:16:46.384
I've been in a bunch.

00:16:46.403 --> 00:16:47.344
I don't know how many I make a

00:16:47.364 --> 00:16:48.205
remark about.

00:16:48.725 --> 00:16:50.524
But the golf course that gives away apple

00:16:50.585 --> 00:16:52.304
pies doesn't make any sense.

00:16:53.144 --> 00:16:54.326
And once you taste them, you're like, oh,

00:16:54.346 --> 00:16:55.025
my God, these are great,

00:16:55.125 --> 00:16:56.686
worthy of making a remark about.

00:16:57.657 --> 00:16:59.577
Healthcare loves to be mayonnaise, though,

00:16:59.658 --> 00:16:59.998
right?

00:17:00.099 --> 00:17:02.600
I mean, are there other people doing,

00:17:03.299 --> 00:17:04.000
you know, things?

00:17:04.040 --> 00:17:04.641
I mean, like, you know,

00:17:04.661 --> 00:17:06.541
like people like Josh Funk and Rehab to

00:17:06.582 --> 00:17:09.644
Perform go out of their way to not

00:17:09.683 --> 00:17:11.085
just do something remarkable,

00:17:11.125 --> 00:17:13.346
but to show the remarkability over and

00:17:13.386 --> 00:17:13.807
over again.

00:17:14.287 --> 00:17:15.387
In the last few weeks,

00:17:15.508 --> 00:17:18.371
Dave has been on the street in New

00:17:18.391 --> 00:17:20.573
York City with people with nice shirts

00:17:20.972 --> 00:17:22.473
talking about outcome.

00:17:23.976 --> 00:17:25.017
But I'm picking up on that.

00:17:25.037 --> 00:17:25.116
Like,

00:17:25.136 --> 00:17:26.438
you guys are on the Upper East Side.

00:17:26.498 --> 00:17:27.378
I can tell why.

00:17:27.499 --> 00:17:27.818
I don't know.

00:17:27.838 --> 00:17:30.480
It looks like Sex and the City backdrop.

00:17:30.922 --> 00:17:32.522
But that's what you're showing.

00:17:32.563 --> 00:17:34.625
Don't tell me you're concierge this.

00:17:35.145 --> 00:17:35.786
Don't tell me.

00:17:35.945 --> 00:17:36.346
Don't tell me.

00:17:36.626 --> 00:17:37.227
Show me.

00:17:37.326 --> 00:17:38.568
Show me and I'll believe you.

00:17:38.628 --> 00:17:40.170
Tell me and maybe.

00:17:41.859 --> 00:17:42.140
Dave,

00:17:42.180 --> 00:17:45.442
how's the new video stuff going for you?

00:17:45.482 --> 00:17:45.823
Good.

00:17:47.183 --> 00:17:48.265
My new therapist, Ethan,

00:17:48.404 --> 00:17:51.287
had played some baseball in college and

00:17:51.326 --> 00:17:53.268
some, you know, after college type,

00:17:53.508 --> 00:17:54.388
you know, men's league stuff.

00:17:54.769 --> 00:17:56.150
So he's been pushing me to have a

00:17:56.190 --> 00:17:57.171
catch in Central Park.

00:17:57.211 --> 00:17:57.871
And I'm like, dude,

00:17:57.951 --> 00:18:01.032
like we're busy and we're onboarding you

00:18:01.153 --> 00:18:02.314
and you still got stuff to learn.

00:18:02.354 --> 00:18:03.355
And we are so ripped, you know,

00:18:03.595 --> 00:18:04.855
but I was also like, actually,

00:18:05.135 --> 00:18:05.537
you know what?

00:18:05.717 --> 00:18:07.698
Like this is a good time because soon

00:18:07.718 --> 00:18:08.959
you're going to be so busy that like

00:18:09.118 --> 00:18:10.400
you can't, you know, during the day.

00:18:11.163 --> 00:18:12.546
So we went out and had a catch

00:18:12.625 --> 00:18:13.666
in central park last week.

00:18:13.728 --> 00:18:14.548
I brought my new,

00:18:14.608 --> 00:18:15.189
I don't have it here.

00:18:15.589 --> 00:18:17.893
I brought my new extender tripod.

00:18:17.913 --> 00:18:18.974
That's like six feet tall.

00:18:19.375 --> 00:18:20.336
I put my phone on it.

00:18:20.355 --> 00:18:21.397
Like I put my phone on it,

00:18:21.417 --> 00:18:22.779
like right, like right here.

00:18:24.022 --> 00:18:25.323
we each have a lapel mic and he's

00:18:25.383 --> 00:18:26.243
ninety feet away.

00:18:26.523 --> 00:18:27.384
We're having a catch.

00:18:27.723 --> 00:18:28.844
And I'm like talking to the camera.

00:18:29.124 --> 00:18:30.544
But you can obviously hear both of us

00:18:30.584 --> 00:18:31.104
really well.

00:18:31.525 --> 00:18:32.345
So we're having a catch.

00:18:32.444 --> 00:18:33.904
And I'm just talking to him like, hey,

00:18:34.325 --> 00:18:37.205
how do you think it's possible to live

00:18:37.226 --> 00:18:38.806
a comfortable life as a staff physical

00:18:38.826 --> 00:18:39.885
therapist in New York City?

00:18:39.945 --> 00:18:40.465
And he's like, oh, well,

00:18:40.526 --> 00:18:41.807
it depends on where you live and it

00:18:41.846 --> 00:18:44.787
depends on how much student loans and how

00:18:44.807 --> 00:18:45.886
much you spend in general.

00:18:46.346 --> 00:18:48.248
So we're talking about city stuff.

00:18:48.268 --> 00:18:48.748
We're talking about

00:18:49.387 --> 00:18:51.348
city restaurants, um,

00:18:51.409 --> 00:18:52.409
not just clinical stuff.

00:18:52.709 --> 00:18:53.608
I did it also.

00:18:53.749 --> 00:18:56.849
We're doing more video inside the clinic,

00:18:56.910 --> 00:18:58.490
inside like the treatment room and on the

00:18:58.529 --> 00:18:58.869
table.

00:18:59.430 --> 00:18:59.849
And he'll,

00:18:59.930 --> 00:19:02.310
he'll like anonymously tell me about like

00:19:02.351 --> 00:19:04.010
one of his new evals and like, Oh,

00:19:04.050 --> 00:19:04.611
I thought it was this,

00:19:04.631 --> 00:19:05.432
but it was really this.

00:19:05.551 --> 00:19:07.432
And this guy came in with leg pain,

00:19:07.491 --> 00:19:08.692
but, and he was convinced it was,

00:19:08.872 --> 00:19:10.413
you know, hamstring tendinopathy,

00:19:10.452 --> 00:19:11.833
but really it was, uh,

00:19:12.553 --> 00:19:14.093
it was actually like a positive slump

00:19:14.133 --> 00:19:14.373
test.

00:19:14.393 --> 00:19:15.894
And it was actually like a peripheral

00:19:15.933 --> 00:19:16.673
nerve or a,

00:19:17.215 --> 00:19:18.195
or herniated disc, right?

00:19:18.215 --> 00:19:19.997
So we just talk about like anonymous case

00:19:20.017 --> 00:19:20.698
studies like that.

00:19:22.778 --> 00:19:24.038
And also on the sidewalk, like you said.

00:19:24.058 --> 00:19:25.640
So we're just mixing everything in and I'm

00:19:25.660 --> 00:19:27.121
just trying to record as much as possible.

00:19:28.080 --> 00:19:29.221
We're getting patients,

00:19:29.582 --> 00:19:36.105
his patients to consent to video during

00:19:36.125 --> 00:19:38.586
their treatment, which like that,

00:19:38.645 --> 00:19:41.126
I feel like that is almost like the

00:19:41.186 --> 00:19:42.928
holy grail of social media.

00:19:43.008 --> 00:19:44.808
Like because-

00:19:45.711 --> 00:19:47.434
yeah i mean obviously some people don't

00:19:47.474 --> 00:19:49.637
want it and our our ideal client doesn't

00:19:49.678 --> 00:19:51.840
want video typically done in their home

00:19:51.901 --> 00:19:54.244
for house calls but if in the clinic

00:19:54.305 --> 00:19:55.547
it's like you know there's like other

00:19:55.567 --> 00:19:57.690
people around or whatever and you know

00:19:58.069 --> 00:19:59.031
some people are okay with it

00:19:59.719 --> 00:20:00.358
So then I got,

00:20:00.759 --> 00:20:02.161
I got Ethan with the lapel mic soon.

00:20:02.181 --> 00:20:02.661
I'm going to have,

00:20:02.721 --> 00:20:03.981
I want to have the patient also with

00:20:04.001 --> 00:20:06.042
the other lapel mic with their consent.

00:20:06.482 --> 00:20:07.824
And then that way we can hear them

00:20:07.844 --> 00:20:08.845
kind of go back and forth.

00:20:08.884 --> 00:20:10.145
And Ethan does a great job with like

00:20:10.185 --> 00:20:12.586
explaining like the drill or the exercise.

00:20:12.626 --> 00:20:14.288
And then like the patient starts it and

00:20:14.308 --> 00:20:15.368
then perform it.

00:20:15.388 --> 00:20:16.329
So we're just,

00:20:16.349 --> 00:20:17.790
we're just doing all the different types

00:20:17.830 --> 00:20:18.371
of content.

00:20:21.053 --> 00:20:21.292
Jimmy,

00:20:21.333 --> 00:20:23.134
if you need to jump off or whatever,

00:20:23.233 --> 00:20:24.055
do what you need to do.

00:20:24.829 --> 00:20:25.549
Just rubbing elbows.

00:20:25.730 --> 00:20:26.391
Eric Fulmar,

00:20:26.411 --> 00:20:28.211
former APTA Massachusetts president,

00:20:28.231 --> 00:20:29.252
coming over to the dark side in

00:20:29.272 --> 00:20:29.692
Connecticut.

00:20:31.713 --> 00:20:33.035
I think the more that you show,

00:20:33.535 --> 00:20:34.454
you know what, Dave?

00:20:35.316 --> 00:20:37.916
If you couldn't get one patient to consent

00:20:37.936 --> 00:20:38.938
to be on camera,

00:20:39.538 --> 00:20:42.400
then I think you mix what Will Boyd

00:20:42.440 --> 00:20:42.799
does,

00:20:43.881 --> 00:20:46.221
which is he doesn't tell anybody's name

00:20:46.241 --> 00:20:47.103
that he's working with.

00:20:47.262 --> 00:20:47.603
He says,

00:20:47.762 --> 00:20:49.683
I'm working with a construction company

00:20:49.723 --> 00:20:51.085
doing three million a year.

00:20:52.353 --> 00:20:53.973
That becomes your character.

00:20:54.535 --> 00:20:55.115
Do you know what I mean?

00:20:55.515 --> 00:20:55.695
Like,

00:20:56.016 --> 00:20:57.416
wouldn't it be great if every time Dave

00:20:57.457 --> 00:20:59.478
steps out like a really great, like, like,

00:20:59.818 --> 00:21:01.559
you know, entryway of a great building.

00:21:01.759 --> 00:21:03.721
Hey, just got done treating some,

00:21:03.781 --> 00:21:04.122
you know,

00:21:04.162 --> 00:21:05.702
fifty three year old guy was bummed.

00:21:05.722 --> 00:21:07.364
He couldn't get back on the links,

00:21:07.403 --> 00:21:09.145
but now he's driving at two fifty.

00:21:09.165 --> 00:21:09.605
And that's great.

00:21:09.685 --> 00:21:10.846
You never have to show them.

00:21:11.406 --> 00:21:12.587
Just show them where they live.

00:21:13.028 --> 00:21:14.670
You can assume what that guy looks like.

00:21:14.950 --> 00:21:16.871
You don't need his permission.

00:21:16.911 --> 00:21:17.751
Make some of them up.

00:21:18.815 --> 00:21:21.115
right I mean think of some patients you

00:21:21.135 --> 00:21:24.237
had thirty years ago but I tell you

00:21:24.277 --> 00:21:26.757
what I think you have the ideal scenario

00:21:26.797 --> 00:21:28.877
right now like if my wife would let

00:21:28.917 --> 00:21:33.239
me get her on camera I would be

00:21:33.278 --> 00:21:35.559
the therapist or vice versa she won't do

00:21:35.640 --> 00:21:38.181
it you are willing to be the patient

00:21:38.701 --> 00:21:41.801
you're you're holding the camera you're

00:21:41.842 --> 00:21:42.662
the patient and

00:21:43.319 --> 00:21:45.780
Your therapist is doing the explanation.

00:21:45.820 --> 00:21:48.382
You don't even need to have other actual

00:21:48.442 --> 00:21:49.061
patients.

00:21:49.582 --> 00:21:51.123
You fit the demographic.

00:21:51.623 --> 00:21:54.923
I don't think you're that far from who

00:21:54.963 --> 00:21:56.384
the ideal client is.

00:21:56.944 --> 00:21:59.226
I think just those videos which you've

00:21:59.266 --> 00:22:00.026
done before

00:22:00.746 --> 00:22:02.587
I think those would perform really well.

00:22:03.327 --> 00:22:05.369
And I would experiment with different ways

00:22:05.430 --> 00:22:05.910
to do that.

00:22:05.950 --> 00:22:07.932
Either the phone on the selfie stick where

00:22:07.951 --> 00:22:09.173
it's out in front of you.

00:22:09.573 --> 00:22:10.794
You're close to the camera.

00:22:10.834 --> 00:22:12.295
The therapist is behind you.

00:22:12.355 --> 00:22:14.978
You're both mic'd up and kind of talking

00:22:14.998 --> 00:22:16.239
about what he's doing.

00:22:18.619 --> 00:22:20.162
I think you've done it with your wife

00:22:20.201 --> 00:22:24.424
maybe, but that is good enough.

00:22:24.505 --> 00:22:26.606
Like that is a great scenario for you

00:22:26.626 --> 00:22:28.288
to keep making those videos and they're

00:22:28.387 --> 00:22:28.989
easy to make.

00:22:30.726 --> 00:22:32.387
Right on.

00:22:32.407 --> 00:22:33.148
All right, so we're going back.

00:22:33.169 --> 00:22:34.089
I'm going to go play some golf.

00:22:34.150 --> 00:22:37.712
What's that?

00:22:37.772 --> 00:22:39.214
I got to jump off and go play

00:22:39.234 --> 00:22:39.515
some golf.

00:22:39.555 --> 00:22:40.415
We're going to tee off.

00:22:40.455 --> 00:22:42.758
But I would say my parting shot would

00:22:42.798 --> 00:22:44.820
be it's worth it.

00:22:44.840 --> 00:22:45.922
Know what business you're in.

00:22:46.281 --> 00:22:47.442
Understand what business you're in.

00:22:47.563 --> 00:22:49.384
And then it's worth it to you or

00:22:49.444 --> 00:22:49.945
not to you.

00:22:50.006 --> 00:22:51.547
But it can't be an everybody question.

00:22:51.948 --> 00:22:52.969
All right, guys, we'll talk to you soon.

00:22:52.989 --> 00:22:53.930
Enjoy.

00:22:55.768 --> 00:22:57.750
All right, so before you jumped on,

00:22:57.849 --> 00:23:00.712
we were talking about some APTA stuff and

00:23:00.752 --> 00:23:02.795
just general professional topics.

00:23:03.996 --> 00:23:07.378
There is a therapist who I've interacted

00:23:07.419 --> 00:23:09.201
with a little bit on TikTok.

00:23:12.384 --> 00:23:14.526
I can't get his name right now,

00:23:14.586 --> 00:23:18.210
but we were talking about AI coming into

00:23:18.269 --> 00:23:18.970
patient care.

00:23:20.017 --> 00:23:20.477
Obviously,

00:23:20.517 --> 00:23:22.278
there are all the efficiencies on

00:23:22.358 --> 00:23:24.800
documentation and billing and insurance

00:23:24.840 --> 00:23:27.262
verification, stuff like that.

00:23:27.722 --> 00:23:29.325
My thing, and I'm curious,

00:23:29.505 --> 00:23:31.125
you as a young dad,

00:23:31.286 --> 00:23:32.788
as a new young dad,

00:23:33.973 --> 00:23:36.736
I said AI needs to be a bigger

00:23:36.776 --> 00:23:39.659
part of the PT curriculum.

00:23:39.719 --> 00:23:42.981
They should be developing AI tools to help

00:23:43.041 --> 00:23:46.565
DPT candidates, DPT students learn better,

00:23:46.644 --> 00:23:47.645
learn faster,

00:23:48.286 --> 00:23:51.328
improve the scope of information.

00:23:53.388 --> 00:23:54.750
And thankfully,

00:23:55.309 --> 00:23:57.330
the person that I was talking to agreed.

00:23:57.750 --> 00:23:59.811
Now, he said within academics,

00:23:59.852 --> 00:24:01.553
there's a lot of professors who are

00:24:01.593 --> 00:24:02.553
completely against AI.

00:24:03.374 --> 00:24:05.775
There are professors who are proponents of

00:24:05.875 --> 00:24:06.275
AI.

00:24:06.894 --> 00:24:09.135
But I just couldn't imagine being a PT

00:24:09.155 --> 00:24:10.036
student today,

00:24:10.636 --> 00:24:13.617
not having my own personal AI chat,

00:24:14.157 --> 00:24:16.558
who I could do case studies with,

00:24:16.739 --> 00:24:19.179
I could do twenty questions with,

00:24:19.239 --> 00:24:20.579
practice evals with,

00:24:20.660 --> 00:24:22.319
clinical scenarios with.

00:24:23.840 --> 00:24:24.961
What are your thoughts?

00:24:25.121 --> 00:24:27.902
Because obviously your son's going to grow

00:24:27.981 --> 00:24:29.281
up in an AI world.

00:24:30.402 --> 00:24:32.383
What are you guys seeing with that?

00:24:34.304 --> 00:24:37.664
Well, even before he was born,

00:24:38.204 --> 00:24:38.605
my wife and I,

00:24:38.644 --> 00:24:39.265
we were already

00:24:40.237 --> 00:24:43.042
very focused and on the same page of

00:24:43.163 --> 00:24:44.486
minimizing any screen time.

00:24:45.247 --> 00:24:45.426
So,

00:24:46.310 --> 00:24:47.951
The only thing he does on a screen

00:24:48.211 --> 00:24:49.913
is at the end of speaking to a

00:24:49.952 --> 00:24:52.834
family member on FaceTime video calls is

00:24:52.854 --> 00:24:54.075
he wants to come and he wants to

00:24:54.134 --> 00:24:55.694
press the X to hang it up.

00:24:56.135 --> 00:24:59.176
That is literally the only time he has

00:24:59.336 --> 00:25:00.978
ever touched a screen.

00:25:01.038 --> 00:25:01.897
He doesn't know how to really,

00:25:01.958 --> 00:25:02.898
he doesn't know how to swipe.

00:25:03.778 --> 00:25:05.380
Uh, you know, you've seen videos of like,

00:25:05.440 --> 00:25:05.680
you know,

00:25:05.799 --> 00:25:07.621
three months or six month olds where like

00:25:07.641 --> 00:25:09.201
they somehow figure out how to do a

00:25:09.281 --> 00:25:11.122
swipe on like an iPad or something.

00:25:12.103 --> 00:25:12.182
Um,

00:25:13.912 --> 00:25:17.714
we're very focused on avoiding the tech

00:25:17.954 --> 00:25:19.195
integration, if that makes sense.

00:25:19.256 --> 00:25:21.478
Now in the future, yeah.

00:25:22.778 --> 00:25:24.460
When it becomes part of school or

00:25:24.480 --> 00:25:26.101
whatever,

00:25:26.201 --> 00:25:29.284
I think there could be benefit on how

00:25:29.324 --> 00:25:30.984
to leverage it,

00:25:31.065 --> 00:25:31.625
like how to

00:25:32.528 --> 00:25:33.409
you know, almost get like a,

00:25:33.669 --> 00:25:36.049
like a class or a tutorial in AI

00:25:36.069 --> 00:25:37.730
in terms of like what a student would

00:25:37.809 --> 00:25:38.309
use it for,

00:25:38.730 --> 00:25:41.471
for like research purposes and how to find

00:25:41.691 --> 00:25:44.631
research articles or how to, I don't know,

00:25:44.651 --> 00:25:44.790
like,

00:25:44.851 --> 00:25:47.332
I guess how they'll use it for book

00:25:47.352 --> 00:25:48.991
reports instead of like the old school way

00:25:49.011 --> 00:25:49.892
that we did book reports.

00:25:49.912 --> 00:25:50.192
I don't know.

00:25:50.211 --> 00:25:50.553
I don't know.

00:25:50.573 --> 00:25:51.133
Like what else?

00:25:51.692 --> 00:25:53.593
Um, second graders, fourth graders are,

00:25:53.692 --> 00:25:54.492
are using AI.

00:25:54.553 --> 00:25:55.532
Is that what your, your,

00:25:55.794 --> 00:25:57.453
your line of thought on that?

00:25:58.253 --> 00:25:59.554
The point of school is,

00:25:59.834 --> 00:26:01.634
teach me how to learn, right?

00:26:02.434 --> 00:26:03.815
I'm a student in school,

00:26:03.855 --> 00:26:05.875
whether it's second grade or twelfth

00:26:05.895 --> 00:26:06.215
grade.

00:26:06.836 --> 00:26:08.036
Teach me how to learn.

00:26:08.096 --> 00:26:09.576
Teach me how to find the research.

00:26:09.615 --> 00:26:11.676
Teach me how to ask the critical

00:26:11.696 --> 00:26:12.196
questions.

00:26:12.997 --> 00:26:13.936
I think we all agree,

00:26:13.957 --> 00:26:15.537
there isn't a single human that's like,

00:26:15.576 --> 00:26:17.238
no, give me the information,

00:26:17.278 --> 00:26:18.998
spoon feed me so I never have to

00:26:19.038 --> 00:26:19.817
learn anything.

00:26:20.417 --> 00:26:23.318
We all want to be lifelong learners,

00:26:23.818 --> 00:26:27.019
but the human educator in front of a

00:26:27.059 --> 00:26:27.539
class

00:26:28.259 --> 00:26:29.481
only has so much time,

00:26:29.602 --> 00:26:30.784
only has so much energy,

00:26:30.864 --> 00:26:32.385
only has so many resources.

00:26:32.926 --> 00:26:34.189
So you take AI,

00:26:34.568 --> 00:26:39.435
you make that machine teach you how to

00:26:39.517 --> 00:26:39.836
learn,

00:26:40.862 --> 00:26:44.462
I think that's where we're missing each

00:26:44.522 --> 00:26:46.223
other in this conversation because you've

00:26:46.243 --> 00:26:48.223
got the people against it who are

00:26:48.263 --> 00:26:51.025
concerned about environmental impact.

00:26:51.045 --> 00:26:52.505
They're concerned about all this other

00:26:52.545 --> 00:26:52.984
stuff.

00:26:53.065 --> 00:26:54.986
They're working against data centers.

00:26:55.006 --> 00:26:56.846
They're working against the infrastructure

00:26:56.866 --> 00:26:57.386
build out.

00:26:58.227 --> 00:27:00.268
But they also are saying, well,

00:27:00.307 --> 00:27:02.528
it's just going to make everybody dumb and

00:27:02.567 --> 00:27:04.169
give everybody the answer and nobody's

00:27:04.209 --> 00:27:05.229
going to think for themselves.

00:27:06.436 --> 00:27:08.498
I completely disregard that argument

00:27:08.538 --> 00:27:10.038
because I think it's wrong.

00:27:10.118 --> 00:27:12.880
I think anybody who understands how tools

00:27:12.940 --> 00:27:15.961
function, how tools work, understands, no,

00:27:16.001 --> 00:27:17.563
the purpose of AI isn't to give me

00:27:17.603 --> 00:27:17.962
the answer.

00:27:18.002 --> 00:27:20.144
I don't trust any answer AI gives me.

00:27:20.824 --> 00:27:22.884
It's to teach me how to think critically

00:27:22.924 --> 00:27:24.266
and ask better questions.

00:27:24.705 --> 00:27:27.028
I think you use it that way today

00:27:27.087 --> 00:27:29.388
in your business operations, in your life.

00:27:30.048 --> 00:27:32.130
it helps you analyze numbers it helps you

00:27:32.170 --> 00:27:35.071
look at different perspectives and as a

00:27:35.152 --> 00:27:38.894
dpt student in the programs right now i

00:27:38.913 --> 00:27:41.496
just every single day i'd be using it

00:27:41.556 --> 00:27:43.457
as my study mate i'd be telling it

00:27:43.497 --> 00:27:46.137
to create you know analyze the performance

00:27:46.417 --> 00:27:49.039
of this test take the questions i got

00:27:49.079 --> 00:27:51.461
wrong if i was practicing for the mpte

00:27:53.022 --> 00:27:54.243
look at the ones I got wrong,

00:27:54.845 --> 00:27:56.125
create study guides,

00:27:56.165 --> 00:27:57.708
create testing material,

00:27:57.969 --> 00:28:00.672
drill that information with me so that I

00:28:00.751 --> 00:28:02.954
don't get that wrong on the actual test.

00:28:03.694 --> 00:28:05.657
It's what we all did when we were

00:28:05.678 --> 00:28:06.018
in school,

00:28:06.038 --> 00:28:07.640
it's just now we're using a computer to

00:28:07.680 --> 00:28:09.442
do it faster, better.

00:28:10.609 --> 00:28:13.433
um but i have not heard a single

00:28:13.473 --> 00:28:15.415
story coming out of any of the

00:28:15.536 --> 00:28:18.298
universities about how they are

00:28:18.499 --> 00:28:21.522
implementing ai to improve the quality of

00:28:21.583 --> 00:28:23.744
education improve the quality of new grads

00:28:23.765 --> 00:28:26.608
coming out and even the person who's not

00:28:26.669 --> 00:28:27.348
against it

00:28:28.069 --> 00:28:28.971
He still said,

00:28:29.270 --> 00:28:30.510
we have to research it more.

00:28:30.570 --> 00:28:32.593
We have to kind of put more time

00:28:32.653 --> 00:28:34.334
into it to figure out how we're going

00:28:34.354 --> 00:28:34.814
to use it.

00:28:35.574 --> 00:28:35.973
I'm like,

00:28:36.355 --> 00:28:37.454
by the time you figure it out,

00:28:37.515 --> 00:28:39.856
it's going to be ten iterations ahead of

00:28:39.896 --> 00:28:40.257
you.

00:28:40.797 --> 00:28:42.337
It's not going to stay where it is

00:28:42.377 --> 00:28:42.817
right now.

00:28:45.359 --> 00:28:47.141
I can certainly see the value and the

00:28:47.161 --> 00:28:48.560
benefit because it is kind of like a

00:28:48.661 --> 00:28:50.102
new, I don't know,

00:28:50.122 --> 00:28:51.163
it's like a new frontier, right?

00:28:51.182 --> 00:28:52.923
Like this whole shift.

00:28:54.365 --> 00:28:55.125
At some point it was like,

00:28:55.925 --> 00:28:57.586
The new frontier was, I don't know,

00:28:57.626 --> 00:29:00.929
like laptops, I guess, you know,

00:29:01.048 --> 00:29:05.092
like for students and then maybe at some

00:29:05.112 --> 00:29:07.153
point tablets or smartphones or, you know,

00:29:07.192 --> 00:29:10.115
but yeah, there's never been, I guess,

00:29:10.134 --> 00:29:12.115
like an acceleration of this magnitude

00:29:12.135 --> 00:29:15.018
that can help with so many things like

00:29:15.478 --> 00:29:17.578
how to study, how to find information,

00:29:17.638 --> 00:29:20.221
how to process that information,

00:29:20.240 --> 00:29:21.501
how to take that information and then you

00:29:21.582 --> 00:29:22.082
utilize it.

00:29:22.441 --> 00:29:24.021
for students in, like you said,

00:29:24.602 --> 00:29:26.743
even like how to actually study or how

00:29:26.763 --> 00:29:28.785
to prepare, which is huge.

00:29:28.805 --> 00:29:32.027
And your initial question was,

00:29:32.346 --> 00:29:35.128
should schools be helping students with

00:29:35.148 --> 00:29:35.269
that?

00:29:35.328 --> 00:29:36.809
Or should there be some types of like

00:29:36.829 --> 00:29:38.931
courses or framework on how to like

00:29:38.951 --> 00:29:41.032
approach it to use it as a student

00:29:41.153 --> 00:29:42.393
in like grade school or high school?

00:29:42.854 --> 00:29:43.433
A hundred percent.

00:29:44.034 --> 00:29:45.816
Yeah, embrace it, you know,

00:29:47.309 --> 00:29:49.230
It's already here, it's not going away.

00:29:49.471 --> 00:29:51.352
So let's figure out how to do it

00:29:51.432 --> 00:29:52.991
properly, ethically.

00:29:55.173 --> 00:29:57.493
I'm just looking at what other topics we

00:29:57.554 --> 00:29:57.973
had.

00:29:58.854 --> 00:30:02.016
I got something from yesterday.

00:30:02.976 --> 00:30:03.175
Well,

00:30:03.756 --> 00:30:06.156
yesterday we had a technician come over

00:30:07.037 --> 00:30:09.718
same day urgent for our refrigerator.

00:30:12.378 --> 00:30:15.580
So our refrigerator has been just leaking

00:30:15.641 --> 00:30:16.401
water underneath.

00:30:16.905 --> 00:30:18.307
the coming out from underneath the

00:30:18.326 --> 00:30:20.847
refrigerator for probably too long,

00:30:20.968 --> 00:30:23.309
probably, probably a couple of months,

00:30:23.369 --> 00:30:24.049
probably a couple of months.

00:30:24.770 --> 00:30:26.132
And then intermittently recently,

00:30:26.172 --> 00:30:27.372
it's been making some weird noises.

00:30:27.392 --> 00:30:28.952
You know, it's almost like a, like a,

00:30:29.053 --> 00:30:30.814
like a whale noise or, you know, like,

00:30:30.834 --> 00:30:32.855
or like a dying whale noise or something

00:30:32.875 --> 00:30:33.256
like that.

00:30:33.296 --> 00:30:33.596
Like just,

00:30:33.635 --> 00:30:34.636
I'm not even gonna do the noises,

00:30:34.676 --> 00:30:36.317
but you've heard different fridge noises.

00:30:36.837 --> 00:30:37.919
Where you're like, oh, no,

00:30:37.959 --> 00:30:39.499
is the fridge dying?

00:30:39.558 --> 00:30:40.519
Is it, you know,

00:30:41.299 --> 00:30:42.480
is like the ice machine?

00:30:42.520 --> 00:30:42.840
Whatever.

00:30:42.980 --> 00:30:43.961
Something's going on.

00:30:44.741 --> 00:30:46.583
So we've kind of been putting it off.

00:30:46.643 --> 00:30:49.104
And then it started to make worse noises

00:30:49.403 --> 00:30:50.704
yesterday or the day before.

00:30:51.746 --> 00:30:53.626
And then the temperature inside the

00:30:53.666 --> 00:30:56.847
refrigerator, the freezer was still good.

00:30:57.327 --> 00:30:58.929
The temperature inside the refrigerator

00:30:58.949 --> 00:30:59.650
was like, whoa,

00:30:59.690 --> 00:31:01.851
like this is not really cold now.

00:31:02.171 --> 00:31:04.092
And we're like cranking up the button to

00:31:04.152 --> 00:31:05.071
increase the coldness.

00:31:05.412 --> 00:31:06.133
That didn't help.

00:31:06.855 --> 00:31:10.115
So then I'm grateful for my wife because

00:31:10.175 --> 00:31:10.855
I was out yesterday.

00:31:10.915 --> 00:31:13.256
So she was looking around and like every

00:31:13.316 --> 00:31:15.676
place nearby that does like refrigerator

00:31:15.817 --> 00:31:16.257
repair,

00:31:16.636 --> 00:31:18.258
like they all have like horrible Google

00:31:18.278 --> 00:31:18.718
reviews,

00:31:19.298 --> 00:31:21.117
except for this one place that has like

00:31:21.278 --> 00:31:23.318
four point nine star reviews,

00:31:23.358 --> 00:31:24.459
like all these reviews.

00:31:24.818 --> 00:31:26.419
But some of the reviews are like this

00:31:26.459 --> 00:31:27.200
place is great.

00:31:27.500 --> 00:31:28.380
They're very prompt.

00:31:28.996 --> 00:31:31.477
But they're also expensive.

00:31:32.157 --> 00:31:35.378
And at this point, it's like, hey,

00:31:35.419 --> 00:31:37.400
we're taking food out of the freezer and

00:31:37.420 --> 00:31:38.000
the refrigerator,

00:31:38.039 --> 00:31:39.881
putting it in the coolers with ice packs.

00:31:41.082 --> 00:31:42.402
When you're at that point,

00:31:43.163 --> 00:31:44.262
you have no leverage,

00:31:44.903 --> 00:31:47.644
which means you have to potentially buck

00:31:47.744 --> 00:31:49.645
up and pay what they're charging,

00:31:49.945 --> 00:31:50.385
which is,

00:31:51.086 --> 00:31:53.166
guess how much the hourly rate is, Tony?

00:31:53.406 --> 00:31:54.748
Now, again,

00:31:54.827 --> 00:31:56.608
I know this is New York City, but...

00:31:58.396 --> 00:31:59.398
What do you think?

00:31:59.419 --> 00:32:01.663
My best guess, my truthful guess,

00:32:01.743 --> 00:32:03.227
I'm going to say three hundred and fifty

00:32:03.267 --> 00:32:06.172
dollars an hour.

00:32:06.231 --> 00:32:06.633
Yeah.

00:32:06.673 --> 00:32:08.195
Four hundred and fifty dollars an hour.

00:32:08.396 --> 00:32:09.218
OK.

00:32:09.317 --> 00:32:09.519
Yeah.

00:32:10.857 --> 00:32:11.518
Uh, the,

00:32:11.538 --> 00:32:12.939
there was like a hundred and forty nine

00:32:12.979 --> 00:32:15.359
dollar diagnostic fee that like it,

00:32:15.599 --> 00:32:18.541
that would be subtracted from the, the,

00:32:18.582 --> 00:32:18.981
the deal.

00:32:19.842 --> 00:32:21.522
Uh, if, if you went with them, right.

00:32:21.583 --> 00:32:23.104
And if you decided like, all right,

00:32:23.124 --> 00:32:24.884
I'm going to like go with someone else

00:32:24.943 --> 00:32:25.104
or,

00:32:25.263 --> 00:32:27.224
or not have them do like the hourly

00:32:27.305 --> 00:32:27.826
rate or whatever,

00:32:28.145 --> 00:32:29.145
then you would still have to pay a

00:32:29.165 --> 00:32:29.987
hundred forty nine dollars.

00:32:30.027 --> 00:32:30.166
Like,

00:32:30.247 --> 00:32:31.247
I guess like even if they were here

00:32:31.267 --> 00:32:32.508
for like ten or fifteen minutes or

00:32:32.548 --> 00:32:32.788
something.

00:32:32.827 --> 00:32:35.148
So obviously like they want you to do

00:32:35.169 --> 00:32:35.848
the whole, you know,

00:32:36.229 --> 00:32:37.589
have like do the whole job.

00:32:37.650 --> 00:32:37.809
Right.

00:32:38.698 --> 00:32:41.161
so the guy the technician was excellent he

00:32:41.181 --> 00:32:43.943
was explaining everything uh and he was

00:32:44.003 --> 00:32:46.346
very thorough and he basically took apart

00:32:46.365 --> 00:32:47.747
the entire refrigerator unfortunately we

00:32:47.767 --> 00:32:49.328
had to take all the shelves out we

00:32:49.368 --> 00:32:50.329
had to take everything out of the

00:32:50.369 --> 00:32:53.252
refrigerator it was a big process uh and

00:32:53.272 --> 00:32:54.294
then he was here for an hour and

00:32:54.314 --> 00:32:58.178
a half and uh it was yeah after

00:32:59.940 --> 00:33:01.541
after after selling him so

00:33:02.739 --> 00:33:03.979
if it's Zelle or Venmo, whatever,

00:33:04.019 --> 00:33:04.740
like there's still,

00:33:05.200 --> 00:33:06.720
there's still a sales tax.

00:33:06.740 --> 00:33:07.941
I'm like, Oh God.

00:33:07.980 --> 00:33:08.141
Right.

00:33:08.161 --> 00:33:09.340
But I don't, you know, I don't have,

00:33:09.641 --> 00:33:11.142
I don't have six hundred dollars cash in

00:33:11.162 --> 00:33:11.561
my pocket.

00:33:11.602 --> 00:33:12.201
Like who does now?

00:33:12.402 --> 00:33:12.741
Nowadays.

00:33:12.801 --> 00:33:12.982
Right.

00:33:13.583 --> 00:33:15.804
So I, we sell them.

00:33:15.884 --> 00:33:16.144
It was,

00:33:16.663 --> 00:33:18.564
that was an hour and a half of

00:33:18.584 --> 00:33:20.484
the hourly rate plus tax or whatever.

00:33:20.505 --> 00:33:22.445
It was six hundred and fifty two something

00:33:22.486 --> 00:33:22.865
dollars.

00:33:23.954 --> 00:33:25.736
Um, which I, that's another thing.

00:33:25.796 --> 00:33:27.237
Like when it's Zeller Venmo, it,

00:33:27.477 --> 00:33:28.857
it's just, I mean, it feels,

00:33:28.978 --> 00:33:30.019
it feels a little bit better.

00:33:30.439 --> 00:33:30.798
Like if I'm,

00:33:31.019 --> 00:33:33.201
if I'm handing over six hundred fifty two

00:33:33.221 --> 00:33:34.740
dollars of cash, it's like, oh,

00:33:34.760 --> 00:33:35.741
that's like a gut punch.

00:33:36.281 --> 00:33:37.343
But it's like, it's Zell.

00:33:37.383 --> 00:33:38.523
So it's almost like fake money.

00:33:38.564 --> 00:33:39.263
It's like funny money.

00:33:39.304 --> 00:33:40.565
It's, I don't know, like it's,

00:33:40.625 --> 00:33:41.484
I guess it's mind of money,

00:33:41.505 --> 00:33:42.925
but it's some digits out of my bank

00:33:42.945 --> 00:33:43.487
account.

00:33:43.906 --> 00:33:45.347
Some digits go into his bank account.

00:33:45.367 --> 00:33:48.628
Um, but the, the,

00:33:49.190 --> 00:33:50.369
the thing I wanted to mention on the

00:33:50.390 --> 00:33:51.230
show is that, um,

00:33:52.599 --> 00:33:53.480
yes is a lot of money.

00:33:53.701 --> 00:33:54.662
Then I'm asking my wife,

00:33:54.701 --> 00:33:55.982
like how much is like a, how much,

00:33:56.063 --> 00:33:56.723
I have no idea.

00:33:56.923 --> 00:33:58.144
Like how much is a new refrigerator?

00:33:58.164 --> 00:33:59.066
Like a thousand or two?

00:33:59.346 --> 00:34:01.167
Because if this happens again,

00:34:01.248 --> 00:34:03.289
like we're already potentially two,

00:34:03.750 --> 00:34:05.633
we're potentially halfway or three

00:34:05.653 --> 00:34:07.354
quarters of the way towards the next

00:34:07.433 --> 00:34:07.875
refrigerator.

00:34:07.914 --> 00:34:09.516
Then I'm asking like, when did this,

00:34:09.856 --> 00:34:11.197
when did we get this refrigerator?

00:34:11.237 --> 00:34:11.699
Or when did you,

00:34:11.818 --> 00:34:13.159
when did you get like, was it,

00:34:13.518 --> 00:34:14.059
I don't know,

00:34:14.079 --> 00:34:15.880
twenty two thousand nine or twenty eleven

00:34:15.920 --> 00:34:17.039
or something like what?

00:34:17.059 --> 00:34:17.460
How old is this?

00:34:17.559 --> 00:34:18.900
And then if this gets all fixed,

00:34:18.940 --> 00:34:21.320
like what's the what's the longevity of

00:34:21.360 --> 00:34:22.760
this refrigerator after today?

00:34:22.820 --> 00:34:23.740
Assuming everything, you know,

00:34:24.242 --> 00:34:26.282
he had to like melt ice inside the

00:34:26.322 --> 00:34:28.023
refrigerator and there was some flap that

00:34:28.563 --> 00:34:31.262
wasn't closing and it was like the

00:34:31.322 --> 00:34:31.822
airflow.

00:34:31.862 --> 00:34:32.503
And I didn't know this,

00:34:32.523 --> 00:34:34.403
but the airflow from the freezer,

00:34:34.804 --> 00:34:36.204
that cold air is what goes up into

00:34:36.224 --> 00:34:36.764
the refrigerator.

00:34:36.784 --> 00:34:38.164
It's like a one way or a one

00:34:38.264 --> 00:34:41.425
or a one area flow of air inside

00:34:41.465 --> 00:34:42.405
this refrigerator unit.

00:34:43.313 --> 00:34:44.773
But the reason why I wanted to mention

00:34:44.793 --> 00:34:46.695
this is because of everything I just said.

00:34:46.735 --> 00:34:48.375
But then also at the end,

00:34:49.295 --> 00:34:50.896
we're opening up the back of the

00:34:50.936 --> 00:34:52.476
refrigerator and he's like, hey,

00:34:53.876 --> 00:34:55.635
can I teach you how to change this

00:34:55.655 --> 00:34:55.856
thing?

00:34:56.077 --> 00:34:57.476
You need to change this like little

00:34:57.697 --> 00:34:59.717
silicon filter thing in the back.

00:35:00.456 --> 00:35:02.597
He goes, I'll show you the product online.

00:35:03.277 --> 00:35:04.557
It's pretty cheap online.

00:35:05.257 --> 00:35:05.958
I'm like, yeah, sure.

00:35:06.039 --> 00:35:08.099
So I record video on my phone.

00:35:09.012 --> 00:35:10.853
he opens up the back of the refrigerator.

00:35:10.914 --> 00:35:12.833
He shows me how to change this other

00:35:12.873 --> 00:35:14.335
little tube and filter.

00:35:14.614 --> 00:35:15.335
You can, I can see,

00:35:15.355 --> 00:35:15.954
he shows me it's,

00:35:16.235 --> 00:35:18.496
it's basically worn out just from wear and

00:35:18.516 --> 00:35:18.976
tear or whatever.

00:35:18.996 --> 00:35:19.896
And for, for years.

00:35:20.637 --> 00:35:22.036
And so he's like, I'll,

00:35:22.117 --> 00:35:22.757
I'll teach you how to,

00:35:23.336 --> 00:35:25.677
I'll teach you how to do this because

00:35:25.717 --> 00:35:27.318
otherwise I would have to come back and

00:35:27.338 --> 00:35:29.219
that would be like another, you know,

00:35:29.278 --> 00:35:30.340
three hundred dollars or whatever.

00:35:30.400 --> 00:35:32.860
Like that would be like another call,

00:35:33.661 --> 00:35:34.581
another visit here.

00:35:35.943 --> 00:35:36.682
Uh, so he's like,

00:35:36.862 --> 00:35:38.003
or I could just teach you how to

00:35:38.043 --> 00:35:38.364
do it.

00:35:38.463 --> 00:35:39.443
And it's like very easy.

00:35:40.405 --> 00:35:42.684
He shows me the part online with the,

00:35:42.724 --> 00:35:44.186
with the model number, the part on,

00:35:44.445 --> 00:35:46.246
on Amazon is like, so I'm like,

00:35:46.847 --> 00:35:47.447
I'm like, great.

00:35:47.527 --> 00:35:48.166
We'll order that.

00:35:48.606 --> 00:35:49.588
Shows me how to do it.

00:35:49.668 --> 00:35:51.688
I record the video on my phone.

00:35:51.708 --> 00:35:53.028
So now I know how to do it.

00:35:54.668 --> 00:35:56.590
And then we settle up and there,

00:35:57.170 --> 00:35:58.351
anyone that's watching or listening,

00:35:58.391 --> 00:36:00.951
like I'm not making the direct correlation

00:36:00.971 --> 00:36:02.672
to physical therapy because

00:36:04.307 --> 00:36:06.469
he and our interaction is kind of like

00:36:06.489 --> 00:36:08.411
a one-off like he he the whole thing

00:36:08.431 --> 00:36:10.913
was framed around capturing as i guess as

00:36:10.972 --> 00:36:13.074
much value and as much dollars that would

00:36:13.275 --> 00:36:16.137
you know equally match uh what he did

00:36:16.177 --> 00:36:17.958
and how he did it but it's different

00:36:17.978 --> 00:36:20.239
than what we do in terms of it's

00:36:20.280 --> 00:36:21.860
almost would be like the evaluation only

00:36:21.880 --> 00:36:23.601
which sometimes tony you do and that's

00:36:23.782 --> 00:36:24.842
that's why i want to make the connection

00:36:24.862 --> 00:36:26.905
there because he's teaching me how to do

00:36:26.945 --> 00:36:29.045
this other thing to prevent me from having

00:36:29.085 --> 00:36:29.746
like a second

00:36:30.835 --> 00:36:32.356
house call you know a second appointment

00:36:32.376 --> 00:36:34.036
or whatever whereas physical therapy is

00:36:34.077 --> 00:36:35.617
obviously like obviously in our business

00:36:35.637 --> 00:36:37.318
like we never do that like we're not

00:36:37.539 --> 00:36:38.518
we're hardly ever going to be like all

00:36:38.539 --> 00:36:40.019
right that's all you need and let me

00:36:40.039 --> 00:36:41.480
teach you all the exercises you can do

00:36:41.519 --> 00:36:42.880
on your own because we know people are

00:36:42.900 --> 00:36:45.802
not going to do them anyway and um

00:36:45.882 --> 00:36:48.722
i just can't imagine doing an evaluation

00:36:48.842 --> 00:36:50.304
and then like not doing a plan of

00:36:50.324 --> 00:36:52.085
care i think for most people at least

00:36:52.105 --> 00:36:54.226
for our clientele and or my brain that

00:36:54.266 --> 00:36:54.826
that's just how i

00:36:55.563 --> 00:36:56.782
work like I know people are going to

00:36:56.802 --> 00:36:58.643
need the accountability for the follow up

00:36:58.664 --> 00:37:00.043
and it's going to take more than just

00:37:00.083 --> 00:37:01.105
an hour and a half like it did

00:37:01.144 --> 00:37:02.764
for this guy with the refrigerator.

00:37:02.885 --> 00:37:03.385
Obviously,

00:37:03.425 --> 00:37:04.686
like we're dealing with humans and

00:37:04.726 --> 00:37:05.385
physical therapy.

00:37:05.485 --> 00:37:06.266
And in this case,

00:37:06.545 --> 00:37:07.586
this guy's just dealing with this

00:37:07.746 --> 00:37:09.186
refrigerator that he knows how to fix and

00:37:09.206 --> 00:37:10.568
it just took him an hour and a

00:37:10.628 --> 00:37:10.847
half.

00:37:11.367 --> 00:37:11.887
So yes,

00:37:11.927 --> 00:37:13.588
the six hundred fifty two dollars even in

00:37:13.608 --> 00:37:15.108
New York City is expensive.

00:37:16.570 --> 00:37:18.530
And there's just like some similarities,

00:37:18.550 --> 00:37:20.311
but obviously there's some, you know,

00:37:20.990 --> 00:37:22.692
areas that are like dissimilar from what

00:37:22.711 --> 00:37:22.911
we do.

00:37:22.992 --> 00:37:23.871
So I just wanted to throw it out

00:37:23.891 --> 00:37:24.032
there.

00:37:24.835 --> 00:37:26.356
I think we could take so many lessons

00:37:26.396 --> 00:37:27.235
away from that.

00:37:27.416 --> 00:37:29.418
And let's spend a little time kind of

00:37:29.478 --> 00:37:31.139
diving into that scenario.

00:37:31.818 --> 00:37:35.101
So from a marketing standpoint,

00:37:35.141 --> 00:37:38.322
from a new patient relating it to physical

00:37:38.342 --> 00:37:41.344
therapy standpoint, you as the consumer,

00:37:41.505 --> 00:37:42.365
I'm in the same boat.

00:37:43.346 --> 00:37:45.268
We had a washing machine and a dryer.

00:37:47.030 --> 00:37:48.592
Something was malfunctioning on the

00:37:48.612 --> 00:37:49.313
washing machine.

00:37:49.932 --> 00:37:52.135
And I went through the same thought

00:37:52.155 --> 00:37:53.117
process as you.

00:37:53.137 --> 00:37:53.797
I'm like, all right,

00:37:53.838 --> 00:37:55.518
if I call a repair person,

00:37:56.079 --> 00:37:57.161
is it even worth it?

00:37:57.221 --> 00:37:59.543
By the time the repair person comes,

00:37:59.864 --> 00:38:01.385
There's the diagnostic fee,

00:38:01.485 --> 00:38:02.706
and then there's going to be the parts

00:38:02.746 --> 00:38:03.427
and the labor.

00:38:03.887 --> 00:38:05.768
If I'm going to be invested six hundred,

00:38:05.829 --> 00:38:06.668
seven hundred dollars,

00:38:06.708 --> 00:38:08.630
how much is a new washer and dryer?

00:38:09.070 --> 00:38:10.692
This one's already, I don't know,

00:38:10.731 --> 00:38:11.733
twelve years old.

00:38:11.813 --> 00:38:13.653
What's the life expectancy of a typical

00:38:13.693 --> 00:38:14.655
washer and dryer?

00:38:15.635 --> 00:38:15.896
You know,

00:38:15.936 --> 00:38:17.677
if another three hundred dollars,

00:38:17.737 --> 00:38:19.057
I can get a new one and just

00:38:19.117 --> 00:38:21.119
replace the existing one.

00:38:22.438 --> 00:38:24.081
That is kind of, in my opinion,

00:38:24.141 --> 00:38:26.364
the same thing the typical physical

00:38:26.385 --> 00:38:28.889
therapy consumer goes through when they're

00:38:28.929 --> 00:38:30.072
sitting there and they're like,

00:38:30.893 --> 00:38:31.916
I've got this shoulder pain.

00:38:34.186 --> 00:38:36.088
What is physical therapy going to do?

00:38:36.307 --> 00:38:37.807
I don't even know what physical therapy

00:38:37.867 --> 00:38:38.188
does.

00:38:38.248 --> 00:38:39.268
I don't know who I'm going to see.

00:38:39.289 --> 00:38:40.268
Are they going to massage it?

00:38:40.309 --> 00:38:41.650
Are they going to exercise it?

00:38:42.130 --> 00:38:43.311
Is it going to cost me?

00:38:44.351 --> 00:38:45.612
What is it going to cost?

00:38:46.092 --> 00:38:47.793
And then if I invest that money,

00:38:47.853 --> 00:38:49.393
do I have to do more visits?

00:38:49.452 --> 00:38:50.673
Is it going to cost me more?

00:38:50.713 --> 00:38:51.813
Are they going to try and sell me

00:38:51.853 --> 00:38:53.235
on a twelve visit package?

00:38:54.503 --> 00:38:59.264
I wonder, in the product repair world,

00:38:59.523 --> 00:39:01.864
I have somebody that I know who's a

00:39:01.905 --> 00:39:02.224
plumber.

00:39:02.764 --> 00:39:04.226
They have a huge plumbing business.

00:39:04.246 --> 00:39:06.666
They do more than ten million a year

00:39:06.706 --> 00:39:07.326
in revenue.

00:39:07.905 --> 00:39:09.007
And I'm like, guys,

00:39:09.186 --> 00:39:11.887
why don't you just set up the ability

00:39:11.927 --> 00:39:13.188
for one of your plumbers

00:39:13.967 --> 00:39:18.032
to Zoom in, like literally Zoom, FaceTime,

00:39:18.172 --> 00:39:18.733
video.

00:39:18.853 --> 00:39:20.074
I think we talked about this a long

00:39:20.135 --> 00:39:20.614
time ago.

00:39:21.335 --> 00:39:23.077
Like, let me pay a fee,

00:39:23.338 --> 00:39:24.298
seventy nine dollars.

00:39:25.280 --> 00:39:27.623
Your technician guy can be at their own

00:39:27.663 --> 00:39:27.943
home.

00:39:29.376 --> 00:39:30.335
I'll get my phone,

00:39:30.456 --> 00:39:31.936
I'll go to my washing machine,

00:39:32.056 --> 00:39:33.777
I'll show him what I'm doing,

00:39:33.836 --> 00:39:34.697
what I'm looking at,

00:39:34.717 --> 00:39:36.438
or I'll go to my sink or whatever.

00:39:37.038 --> 00:39:39.159
And like, maybe it's a simple fix.

00:39:39.239 --> 00:39:40.719
Maybe your guy is gonna be like, oh,

00:39:40.739 --> 00:39:41.900
you just need this gasket,

00:39:41.960 --> 00:39:42.880
go to Home Depot,

00:39:42.940 --> 00:39:44.360
buy this specific product,

00:39:44.920 --> 00:39:45.920
unscrew that bolt,

00:39:46.880 --> 00:39:48.442
and it'll be fixed for twenty bucks.

00:39:49.061 --> 00:39:49.302
Right.

00:39:49.382 --> 00:39:50.782
They get the fee.

00:39:51.083 --> 00:39:52.983
They never have to leave their home or

00:39:53.003 --> 00:39:54.643
the office because he was saying we have

00:39:54.684 --> 00:39:55.903
to have people on call.

00:39:56.403 --> 00:39:58.405
I have to pay my plumbers to be

00:39:58.445 --> 00:40:00.065
available twenty four hours a day,

00:40:00.126 --> 00:40:01.106
seven days a week.

00:40:02.206 --> 00:40:04.007
The plumbers, he said, would love it.

00:40:04.746 --> 00:40:06.108
They never rolled this out,

00:40:06.148 --> 00:40:08.568
but I'm just saying this goes back to

00:40:08.588 --> 00:40:10.349
the concept we talked about,

00:40:11.070 --> 00:40:13.210
low barrier to entry.

00:40:13.391 --> 00:40:16.612
Somebody has a nine-year-old kid on the

00:40:16.652 --> 00:40:18.994
soccer field at nine thirty at night.

00:40:19.653 --> 00:40:20.954
Kid sprains an ankle.

00:40:21.394 --> 00:40:21.855
They don't know,

00:40:21.894 --> 00:40:23.036
do I go to urgent care?

00:40:23.076 --> 00:40:24.615
Do I go to the emergency room?

00:40:24.677 --> 00:40:26.356
What are the odds that something is

00:40:26.416 --> 00:40:27.057
fractured?

00:40:27.637 --> 00:40:30.378
They pull a therapist up, FaceTime.

00:40:31.400 --> 00:40:32.699
You go through your questions,

00:40:32.739 --> 00:40:33.820
you go through all of that.

00:40:34.675 --> 00:40:37.018
And then the thing with that interaction,

00:40:37.798 --> 00:40:39.360
you get paid for the interaction.

00:40:40.121 --> 00:40:44.224
The client saves time, money, hassle,

00:40:44.284 --> 00:40:46.106
fear, anxiety, all of that stuff.

00:40:46.907 --> 00:40:49.108
But now you just recorded a video of

00:40:49.168 --> 00:40:52.130
a real world interaction that is going to

00:40:52.150 --> 00:40:55.034
be the same exact interaction hundreds or

00:40:55.074 --> 00:40:57.416
thousands of other people in the future

00:40:57.456 --> 00:40:58.516
are going to go through.

00:40:59.181 --> 00:41:01.125
And so why do I need to have

00:41:01.144 --> 00:41:04.068
a human diagnose the same problem every

00:41:04.110 --> 00:41:07.213
single time as opposed to just letting the

00:41:07.253 --> 00:41:10.157
consumer buy access to that video

00:41:10.259 --> 00:41:10.858
interaction

00:41:12.585 --> 00:41:13.865
It works for physical therapy.

00:41:13.885 --> 00:41:14.746
It works for plumbing.

00:41:15.266 --> 00:41:15.567
You know,

00:41:15.606 --> 00:41:17.288
when I go to YouTube and I'm like,

00:41:17.307 --> 00:41:17.588
hey,

00:41:17.668 --> 00:41:20.088
this is the code that my washing machine

00:41:20.128 --> 00:41:20.768
is showing me.

00:41:20.869 --> 00:41:23.989
YouTube has a series of videos that allows

00:41:24.050 --> 00:41:27.010
me for free to see maybe that's the

00:41:27.050 --> 00:41:27.431
problem.

00:41:27.490 --> 00:41:29.090
And how did they solve that problem?

00:41:29.590 --> 00:41:30.871
You just take it a couple of steps

00:41:30.911 --> 00:41:31.731
down the line.

00:41:32.211 --> 00:41:33.693
I think physical therapists should be

00:41:33.753 --> 00:41:34.273
doing this.

00:41:34.333 --> 00:41:37.494
I think every single evaluation should be

00:41:37.554 --> 00:41:38.293
documented.

00:41:39.134 --> 00:41:40.335
It should be shared.

00:41:41.516 --> 00:41:43.938
I think we would help on a public

00:41:43.958 --> 00:41:44.797
health basis,

00:41:45.498 --> 00:41:48.599
but then we would increase the

00:41:49.460 --> 00:41:50.920
understanding of the consumer.

00:41:50.940 --> 00:41:52.641
Well, what's physical therapy going to do?

00:41:53.061 --> 00:41:54.101
What can I expect?

00:41:54.422 --> 00:41:55.802
Is it worth the money that they want

00:41:55.822 --> 00:41:56.503
to charge?

00:41:56.862 --> 00:41:58.402
Because right now, it's a black box.

00:41:59.003 --> 00:42:01.583
The consumer has no idea walking into the

00:42:01.623 --> 00:42:03.485
scenario what's going to happen.

00:42:04.184 --> 00:42:05.726
And we're trying to sell,

00:42:05.806 --> 00:42:07.947
whether it's insurance or private pay.

00:42:08.686 --> 00:42:10.527
Something that nobody even knows what

00:42:10.547 --> 00:42:14.449
they're buying until they get I Love it.

00:42:14.989 --> 00:42:18.469
I've even been considering Us charging

00:42:18.610 --> 00:42:23.331
more for private Visits like meaning the

00:42:23.391 --> 00:42:24.931
traditional way of like it's just the

00:42:24.952 --> 00:42:26.472
therapist and the patient regardless of

00:42:26.492 --> 00:42:28.413
whether it's the home visit or the office

00:42:28.432 --> 00:42:31.193
visit and then having it almost like forty

00:42:31.213 --> 00:42:32.514
or fifty percent cheaper than

00:42:33.271 --> 00:42:36.733
if they consent to every single visit is

00:42:36.853 --> 00:42:37.353
recorded,

00:42:37.393 --> 00:42:39.036
like whether it's clips and the therapist

00:42:39.056 --> 00:42:40.556
is kind of like, you know,

00:42:40.597 --> 00:42:43.159
doing the video or if I'm there and

00:42:43.219 --> 00:42:44.940
I'm recording clips kind of like the whole

00:42:44.980 --> 00:42:45.280
time.

00:42:45.820 --> 00:42:46.380
So that way,

00:42:46.402 --> 00:42:47.922
like we wouldn't even have to ask like,

00:42:47.943 --> 00:42:48.043
Hey,

00:42:48.063 --> 00:42:49.204
is it cool if we do some video,

00:42:49.224 --> 00:42:49.884
whatever, like there,

00:42:50.204 --> 00:42:51.826
it would be choosing like the completely

00:42:51.905 --> 00:42:53.847
private traditional option,

00:42:53.867 --> 00:42:55.869
which is like the physical therapist is

00:42:55.889 --> 00:42:56.268
there.

00:42:56.489 --> 00:42:59.172
And especially a home visit, like it just,

00:42:59.211 --> 00:43:00.652
the therapist and the patient, which,

00:43:01.657 --> 00:43:01.978
Obviously,

00:43:02.038 --> 00:43:03.518
some of my patients will still want and

00:43:03.559 --> 00:43:06.641
they will probably pay higher to not have

00:43:06.661 --> 00:43:08.422
it recorded like they want that much

00:43:08.481 --> 00:43:10.003
discretion and privacy and

00:43:10.043 --> 00:43:10.784
confidentiality.

00:43:11.603 --> 00:43:12.085
And that's fine.

00:43:12.405 --> 00:43:14.646
But then we want video assets.

00:43:14.726 --> 00:43:14.987
Right.

00:43:15.347 --> 00:43:15.947
And I'm really,

00:43:16.007 --> 00:43:17.969
really trying and pushing hard for it

00:43:17.989 --> 00:43:18.329
right now.

00:43:18.449 --> 00:43:18.608
So

00:43:20.429 --> 00:43:23.632
Then the patient is incentivized to then

00:43:23.753 --> 00:43:24.574
pay less.

00:43:25.514 --> 00:43:27.117
They get to benefit by paying less.

00:43:27.876 --> 00:43:29.079
If they're like, ah, yeah, whatever.

00:43:29.119 --> 00:43:30.099
Like, yeah, of course you can.

00:43:30.539 --> 00:43:31.621
Yeah, you can record it, whatever.

00:43:31.641 --> 00:43:32.202
Like, no problem.

00:43:32.561 --> 00:43:34.664
So then we still get income,

00:43:34.704 --> 00:43:37.186
maybe not the full amount of the private

00:43:37.226 --> 00:43:39.469
experience, but we still get some revenue,

00:43:40.510 --> 00:43:42.711
still cover our overhead and everything.

00:43:44.554 --> 00:43:46.454
and capture video assets,

00:43:46.494 --> 00:43:49.876
then easily I could have the patient or

00:43:49.896 --> 00:43:52.478
client wearing a lapel mic and the

00:43:52.518 --> 00:43:53.898
therapist wearing the other lapel mic.

00:43:53.938 --> 00:43:55.539
Then I can capture all the audio

00:43:55.938 --> 00:43:56.599
regardless of,

00:43:57.923 --> 00:43:59.244
where they are in the clinic or whatever,

00:43:59.985 --> 00:44:03.128
and kind of getting my camera, my phone,

00:44:03.148 --> 00:44:03.708
if I'm there,

00:44:03.809 --> 00:44:05.550
in the patient's kind of face and in

00:44:05.570 --> 00:44:05.931
their way.

00:44:06.010 --> 00:44:09.114
And they'll be so comfortable doing it.

00:44:09.454 --> 00:44:10.715
They'll be so comfortable with me being in

00:44:10.735 --> 00:44:11.456
their space, whatever,

00:44:11.496 --> 00:44:14.458
because they already chose the lower cost

00:44:14.518 --> 00:44:17.461
option that includes the video recording.

00:44:18.081 --> 00:44:19.083
And if that was an issue,

00:44:19.123 --> 00:44:20.485
then they would have chose the

00:44:21.789 --> 00:44:24.990
higher option cost to not have it recorded

00:44:25.070 --> 00:44:25.351
at all.

00:44:25.411 --> 00:44:27.413
And then we'll know very clearly like

00:44:27.612 --> 00:44:28.893
who's okay with it and who's not.

00:44:29.434 --> 00:44:31.655
And whatever they pay kind of goes with

00:44:32.637 --> 00:44:33.338
those options.

00:44:34.478 --> 00:44:35.840
It makes total sense.

00:44:36.179 --> 00:44:38.380
I know it's really small on the screen.

00:44:39.222 --> 00:44:39.382
Um,

00:44:39.902 --> 00:44:43.204
but just the reason why the consumer is

00:44:43.244 --> 00:44:47.068
paying a higher rate not to record is

00:44:47.108 --> 00:44:50.030
because not recording costs you the

00:44:50.070 --> 00:44:51.150
producer money.

00:44:52.233 --> 00:44:54.494
And on the screen, you know,

00:44:54.914 --> 00:44:56.594
I can't necessarily zoom in,

00:44:56.635 --> 00:44:57.894
but I'll run through some numbers.

00:44:58.695 --> 00:45:00.074
This eleven minute,

00:45:00.135 --> 00:45:02.976
forty three second video of me answering a

00:45:03.036 --> 00:45:06.335
question, why your knee won't bend,

00:45:06.536 --> 00:45:07.996
why your knee won't bend after a knee

00:45:08.036 --> 00:45:08.617
replacement.

00:45:09.617 --> 00:45:12.978
It was recorded and published February

00:45:12.998 --> 00:45:14.818
twenty eight, two thousand twenty three.

00:45:15.117 --> 00:45:16.257
So not even that long ago,

00:45:16.398 --> 00:45:17.018
three years ago,

00:45:17.038 --> 00:45:18.157
a little over three years ago.

00:45:18.898 --> 00:45:20.759
It's generated two thousand five hundred

00:45:20.778 --> 00:45:21.119
dollars.

00:45:22.253 --> 00:45:24.438
It was a single recording, no editing,

00:45:24.498 --> 00:45:26.545
just me answering a typical question that

00:45:26.565 --> 00:45:28.791
a patient would ask me during a patient

00:45:28.831 --> 00:45:29.311
engagement.

00:45:30.387 --> 00:45:30.927
Ten minutes,

00:45:31.166 --> 00:45:32.748
two thousand five hundred dollars.

00:45:33.347 --> 00:45:35.048
This one talking about the timeline for

00:45:35.088 --> 00:45:36.648
recovery after knee replacement,

00:45:36.748 --> 00:45:37.329
eight minutes,

00:45:37.809 --> 00:45:39.349
two thousand five hundred dollars.

00:45:40.170 --> 00:45:42.110
Talking about sleeping positions after

00:45:42.231 --> 00:45:43.231
knee replacement,

00:45:43.311 --> 00:45:44.692
twenty one hundred dollars.

00:45:45.391 --> 00:45:46.751
Showing a patient,

00:45:46.791 --> 00:45:48.813
like recording me with a patient getting

00:45:48.853 --> 00:45:50.594
off the floor using a lift chair,

00:45:50.634 --> 00:45:51.793
two thousand dollars.

00:45:52.474 --> 00:45:52.713
You know,

00:45:53.114 --> 00:45:57.695
multiple examples of the instance in time

00:45:58.702 --> 00:46:00.023
that was recorded,

00:46:00.963 --> 00:46:02.085
I didn't do anything different,

00:46:02.144 --> 00:46:03.445
I didn't do anything special,

00:46:04.045 --> 00:46:07.007
that continues to generate a return on

00:46:07.047 --> 00:46:07.987
that investment.

00:46:08.708 --> 00:46:11.909
So if somebody wanted to buy that hour

00:46:11.969 --> 00:46:13.809
of my life and tell me I am

00:46:13.909 --> 00:46:16.452
not allowed to monetize it in any other

00:46:16.512 --> 00:46:16.711
way,

00:46:17.813 --> 00:46:20.594
potentially they should be paying for the

00:46:20.735 --> 00:46:24.057
right to take that time and that money

00:46:24.097 --> 00:46:26.699
away from me you know that that it's

00:46:26.719 --> 00:46:30.483
a basic trade basic value exchange there

00:46:31.302 --> 00:46:34.585
um and i just i i keep saying

00:46:34.706 --> 00:46:37.527
it i don't understand why more people more

00:46:37.568 --> 00:46:40.590
therapists either aren't doing it or don't

00:46:40.670 --> 00:46:42.771
see it that way um

00:46:43.735 --> 00:46:44.235
And then of course,

00:46:44.257 --> 00:46:46.362
that's not even talking about turning

00:46:46.382 --> 00:46:48.387
these into digital assets that you can

00:46:48.447 --> 00:46:48.748
sell.

00:46:49.090 --> 00:46:50.974
That's just monetized with YouTube ads.

00:46:51.724 --> 00:46:54.125
You know, you take an evaluation,

00:46:54.224 --> 00:46:56.766
your typical evaluation for low back pain,

00:46:57.686 --> 00:47:00.467
and somebody who doesn't have time to go

00:47:00.487 --> 00:47:02.648
get an evaluation for low back pain but

00:47:02.728 --> 00:47:05.530
reads the description that says, oh man,

00:47:05.990 --> 00:47:07.811
that sounds exactly like what I'm dealing

00:47:07.851 --> 00:47:08.032
with.

00:47:08.612 --> 00:47:11.032
I have pain when I'm standing upright,

00:47:11.273 --> 00:47:12.974
but I can push a grocery cart for

00:47:13.034 --> 00:47:13.735
forty minutes.

00:47:13.855 --> 00:47:15.695
I can't stand unsupported for five

00:47:15.735 --> 00:47:16.016
minutes.

00:47:17.076 --> 00:47:18.436
I'm dragging my feet.

00:47:19.496 --> 00:47:21.217
I don't stand up tall.

00:47:21.297 --> 00:47:22.557
It hurts me to extend.

00:47:22.637 --> 00:47:24.577
It feels better when I flex."

00:47:24.597 --> 00:47:29.159
You can describe spinal stenosis to a T

00:47:29.639 --> 00:47:30.800
right out of the textbook,

00:47:31.699 --> 00:47:33.601
and somebody reads that description and is

00:47:33.621 --> 00:47:33.760
like,

00:47:34.061 --> 00:47:35.900
that is exactly what I'm dealing with.

00:47:36.041 --> 00:47:39.101
I want to see how a therapist evaluates

00:47:39.141 --> 00:47:41.063
and creates a plan of care for that

00:47:41.083 --> 00:47:41.523
condition.

00:47:42.827 --> 00:47:43.867
That's huge value.

00:47:44.148 --> 00:47:45.389
Somebody, absolutely.

00:47:45.449 --> 00:47:47.952
Plenty of people would buy that because

00:47:47.972 --> 00:47:49.715
they don't have time to see a therapist.

00:47:49.735 --> 00:47:51.096
They don't want Dave to come out to

00:47:51.117 --> 00:47:51.677
their house.

00:47:51.697 --> 00:47:54.300
They don't want to do the stuff that,

00:47:54.400 --> 00:47:58.405
you know, you would typically have to do.

00:47:58.465 --> 00:47:59.846
So how would someone,

00:47:59.907 --> 00:48:01.208
you're saying put this behind a paywall?

00:48:01.648 --> 00:48:02.809
How would someone do this easily?

00:48:04.606 --> 00:48:06.626
The easiest way to do it, truthfully,

00:48:06.686 --> 00:48:09.369
is you start building your social media

00:48:09.409 --> 00:48:09.829
presence.

00:48:09.849 --> 00:48:12.112
You start sharing the videos,

00:48:12.512 --> 00:48:15.153
clips that show bits and pieces of it

00:48:15.215 --> 00:48:16.755
just to kind of pique attention.

00:48:17.996 --> 00:48:19.858
Then you put a call to action out

00:48:19.898 --> 00:48:20.239
there.

00:48:20.318 --> 00:48:25.043
Hey, comment stenosis, comment back pain,

00:48:25.083 --> 00:48:25.882
comment whatever.

00:48:26.824 --> 00:48:27.664
They comment,

00:48:28.166 --> 00:48:32.471
you send them the like little introduction

00:48:32.630 --> 00:48:34.353
of these are the symptoms commonly

00:48:34.373 --> 00:48:35.833
associated with this condition.

00:48:36.996 --> 00:48:39.097
If you need more information, you know,

00:48:39.117 --> 00:48:40.579
like that's the free guide.

00:48:40.820 --> 00:48:42.282
Take this, go to your doctor,

00:48:42.362 --> 00:48:44.603
talk to them about what you think you

00:48:44.643 --> 00:48:45.125
might have.

00:48:46.166 --> 00:48:48.389
If you want to see how I would

00:48:48.429 --> 00:48:51.313
treat this or evaluate this with a real

00:48:51.353 --> 00:48:54.237
patient dealing with these real symptoms,

00:48:54.958 --> 00:48:56.760
this is the video, you know,

00:48:57.001 --> 00:48:59.083
ninety nine dollars or fifty nine dollars

00:48:59.103 --> 00:49:00.045
or whatever it's going to be.

00:49:01.766 --> 00:49:04.289
They pay, you have an automation set up.

00:49:04.309 --> 00:49:05.869
So once the payment goes through,

00:49:06.590 --> 00:49:08.590
you just shoot them out an unlisted video

00:49:08.650 --> 00:49:08.871
link.

00:49:08.911 --> 00:49:10.452
If you don't want to pay for platforms

00:49:10.492 --> 00:49:11.592
and all the other stuff,

00:49:12.052 --> 00:49:15.014
like unlisted YouTube video link of that,

00:49:15.335 --> 00:49:16.715
who cares if they share it?

00:49:16.815 --> 00:49:18.436
Who cares what they do with it?

00:49:19.237 --> 00:49:21.378
There's going to be enough unique people.

00:49:22.512 --> 00:49:24.992
that are gonna buy that information just

00:49:25.032 --> 00:49:27.474
to get that fly on the wall perspective.

00:49:28.074 --> 00:49:29.014
You're not treating them.

00:49:29.434 --> 00:49:31.574
You're not telling them what to do.

00:49:32.114 --> 00:49:35.016
You are letting them see in a safe

00:49:35.076 --> 00:49:38.056
environment what a therapist does with

00:49:38.097 --> 00:49:39.838
someone else who's dealing with the same

00:49:39.878 --> 00:49:43.219
symptoms.

00:49:43.259 --> 00:49:43.699
I love it.

00:49:44.360 --> 00:49:46.000
Can I just make a comment back on

00:49:46.019 --> 00:49:48.420
that Marvel gym that you posted the

00:49:48.460 --> 00:49:50.621
screenshot or the video?

00:49:51.391 --> 00:49:56.076
um as we wrap up so i was

00:49:56.096 --> 00:49:57.396
thinking about it and i think it's a

00:49:57.436 --> 00:50:02.201
horrible idea why because again now here's

00:50:02.221 --> 00:50:05.523
the thing the the the owner the the

00:50:05.543 --> 00:50:09.327
founder of this could have more intel than

00:50:09.427 --> 00:50:12.409
i do and he's probably thinking well he

00:50:12.829 --> 00:50:13.731
he has to be thinking

00:50:14.509 --> 00:50:16.269
I'm hoping because that looks like a lot

00:50:16.289 --> 00:50:16.650
of money.

00:50:17.150 --> 00:50:18.030
Yeah, that looks like a lot.

00:50:18.150 --> 00:50:19.231
It looks like a lot of money.

00:50:19.391 --> 00:50:20.391
And I could be risky.

00:50:20.411 --> 00:50:21.592
The reason what I'm saying is,

00:50:21.972 --> 00:50:22.733
does that guy?

00:50:22.753 --> 00:50:25.994
Does that guy know that in hit?

00:50:26.014 --> 00:50:27.016
This was where California?

00:50:27.155 --> 00:50:28.356
Do you remember the state?

00:50:28.436 --> 00:50:28.856
Does it matter?

00:50:28.876 --> 00:50:33.559
I thought it was New York.

00:50:33.579 --> 00:50:35.420
This guy better know that.

00:50:37.699 --> 00:50:41.181
there are a ton of fans of marvel

00:50:41.422 --> 00:50:44.144
nearby because if not it'll it'll be a

00:50:44.164 --> 00:50:48.289
failure because people who don't want or

00:50:48.329 --> 00:50:51.172
don't care about marvel will have no

00:50:51.211 --> 00:50:54.014
incentive to go pay to be a member

00:50:54.054 --> 00:50:56.896
there so i hope he has intel that

00:50:56.916 --> 00:50:58.518
there's like some crazy amount i don't

00:50:58.539 --> 00:50:59.539
know maybe there's like um

00:51:00.329 --> 00:51:02.451
there's groups nearby that they go and see

00:51:02.490 --> 00:51:03.592
Marvel movies together,

00:51:03.692 --> 00:51:04.773
like almost like run clubs,

00:51:04.813 --> 00:51:06.833
but it's like Marvel movie clubs and they,

00:51:07.193 --> 00:51:09.456
they do Marvel movie showings and,

00:51:09.596 --> 00:51:11.976
and they attract dozens or hundreds of

00:51:12.016 --> 00:51:15.059
people or something, or he's, he must,

00:51:15.358 --> 00:51:16.639
I hope he's got some,

00:51:18.088 --> 00:51:19.190
better understanding than I do.

00:51:19.269 --> 00:51:20.391
Cause I'm just making an assumption.

00:51:20.811 --> 00:51:21.132
I think it's,

00:51:21.411 --> 00:51:22.952
I think it's actually a horrible idea

00:51:23.253 --> 00:51:25.014
because imagine nearby there's,

00:51:25.335 --> 00:51:27.637
there's a crunch or there's planet fitness

00:51:27.697 --> 00:51:29.679
and there's lifetime and there's all these

00:51:29.699 --> 00:51:31.360
gyms nearby, wherever this guy's located.

00:51:32.001 --> 00:51:34.302
And there might even be Marvel fans at

00:51:34.322 --> 00:51:34.983
those gyms.

00:51:35.023 --> 00:51:35.362
Tony,

00:51:36.204 --> 00:51:38.405
this guy would have to hopefully influence

00:51:38.445 --> 00:51:40.748
those people to leave those gyms to go

00:51:40.768 --> 00:51:43.070
to his gym or, and, or,

00:51:44.277 --> 00:51:45.838
attract people who currently are not

00:51:45.958 --> 00:51:48.298
already going to a gym and want to

00:51:48.378 --> 00:51:49.338
pick and choose like this.

00:51:49.659 --> 00:51:51.059
Where should I go work out?

00:51:51.159 --> 00:51:53.260
Most people are going to pick like I

00:51:53.280 --> 00:51:54.480
work out at home, home gym,

00:51:55.159 --> 00:51:56.320
or what else?

00:51:56.360 --> 00:51:58.960
People pick a local gym based off of

00:51:59.021 --> 00:52:02.481
price or location, maybe the aesthetics.

00:52:03.041 --> 00:52:05.262
You better hope they're picking for your

00:52:05.302 --> 00:52:06.181
Marvel aesthetics.

00:52:06.422 --> 00:52:08.521
But now you have to be charging way

00:52:08.561 --> 00:52:09.382
more because you're probably going to

00:52:09.402 --> 00:52:10.181
attract less people.

00:52:10.922 --> 00:52:13.583
So it's like, I just think that

00:52:14.695 --> 00:52:14.876
I mean,

00:52:15.115 --> 00:52:16.376
this guy probably knows more than I do

00:52:16.456 --> 00:52:19.539
about his ideal client customer avatar

00:52:19.579 --> 00:52:20.780
that is obsessed with Marvel.

00:52:21.440 --> 00:52:22.581
And so I would be curious.

00:52:22.661 --> 00:52:24.663
I think my gut tells me this is

00:52:24.722 --> 00:52:25.523
a terrible idea.

00:52:26.545 --> 00:52:26.844
I mean,

00:52:26.885 --> 00:52:28.646
it's like making my clinic in New York

00:52:28.686 --> 00:52:31.608
City like a Philadelphia Eagles physical

00:52:31.648 --> 00:52:33.050
therapy clinic, right?

00:52:33.090 --> 00:52:35.570
So I will attract some Eagle fans that

00:52:35.590 --> 00:52:37.253
are going to be like raving fans that

00:52:37.273 --> 00:52:38.313
are going to want to come to my

00:52:38.472 --> 00:52:40.175
Philadelphia Eagles physical therapy

00:52:40.215 --> 00:52:40.474
clinic.

00:52:41.072 --> 00:52:42.972
but it also could turn off a lot

00:52:42.992 --> 00:52:45.932
of other people that just don't want that

00:52:45.952 --> 00:52:46.733
type of an aesthetic.

00:52:46.773 --> 00:52:47.934
They don't care about a Philadelphia

00:52:48.014 --> 00:52:49.934
Eagles physical therapy clinic.

00:52:49.974 --> 00:52:50.153
Right.

00:52:50.193 --> 00:52:52.514
So like in Philly, it would do well,

00:52:52.614 --> 00:52:54.795
maybe, but in New York,

00:52:54.894 --> 00:52:56.755
that same clinic will probably not do as

00:52:56.795 --> 00:52:57.034
well.

00:52:57.115 --> 00:52:57.396
So like,

00:52:57.476 --> 00:53:00.036
why would I redesign it differently at the

00:53:00.056 --> 00:53:00.516
same time?

00:53:00.615 --> 00:53:01.255
I hope, like I said,

00:53:01.456 --> 00:53:02.737
I hope this guy knows more than me

00:53:03.117 --> 00:53:04.777
because maybe he's doing like a Savannah

00:53:04.797 --> 00:53:05.197
bananas.

00:53:05.217 --> 00:53:07.297
He's doing something like so remarkable,

00:53:07.378 --> 00:53:08.538
different off the wall and,

00:53:09.289 --> 00:53:11.110
like maybe he'll attract people that are

00:53:11.130 --> 00:53:11.389
like,

00:53:12.369 --> 00:53:14.050
like one and two and three degrees away

00:53:14.090 --> 00:53:15.130
from Marvel, right?

00:53:15.170 --> 00:53:17.831
Like the DC comic fans and comic book

00:53:17.871 --> 00:53:18.492
fans.

00:53:18.592 --> 00:53:21.072
And I don't know, star Trekkie fan,

00:53:21.092 --> 00:53:22.253
I don't know, all that type of stuff.

00:53:22.293 --> 00:53:23.313
Like maybe, maybe.

00:53:23.773 --> 00:53:26.733
So I would be curious if we're still

00:53:26.753 --> 00:53:28.195
doing the show in a couple of years

00:53:28.815 --> 00:53:30.735
and we look back and we pull up

00:53:30.755 --> 00:53:32.396
this guy's business.

00:53:32.896 --> 00:53:34.777
Is he still in business in two or

00:53:34.817 --> 00:53:36.016
three or four years from now?

00:53:36.905 --> 00:53:38.847
If you had to, if I had to,

00:53:38.947 --> 00:53:39.628
if I had to say it,

00:53:39.688 --> 00:53:41.130
I would say no,

00:53:41.630 --> 00:53:45.355
but he could also be like crazy growing

00:53:45.655 --> 00:53:48.257
with like multiple Marvel gyms in four

00:53:48.297 --> 00:53:48.737
years from now.

00:53:48.858 --> 00:53:49.978
So I could be wrong.

00:53:50.039 --> 00:53:50.360
I don't know.

00:53:51.052 --> 00:53:52.974
And this will be the parting shot.

00:53:53.054 --> 00:53:55.476
I think the reality is he's going to

00:53:55.516 --> 00:53:56.478
lose tons of money.

00:53:56.878 --> 00:53:58.679
He would have invested this money in

00:53:58.739 --> 00:54:01.222
building this gym regardless of ever

00:54:01.322 --> 00:54:02.182
monetizing it.

00:54:02.864 --> 00:54:05.907
I think he's hoping that it's crazy enough

00:54:05.947 --> 00:54:07.949
that he can build his Instagram channel

00:54:08.048 --> 00:54:09.911
just on the visual aesthetic.

00:54:10.751 --> 00:54:12.673
I wouldn't be surprised if he never trains

00:54:12.753 --> 00:54:15.175
a client, if he never sells a membership.

00:54:15.815 --> 00:54:17.697
But it's just like the dad who buys

00:54:17.737 --> 00:54:19.739
a boat, who goes out twice a year.

00:54:19.880 --> 00:54:21.541
It'd be better to rent the boat than

00:54:21.581 --> 00:54:22.240
to buy it.

00:54:22.862 --> 00:54:23.081
You know,

00:54:23.121 --> 00:54:25.623
there's plenty of us who waste boatloads

00:54:25.664 --> 00:54:28.045
of money on passion projects that never

00:54:28.085 --> 00:54:28.586
take off.

00:54:29.570 --> 00:54:32.052
The closest success I think he can have

00:54:33.012 --> 00:54:36.974
is just on social media and monetizing it

00:54:37.034 --> 00:54:39.253
with that, brand deals and things.

00:54:39.273 --> 00:54:40.934
Because even if he tried to grow it,

00:54:41.514 --> 00:54:42.614
you can't license.

00:54:43.396 --> 00:54:45.335
I don't know how the licensing would work

00:54:45.396 --> 00:54:49.077
for all of that branding on something that

00:54:49.097 --> 00:54:50.557
he's selling memberships to.

00:54:50.577 --> 00:54:51.617
I don't know.

00:54:52.079 --> 00:54:53.978
That's beyond my knowledge base.

00:54:53.998 --> 00:54:58.601
So parting shot, I would just say,

00:54:59.561 --> 00:55:02.664
We all lose money intentionally,

00:55:03.045 --> 00:55:06.007
voluntarily on the stuff that we're

00:55:06.047 --> 00:55:06.847
passionate about.

00:55:07.007 --> 00:55:09.210
I think that's a money losing proposition

00:55:09.251 --> 00:55:09.570
for him,

00:55:09.610 --> 00:55:11.572
but it's worth looking at on social media.

00:55:12.853 --> 00:55:14.434
For the rest of us who need to

00:55:14.556 --> 00:55:16.396
actually support a family,

00:55:16.476 --> 00:55:17.557
put money in the bank,

00:55:18.278 --> 00:55:19.539
save for retirement,

00:55:20.300 --> 00:55:21.762
I think like we said today,

00:55:21.943 --> 00:55:23.925
is physical therapy still worth it?

00:55:24.969 --> 00:55:27.612
one million percent as long as you're not

00:55:27.672 --> 00:55:30.293
delusional and think we live in two

00:55:30.333 --> 00:55:33.155
thousand two thousand one two thousand two

00:55:33.215 --> 00:55:35.416
time frame as long as you realize we

00:55:35.456 --> 00:55:38.159
live in two thousand twenty six you need

00:55:38.179 --> 00:55:39.840
to come into the profession with the

00:55:39.900 --> 00:55:42.601
expectation that what worked twenty years

00:55:42.641 --> 00:55:45.403
ago will not work today yes it's still

00:55:45.443 --> 00:55:47.184
worth it what's your parting shot

00:55:49.577 --> 00:55:50.157
Parting shot,

00:55:50.177 --> 00:55:52.760
I'll go with this Marvel comic gym.

00:55:53.300 --> 00:55:55.081
So this guy, Brandon, on Instagram,

00:55:56.342 --> 00:55:57.344
his account says,

00:55:57.523 --> 00:56:01.827
I design themed home gyms and licensed

00:56:02.068 --> 00:56:03.208
character kettlebells.

00:56:03.670 --> 00:56:04.309
So there you go.

00:56:04.369 --> 00:56:05.771
He made this to sell that stuff.

00:56:06.311 --> 00:56:07.873
He's not making it to attract paying

00:56:07.893 --> 00:56:08.313
members.

00:56:08.653 --> 00:56:09.635
So I apologize.

00:56:09.974 --> 00:56:11.275
I didn't understand the full story.

00:56:11.817 --> 00:56:13.177
He's doing this on social media,

00:56:13.197 --> 00:56:13.717
like you said,

00:56:14.818 --> 00:56:16.541
to get in front of people that have...

00:56:17.547 --> 00:56:17.768
uh,

00:56:17.827 --> 00:56:20.010
discretionary money that want a crazy home

00:56:20.050 --> 00:56:20.789
gym like this.

00:56:20.829 --> 00:56:21.210
And they can,

00:56:21.751 --> 00:56:23.791
he'll use the Instagram and the visual and

00:56:23.811 --> 00:56:27.054
all that to show what's possible for crazy

00:56:27.114 --> 00:56:28.396
avid fans of whatever.

00:56:28.456 --> 00:56:28.775
And then,

00:56:29.536 --> 00:56:31.478
then he or his team or whatever would

00:56:31.518 --> 00:56:34.800
then do the, the themed home gyms.

00:56:35.657 --> 00:56:37.659
I'm fine with just like my unfinished

00:56:37.679 --> 00:56:38.900
garage as my home gym.

00:56:38.940 --> 00:56:40.561
But you know, if you, if you got,

00:56:40.862 --> 00:56:42.083
I get, I hope I'm, I don't know.

00:56:42.443 --> 00:56:43.864
I'm, I'm sure I'll be, um,

00:56:44.384 --> 00:56:45.824
I'll be flushed with money at some point

00:56:45.844 --> 00:56:47.306
where I'm going to want some crazy themed

00:56:47.346 --> 00:56:48.766
home gym and maybe I'll come back and

00:56:48.827 --> 00:56:50.088
I'll, I'll pay this guy, Brandon.

00:56:50.469 --> 00:56:51.528
And then he can say that I was

00:56:51.568 --> 00:56:53.690
wrong when I talked about his business on,

00:56:53.710 --> 00:56:54.851
uh, on the show.

00:56:55.692 --> 00:56:57.092
All right, guys, that's a show.

00:56:57.152 --> 00:56:59.235
Come join us Tuesday, Thursday mornings,

00:56:59.375 --> 00:57:00.815
eight thirty, uh, a.m.

00:57:01.235 --> 00:57:01.757
Eastern.

00:57:02.356 --> 00:57:04.458
Dave, thanks for joining me.

00:57:04.498 --> 00:57:04.958
Thank you guys.

00:57:07.760 --> 00:57:08.001
That's it.

00:57:08.021 --> 00:57:08.260
We're out.

00:57:08.280 --> 00:57:09.740
Boys, what the hell are you doing?

00:57:09.800 --> 00:57:12.603
Follow Tony Maritato on YouTube at Total

00:57:12.643 --> 00:57:13.682
Therapy Solution.

00:57:13.742 --> 00:57:14.744
Find Dave Kittle at

00:57:14.764 --> 00:57:17.965
conciergepainrelief.com and on YouTube at

00:57:17.985 --> 00:57:19.146
The Dave Kittle Show.

00:57:19.485 --> 00:57:22.608
And follow Jimmy McKay at PT Podcasts on

00:57:22.728 --> 00:57:23.768
YouTube, the socials,

00:57:23.788 --> 00:57:25.648
and wherever you binge podcasts you

00:57:25.688 --> 00:57:26.989
pretend are for CEUs.