Gamify PT: Can Clinics Compete Like CrossFit?

WEBVTT

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I'm gonna power way too early from three

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separate Wi-Fi connection.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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All right, good Tuesday morning to you.

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Welcome back to PT Breakfast Club,

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where every week feels like Groundhog Day,

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and yet somehow reimbursement gets worse.

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You figure if it was the same thing

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over and over again,

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it would just stay the same,

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but it's not.

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The Groundhog popped up this week.

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I think we've got six more weeks of

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low reimbursement.

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Of course we do.

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We've got six more generations.

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Only if you choose lower reimbursement.

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Ah, we'll get into that.

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The Groundhog did pop up this week and

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saw its shadow.

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That's a bummer.

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Which means six more weeks of prior auth

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denials and Medicare audits.

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See,

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that's where I was going with the intro.

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uh but we got the fire to warm

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you up today i'm going to pitch an

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idea so wild it just might work to

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you this is a real idea i had

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a conversation with someone in our

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profession who's doing something outside

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the box i'll pitch it to you tell

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me where it sinks and where it fails

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um you'll hear the pitch and then i

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want you to judge it live plus we

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got a hot proposal to shorten the dbt

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degree i talked to larry ben's john

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child's

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and tim flynn yesterday i'll drop that

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episode later today but i want to discuss

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that a little bit uh plus some slippery

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stare espn strategy stealing and a clinic

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owner wondering if diagnostic tools are

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innovation or just burnout with bluetooth

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today we do want to thank our newest

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sponsor this is going to be exciting if

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you're watching this on tv let's welcome

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fueled by a copay rage.

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Stairmaster Showdown will be on ESPN The

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Ocho.

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It's not just a fall risk.

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It's a ratings opportunity.

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This inspired by something I'll talk about

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in just a little bit.

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But first, this one's big.

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They're calling it back to the future.

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Tim Flynn, John Childs,

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and Larry Benz dropped a bomb just last

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week.

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Five-year DPT pathway to replace the

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current model.

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Why?

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Debt is choking the profession,

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enrollment is falling,

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and students are asking,

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is this even worth it anymore?

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You would think this is about academics,

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and all these guys have touched academics,

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but they're also looking at this from a

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business lens, which is,

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if there are less workers to do the

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thing,

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organizations aren't going to be able to

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do the thing.

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So as much as we think we can

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say academics is this isolated ivory

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tower, like no.

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So do you think a shorter DPT bath

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would actually help or would it cheapen

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the degree?

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Like, I don't know.

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What are your thoughts on that?

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They have an entire structure ready for

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this thing.

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I think it would help.

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And I think they have the resources to

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make it happen.

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Like we can say it as much as

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we want.

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It doesn't matter.

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They actually have the levers to pull.

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You got three guys who are in academics

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industry.

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I remember I said this, I think,

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during the interview I recorded yesterday

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that I will drop later on today that

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I was doing interviews.

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I think my first or second CSM.

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And I remember John Childs walked by and

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there was a big group around him.

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And I was, of course, like,

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I don't know who's that dude.

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I'm a student.

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And they're like, that's John Childs.

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Don't talk to him.

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He does weird stuff.

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And in my brain, I go, cool.

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That makes me want to talk to him.

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And I was like, what's the weird stuff?

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And they're like,

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he wants to try to shorten the school

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from three years to two years.

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And I was in my second or third

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year.

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And I was like,

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that feels like a good idea because I'd

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already be out of school by now.

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They have this entire...

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This is going to be a series of

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articles.

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They're going to lay this out.

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But this is sort of what it looks

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like.

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And they've mapped it out.

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I mean...

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if you're going to go at Larry Benz

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with a counter idea or why this won't

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work, like be prepared.

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Like dude comes with citations, receipts,

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the entire, the whole night.

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He even has, uh,

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the return on investment is a point nine.

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He said,

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that's the worst professional collegiate

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degree outside of a few.

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He didn't want to name them.

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I would like theology,

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like gets like a lower ROI,

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but you kind of don't do it in

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a theology to make bank.

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I mean, I guess you could, um,

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what do we lose if we cut a

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year off of it if any i don't

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know even some of the academics were like

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i don't know not a whole lot but

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what do we lose i mean you probably

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you probably lose some of the advanced

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stuff like pharmacology or maybe a little

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less differential diagnosis or well you

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you think all that's going to be in

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the undergrad part or the how how much

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how much can you fit in uh if

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it so we're talking if if someone has

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like the

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they go to either the three year to

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three year.

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So then it would be five total or

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it would be undergrad and then the three

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year DPT.

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So instead of three, it's two.

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Yeah.

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So they're saying like,

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make it five years going straight through

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it.

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I'll bring that graphic back up.

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I flicked it off.

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Assuming,

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assuming the student wants to commit and

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make that decision when they're seventeen,

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eighteen years old coming out of high

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school, which is what I did.

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But some people get into it and they're

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like, oh, my gosh,

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this is not what I thought it would

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be.

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So really,

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really talking about is that really

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talking about the DPT, the three year,

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you know, over the summer,

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like nonstop instead of that being three

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years total, cutting it to two years.

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Is that just to get clarity on where

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we're

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Correct.

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Yeah.

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Transitioning to three years of

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undergraduate study,

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two years of graduate work.

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And you can see that in the bottom

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there underneath the bridge.

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This is infographic I made from Notebook

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LM.

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The reasoning being on the left,

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enrollment is going down.

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You're also going to see a,

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what they call it, a demographics cliff.

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There's just going to be less people of

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college age,

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nevermind what they're choosing.

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There will be, there is a, you know,

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we can track these things,

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which I never thought about, right?

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There's just going to be a bunch of

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less, a group of less,

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Less people coming.

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So less people from the applicant pool to

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even choose from.

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Here's the best part.

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If you see over on the right side,

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just under five-year proposed pathway,

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if you're watching a live stream,

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this is successful in other countries.

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Larry's even saying,

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I'm not inventing this.

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I'm just saying, hey, look at nursing.

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Look at this.

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Look at this country.

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These things are being done successfully.

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Yeah.

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I think the position assistant degree is

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two years.

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Correct.

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I was doing my lifeguarding as my

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prerequisite when I was taking my prereqs

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before between radio and PT school.

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And I had lifeguard led Tower Forty-One in

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North Myrtle Beach.

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I remember there was a PA there and

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his family renting a house for a week.

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And the key was on Sunday, Monday,

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when the people move in,

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make friends and they bring you food and

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snacks.

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So I would make friends with people.

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And he was like, what's your story, man?

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And I'm like,

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I'm going to be a physical therapist.

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And he was like...

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Be a PA.

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One year less of school.

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I'll hire you.

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He's like, I'll hire you right now.

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You're a hustler.

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Have oversight forever.

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Not be able to really open your practice

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if you wanted to.

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I mean, you can, but not easy.

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Ben Wade in undergrad will have to be

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willing to remove most of the BS fluff

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core curriculum,

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which should be all majors.

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Yes.

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Mary addressed this.

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Can I just make a quick comment that,

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you know,

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I love anything that almost anything that

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Larry puts out and I'm always going to

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be receptive to it.

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However,

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we're talking about taking something

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that's three years and cutting it down to

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two years.

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So we're talking about something that

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people are paying for and it's

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Are we also saying it's going to be

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thirty three percent cheaper?

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It's going to are we saying it's going

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to be one third cheaper?

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Do you think that do you think all

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the DPT programs across the country are

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going to with their committees and their

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board meetings and all that and say,

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all right, moving forward,

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we're going to choose a route where we

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now have thirty three percent less revenue

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from our DPT students and our DPT program.

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Do you think that that is what they

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want?

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Do you think that's what they care about?

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Right.

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Well, here's the problem.

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And here's the lever that Larry mentions.

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Because again,

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these guys aren't looking at it in one

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direction like me.

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They're looking at it in three sixty

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clinical sites.

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So if industry starts saying, oh, yeah,

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we can't hire anybody.

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So we're going to start we're going to

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stop taking clinical sites that you can't

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graduate students.

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So there are things that large

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organizations and small organizations can

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start to do.

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Why would they have less clinical sites

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because they can't hire?

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They want that free labor as a DBT

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student.

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Even if I'm still taking the students,

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and of course, yes,

00:08:38.499 --> 00:08:41.061
we want this thing where everybody wins.

00:08:42.342 --> 00:08:43.943
Schools are churning out great students.

00:08:45.085 --> 00:08:46.225
There are clinical sites for them to

00:08:46.265 --> 00:08:47.466
become great therapists.

00:08:47.947 --> 00:08:49.227
But if there are less therapists,

00:08:49.768 --> 00:08:51.089
what Larry is saying, and again,

00:08:51.129 --> 00:08:52.309
they say it way better than me,

00:08:52.870 --> 00:08:54.551
which is you would need coordination

00:08:54.571 --> 00:08:56.091
between industry to say,

00:08:56.832 --> 00:08:57.974
we now need to talk,

00:08:59.114 --> 00:09:00.735
not schools and companies,

00:09:01.515 --> 00:09:03.576
industry and academia.

00:09:03.657 --> 00:09:04.817
We got to come to a table here

00:09:04.837 --> 00:09:05.839
because we got a problem.

00:09:06.570 --> 00:09:09.172
we're subsidizing your students or we're

00:09:09.192 --> 00:09:10.513
not getting enough to actually run the

00:09:10.533 --> 00:09:10.813
business.

00:09:10.994 --> 00:09:11.914
There's not going to be a profession

00:09:11.934 --> 00:09:12.195
anymore.

00:09:12.554 --> 00:09:13.676
This was going to be a topic that

00:09:13.716 --> 00:09:14.317
I talked about.

00:09:14.897 --> 00:09:16.217
I think we sort of alluded to it.

00:09:16.337 --> 00:09:19.461
Is there going to be a PT profession

00:09:19.921 --> 00:09:21.302
in five, ten years?

00:09:21.682 --> 00:09:23.725
I think I made a stupid remark about

00:09:23.764 --> 00:09:24.725
this a year or two ago where I

00:09:24.745 --> 00:09:27.587
go, what if you just Voltroned PT,

00:09:27.628 --> 00:09:30.370
physiatry, OT, athletic training,

00:09:30.470 --> 00:09:30.990
and you were like,

00:09:31.091 --> 00:09:32.251
that's a rehab profession.

00:09:32.918 --> 00:09:34.318
Voltron, whatever that is,

00:09:34.659 --> 00:09:36.140
is that easier than it is these little

00:09:36.181 --> 00:09:37.562
turf wars, right?

00:09:37.962 --> 00:09:39.144
So what Larry's saying is we want to

00:09:39.163 --> 00:09:40.684
have PT in a couple of years.

00:09:40.764 --> 00:09:41.846
Like what if we just took the best

00:09:41.885 --> 00:09:43.847
parts of all of them and mashed it

00:09:43.888 --> 00:09:44.368
together?

00:09:46.269 --> 00:09:47.410
So I don't know if I can answer

00:09:47.431 --> 00:09:48.011
these questions,

00:09:48.131 --> 00:09:49.712
but I'm going to bring Larry and John

00:09:49.953 --> 00:09:53.277
and Tim back on the show a couple

00:09:53.297 --> 00:09:53.517
of times.

00:09:54.096 --> 00:09:54.378
Yeah.

00:09:55.077 --> 00:09:56.239
I think there are a couple of interesting

00:09:56.318 --> 00:09:56.958
elements here.

00:09:57.038 --> 00:09:58.279
So to Dave's point,

00:09:58.840 --> 00:10:01.260
I think Jimmy is saying the graduate

00:10:01.280 --> 00:10:02.902
program would still be three years.

00:10:02.922 --> 00:10:05.023
So you're not losing that tuition.

00:10:05.143 --> 00:10:06.524
It's not going to be thirty three percent

00:10:06.563 --> 00:10:08.365
cheaper because you're still keeping the

00:10:08.404 --> 00:10:08.924
three years.

00:10:09.284 --> 00:10:11.086
It's the undergrad programs that would be

00:10:11.145 --> 00:10:13.567
giving up some of that time.

00:10:14.008 --> 00:10:15.727
Now, I know when I went through school,

00:10:15.828 --> 00:10:18.789
this was two thousand twenty three.

00:10:20.571 --> 00:10:22.511
What made the decision for me was who

00:10:22.572 --> 00:10:24.653
had the quickest path to graduation.

00:10:25.456 --> 00:10:27.379
I applied to like five programs.

00:10:27.519 --> 00:10:28.880
I think I got into three.

00:10:29.501 --> 00:10:31.124
One of them had the quickest path,

00:10:31.163 --> 00:10:32.245
and that's the one that I took.

00:10:33.106 --> 00:10:34.369
I didn't take summer off.

00:10:34.428 --> 00:10:36.692
I didn't waste time with other stuff.

00:10:38.475 --> 00:10:39.255
But the other part,

00:10:39.296 --> 00:10:41.437
Jimmy shared a post recently and I was

00:10:41.476 --> 00:10:42.456
trying to think about this.

00:10:42.496 --> 00:10:43.357
We were talking about like,

00:10:43.398 --> 00:10:45.018
what's the one thing that can provide the

00:10:45.038 --> 00:10:46.938
biggest impact to the profession moving

00:10:46.958 --> 00:10:47.479
forward?

00:10:47.839 --> 00:10:49.340
What do we have control over?

00:10:49.779 --> 00:10:51.240
And I was like thinking to myself,

00:10:51.299 --> 00:10:52.921
what if we just changed who we were

00:10:52.980 --> 00:10:54.461
trying to bring into the profession?

00:10:54.520 --> 00:10:57.481
What if we let go of this idea

00:10:57.522 --> 00:10:59.903
that it's gotta be this kid in his

00:10:59.942 --> 00:11:01.683
twenties who wants to help people

00:11:02.344 --> 00:11:03.945
And we looked at people like us.

00:11:04.024 --> 00:11:06.447
What if we looked at post-professional?

00:11:06.506 --> 00:11:09.129
These are men and women who have already

00:11:09.168 --> 00:11:10.230
achieved success.

00:11:10.289 --> 00:11:12.150
Maybe their kids are out of the house.

00:11:13.111 --> 00:11:15.013
They're looking for something to do.

00:11:15.553 --> 00:11:18.495
What if we focused attracting fifty year

00:11:18.576 --> 00:11:20.576
olds into the profession of physical

00:11:20.616 --> 00:11:21.097
therapy?

00:11:21.557 --> 00:11:23.219
They already have a bachelor's degree.

00:11:23.278 --> 00:11:25.000
Most likely they already have some

00:11:25.120 --> 00:11:26.841
post-secondary education.

00:11:26.981 --> 00:11:28.322
We make the path easier.

00:11:28.962 --> 00:11:30.663
And now they're coming in for a second

00:11:30.683 --> 00:11:31.044
career.

00:11:31.746 --> 00:11:33.827
And so I think that they don't have

00:11:33.888 --> 00:11:35.729
the financial restrictions that a twenty

00:11:35.769 --> 00:11:36.710
year old would have.

00:11:36.789 --> 00:11:38.289
They've proven, you know,

00:11:38.370 --> 00:11:40.591
that like they can do whatever they're

00:11:40.631 --> 00:11:41.152
going to do.

00:11:42.552 --> 00:11:44.053
It would change the culture of the

00:11:44.114 --> 00:11:44.774
profession.

00:11:44.813 --> 00:11:46.434
And I think it would bring a nuance

00:11:46.475 --> 00:11:48.775
to it that we don't necessarily have right

00:11:48.836 --> 00:11:49.135
now.

00:11:49.716 --> 00:11:50.557
Just food for thought.

00:11:51.519 --> 00:11:53.259
I like it.

00:11:53.279 --> 00:11:53.399
I mean,

00:11:53.419 --> 00:11:55.322
are you saying to clinicians or for owners

00:11:55.341 --> 00:11:58.344
or just are you saying like that would

00:11:58.384 --> 00:12:00.966
be the profession owners or clinicians,

00:12:01.485 --> 00:12:03.226
not owners, staff, clinicians,

00:12:03.267 --> 00:12:05.408
people who want to treat people who are

00:12:05.448 --> 00:12:07.830
looking like, again, I am sitting here.

00:12:08.291 --> 00:12:10.011
My youngest is in seventh grade.

00:12:10.652 --> 00:12:12.333
within five years,

00:12:12.575 --> 00:12:14.116
everybody's gonna be out of the house.

00:12:14.636 --> 00:12:15.938
Now I have a business,

00:12:15.958 --> 00:12:17.019
but if I didn't,

00:12:17.961 --> 00:12:20.004
I'm gonna be looking for things to do.

00:12:20.124 --> 00:12:22.807
And if I want a profession that I

00:12:22.847 --> 00:12:24.570
take all of the good out of physical

00:12:24.590 --> 00:12:27.592
therapy, I can interact, I can socialize,

00:12:27.693 --> 00:12:29.215
I can make a change in somebody.

00:12:30.196 --> 00:12:34.817
And I just don't have the financial

00:12:34.876 --> 00:12:35.277
pressures.

00:12:35.317 --> 00:12:36.937
I don't need to buy my first house.

00:12:37.357 --> 00:12:39.038
I don't need to, I'm not going to,

00:12:39.057 --> 00:12:40.639
we're not going to have more kids.

00:12:41.119 --> 00:12:43.700
Like those are the things that are really

00:12:43.740 --> 00:12:45.779
challenging for a younger person coming

00:12:45.820 --> 00:12:47.860
into the profession that an older person

00:12:48.221 --> 00:12:49.000
doesn't have.

00:12:49.710 --> 00:12:51.171
I can't remember which one of the three

00:12:51.230 --> 00:12:52.350
said it, but they said like,

00:12:52.410 --> 00:12:53.331
why aren't we like, you know,

00:12:53.451 --> 00:12:56.172
I think it was Tim was saying like,

00:12:56.231 --> 00:12:57.673
we need to be recruiting bartenders.

00:12:57.712 --> 00:13:00.913
Like we need retail and food service.

00:13:00.953 --> 00:13:02.475
He's like, I, that, that can pass.

00:13:02.495 --> 00:13:02.754
Amen.

00:13:03.095 --> 00:13:04.934
Amen.

00:13:05.375 --> 00:13:06.796
He's like, the problem is you're,

00:13:06.916 --> 00:13:08.616
you're recruiting people who then get out

00:13:08.636 --> 00:13:09.037
and they're like,

00:13:09.236 --> 00:13:12.357
I'd have no entrepreneurial or background

00:13:12.437 --> 00:13:13.057
or desire.

00:13:13.077 --> 00:13:13.597
And that's okay.

00:13:13.618 --> 00:13:13.798
He's like,

00:13:13.818 --> 00:13:15.798
but the problem is we need that or

00:13:16.139 --> 00:13:17.039
we won't be a profession.

00:13:17.100 --> 00:13:17.779
Dave, what were you going to say?

00:13:19.385 --> 00:13:19.966
Historically,

00:13:20.005 --> 00:13:21.626
the physical therapy degree and most other

00:13:21.667 --> 00:13:24.068
degrees, it went from a I mean,

00:13:24.109 --> 00:13:25.188
I'm sure at some point it was like

00:13:25.208 --> 00:13:26.789
whatever, like a certificate or whatever.

00:13:26.850 --> 00:13:28.331
And then eventually it became a bachelor's

00:13:28.370 --> 00:13:28.730
degree.

00:13:29.270 --> 00:13:31.773
And then in the maybe late nineties,

00:13:31.812 --> 00:13:33.933
two thousands at some point in most of

00:13:33.953 --> 00:13:34.274
the schools,

00:13:34.313 --> 00:13:35.754
a transition from a bachelor's to a

00:13:35.774 --> 00:13:36.215
master's.

00:13:36.936 --> 00:13:39.777
And then in the in the two thousands

00:13:39.817 --> 00:13:40.677
or the twenty tens,

00:13:40.697 --> 00:13:42.999
there was kind of like this transition to

00:13:43.879 --> 00:13:44.379
the degree.

00:13:45.381 --> 00:13:48.864
And now are we so we're going to

00:13:48.943 --> 00:13:50.725
retain the same terminal degree is what

00:13:50.745 --> 00:13:51.245
we're talking about.

00:13:51.285 --> 00:13:51.446
Right.

00:13:51.466 --> 00:13:52.746
So it's still be the DPT,

00:13:53.147 --> 00:13:54.847
but less but but less school,

00:13:54.947 --> 00:13:55.788
but less schooling.

00:13:56.990 --> 00:14:00.351
I just with with how universities and

00:14:00.912 --> 00:14:01.712
institutions are.

00:14:03.436 --> 00:14:03.735
Of course,

00:14:04.897 --> 00:14:06.239
they want to keep the same tuition and

00:14:06.259 --> 00:14:07.740
they'll say to us and they'll say to

00:14:08.020 --> 00:14:09.523
Larry Benz and all that, sure,

00:14:09.543 --> 00:14:11.284
we'll keep the same tuition and we'll make

00:14:11.325 --> 00:14:13.687
it shorter because they actually will now

00:14:13.706 --> 00:14:14.508
have more profit.

00:14:15.068 --> 00:14:17.471
Their costs are already covered and

00:14:17.731 --> 00:14:19.813
they're not going to ever, ever...

00:14:20.674 --> 00:14:21.615
decrease tuition.

00:14:22.035 --> 00:14:23.076
So let's talk about that.

00:14:23.336 --> 00:14:25.278
If even if I was a new grad

00:14:25.318 --> 00:14:25.879
coming in,

00:14:26.620 --> 00:14:28.761
I got a option for a five year

00:14:29.383 --> 00:14:30.283
terminal degree,

00:14:30.903 --> 00:14:32.586
I get out a year or two sooner,

00:14:33.105 --> 00:14:34.868
I start earning an income a year or

00:14:34.908 --> 00:14:35.587
two sooner,

00:14:36.028 --> 00:14:38.551
I will gladly pay the same tuition as

00:14:38.571 --> 00:14:40.052
somebody who's going to sit in school for

00:14:40.131 --> 00:14:40.972
seven years.

00:14:41.533 --> 00:14:43.335
I don't care if it's not cheaper,

00:14:43.495 --> 00:14:45.417
if I can get out two years quicker.

00:14:45.897 --> 00:14:47.938
and start earning an income that will

00:14:47.979 --> 00:14:50.900
raise the value of the degree so that

00:14:51.041 --> 00:14:51.321
I will.

00:14:51.681 --> 00:14:52.981
It's the same thing we talk about in

00:14:53.001 --> 00:14:53.462
the clinic.

00:14:53.923 --> 00:14:55.183
You get me into a clinic.

00:14:55.484 --> 00:14:57.225
You make me better in ten minutes instead

00:14:57.265 --> 00:14:57.966
of sixty minutes.

00:14:58.066 --> 00:14:59.767
I will pay you the same rate as

00:14:59.807 --> 00:15:02.629
the sixty minute therapist because I get

00:15:02.690 --> 00:15:06.832
an extra fifty minutes of free time back.

00:15:07.133 --> 00:15:08.734
Yeah, this just came to mind.

00:15:08.833 --> 00:15:11.655
Who do we piss off when rehab aids

00:15:11.735 --> 00:15:12.456
became a thing?

00:15:13.760 --> 00:15:14.441
You know what I mean?

00:15:16.043 --> 00:15:16.984
Who'd we unseat?

00:15:17.063 --> 00:15:17.364
Nothing?

00:15:17.384 --> 00:15:18.806
Were we a category creator?

00:15:19.105 --> 00:15:21.869
There was nothing before Rehab Aids.

00:15:21.928 --> 00:15:23.009
I don't think there was anything.

00:15:23.410 --> 00:15:25.091
People just sat in hospital beds and

00:15:25.293 --> 00:15:27.054
traction and it was bed rest.

00:15:27.335 --> 00:15:28.596
The treatment was bed rest.

00:15:29.017 --> 00:15:30.158
It's Reconstruction Aids.

00:15:30.498 --> 00:15:31.038
That's what it was.

00:15:31.077 --> 00:15:31.258
Sorry.

00:15:31.317 --> 00:15:31.859
Reconstruction.

00:15:31.918 --> 00:15:32.458
It's my bad.

00:15:32.519 --> 00:15:33.219
I didn't know my history.

00:15:33.239 --> 00:15:34.480
All right.

00:15:35.860 --> 00:15:37.041
So listen to this.

00:15:37.061 --> 00:15:38.181
This is a great forward tease.

00:15:38.201 --> 00:15:38.900
Listen to the episode.

00:15:38.921 --> 00:15:40.542
I'll drop that at noon today just after

00:15:40.562 --> 00:15:41.461
we get off the air here.

00:15:42.182 --> 00:15:43.163
And it's not going to be the last

00:15:43.182 --> 00:15:43.863
time you're going to hear.

00:15:44.302 --> 00:15:44.764
Larry's like,

00:15:44.923 --> 00:15:46.224
this is going to be a five-part series.

00:15:46.504 --> 00:15:48.085
And again, Larry,

00:15:48.225 --> 00:15:49.144
it's not like he doesn't have any skin

00:15:49.164 --> 00:15:50.066
in the game, but Larry's like,

00:15:50.125 --> 00:15:51.005
he's moved on to dental.

00:15:51.105 --> 00:15:51.426
And he's like,

00:15:51.446 --> 00:15:52.606
I'm seeing the same problem in dental.

00:15:53.386 --> 00:15:55.187
These are guys who don't have to be

00:15:55.268 --> 00:15:56.447
solving this for their future.

00:15:56.548 --> 00:15:57.148
They do not.

00:15:57.187 --> 00:15:58.448
Like these guys are, they don't.

00:15:59.548 --> 00:16:00.869
They're looking at this going, hey,

00:16:00.908 --> 00:16:01.469
everybody.

00:16:01.609 --> 00:16:03.450
These guys are the canaries in the coal

00:16:03.470 --> 00:16:03.649
mine,

00:16:03.690 --> 00:16:04.931
although these guys are not canaries.

00:16:06.471 --> 00:16:09.852
What's a louder bird that is squawking and

00:16:09.952 --> 00:16:12.073
warning us that stuff's going on?

00:16:12.234 --> 00:16:13.075
An eagle or a hawk?

00:16:13.799 --> 00:16:14.721
They're doing something,

00:16:14.740 --> 00:16:16.121
but they're squawking.

00:16:16.542 --> 00:16:18.503
But not as loud for this game.

00:16:18.543 --> 00:16:20.163
Could you imagine?

00:16:20.264 --> 00:16:21.985
Here's a revenue generator.

00:16:22.426 --> 00:16:25.267
Want to thank Dodgeball for discharges for

00:16:25.326 --> 00:16:26.207
sponsoring the show.

00:16:26.528 --> 00:16:28.469
The new gold standard and PT discharge

00:16:28.509 --> 00:16:28.990
testing.

00:16:29.049 --> 00:16:31.431
Forget subjective reports or functional

00:16:31.510 --> 00:16:32.172
hop tests.

00:16:35.274 --> 00:16:37.136
cue up some limp biscuit and throw them

00:16:37.157 --> 00:16:39.038
into a dodge ball arena to see if

00:16:39.058 --> 00:16:40.399
they're ready for return to life.

00:16:40.740 --> 00:16:42.001
Reactive agility,

00:16:42.121 --> 00:16:43.964
check cardiovascular capacity,

00:16:44.063 --> 00:16:45.806
check emotional processing from their

00:16:45.846 --> 00:16:46.586
middle school trauma.

00:16:47.475 --> 00:16:48.174
Remains to be seen.

00:16:48.534 --> 00:16:50.436
Dodgeball for discharges because if they

00:16:50.655 --> 00:16:51.376
dodge a ball,

00:16:51.657 --> 00:16:54.197
they can probably navigate a Costco

00:16:54.258 --> 00:16:54.918
parking lot.

00:16:54.998 --> 00:16:56.298
Dodgeball for discharges.

00:16:56.379 --> 00:16:57.859
All these are inspired by something I'll

00:16:57.879 --> 00:16:58.620
talk about a little bit.

00:16:59.059 --> 00:17:00.880
So here's the pitch that I teased.

00:17:00.941 --> 00:17:02.201
I won't say the name of it yet,

00:17:02.240 --> 00:17:03.542
but I had this conversation with this.

00:17:04.122 --> 00:17:04.561
I like him.

00:17:04.582 --> 00:17:05.001
I don't know.

00:17:05.021 --> 00:17:06.262
We just met this young PT.

00:17:07.383 --> 00:17:10.724
The organization wants to standardize MSK

00:17:10.805 --> 00:17:11.325
testing.

00:17:11.484 --> 00:17:13.905
Essentially, they want to become...

00:17:15.516 --> 00:17:16.957
I'll say the name at the end.

00:17:17.336 --> 00:17:19.117
I'm pitching a business on their behalf.

00:17:19.178 --> 00:17:20.738
I'm going to throw it down Shark Tank

00:17:20.778 --> 00:17:21.498
style-ish.

00:17:21.878 --> 00:17:22.699
And then you tell me like,

00:17:22.719 --> 00:17:24.058
I don't know if I see it or

00:17:24.098 --> 00:17:24.420
whatever.

00:17:24.880 --> 00:17:26.961
So this organization wants to standardize

00:17:27.101 --> 00:17:27.820
MSK testing,

00:17:27.901 --> 00:17:31.201
essentially become the quest diagnostics

00:17:31.281 --> 00:17:31.923
of PT.

00:17:32.282 --> 00:17:34.123
Instead of you having to have all these

00:17:34.523 --> 00:17:38.744
crazy force plates or whatever in your lab

00:17:38.765 --> 00:17:39.885
and then know how to use them,

00:17:40.586 --> 00:17:42.166
This would be, in my mind,

00:17:42.747 --> 00:17:44.587
it had to be city-based because you'd have

00:17:44.607 --> 00:17:45.269
to have enough clinics.

00:17:45.628 --> 00:17:47.890
You would pay a yearly fee and then

00:17:47.970 --> 00:17:50.632
you would send all appropriate evals for

00:17:50.672 --> 00:17:52.792
this lab testing.

00:17:52.853 --> 00:17:54.453
And then the people there would be trained

00:17:54.473 --> 00:17:55.474
in how to actually get that.

00:17:55.994 --> 00:17:57.375
The report would be sent back to you

00:17:57.415 --> 00:17:57.875
as the PT.

00:17:59.016 --> 00:18:00.375
And you would then read the results and

00:18:00.395 --> 00:18:01.435
then plan accordingly.

00:18:01.816 --> 00:18:02.757
You refer patients,

00:18:02.876 --> 00:18:04.116
they do the testing protocol,

00:18:04.477 --> 00:18:06.436
send back a clean report, objective data,

00:18:06.517 --> 00:18:07.436
third-party testing,

00:18:07.817 --> 00:18:09.357
insurance-friendly formats.

00:18:09.718 --> 00:18:12.978
So is this a good idea, bad idea?

00:18:12.998 --> 00:18:14.618
I believe the cost was between ten and

00:18:14.638 --> 00:18:17.278
twelve thousand dollars per clinic per

00:18:17.358 --> 00:18:17.739
year.

00:18:18.098 --> 00:18:19.219
So you're paying a thousand dollars a

00:18:19.259 --> 00:18:21.599
month to send as many patients as you

00:18:21.640 --> 00:18:23.259
want right now because they just want as

00:18:23.299 --> 00:18:24.160
many people through the door.

00:18:24.579 --> 00:18:26.560
I imagine this would change like there'll

00:18:26.580 --> 00:18:27.780
be a cap on it or it would

00:18:27.800 --> 00:18:28.221
go to per

00:18:28.820 --> 00:18:31.483
per clinician per patient pricing but it's

00:18:31.523 --> 00:18:36.167
called uh movique is the thing are you

00:18:36.188 --> 00:18:38.349
gonna pull something up yeah you're gonna

00:18:38.369 --> 00:18:39.250
you're gonna you're gonna show us i don't

00:18:39.270 --> 00:18:40.392
know i don't know what we're talking about

00:18:40.432 --> 00:18:42.534
here like what's what what's what's the

00:18:42.574 --> 00:18:44.395
idea what's the idea i woke up this

00:18:44.435 --> 00:18:46.617
morning that's vala nyquil the fact that

00:18:46.657 --> 00:18:48.819
i'm still remaining vertical is beyond me

00:18:48.859 --> 00:18:50.882
right at this point so it's called movique

00:18:50.961 --> 00:18:51.922
essentially it's a clinical

00:18:52.563 --> 00:18:53.943
biomechanics lab.

00:18:53.963 --> 00:18:55.144
We've got to work on the website because

00:18:55.164 --> 00:18:56.065
the first time I saw it,

00:18:56.105 --> 00:18:57.086
I thought it was like an app.

00:18:57.185 --> 00:18:58.507
Like, you know, now it's turned your...

00:18:58.707 --> 00:18:59.227
But it's not.

00:18:59.547 --> 00:18:59.928
Essentially,

00:18:59.948 --> 00:19:03.028
this is a standalone building in Las Vegas

00:19:03.269 --> 00:19:03.849
right now.

00:19:04.309 --> 00:19:05.871
They've got more than...

00:19:05.891 --> 00:19:07.311
They've got double digits clinics

00:19:07.592 --> 00:19:07.971
paying...

00:19:09.032 --> 00:19:11.775
To be able to have access to go

00:19:11.875 --> 00:19:12.615
to send your clinic.

00:19:12.634 --> 00:19:13.675
So you get somebody who's like,

00:19:13.796 --> 00:19:15.017
I have pain when running.

00:19:15.336 --> 00:19:16.077
And you're like, got it.

00:19:16.137 --> 00:19:16.857
We'll do the rehab.

00:19:16.877 --> 00:19:17.959
But you know what?

00:19:18.098 --> 00:19:21.821
They have Doug Adams run Helix, run DNA.

00:19:22.301 --> 00:19:23.903
So you don't have to buy Doug Adams

00:19:23.942 --> 00:19:25.203
thing, which I'm sure Doug is like,

00:19:25.263 --> 00:19:26.484
I want to sell fifty of these things.

00:19:26.525 --> 00:19:27.365
But now he's going to sell it to

00:19:27.585 --> 00:19:27.705
one.

00:19:28.026 --> 00:19:28.205
Right.

00:19:28.506 --> 00:19:29.467
You send your patient.

00:19:29.487 --> 00:19:29.886
You're like, hey,

00:19:29.926 --> 00:19:31.768
go over to Movique on whatever street.

00:19:31.988 --> 00:19:32.929
They're going to run you through this

00:19:32.949 --> 00:19:33.809
battery as a test.

00:19:34.130 --> 00:19:35.290
They're going to give us the results.

00:19:35.431 --> 00:19:35.911
We're going to plan.

00:19:35.931 --> 00:19:37.791
Then we're going to do our eval and

00:19:37.832 --> 00:19:38.532
plan accordingly.

00:19:39.192 --> 00:19:40.674
What are your thoughts without me weighing

00:19:40.755 --> 00:19:40.855
in?

00:19:40.894 --> 00:19:42.036
Because I had a forty five minute

00:19:42.056 --> 00:19:42.997
conversation with this kid.

00:19:43.037 --> 00:19:43.376
I like him.

00:19:43.396 --> 00:19:45.578
Dave, you go.

00:19:45.598 --> 00:19:48.902
OK, this is a clinic.

00:19:49.001 --> 00:19:50.323
Where did you say Las Vegas?

00:19:50.742 --> 00:19:51.943
It's in Vegas.

00:19:51.963 --> 00:19:53.506
They're going to have all the toys.

00:19:54.355 --> 00:19:54.515
Yeah,

00:19:54.555 --> 00:19:56.096
they're going to have the technology such

00:19:56.155 --> 00:19:59.037
as the Doug Adams RunDNA and what else?

00:19:59.076 --> 00:20:00.297
Like just motion capture stuff,

00:20:00.317 --> 00:20:02.498
which nowadays is – Tony probably knows

00:20:02.538 --> 00:20:03.979
better than I do – almost free.

00:20:04.019 --> 00:20:07.599
Like it's more and more available.

00:20:09.340 --> 00:20:10.821
If I was in Vegas,

00:20:10.862 --> 00:20:12.541
if I had an outpatient clinic,

00:20:12.682 --> 00:20:15.482
why would I send my client and customer

00:20:15.663 --> 00:20:16.584
anywhere else?

00:20:16.983 --> 00:20:18.444
Just go buy the RunDNA.

00:20:18.484 --> 00:20:19.424
Go buy –

00:20:19.505 --> 00:20:20.885
The motion capture,

00:20:21.526 --> 00:20:23.207
I had a company on LinkedIn hit me

00:20:23.267 --> 00:20:25.528
up about motion capture that requires no

00:20:25.608 --> 00:20:26.749
physical products or anything,

00:20:26.788 --> 00:20:27.829
no sensors or anything.

00:20:28.230 --> 00:20:29.990
So the technology is getting better and

00:20:30.010 --> 00:20:30.531
better and better.

00:20:31.352 --> 00:20:32.192
As a business person,

00:20:32.573 --> 00:20:34.273
it makes zero sense for me to send

00:20:34.794 --> 00:20:36.474
my patient or client down the road to

00:20:36.535 --> 00:20:38.596
some other clinic that will probably try

00:20:38.635 --> 00:20:41.077
to keep them there or do some paid

00:20:41.117 --> 00:20:42.538
virtual program or whatever.

00:20:43.558 --> 00:20:44.019
Now, of course,

00:20:44.500 --> 00:20:45.740
if that's what bets for the client,

00:20:45.799 --> 00:20:46.560
then whatever.

00:20:46.780 --> 00:20:48.104
you know, all the way do that.

00:20:48.565 --> 00:20:51.471
But I don't understand why this would

00:20:52.212 --> 00:20:54.678
remotely make sense if I'm a business

00:20:54.738 --> 00:20:55.901
owner in Vegas.

00:20:59.679 --> 00:21:02.220
I'm on Dave's team for this.

00:21:03.740 --> 00:21:06.780
I don't see physical therapists being the

00:21:06.840 --> 00:21:07.662
market for this.

00:21:07.741 --> 00:21:09.821
I could see maybe like a personal training

00:21:09.862 --> 00:21:11.643
studio or something like that.

00:21:12.722 --> 00:21:14.222
It's one of those deals where I think

00:21:14.522 --> 00:21:17.523
we as a profession tend to have either

00:21:17.963 --> 00:21:19.003
we think we can do it all.

00:21:19.625 --> 00:21:20.345
And I'm like,

00:21:20.384 --> 00:21:21.404
why am I going to send them there

00:21:21.424 --> 00:21:22.224
when I can just see it?

00:21:22.265 --> 00:21:23.444
I can put them on my treadmill.

00:21:23.506 --> 00:21:24.925
I can watch them do it myself.

00:21:25.685 --> 00:21:26.907
Or if I like gadgets,

00:21:26.968 --> 00:21:28.650
I'll just go buy the stuff myself,

00:21:28.710 --> 00:21:29.632
do it myself.

00:21:30.973 --> 00:21:33.016
I love the idea of, well,

00:21:33.196 --> 00:21:35.078
why do I go get blood work at

00:21:35.138 --> 00:21:37.623
a lab instead of blood work at my

00:21:37.682 --> 00:21:38.805
doctor's office?

00:21:39.305 --> 00:21:40.666
There's something there.

00:21:41.428 --> 00:21:43.229
I'm not sure what it is other than,

00:21:43.409 --> 00:21:45.589
you know, a lab does it cheaper, easier.

00:21:45.609 --> 00:21:47.471
The doctor is too busy with other stuff.

00:21:47.510 --> 00:21:49.551
So like if I was a clinic that

00:21:49.571 --> 00:21:50.991
was just book solid,

00:21:51.031 --> 00:21:52.972
too busy to waste time testing,

00:21:53.593 --> 00:21:55.933
then maybe I could see an opportunity for

00:21:55.973 --> 00:21:56.994
something like this.

00:21:57.494 --> 00:22:01.016
But for most smaller individual kind of

00:22:01.175 --> 00:22:01.936
practices,

00:22:02.017 --> 00:22:02.977
I think they're just going to want to

00:22:03.017 --> 00:22:03.718
do it themselves,

00:22:04.117 --> 00:22:06.118
either with their own eyes and brain or

00:22:06.179 --> 00:22:07.058
with their own equipment.

00:22:07.798 --> 00:22:09.640
I'm just worried.

00:22:10.099 --> 00:22:11.500
Number one, I forget the kid's name,

00:22:11.519 --> 00:22:13.240
but I like him.

00:22:13.280 --> 00:22:13.721
He's nice.

00:22:13.901 --> 00:22:14.601
He's a hustler.

00:22:14.681 --> 00:22:15.201
He's smart.

00:22:15.281 --> 00:22:16.422
He's trying to tell the story,

00:22:16.541 --> 00:22:18.103
and I appreciate it.

00:22:18.123 --> 00:22:19.663
I don't know if there's margin there for

00:22:19.682 --> 00:22:19.883
this.

00:22:20.083 --> 00:22:21.683
The reason you don't do it as a

00:22:22.064 --> 00:22:23.944
primary care and do the lab is it's

00:22:24.825 --> 00:22:25.585
bandwidth.

00:22:25.605 --> 00:22:28.125
That stuff's time and effort intensive and

00:22:28.185 --> 00:22:29.185
equipment intensive,

00:22:29.205 --> 00:22:30.287
and maybe it breaks down.

00:22:31.047 --> 00:22:33.710
I don't know if there's margin in that

00:22:33.730 --> 00:22:34.490
for PT.

00:22:34.830 --> 00:22:36.112
If this thing were to take off,

00:22:36.152 --> 00:22:37.834
this would need to be city-based only

00:22:37.874 --> 00:22:39.635
because you're going to need I don't know

00:22:39.675 --> 00:22:42.219
how many clinics to support it paying ten,

00:22:42.259 --> 00:22:42.638
twelve,

00:22:42.679 --> 00:22:45.241
fifteen grand a year to

00:22:46.404 --> 00:22:48.507
I like the story aspect of it,

00:22:48.547 --> 00:22:50.990
making it look like, hey,

00:22:51.089 --> 00:22:52.411
I sort of said what I normally say,

00:22:52.431 --> 00:22:52.832
which is like,

00:22:52.852 --> 00:22:54.574
this feels like everybody's going to be an

00:22:54.693 --> 00:22:56.635
NFL wide receiver and be a prospect.

00:22:56.675 --> 00:22:57.656
But then I'm looking around going,

00:22:58.557 --> 00:23:00.140
how many patients did I see that needed

00:23:00.160 --> 00:23:02.402
to be treated like an NFL wide receiver?

00:23:02.582 --> 00:23:03.222
Eight percent?

00:23:03.343 --> 00:23:03.844
I don't know.

00:23:03.864 --> 00:23:04.544
I wanted it to be more,

00:23:04.564 --> 00:23:05.025
but it wasn't.

00:23:05.990 --> 00:23:08.473
The comparison of Quest Diagnostics is a

00:23:08.534 --> 00:23:09.434
little faulty, right?

00:23:09.474 --> 00:23:11.957
Because if I go to a physician's office,

00:23:11.977 --> 00:23:12.617
they take my blood,

00:23:12.637 --> 00:23:14.159
they send it to Quest or some other

00:23:14.338 --> 00:23:15.119
lab or whatever.

00:23:16.381 --> 00:23:20.285
I, as the consumer, patient, customer,

00:23:20.384 --> 00:23:22.948
whatever we want to call the healthcare

00:23:22.968 --> 00:23:23.667
consumer these days...

00:23:24.548 --> 00:23:26.349
i'm never going to quest diagnostics for

00:23:26.451 --> 00:23:27.830
anything else i don't even need to go

00:23:27.851 --> 00:23:29.492
to the brick and mortar office right it

00:23:29.512 --> 00:23:31.134
they're sending a little vial of my blood

00:23:31.213 --> 00:23:32.974
and then it comes back and then the

00:23:32.994 --> 00:23:35.017
physician you know you have a follow visit

00:23:35.076 --> 00:23:36.718
or you call them and then they tell

00:23:36.738 --> 00:23:38.778
you like what's the recap on your blood

00:23:38.798 --> 00:23:40.000
work or they send it to you or

00:23:40.039 --> 00:23:42.261
there's a portal or whatever in this

00:23:42.321 --> 00:23:44.803
example this place is a brick and mortar

00:23:44.884 --> 00:23:46.944
office in las vegas right correct

00:23:47.813 --> 00:23:50.096
This is why it doesn't make sense to

00:23:50.435 --> 00:23:52.818
refer, if I have a practice nearby,

00:23:53.700 --> 00:23:54.721
I should just buy this technology.

00:23:54.780 --> 00:23:56.563
Why would I refer my patient or client

00:23:56.603 --> 00:23:59.145
to this facility for the Quest Diagnostics

00:23:59.326 --> 00:24:02.390
movement-based version of physical therapy

00:24:02.470 --> 00:24:04.731
or just movement diagnostics?

00:24:05.272 --> 00:24:07.133
Because then, I mean,

00:24:07.353 --> 00:24:08.594
if they have an amazing facility,

00:24:08.614 --> 00:24:10.034
they're gonna just win over my client,

00:24:10.074 --> 00:24:11.834
which that's just competitive business.

00:24:11.913 --> 00:24:13.993
And then the client could then do whatever

00:24:14.075 --> 00:24:15.775
potential future program that they could

00:24:15.815 --> 00:24:17.755
pitch the client because they're there in

00:24:17.775 --> 00:24:19.734
the brick and mortar office and say, oh,

00:24:20.155 --> 00:24:21.276
you want this, you want this,

00:24:21.496 --> 00:24:23.096
back to running, back to golf, back,

00:24:23.175 --> 00:24:23.576
whatever.

00:24:23.955 --> 00:24:25.296
And if they have a nice facility with

00:24:25.336 --> 00:24:27.096
equipment and all that, they could create,

00:24:27.416 --> 00:24:27.636
you know,

00:24:27.676 --> 00:24:30.537
Tony's wellness model and have an in-house

00:24:30.576 --> 00:24:33.718
gym type of thing for their nearby

00:24:33.758 --> 00:24:34.238
consumers.

00:24:34.837 --> 00:24:36.839
Maybe they only want to stick with

00:24:36.880 --> 00:24:37.420
diagnostics,

00:24:37.440 --> 00:24:39.701
but it doesn't make sense business-wise.

00:24:40.321 --> 00:24:40.821
What's the thing?

00:24:41.163 --> 00:24:43.223
I would say their position is they don't

00:24:43.304 --> 00:24:44.664
have physical therapists.

00:24:44.704 --> 00:24:46.326
They don't have sports performance.

00:24:46.346 --> 00:24:47.886
They just want to do the testing.

00:24:49.028 --> 00:24:53.790
I've got two blood work orders sitting on

00:24:53.832 --> 00:24:55.413
my desk for two of my kids.

00:24:56.012 --> 00:24:58.654
The doctor will do the basic panel,

00:24:58.915 --> 00:25:01.538
but like one is related to allergy

00:25:01.577 --> 00:25:02.018
testing.

00:25:02.578 --> 00:25:05.280
I literally have to go to the lab

00:25:05.320 --> 00:25:06.481
corp or whatever it is.

00:25:06.882 --> 00:25:09.263
The other one is related to some other

00:25:09.284 --> 00:25:10.724
kind of specialized testing.

00:25:11.226 --> 00:25:13.488
So to Dave's point, like, yeah,

00:25:13.508 --> 00:25:14.367
the basic stuff,

00:25:14.409 --> 00:25:16.349
the doc's just going to have somebody in

00:25:16.390 --> 00:25:17.671
the office draw it.

00:25:18.271 --> 00:25:18.852
This though,

00:25:19.031 --> 00:25:20.814
I literally have to take my kids

00:25:20.973 --> 00:25:22.895
physically to the testing site.

00:25:23.715 --> 00:25:24.856
So I do understand.

00:25:25.576 --> 00:25:27.218
And I think what this person would say

00:25:27.278 --> 00:25:28.238
is, look, yeah,

00:25:28.278 --> 00:25:33.519
you can buy the RunDNA equipment and you

00:25:33.539 --> 00:25:34.881
can buy the other stuff and you can

00:25:34.901 --> 00:25:36.141
buy the other stuff and you can buy

00:25:36.181 --> 00:25:36.840
the other stuff.

00:25:37.182 --> 00:25:38.541
But we have all four or five of

00:25:38.582 --> 00:25:39.803
them here.

00:25:40.163 --> 00:25:42.884
So instead of you going into that,

00:25:43.423 --> 00:25:44.865
send your people to us.

00:25:44.944 --> 00:25:47.486
I'm sure the idea behind it is, look,

00:25:47.566 --> 00:25:50.166
we can give you objective measures to show

00:25:50.247 --> 00:25:51.467
and track improvement,

00:25:51.487 --> 00:25:52.807
to make your outcomes better,

00:25:52.867 --> 00:25:52.928
to

00:25:53.407 --> 00:25:55.432
improve patient buy-in to sell more

00:25:55.492 --> 00:25:56.976
expensive plans of care.

00:25:57.869 --> 00:26:00.391
I totally get all of that and the

00:26:00.431 --> 00:26:01.611
appeal is there,

00:26:02.230 --> 00:26:05.332
but I still think you're talking about the

00:26:05.372 --> 00:26:08.192
clinicians around you adopting a new

00:26:08.232 --> 00:26:10.553
business model that they're probably not

00:26:10.613 --> 00:26:12.993
really that interested in adopting because

00:26:13.034 --> 00:26:14.054
just like me real quick,

00:26:14.954 --> 00:26:17.035
I can have a ten pound dumbbell or

00:26:17.095 --> 00:26:19.596
I could buy a three thousand dollar tonal,

00:26:20.155 --> 00:26:20.455
you know,

00:26:20.476 --> 00:26:21.476
like I'm just going to stick with the

00:26:21.496 --> 00:26:24.257
ten pound dumbbell and just go with that.

00:26:25.156 --> 00:26:26.438
I'm shocked that neither of you kicked

00:26:26.458 --> 00:26:26.738
this out.

00:26:26.758 --> 00:26:28.798
This was my first thought of another

00:26:28.838 --> 00:26:31.181
market to at least tide them over until

00:26:31.201 --> 00:26:32.141
this pops or doesn't,

00:26:32.181 --> 00:26:33.721
which is youth sports.

00:26:33.781 --> 00:26:33.982
Yeah.

00:26:34.063 --> 00:26:34.282
Oh, yeah.

00:26:34.363 --> 00:26:35.002
I thought of that.

00:26:35.143 --> 00:26:35.604
I was like,

00:26:36.144 --> 00:26:37.244
but you know what I've seen?

00:26:37.305 --> 00:26:38.885
Because I'm in youth sports.

00:26:39.105 --> 00:26:41.727
All of my kids play all the sports.

00:26:42.248 --> 00:26:43.949
None of the coaches want to send their

00:26:43.989 --> 00:26:45.829
kids out to anything because the coaches

00:26:45.910 --> 00:26:49.051
are like the time is so limited.

00:26:49.699 --> 00:26:50.419
Right.

00:26:50.439 --> 00:26:52.180
I do think there's a huge opportunity.

00:26:52.200 --> 00:26:53.779
I'm surprised nobody's ever done this.

00:26:53.839 --> 00:26:54.240
Dave,

00:26:54.381 --> 00:26:55.520
I don't know if I ran this by

00:26:55.560 --> 00:26:57.801
you years ago, but I'm like,

00:26:58.142 --> 00:26:59.922
we've got all this information on

00:26:59.981 --> 00:27:01.722
professional athletes getting injured.

00:27:01.762 --> 00:27:03.823
We have information on college athletes

00:27:03.864 --> 00:27:04.403
getting injured.

00:27:04.663 --> 00:27:07.305
I can't believe somebody hasn't started a

00:27:07.345 --> 00:27:10.546
database of high school and middle school

00:27:10.685 --> 00:27:11.226
athletes.

00:27:11.965 --> 00:27:12.946
What are they doing?

00:27:13.186 --> 00:27:14.288
Injuries, you know,

00:27:14.708 --> 00:27:16.189
analytics on all that stuff.

00:27:16.209 --> 00:27:18.151
Because if you can predict an eighth

00:27:18.171 --> 00:27:21.012
graders chances of making it through high

00:27:21.053 --> 00:27:23.354
school and going to college without an

00:27:23.433 --> 00:27:25.715
injury, there's real value in that.

00:27:26.195 --> 00:27:28.738
So a company like this starting to track

00:27:28.798 --> 00:27:31.519
those data points in sixth grade,

00:27:31.579 --> 00:27:32.260
seventh grade,

00:27:32.421 --> 00:27:33.882
eighth grade into high school.

00:27:34.359 --> 00:27:35.560
That's where I think there's a huge

00:27:35.641 --> 00:27:36.280
opportunity.

00:27:36.480 --> 00:27:36.961
I like that.

00:27:37.122 --> 00:27:37.622
I like that.

00:27:37.642 --> 00:27:38.402
I love it.

00:27:38.823 --> 00:27:40.723
A good idea that I don't think I

00:27:40.763 --> 00:27:42.023
heard any of us say at the end

00:27:42.044 --> 00:27:43.025
of this little diatribe.

00:27:43.045 --> 00:27:43.525
I love how Ben,

00:27:43.545 --> 00:27:44.786
my vitamin on the show wants to be

00:27:44.806 --> 00:27:45.066
a guest.

00:27:45.086 --> 00:27:46.067
He's like, I don't have anything to say.

00:27:46.086 --> 00:27:48.327
And then he writes, you know, Homer's.

00:27:49.769 --> 00:27:50.368
He said in the.

00:27:51.289 --> 00:27:52.250
I've seen this one yogurt.

00:27:52.269 --> 00:27:52.770
Let's talk about it.

00:27:52.790 --> 00:27:52.990
Go ahead.

00:27:53.597 --> 00:27:54.218
Well, he's saying,

00:27:54.258 --> 00:27:55.538
he's saying not all patients need such a

00:27:55.598 --> 00:27:56.439
comprehensive eval.

00:27:56.459 --> 00:27:57.818
And there are things that can do like

00:27:58.179 --> 00:28:00.019
motion cap, markerless motion cap.

00:28:00.500 --> 00:28:02.759
Like you don't need to like Xbox three

00:28:02.839 --> 00:28:03.681
sixty camera.

00:28:03.861 --> 00:28:05.181
I remember when I was in PT school

00:28:05.221 --> 00:28:06.161
a decade ago, they're like,

00:28:06.201 --> 00:28:08.102
we can measure twenty seven joints in real

00:28:08.162 --> 00:28:08.582
time,

00:28:09.162 --> 00:28:11.142
power and force estimations like good

00:28:11.162 --> 00:28:12.182
enough, good enough.

00:28:12.583 --> 00:28:14.002
But the second half of this thing is

00:28:14.083 --> 00:28:15.523
in the personal injury world.

00:28:15.903 --> 00:28:17.124
There are companies who come to your

00:28:17.163 --> 00:28:19.684
practice like this once every other week

00:28:19.704 --> 00:28:21.184
to do comprehensive measurements.

00:28:21.424 --> 00:28:23.866
It's billable and see like their,

00:28:24.227 --> 00:28:26.627
their movie health.

00:28:27.169 --> 00:28:28.410
You're in Vegas.

00:28:28.890 --> 00:28:31.471
There's a lot of dancers who get injured

00:28:31.511 --> 00:28:32.352
in Vegas.

00:28:32.471 --> 00:28:36.275
There's a lot of personal injury.

00:28:37.816 --> 00:28:39.257
There could be your estimate.

00:28:39.277 --> 00:28:41.097
There could be at least a side market,

00:28:41.157 --> 00:28:41.377
right?

00:28:41.958 --> 00:28:42.419
I love,

00:28:42.598 --> 00:28:45.840
I love the ingenuity to try to solve

00:28:45.881 --> 00:28:46.320
a problem.

00:28:46.401 --> 00:28:47.342
I just don't know if it's a big

00:28:47.362 --> 00:28:49.222
enough problem for outpatient PT clinics.

00:28:49.403 --> 00:28:49.723
Average.

00:28:50.044 --> 00:28:50.183
Now,

00:28:52.144 --> 00:28:53.925
go to the fringes, personal injury,

00:28:54.026 --> 00:28:55.586
youth sports, something like that.

00:28:56.067 --> 00:28:56.988
Like, I don't know.

00:28:57.087 --> 00:28:59.189
That could be a better, a better one.

00:28:59.209 --> 00:29:02.392
Go ahead, Tony.

00:29:02.412 --> 00:29:02.832
I was going to say,

00:29:02.872 --> 00:29:05.012
what's the cost of run DNA and one

00:29:05.032 --> 00:29:06.693
of these markerless motion captures?

00:29:06.814 --> 00:29:08.315
Is it more than twelve K a year?

00:29:08.335 --> 00:29:08.736
Because it's like,

00:29:08.756 --> 00:29:09.855
just get the technology yourself.

00:29:09.895 --> 00:29:10.317
Why would you,

00:29:10.376 --> 00:29:11.297
why would you ever do this?

00:29:11.517 --> 00:29:12.178
Costs.

00:29:12.897 --> 00:29:14.259
I don't know what the helix costs.

00:29:14.318 --> 00:29:14.959
Maybe I could look it up.

00:29:15.019 --> 00:29:16.259
I don't know.

00:29:16.299 --> 00:29:17.080
Don't quote me.

00:29:17.201 --> 00:29:18.781
I want to say seventeen thousand.

00:29:18.821 --> 00:29:19.481
It might be more.

00:29:19.501 --> 00:29:20.242
It might be less.

00:29:22.909 --> 00:29:23.709
So you got to, you know... Plus,

00:29:23.729 --> 00:29:25.470
I think there's a monthly membership

00:29:25.549 --> 00:29:27.671
because there's the analysis software and

00:29:27.730 --> 00:29:28.431
stuff like that.

00:29:29.551 --> 00:29:30.332
You know, I mean,

00:29:30.352 --> 00:29:33.153
a lot of this equipment is expensive.

00:29:33.192 --> 00:29:34.034
It's not cheap.

00:29:34.114 --> 00:29:35.875
When you look at financing it, yes,

00:29:35.894 --> 00:29:37.214
you can make it a real business.

00:29:37.615 --> 00:29:39.036
But that's why I'm saying you're talking

00:29:39.056 --> 00:29:41.116
about changing the business model.

00:29:41.176 --> 00:29:43.637
If I purchased that system,

00:29:44.117 --> 00:29:45.118
amazing system...

00:29:45.959 --> 00:29:48.500
I am going into that line of business.

00:29:48.601 --> 00:29:50.962
I am selling that test as my primary

00:29:51.423 --> 00:29:52.364
revenue source.

00:29:52.403 --> 00:29:53.805
There are, go ahead.

00:29:54.144 --> 00:29:55.405
I was gonna say, and if you're not,

00:29:55.465 --> 00:29:56.906
you're making a shitty investment because

00:29:56.926 --> 00:29:58.188
now you're just buying something to sit in

00:29:58.208 --> 00:29:58.729
the corner.

00:29:58.788 --> 00:29:59.388
And like, my man,

00:29:59.429 --> 00:30:00.210
that's not a great idea.

00:30:00.660 --> 00:30:02.321
are plenty of therapists who will wait who

00:30:02.362 --> 00:30:03.603
will spend the money I don't want to

00:30:03.623 --> 00:30:04.924
say waste the money they will spend the

00:30:04.964 --> 00:30:06.807
money without monetizing the equipment

00:30:06.826 --> 00:30:08.568
just because they love gadgets and they

00:30:08.608 --> 00:30:10.230
love that kind of stuff you know makes

00:30:10.250 --> 00:30:14.435
them feel good real quick I swear you're

00:30:14.476 --> 00:30:15.817
hitting all the things I've been thinking

00:30:15.856 --> 00:30:18.961
about this this morning I was thinking

00:30:19.020 --> 00:30:21.163
about pelvic floor therapists

00:30:21.784 --> 00:30:23.825
Jimmy said dancers and Vegas,

00:30:23.865 --> 00:30:25.404
which I imagine means strippers.

00:30:25.444 --> 00:30:28.885
And I was like,

00:30:29.707 --> 00:30:32.748
why don't we see a pelvic floor therapist

00:30:32.768 --> 00:30:36.528
who specializes in certain industries that

00:30:36.608 --> 00:30:39.170
require that kind of training?

00:30:39.490 --> 00:30:41.131
Like there are sports performance

00:30:41.171 --> 00:30:42.191
therapists, you know,

00:30:42.270 --> 00:30:43.991
like golf therapists,

00:30:44.031 --> 00:30:45.211
football-based therapists.

00:30:45.311 --> 00:30:48.032
Why don't we have an OnlyFans-focused

00:30:48.053 --> 00:30:50.114
therapist who is pelvic floor?

00:30:52.115 --> 00:30:53.955
There's some real opportunity there.

00:30:54.476 --> 00:30:56.037
Listen, I've told you guys before,

00:30:56.557 --> 00:30:58.137
one of my dreams is to do,

00:30:58.317 --> 00:31:00.077
I want to be the Mike Rowe of

00:31:00.179 --> 00:31:00.558
PT.

00:31:00.578 --> 00:31:01.818
I want to go dirty, dirty jobs.

00:31:02.440 --> 00:31:03.700
I will investigate this for you.

00:31:05.260 --> 00:31:07.501
I can hear them right now.

00:31:07.682 --> 00:31:11.104
There are specific therapists who work

00:31:11.124 --> 00:31:13.144
with like on Broadway, like hi, hi.

00:31:14.305 --> 00:31:15.546
I think I interviewed someone before who

00:31:15.566 --> 00:31:17.467
did Cirque du Soleil was her job.

00:31:17.567 --> 00:31:17.906
Yeah, I remember.

00:31:18.922 --> 00:31:19.662
And I remember being like,

00:31:19.882 --> 00:31:22.282
what's normal range of, like,

00:31:22.303 --> 00:31:23.963
do you just take a goniometer and just

00:31:24.003 --> 00:31:24.663
throw it out the window?

00:31:24.683 --> 00:31:25.664
You're like, there's no normal.

00:31:26.025 --> 00:31:28.905
These people are not even close to above

00:31:29.006 --> 00:31:29.365
average.

00:31:29.385 --> 00:31:30.507
They are bananas.

00:31:30.686 --> 00:31:31.866
So like it is, you know,

00:31:31.906 --> 00:31:33.028
it's an industry within an industry.

00:31:37.249 --> 00:31:37.890
Only gonies.

00:31:37.990 --> 00:31:39.069
I'm trying to think of what the only

00:31:39.089 --> 00:31:40.730
fans, only gonies, only, only,

00:31:40.750 --> 00:31:42.810
I don't know, only MMTs.

00:31:42.832 --> 00:31:43.571
I'm like, yeah,

00:31:43.592 --> 00:31:44.372
there's gotta be an industry.

00:31:44.392 --> 00:31:46.393
Your, your body's your money.

00:31:49.131 --> 00:31:51.053
So cool business, cool idea,

00:31:51.814 --> 00:31:53.255
but just like anything else.

00:31:53.775 --> 00:31:55.537
Again, we've used this example.

00:31:56.037 --> 00:31:57.858
Who would have thought strangers were

00:31:57.878 --> 00:31:59.460
going to get in my car and pay

00:31:59.480 --> 00:32:00.881
me to give them a ride home from

00:32:00.921 --> 00:32:01.342
the bar?

00:32:01.402 --> 00:32:02.962
Who would have thought strangers would

00:32:03.022 --> 00:32:06.246
borrow or pay to rent my spare bedroom?

00:32:06.665 --> 00:32:09.568
We're saying it's basically a bad idea,

00:32:10.048 --> 00:32:11.471
but it doesn't mean anything.

00:32:11.631 --> 00:32:12.751
Yeah, it doesn't mean anything.

00:32:12.771 --> 00:32:12.872
Yeah.

00:32:13.653 --> 00:32:14.355
Did you see this?

00:32:14.414 --> 00:32:15.015
I'll find it.

00:32:15.255 --> 00:32:17.415
Somebody had the video of the guys that

00:32:17.455 --> 00:32:18.396
invented YouTube.

00:32:19.136 --> 00:32:20.617
They were like, all right, all right,

00:32:20.678 --> 00:32:21.538
we're live.

00:32:22.338 --> 00:32:23.900
And they were like, two hours later,

00:32:23.920 --> 00:32:24.160
they're like,

00:32:24.180 --> 00:32:25.621
we had three videos uploaded.

00:32:25.840 --> 00:32:27.922
And now, as I've said this sentence,

00:32:27.961 --> 00:32:29.442
like four million videos have been

00:32:29.482 --> 00:32:29.762
uploaded.

00:32:29.782 --> 00:32:30.384
It's like, yeah.

00:32:31.163 --> 00:32:33.546
You went in like Slack wasn't designed for

00:32:33.606 --> 00:32:34.027
Slack.

00:32:34.067 --> 00:32:35.407
It was designed for something else.

00:32:35.428 --> 00:32:37.390
So I think you have elements of some

00:32:37.430 --> 00:32:37.711
things.

00:32:37.770 --> 00:32:39.092
Maybe you just haven't found your home.

00:32:39.432 --> 00:32:40.913
I also like the kid behind it.

00:32:40.953 --> 00:32:42.695
Like he's very he's I don't know.

00:32:42.836 --> 00:32:43.916
I keep calling him a kid because he's

00:32:43.936 --> 00:32:44.576
ten years younger than me,

00:32:44.597 --> 00:32:46.740
but he is a jockey, not the horse.

00:32:47.119 --> 00:32:48.260
Yeah, but I'm a jockey.

00:32:48.381 --> 00:32:50.063
All right.

00:32:51.443 --> 00:32:51.845
Who knows?

00:32:52.144 --> 00:32:53.606
Who knows who watches this show?

00:32:54.653 --> 00:32:57.494
That's them right there.

00:32:57.535 --> 00:32:58.316
I love the idea.

00:32:58.355 --> 00:32:59.115
Give us some pushback.

00:32:59.135 --> 00:33:00.297
Give us some pushback in the comment

00:33:00.336 --> 00:33:00.657
section.

00:33:00.738 --> 00:33:01.218
Let us know.

00:33:02.019 --> 00:33:02.778
What are we getting wrong?

00:33:02.798 --> 00:33:03.619
What are we overlooking?

00:33:04.039 --> 00:33:04.901
He's PRing.

00:33:04.921 --> 00:33:06.001
That's why I like this kid.

00:33:06.021 --> 00:33:07.022
Thanks for the great feedback.

00:33:07.063 --> 00:33:07.843
He appreciates it.

00:33:08.384 --> 00:33:09.865
I think they understand this.

00:33:09.944 --> 00:33:11.726
I think they've got,

00:33:11.766 --> 00:33:13.086
like if you were shark tanking this,

00:33:13.106 --> 00:33:14.248
we'd be like, what are your numbers?

00:33:14.627 --> 00:33:16.190
They have some clinics buying in.

00:33:16.210 --> 00:33:17.790
So maybe they're seeing something.

00:33:17.971 --> 00:33:19.251
He loves these smart people.

00:33:20.151 --> 00:33:20.351
I mean,

00:33:20.631 --> 00:33:23.053
the greatest example in the profession is

00:33:24.733 --> 00:33:27.915
RTM is like free money just sitting out

00:33:27.955 --> 00:33:28.276
there.

00:33:28.296 --> 00:33:29.576
No one's touching it.

00:33:29.596 --> 00:33:31.718
And yet therapists are not adopting it en

00:33:31.778 --> 00:33:32.159
masse.

00:33:32.199 --> 00:33:34.119
Like, how is that possible?

00:33:34.160 --> 00:33:37.082
Because anything that is a distraction,

00:33:37.241 --> 00:33:38.903
anything that takes even a moment of

00:33:38.942 --> 00:33:41.265
attention, anything that, you know,

00:33:42.285 --> 00:33:44.787
very few clinicians in my experience are

00:33:44.906 --> 00:33:46.548
ever motivated by money.

00:33:47.048 --> 00:33:47.689
Right.

00:33:47.828 --> 00:33:49.670
And they're all short on time.

00:33:50.190 --> 00:33:52.250
But they'll bitch about it.

00:33:52.391 --> 00:33:52.530
Yeah.

00:34:06.310 --> 00:34:07.412
When I came into this profession,

00:34:07.432 --> 00:34:08.793
I was very...

00:34:08.853 --> 00:34:10.456
I get yelled at for going too fast

00:34:11.257 --> 00:34:13.019
in wherever, wherever the hell I am,

00:34:13.059 --> 00:34:14.862
healthcare, whatever.

00:34:15.262 --> 00:34:17.605
I came from an industry where however fast

00:34:17.644 --> 00:34:20.949
you think Jimmy goes, I am slowing down.

00:34:21.190 --> 00:34:22.811
You have to move faster.

00:34:22.851 --> 00:34:23.572
The people who do...

00:34:24.494 --> 00:34:25.134
break things.

00:34:25.173 --> 00:34:26.215
And I'm not saying go all the way,

00:34:26.235 --> 00:34:27.315
but try some things.

00:34:27.474 --> 00:34:28.074
And we're like,

00:34:28.175 --> 00:34:30.315
let's form a committee and let's do it.

00:34:30.356 --> 00:34:30.775
And I'm like,

00:34:30.896 --> 00:34:32.496
what the hell are you talking about?

00:34:32.695 --> 00:34:34.597
What are we talking about?

00:34:34.836 --> 00:34:35.856
The ship is sinking.

00:34:35.876 --> 00:34:37.358
And we're like, is it though?

00:34:37.418 --> 00:34:38.978
Is it sinking left or right?

00:34:38.998 --> 00:34:39.938
I'm like, does not matter.

00:34:40.157 --> 00:34:40.898
Ship go down.

00:34:41.278 --> 00:34:42.239
We're a boat.

00:34:42.699 --> 00:34:43.139
I don't know.

00:34:43.259 --> 00:34:44.039
I think move faster.

00:34:44.059 --> 00:34:45.679
And I like things like this because

00:34:45.699 --> 00:34:48.820
they're trying to just pressure test

00:34:48.860 --> 00:34:49.380
faster.

00:34:49.780 --> 00:34:51.802
So I think I like the energy and

00:34:51.822 --> 00:34:52.481
the emotion there.

00:34:53.567 --> 00:34:54.547
I also like games,

00:34:55.068 --> 00:34:56.248
and I like this game.

00:34:56.289 --> 00:34:57.150
We all play this.

00:34:57.230 --> 00:34:58.610
No one even ever needed to teach you

00:34:58.650 --> 00:34:59.931
how to play this game.

00:34:59.952 --> 00:35:03.394
Every kid comes hardwired with this game

00:35:03.434 --> 00:35:04.936
in their brain operating system.

00:35:04.976 --> 00:35:06.697
It is called The Floor is Lava,

00:35:06.838 --> 00:35:07.878
Medicare edition.

00:35:08.199 --> 00:35:10.021
The only balance training program where

00:35:10.041 --> 00:35:11.942
the ground is literally lava,

00:35:12.282 --> 00:35:13.923
and your reimbursement depends on your

00:35:13.963 --> 00:35:14.804
patient's survival.

00:35:15.445 --> 00:35:17.485
foam pads across the clinic and let your

00:35:17.585 --> 00:35:19.666
seventy-year-olds fight for their lives

00:35:19.706 --> 00:35:22.387
with flaming cones, unstable surfaces,

00:35:22.666 --> 00:35:24.927
and two e-stim pads stuck to their calves

00:35:24.947 --> 00:35:25.688
for motivation.

00:35:25.969 --> 00:35:27.048
Clinically inappropriate?

00:35:27.449 --> 00:35:27.789
Maybe.

00:35:28.009 --> 00:35:28.668
Hilarious?

00:35:29.090 --> 00:35:29.650
Always.

00:35:29.889 --> 00:35:31.909
Check it out on ESPN eight, the Ocho.

00:35:31.929 --> 00:35:33.871
The floor is lava because balance training

00:35:33.911 --> 00:35:37.152
is more fun when it's life or fake

00:35:37.192 --> 00:35:37.512
death.

00:35:38.092 --> 00:35:40.253
This is where all the...

00:35:40.373 --> 00:35:42.034
Have you seen the TV show version of

00:35:42.054 --> 00:35:42.213
that?

00:35:42.775 --> 00:35:43.722
Yeah, it's hysterical.

00:35:43.985 --> 00:35:45.114
Yeah, it's awesome.

00:35:45.659 --> 00:35:46.681
But this is where it came from.

00:35:46.740 --> 00:35:47.581
So I think I, you know,

00:35:47.621 --> 00:35:48.202
we have a group chat.

00:35:48.222 --> 00:35:48.862
This is how we get in.

00:35:48.902 --> 00:35:50.182
Ninety eight percent of what we talk about

00:35:50.202 --> 00:35:50.563
on the show.

00:35:50.583 --> 00:35:51.244
And I was, I don't know,

00:35:51.304 --> 00:35:52.664
doing something on Saturday or Sunday.

00:35:53.405 --> 00:35:54.987
And now is like the weird law.

00:35:55.867 --> 00:35:56.728
Oh, I almost said the word.

00:35:56.847 --> 00:35:58.809
The super large football party.

00:35:58.949 --> 00:35:59.989
I'll get in trouble by this month,

00:36:00.030 --> 00:36:00.510
but whatever.

00:36:00.690 --> 00:36:02.992
The super large football party is this

00:36:03.052 --> 00:36:03.813
coming weekend.

00:36:04.092 --> 00:36:05.273
So this is the weekend between.

00:36:05.313 --> 00:36:06.335
I think the Pro Bowl happened,

00:36:06.355 --> 00:36:07.936
but like nobody wanted the Pro Bowl.

00:36:08.675 --> 00:36:09.936
And there wasn't a lot on.

00:36:10.117 --> 00:36:11.898
And I'm like, what's on ESPN?

00:36:12.259 --> 00:36:13.039
And they had.

00:36:14.119 --> 00:36:17.304
Slippery stairs competition.

00:36:17.744 --> 00:36:20.286
It was a ballroom at like Disney World,

00:36:20.827 --> 00:36:21.047
right?

00:36:21.128 --> 00:36:21.827
Or the hotel.

00:36:22.469 --> 00:36:24.610
And there was a large staircase covered in

00:36:24.650 --> 00:36:25.092
latex.

00:36:26.396 --> 00:36:29.380
people using those like water guns to make

00:36:29.400 --> 00:36:29.980
them slip them up.

00:36:30.041 --> 00:36:32.443
And they had adult male, adult female,

00:36:33.224 --> 00:36:34.764
boy, girl competitions.

00:36:35.365 --> 00:36:36.907
It was an hour and a half of

00:36:36.947 --> 00:36:37.347
fake games.

00:36:37.367 --> 00:36:39.909
They had, what was it called?

00:36:40.250 --> 00:36:41.972
Oh, extreme archery.

00:36:42.371 --> 00:36:44.153
So two people running around like almost

00:36:44.173 --> 00:36:46.315
like a paintball course firing like

00:36:46.836 --> 00:36:48.137
arrows, but they were like, you know,

00:36:48.237 --> 00:36:49.958
nerf tip, but they were like legit.

00:36:50.000 --> 00:36:51.141
Like they were zipping.

00:36:51.701 --> 00:36:52.942
And people were watching this,

00:36:52.961 --> 00:36:54.143
and they had an hour and a half

00:36:54.163 --> 00:36:55.985
of the World Dodgeball Championship.

00:36:56.425 --> 00:36:57.706
And this is why we make fun of

00:36:57.985 --> 00:36:59.126
ESPN, the Ocho,

00:36:59.487 --> 00:37:02.489
except their game is attention.

00:37:02.610 --> 00:37:04.391
I watched it because it was dumb.

00:37:04.630 --> 00:37:05.992
They had to put something on there.

00:37:06.733 --> 00:37:08.335
And there was nobody playing, right?

00:37:08.496 --> 00:37:09.577
College football's over.

00:37:09.657 --> 00:37:11.159
College basketball wasn't on that time of

00:37:11.199 --> 00:37:11.498
day.

00:37:11.599 --> 00:37:14.864
So my question would be, gosh,

00:37:15.505 --> 00:37:16.847
what's the steal here?

00:37:16.907 --> 00:37:18.248
What do we steal from this?

00:37:18.289 --> 00:37:19.130
Which is, again,

00:37:19.851 --> 00:37:21.152
if we're in the attention business,

00:37:21.413 --> 00:37:22.875
let's do some stuff.

00:37:22.974 --> 00:37:23.394
I don't know.

00:37:24.701 --> 00:37:26.222
high level how can we steal this is

00:37:26.282 --> 00:37:27.563
they're putting a bunch of ridiculous

00:37:27.603 --> 00:37:31.768
stuff on espn like cornhole and the the

00:37:31.829 --> 00:37:34.130
omega soccer the three the three goals

00:37:34.150 --> 00:37:37.373
faced each other and it's teams of like

00:37:37.934 --> 00:37:40.438
four or five guys uh people you know

00:37:40.657 --> 00:37:42.400
uh three teams against each other at the

00:37:42.420 --> 00:37:44.822
same time they're just putting they're

00:37:44.842 --> 00:37:46.563
just i i shared it to you guys

00:37:46.583 --> 00:37:47.324
a while ago months ago

00:37:48.690 --> 00:37:50.231
they're just putting a bunch of stuff on

00:37:50.251 --> 00:37:52.431
TV and they're hoping one of these things

00:37:52.472 --> 00:37:55.112
becomes Survivor or becomes, you know,

00:37:55.172 --> 00:37:56.733
the Kardashians or whatever, right?

00:37:56.753 --> 00:37:59.054
Like they're just putting a ton of stuff

00:37:59.293 --> 00:37:59.653
on there.

00:38:00.414 --> 00:38:01.655
I'm sure there was a show for,

00:38:01.835 --> 00:38:02.735
you know, I don't know,

00:38:02.755 --> 00:38:05.014
beer pong or just any type of game

00:38:05.054 --> 00:38:05.195
now.

00:38:05.275 --> 00:38:06.956
I mean, if the floor is lava,

00:38:07.056 --> 00:38:07.655
I had no idea.

00:38:07.695 --> 00:38:09.376
So this is a news break to me

00:38:09.396 --> 00:38:09.737
this morning.

00:38:09.757 --> 00:38:10.876
I didn't know that that was a TV

00:38:10.916 --> 00:38:11.097
show.

00:38:11.117 --> 00:38:12.277
So that's brand new for me.

00:38:12.657 --> 00:38:14.237
But anything that...

00:38:14.878 --> 00:38:17.619
espn or any of these other affiliates can

00:38:17.780 --> 00:38:20.161
try to put on tv that's even remotely

00:38:20.981 --> 00:38:23.682
similar to an in-person game that you play

00:38:23.722 --> 00:38:26.025
at tailgate or a party or used to

00:38:26.065 --> 00:38:27.606
play when you were a kid yeah it

00:38:27.646 --> 00:38:30.126
makes sense they are literally testing in

00:38:30.186 --> 00:38:31.728
real time they're kind of doing like

00:38:32.148 --> 00:38:34.429
savannah bananas you know style testing

00:38:35.010 --> 00:38:37.150
iterating and and they're hoping they find

00:38:37.570 --> 00:38:39.012
they're hoping one of these tv shows or

00:38:39.032 --> 00:38:41.474
games becomes like a savannah bananas yeah

00:38:42.235 --> 00:38:42.396
I mean,

00:38:42.416 --> 00:38:43.777
they understand that they're an attention

00:38:43.817 --> 00:38:45.757
game, but they already have distribution.

00:38:45.777 --> 00:38:46.516
So now you're like,

00:38:46.657 --> 00:38:47.498
we got to put something.

00:38:48.038 --> 00:38:49.237
This is inventory.

00:38:49.458 --> 00:38:51.378
I looked at in radio and TV,

00:38:52.318 --> 00:38:52.820
six a.m.

00:38:52.860 --> 00:38:54.239
on a Saturday is inventory.

00:38:54.300 --> 00:38:55.621
I got to put something on the air.

00:38:55.920 --> 00:38:56.581
What is it?

00:38:56.701 --> 00:38:58.561
Because that's inventory.

00:38:58.581 --> 00:38:59.242
Tony, what are we going to say?

00:39:00.478 --> 00:39:01.239
I don't remember.

00:39:01.338 --> 00:39:02.661
I think you were talking about,

00:39:03.380 --> 00:39:04.382
and I don't know why you don't want

00:39:04.402 --> 00:39:05.543
to say the name of the game,

00:39:06.483 --> 00:39:07.704
the big game coming up.

00:39:08.025 --> 00:39:09.586
We used to joke in radio because in

00:39:09.606 --> 00:39:11.128
radio, if you did that,

00:39:11.168 --> 00:39:12.369
you could get sued by the NFL.

00:39:12.389 --> 00:39:13.771
So we would make all these ridiculous,

00:39:13.791 --> 00:39:16.092
like the Super Bowl promo day.

00:39:16.132 --> 00:39:17.635
Like it was just tongue in cheek.

00:39:17.954 --> 00:39:19.536
So, I mean, Victoria's Secret,

00:39:19.577 --> 00:39:21.458
didn't they used to have like a halftime

00:39:21.478 --> 00:39:21.878
show?

00:39:22.458 --> 00:39:24.762
Animal Channel used to have a halftime

00:39:24.782 --> 00:39:25.061
show.

00:39:26.601 --> 00:39:28.300
why wouldn't like we,

00:39:28.320 --> 00:39:30.782
you said ESPN has the distribution,

00:39:30.822 --> 00:39:32.764
but if you made something that people

00:39:32.844 --> 00:39:33.925
actually wanted to watch,

00:39:34.324 --> 00:39:36.626
Facebook will give you the distribution.

00:39:36.666 --> 00:39:38.467
YouTube will give you the distribution.

00:39:38.507 --> 00:39:39.286
You have to earn it.

00:39:39.327 --> 00:39:40.547
You have to earn it.

00:39:40.568 --> 00:39:42.849
So with as much complaining as I see

00:39:42.909 --> 00:39:44.730
in here about halftime shows and

00:39:44.769 --> 00:39:45.710
performers and,

00:39:46.090 --> 00:39:47.251
People don't want to watch it,

00:39:47.271 --> 00:39:48.432
but they want to watch the game.

00:39:49.012 --> 00:39:51.255
I could totally see somebody coming up

00:39:51.295 --> 00:39:53.777
with their own thing from scratch,

00:39:54.137 --> 00:39:55.938
promote it as we're going to run this

00:39:55.998 --> 00:39:59.501
alternative halftime show and then run it

00:39:59.541 --> 00:40:01.101
across the social media platforms.

00:40:01.302 --> 00:40:03.284
Because again, what do you have to lose?

00:40:03.403 --> 00:40:05.764
It is a lottery ticket that if it

00:40:05.824 --> 00:40:09.148
hits, you will just do tremendous success.

00:40:10.260 --> 00:40:12.043
I'm releasing three hundred and sixty five

00:40:12.083 --> 00:40:14.286
podcast episodes and three hundred in

00:40:14.405 --> 00:40:15.266
twenty twenty six.

00:40:15.347 --> 00:40:16.548
I probably won't be doing one a day.

00:40:16.869 --> 00:40:18.490
I did ten in one day from Graham

00:40:18.510 --> 00:40:19.271
sessions last week.

00:40:20.253 --> 00:40:22.697
I decided and this will land with most

00:40:22.737 --> 00:40:23.217
P.T.'

00:40:23.097 --> 00:40:23.237
's.

00:40:24.295 --> 00:40:26.835
that the exercise principles, frequency,

00:40:26.896 --> 00:40:28.277
intensity, time, type, volume,

00:40:28.297 --> 00:40:29.858
and progression are also communication

00:40:29.898 --> 00:40:30.657
principles, frequency.

00:40:31.018 --> 00:40:31.898
I just decided to say,

00:40:32.438 --> 00:40:33.900
what if in twenty twenty six I just

00:40:34.239 --> 00:40:36.862
hammered frequency and I went bananas?

00:40:37.342 --> 00:40:40.503
It costs me zero extra dollars to launch

00:40:40.523 --> 00:40:41.443
a podcast episode.

00:40:41.884 --> 00:40:43.505
My time, my effort, it's all right.

00:40:43.905 --> 00:40:44.985
But I'm like, I'm OK with it.

00:40:45.545 --> 00:40:48.152
Because everyone that I do might hit and

00:40:48.193 --> 00:40:49.596
bring me a client to work with.

00:40:49.715 --> 00:40:50.617
It already has.

00:40:50.719 --> 00:40:51.481
It just does.

00:40:51.840 --> 00:40:53.927
Us doing this ridiculous live stream for

00:40:53.987 --> 00:40:55.048
two plus years.

00:40:56.382 --> 00:40:56.702
I'm like,

00:40:57.824 --> 00:40:59.806
I can't wait till we do this with

00:40:59.826 --> 00:41:03.307
like an ESPN style desk at CSM and

00:41:03.387 --> 00:41:04.548
not that we get invited,

00:41:04.789 --> 00:41:06.030
that people are like, well,

00:41:06.050 --> 00:41:07.851
we'll pay you to sit at our booth

00:41:07.871 --> 00:41:10.974
because right now our best strategy is

00:41:11.034 --> 00:41:12.876
drop twenty grand on a booth at CSM.

00:41:12.936 --> 00:41:14.697
I'm looking at you, every industry,

00:41:14.836 --> 00:41:16.038
every company that you're doing.

00:41:16.398 --> 00:41:18.039
You are f***ing this up.

00:41:18.539 --> 00:41:20.021
You spend twenty grand.

00:41:20.061 --> 00:41:21.222
You're in a meeting and you're like,

00:41:21.242 --> 00:41:21.922
I need twenty grand.

00:41:21.963 --> 00:41:22.242
Why?

00:41:22.282 --> 00:41:22.784
CSM.

00:41:22.844 --> 00:41:23.184
Great.

00:41:23.204 --> 00:41:23.384
Great.

00:41:23.543 --> 00:41:24.864
No justification?

00:41:25.204 --> 00:41:25.985
What are you going to do when you

00:41:26.025 --> 00:41:26.425
get there?

00:41:26.585 --> 00:41:27.065
Stand?

00:41:27.726 --> 00:41:28.206
Pens?

00:41:28.726 --> 00:41:29.347
Stress balls?

00:41:29.367 --> 00:41:29.708
Oh,

00:41:29.728 --> 00:41:30.809
we're going to go on LinkedIn and we're

00:41:30.829 --> 00:41:32.429
going to mention it over and over

00:41:32.449 --> 00:41:33.110
sixty-eight times.

00:41:34.010 --> 00:41:35.172
What are you talking about?

00:41:36.257 --> 00:41:37.177
What are you talking about?

00:41:37.217 --> 00:41:38.318
That's your strategy?

00:41:38.599 --> 00:41:39.679
That's signage.

00:41:41.740 --> 00:41:42.942
That is a good strategy if you want

00:41:42.961 --> 00:41:44.242
to tell people where the toilet is.

00:41:44.322 --> 00:41:44.822
Like, yes,

00:41:44.862 --> 00:41:46.123
the toilet is down and to the left,

00:41:46.164 --> 00:41:46.784
down and to the left.

00:41:46.824 --> 00:41:48.706
But your strategy for spending twenty,

00:41:48.826 --> 00:41:49.987
thirty thousand dollars at the

00:41:50.027 --> 00:41:50.646
conferences?

00:41:51.367 --> 00:41:52.108
Well, we're going to be there.

00:41:52.188 --> 00:41:52.668
Now we're in the room.

00:41:52.688 --> 00:41:53.289
We have a chance.

00:41:53.548 --> 00:41:53.849
OK,

00:41:54.789 --> 00:41:56.070
how are you going to overcome the sea

00:41:56.110 --> 00:41:56.672
of sameness?

00:41:57.092 --> 00:41:57.472
I don't know.

00:41:58.152 --> 00:41:59.333
I'm going to do a lot at CSM

00:41:59.353 --> 00:41:59.713
this year.

00:41:59.974 --> 00:42:02.436
I am going to be polished six percent

00:42:02.476 --> 00:42:02.775
of the time.

00:42:02.876 --> 00:42:04.077
Everything else is going to be run and

00:42:04.097 --> 00:42:04.217
gun.

00:42:05.911 --> 00:42:06.791
So here's my question.

00:42:06.911 --> 00:42:09.795
Now, here's I want to add some spice.

00:42:10.096 --> 00:42:13.960
Could we connect clinics in some way who

00:42:14.000 --> 00:42:15.943
are not financially related?

00:42:17.128 --> 00:42:17.929
CrossFit does it.

00:42:18.670 --> 00:42:19.469
Set up a game,

00:42:19.751 --> 00:42:20.672
and then everybody watches the

00:42:20.692 --> 00:42:21.632
leaderboard, right?

00:42:21.672 --> 00:42:22.052
There it is.

00:42:22.072 --> 00:42:22.793
There's Hyrox.

00:42:22.833 --> 00:42:23.614
There's the leader.

00:42:23.655 --> 00:42:24.114
This month,

00:42:24.155 --> 00:42:26.217
we're doing these three things that can be

00:42:26.237 --> 00:42:27.538
performed in almost any clinic.

00:42:28.139 --> 00:42:29.440
Where's our people?

00:42:29.701 --> 00:42:31.501
And now we've gamified.

00:42:31.802 --> 00:42:33.864
Now we take a stab back at the

00:42:33.985 --> 00:42:34.826
Orange Theories.

00:42:35.085 --> 00:42:35.766
Dude, respect.

00:42:35.786 --> 00:42:36.748
I'm going to crap it on Orange Theory.

00:42:36.768 --> 00:42:37.387
They're doing it well.

00:42:37.989 --> 00:42:38.570
CrossFit.

00:42:38.750 --> 00:42:39.570
How do we take...

00:42:40.563 --> 00:42:43.344
ridiculous games and say,

00:42:43.445 --> 00:42:45.146
let's standardize them.

00:42:45.166 --> 00:42:45.907
And I'm using air quotes,

00:42:45.927 --> 00:42:47.708
but like something we could do in any

00:42:47.748 --> 00:42:49.891
clinic, but make it leave the clinic.

00:42:49.931 --> 00:42:52.393
Now there's a reason I ride Peloton.

00:42:52.532 --> 00:42:54.635
I see a leaderboard while I'm riding,

00:42:54.914 --> 00:42:56.516
but I joined, I went on LinkedIn.

00:42:56.536 --> 00:42:57.797
I was like, who's riding Peloton.

00:42:57.976 --> 00:42:59.257
I need someone to fight with.

00:42:59.338 --> 00:43:00.880
I need someone to feel like I'm behind.

00:43:01.380 --> 00:43:02.501
And now I have a little like, um,

00:43:02.641 --> 00:43:03.061
what do you call it?

00:43:03.081 --> 00:43:05.202
Like a motivation group or a, you know,

00:43:05.342 --> 00:43:05.443
um,

00:43:06.083 --> 00:43:06.784
permissions group.

00:43:07.204 --> 00:43:08.726
And I see where I stack against these

00:43:08.746 --> 00:43:09.326
other PTs.

00:43:09.346 --> 00:43:09.847
I'm like, all right,

00:43:10.027 --> 00:43:11.148
I don't really care about beating them.

00:43:11.427 --> 00:43:12.608
I want to make sure I'm not last.

00:43:12.728 --> 00:43:14.610
Like you don't got to outrun the grizzly

00:43:14.630 --> 00:43:14.789
bear.

00:43:14.809 --> 00:43:15.309
You just got to,

00:43:15.369 --> 00:43:16.130
you just can't be the,

00:43:16.231 --> 00:43:17.012
you can't be last.

00:43:17.032 --> 00:43:17.811
You don't have to be first.

00:43:18.331 --> 00:43:18.693
So what,

00:43:18.873 --> 00:43:20.193
if I throw that wrinkle in it,

00:43:21.353 --> 00:43:22.074
is that a thing?

00:43:22.394 --> 00:43:23.155
Would we care?

00:43:23.715 --> 00:43:25.016
Does that help us make money?

00:43:25.036 --> 00:43:26.038
It's got to help us make money.

00:43:26.958 --> 00:43:28.358
I think it'd be, I love it.

00:43:28.478 --> 00:43:29.480
I'm thinking like,

00:43:29.559 --> 00:43:31.521
it's got me thinking about trivia.

00:43:31.782 --> 00:43:32.882
When you go to the bar,

00:43:32.922 --> 00:43:34.864
you go to BW threes or something like

00:43:34.884 --> 00:43:35.184
that.

00:43:36.637 --> 00:43:36.978
You know,

00:43:37.038 --> 00:43:39.699
could my team can I put together a

00:43:39.739 --> 00:43:41.820
team of all stars at Total Therapy

00:43:41.860 --> 00:43:44.302
Solution that competes against Dave's

00:43:44.342 --> 00:43:44.762
team?

00:43:45.922 --> 00:43:48.463
Could we have like real time analytics

00:43:48.503 --> 00:43:50.344
that are up on a TV screen,

00:43:50.364 --> 00:43:50.746
you know,

00:43:50.826 --> 00:43:53.166
just like in the pub where you're doing

00:43:53.246 --> 00:43:53.827
trivia?

00:43:54.507 --> 00:43:56.068
It doesn't have to be synchronous.

00:43:56.108 --> 00:43:57.349
It doesn't have to be at the same

00:43:57.409 --> 00:43:57.769
time.

00:43:57.789 --> 00:43:59.351
We have performance metrics.

00:43:59.391 --> 00:43:59.951
And then, of course,

00:43:59.971 --> 00:44:03.112
you bring in a testing company like the

00:44:03.152 --> 00:44:04.773
guys that you were just talking about.

00:44:05.193 --> 00:44:05.693
And we're like,

00:44:05.713 --> 00:44:08.235
could we have this objective testing?

00:44:08.735 --> 00:44:10.257
So my kids run track.

00:44:10.577 --> 00:44:12.117
They go to the track meet.

00:44:12.277 --> 00:44:13.378
They you know,

00:44:13.418 --> 00:44:15.440
all their timing and analytics is up.

00:44:15.480 --> 00:44:17.001
They're looking at what other kids in the

00:44:17.021 --> 00:44:17.862
state are doing.

00:44:19.161 --> 00:44:21.844
I think it brings it brings your immediate

00:44:21.884 --> 00:44:25.226
community together like a bowling team or

00:44:25.246 --> 00:44:26.206
a softball team.

00:44:27.344 --> 00:44:29.425
It gives you something to promote across

00:44:29.465 --> 00:44:30.286
social media.

00:44:30.666 --> 00:44:32.148
Hey, look what we just did.

00:44:32.188 --> 00:44:34.449
You know, John just broke this record.

00:44:36.391 --> 00:44:38.494
There's a lot of opportunity in something

00:44:38.534 --> 00:44:38.934
like that.

00:44:40.215 --> 00:44:41.456
I think the way to do it is

00:44:41.516 --> 00:44:42.077
TVs.

00:44:43.282 --> 00:44:44.943
I think there needs to be a scoreboard.

00:44:45.085 --> 00:44:46.525
I need to know how close I was.

00:44:46.646 --> 00:44:48.246
I play those stupid games on LinkedIn

00:44:48.286 --> 00:44:48.827
every morning,

00:44:49.188 --> 00:44:50.548
and it shows me where I rank with

00:44:50.588 --> 00:44:51.909
the people that I'm connected to.

00:44:52.250 --> 00:44:53.090
And do I care?

00:44:53.291 --> 00:44:53.550
No.

00:44:54.411 --> 00:44:54.831
I do.

00:44:55.012 --> 00:44:55.492
I want to be...

00:44:55.813 --> 00:44:57.273
I was like number one a couple days

00:44:57.313 --> 00:44:58.635
last week, and I was like, yeah,

00:44:58.735 --> 00:44:59.255
what's up?

00:44:59.576 --> 00:45:00.737
Of course I'm bragging about that.

00:45:00.956 --> 00:45:01.197
Dave?

00:45:02.137 --> 00:45:03.759
I like Tony's idea...

00:45:05.702 --> 00:45:06.322
with these types of things,

00:45:06.382 --> 00:45:08.244
I always love him riffing first because

00:45:08.304 --> 00:45:09.824
he's so creative and outside of the box.

00:45:09.844 --> 00:45:10.666
So the thing of the,

00:45:10.686 --> 00:45:13.268
what was the game we were just talking

00:45:13.288 --> 00:45:13.427
about?

00:45:13.447 --> 00:45:15.248
Like in bars, it's a trivia,

00:45:15.268 --> 00:45:16.369
like a trivia night that they do.

00:45:17.251 --> 00:45:18.431
So the, the,

00:45:18.452 --> 00:45:19.833
I wasn't even thinking that the other

00:45:19.893 --> 00:45:20.853
step, Tony of like,

00:45:20.893 --> 00:45:22.914
then do Moviq and do the,

00:45:23.115 --> 00:45:25.277
the movement diagnostic type component of

00:45:25.336 --> 00:45:25.538
this.

00:45:26.217 --> 00:45:27.599
What if it was just the first step,

00:45:27.780 --> 00:45:28.722
the first part you just mentioned,

00:45:28.742 --> 00:45:30.965
which is basically like the way that bars

00:45:31.005 --> 00:45:31.525
do trivia.

00:45:31.565 --> 00:45:32.867
They do that to get butts in seats.

00:45:32.887 --> 00:45:34.048
They do that to get people in the

00:45:34.068 --> 00:45:36.612
bar to buy more beer and maybe food

00:45:36.652 --> 00:45:37.534
if they have food.

00:45:39.262 --> 00:45:40.543
Just that across the country,

00:45:40.563 --> 00:45:43.206
if it's my practice versus your practice

00:45:43.226 --> 00:45:45.007
versus my practice and other practices

00:45:45.166 --> 00:45:45.708
online,

00:45:46.809 --> 00:45:48.329
anyone with movement impairments or

00:45:48.349 --> 00:45:48.690
whatever,

00:45:48.791 --> 00:45:51.353
now everyone is closer to the same playing

00:45:51.373 --> 00:45:53.134
field because it's just your cognitive

00:45:53.193 --> 00:45:54.596
recall of whatever.

00:45:54.775 --> 00:45:55.996
It's just the trivia.

00:45:56.356 --> 00:45:58.699
It has nothing to do with physical

00:45:58.759 --> 00:45:58.978
therapy.

00:45:58.998 --> 00:45:59.500
Now, of course,

00:45:59.539 --> 00:46:00.940
there's some socialization and that could

00:46:00.960 --> 00:46:01.702
be beneficial,

00:46:02.202 --> 00:46:02.802
but it would help

00:46:03.302 --> 00:46:05.467
each of these clinics kind of improve

00:46:05.487 --> 00:46:06.248
their own, you know,

00:46:06.309 --> 00:46:08.251
culture and morale and, and build like a,

00:46:08.291 --> 00:46:09.894
whatever, a community or a tribe on,

00:46:09.914 --> 00:46:11.358
I'm trying to stay away from some of

00:46:11.378 --> 00:46:12.059
the buzzwords, but,

00:46:12.934 --> 00:46:15.157
You could get some folks that like,

00:46:15.177 --> 00:46:16.717
let's say I have five of our clients

00:46:16.737 --> 00:46:18.239
versus five of Tony's clients.

00:46:18.739 --> 00:46:20.320
And it doesn't matter if any of my

00:46:20.360 --> 00:46:21.880
clients are, you know,

00:46:21.920 --> 00:46:25.262
have they're in a Walker or wheelchair or

00:46:25.282 --> 00:46:27.605
they're twenty five years old and they are

00:46:27.684 --> 00:46:29.565
able to, you know, run a half marathon.

00:46:30.206 --> 00:46:31.086
If it's just trivia,

00:46:31.628 --> 00:46:33.188
that's something that could be filmed.

00:46:33.208 --> 00:46:35.989
That could be content that has it's not

00:46:36.050 --> 00:46:38.512
really anything to do with what we deliver

00:46:38.592 --> 00:46:40.333
in terms of like the service fulfillment

00:46:40.353 --> 00:46:40.614
side.

00:46:41.353 --> 00:46:43.076
But it would be content.

00:46:43.717 --> 00:46:46.340
And maybe the second thing would be like

00:46:46.360 --> 00:46:50.385
the movement Olympics or the movie type of

00:46:50.445 --> 00:46:51.266
component of it,

00:46:51.628 --> 00:46:54.610
which then ties closer to the service,

00:46:54.751 --> 00:46:56.634
the core offering that we offer.

00:46:57.514 --> 00:46:58.815
But what about even just even just the

00:46:58.875 --> 00:47:00.195
front end, just just the trivia,

00:47:00.376 --> 00:47:01.436
the way that bars do it?

00:47:01.976 --> 00:47:03.715
And I don't know, like, Jimmy,

00:47:03.735 --> 00:47:05.277
have you ever seen on YouTube like two

00:47:05.336 --> 00:47:07.177
bars ever film this or is it usually

00:47:07.396 --> 00:47:07.896
never filmed?

00:47:07.956 --> 00:47:10.157
I feel like I've never seen content of

00:47:10.557 --> 00:47:12.898
trivia in a bar like this team versus

00:47:12.918 --> 00:47:13.259
this team.

00:47:13.318 --> 00:47:15.179
And it's funny because every team names

00:47:15.219 --> 00:47:17.518
their own team like a funny, stupid name.

00:47:17.559 --> 00:47:19.219
And that's a joke or an inside joke

00:47:19.239 --> 00:47:19.539
or whatever.

00:47:19.559 --> 00:47:19.760
Yeah.

00:47:20.360 --> 00:47:21.981
I used to do a version of this

00:47:22.001 --> 00:47:23.802
called the bar exam where I would go

00:47:23.822 --> 00:47:24.581
with a recorder.

00:47:24.601 --> 00:47:26.163
This is pre cameras and everything.

00:47:26.742 --> 00:47:28.463
I would meet someone,

00:47:28.503 --> 00:47:30.244
I'd meet Tony and like, I'm like, Tony,

00:47:30.264 --> 00:47:30.724
introduce yourself.

00:47:30.764 --> 00:47:32.226
And you can clearly hear how hammered he

00:47:32.306 --> 00:47:32.505
is.

00:47:33.007 --> 00:47:34.487
And then I'd have two people on the

00:47:34.547 --> 00:47:36.467
phone live as I'm playing this back.

00:47:36.487 --> 00:47:38.369
So I recorded Tony on Friday.

00:47:38.449 --> 00:47:39.150
Now it's Monday.

00:47:39.969 --> 00:47:41.650
And now I've got Dave and Steve on

00:47:41.670 --> 00:47:42.032
the phone.

00:47:42.052 --> 00:47:42.652
I'm like, all right,

00:47:42.672 --> 00:47:43.753
we're going to hear a clip of this

00:47:43.793 --> 00:47:44.512
guy I met on Friday.

00:47:44.534 --> 00:47:44.974
Here's Tony.

00:47:45.014 --> 00:47:46.074
Tony's like, hey, what's up?

00:47:47.155 --> 00:47:48.817
Now you've gauged how drunk he is.

00:47:48.916 --> 00:47:50.297
And then then I would play a clip

00:47:50.318 --> 00:47:51.257
for Dave and Steve.

00:47:51.818 --> 00:47:53.019
Here's the question.

00:47:53.760 --> 00:47:55.402
You'd hear the question and then you'd bet

00:47:55.702 --> 00:47:56.581
I stole from a TV show.

00:47:57.422 --> 00:47:57.682
I'd say,

00:47:57.943 --> 00:47:59.724
do you think Tony got that right or

00:47:59.764 --> 00:48:00.025
wrong?

00:48:00.204 --> 00:48:01.365
So I was able to bring the bar

00:48:01.505 --> 00:48:03.088
onto the radio in a way that it

00:48:03.128 --> 00:48:05.489
wasn't live and it was a game being

00:48:05.530 --> 00:48:06.231
played live.

00:48:06.811 --> 00:48:08.373
I like the movement aspect of it.

00:48:08.432 --> 00:48:09.414
Like I would make up,

00:48:09.974 --> 00:48:11.956
you could even just do like,

00:48:11.996 --> 00:48:13.898
I would stay away from like weight lifted.

00:48:13.958 --> 00:48:15.900
I would make it more repetition based

00:48:16.440 --> 00:48:18.382
because I want it to be accessible and

00:48:18.563 --> 00:48:19.123
You know what I mean?

00:48:19.264 --> 00:48:20.405
And then you steal a page out of

00:48:20.425 --> 00:48:21.864
the Olympics, the senior Olympics,

00:48:21.885 --> 00:48:23.606
the Paralympics, the special Olympics,

00:48:23.626 --> 00:48:26.447
like make it bracketable by ability level,

00:48:26.626 --> 00:48:28.286
age, gender, however you want to do it.

00:48:29.047 --> 00:48:30.088
And then you get somebody with a good

00:48:30.148 --> 00:48:32.228
coding degree or me with chat GPT for

00:48:32.648 --> 00:48:33.728
probably six weeks, but you know,

00:48:33.768 --> 00:48:34.809
someone else smarter would get it done

00:48:34.849 --> 00:48:35.170
faster.

00:48:35.610 --> 00:48:36.590
And then you figure out a way to

00:48:36.610 --> 00:48:38.490
be like, okay, input that person's thing.

00:48:38.831 --> 00:48:40.550
And then it's constantly on the scroll.

00:48:40.992 --> 00:48:42.672
Why do you keep putting money in Ms.

00:48:42.731 --> 00:48:43.271
Pac-Man?

00:48:43.291 --> 00:48:45.012
Because I want to put my three initials

00:48:45.052 --> 00:48:45.972
at the top of the list.

00:48:46.273 --> 00:48:47.893
We are big, dumb animals.

00:48:48.193 --> 00:48:50.135
We want to score well.

00:48:50.195 --> 00:48:51.916
I think the access is trivia or

00:48:52.335 --> 00:48:53.077
competition.

00:48:53.717 --> 00:48:55.257
How do I connect out of these walls?

00:48:55.297 --> 00:48:57.838
Why am I doing this?

00:48:57.878 --> 00:48:58.880
Is it to beat someone?

00:48:59.320 --> 00:49:01.021
I ride like a moron when there's someone

00:49:01.041 --> 00:49:02.222
close to me in Peloton.

00:49:02.561 --> 00:49:04.663
I blow up my entire workout to beat

00:49:04.702 --> 00:49:06.583
that person that I'll never see again.

00:49:06.884 --> 00:49:08.545
I'm like, but that's right.

00:49:08.644 --> 00:49:09.166
That's right.

00:49:09.206 --> 00:49:10.306
You're three points behind me.

00:49:10.326 --> 00:49:10.927
That's right.

00:49:11.206 --> 00:49:12.827
And I get off the bike a little

00:49:12.847 --> 00:49:13.148
taller.

00:49:13.922 --> 00:49:14.983
Well, I have to think about it,

00:49:15.023 --> 00:49:17.085
but I definitely think, you know,

00:49:17.244 --> 00:49:17.925
like you said,

00:49:18.365 --> 00:49:20.228
you can make this a cognitive game.

00:49:20.248 --> 00:49:21.690
You can make it a physical game.

00:49:22.230 --> 00:49:23.592
You can just bring games.

00:49:23.632 --> 00:49:26.914
Like I bought a cornhole set years ago

00:49:27.275 --> 00:49:29.056
for my shoulder patients because I wanted

00:49:29.077 --> 00:49:31.440
them doing like a version of a pendulum

00:49:31.800 --> 00:49:33.442
throwing a cornhole bag.

00:49:34.601 --> 00:49:36.023
There are so many things that we could

00:49:36.063 --> 00:49:36.362
do with it.

00:49:36.443 --> 00:49:38.483
And then we're just talking outpatient

00:49:38.603 --> 00:49:39.983
ortho because that's our world.

00:49:40.324 --> 00:49:42.505
The stuff that I see neuro doing

00:49:42.626 --> 00:49:44.806
outpatient neuro is just phenomenal.

00:49:45.266 --> 00:49:45.686
And, you know,

00:49:45.726 --> 00:49:50.009
you set up the overhead system so that

00:49:50.429 --> 00:49:51.889
they can't fall because they have the

00:49:52.208 --> 00:49:52.869
harness on.

00:49:54.005 --> 00:49:56.288
you just build your own obstacle course

00:49:56.307 --> 00:49:57.108
kind of stuff.

00:49:57.148 --> 00:49:57.768
You know, there,

00:49:57.829 --> 00:50:00.090
there is so much that's out there,

00:50:00.572 --> 00:50:01.592
but like you said, you,

00:50:01.652 --> 00:50:02.393
you have the leader,

00:50:02.652 --> 00:50:03.673
you have the scoreboard,

00:50:03.954 --> 00:50:05.235
you make it interactive,

00:50:05.255 --> 00:50:06.096
you have the big TV.

00:50:07.097 --> 00:50:08.538
So you'd have to be a way for

00:50:08.617 --> 00:50:09.239
us to see it.

00:50:09.818 --> 00:50:11.059
I would think a lie,

00:50:11.079 --> 00:50:13.041
like some sort of live stream or website

00:50:13.322 --> 00:50:14.382
that all you'd have to do is put

00:50:14.422 --> 00:50:16.784
like a USB into a TV and then

00:50:16.824 --> 00:50:17.945
go to a website and it just does

00:50:17.965 --> 00:50:18.927
the thing, right?

00:50:18.967 --> 00:50:20.628
This is also the,

00:50:20.728 --> 00:50:22.068
have you guys ever seen the chive?

00:50:22.898 --> 00:50:24.958
The TV channel, the TV channel, the chive.

00:50:25.039 --> 00:50:25.780
Oh, this is brilliant.

00:50:26.219 --> 00:50:28.141
You go into a sports bar at noon

00:50:28.201 --> 00:50:30.023
on a Tuesday and it's playing like,

00:50:30.043 --> 00:50:31.362
you know, there's seventy eight screens.

00:50:31.402 --> 00:50:32.744
But what's on like you're just watching.

00:50:32.923 --> 00:50:34.846
Oh, you mentioned this before.

00:50:35.106 --> 00:50:36.487
Chive is essentially.

00:50:37.947 --> 00:50:40.489
America's funniest home videos like just

00:50:40.509 --> 00:50:43.050
wrap it, but just of like sports videos.

00:50:43.389 --> 00:50:45.731
Dirt bikes, fails, not fails,

00:50:45.811 --> 00:50:46.572
hockey shots.

00:50:46.652 --> 00:50:48.172
It's a clip show.

00:50:48.474 --> 00:50:49.514
It's ridiculousness,

00:50:49.853 --> 00:50:50.994
twenty-four hours a day.

00:50:51.375 --> 00:50:51.596
Now,

00:50:52.016 --> 00:50:53.257
there's some sort of agreement I'd have to

00:50:53.297 --> 00:50:53.797
look into it.

00:50:53.836 --> 00:50:55.757
The bar gets to insert their own

00:50:55.778 --> 00:50:56.338
commercials.

00:50:57.059 --> 00:50:58.139
Now you're part of the chive.

00:50:58.179 --> 00:50:59.161
Number one, you get to play it.

00:50:59.181 --> 00:50:59.860
That's our content.

00:50:59.880 --> 00:51:00.661
You can't just play it.

00:51:01.021 --> 00:51:02.222
so we give that to you something to

00:51:02.242 --> 00:51:04.284
put on the screens chive is making their

00:51:04.324 --> 00:51:05.844
money because they get to insert net they

00:51:05.864 --> 00:51:07.364
get to insert their own ads and then

00:51:07.385 --> 00:51:08.806
they're like oh just drag and drop your

00:51:08.885 --> 00:51:10.425
ad here we'll make it for you whatever

00:51:10.686 --> 00:51:11.827
then you get your own so it's like

00:51:12.027 --> 00:51:13.447
you have the personalized television

00:51:13.967 --> 00:51:15.588
that's what you would need you would need

00:51:15.789 --> 00:51:17.449
something like that maybe it's not clips

00:51:17.530 --> 00:51:20.110
all the time but hey why wouldn't you

00:51:20.351 --> 00:51:21.451
now there would also need to be an

00:51:21.630 --> 00:51:22.612
easy interface

00:51:23.331 --> 00:51:26.592
stupidly easy for Tony or Dave when their

00:51:26.632 --> 00:51:29.253
patient did the sixty second sit to stand

00:51:29.273 --> 00:51:32.733
challenge to just be like Tony this clinic

00:51:33.014 --> 00:51:35.135
this patient name if they want to use

00:51:35.155 --> 00:51:36.554
their name or fake name and this many

00:51:36.594 --> 00:51:38.695
reps enter and now it computes where that

00:51:38.735 --> 00:51:40.876
person stands there it would need to be

00:51:41.016 --> 00:51:42.996
dumb easy for the clinician to get their

00:51:43.036 --> 00:51:44.237
patient on the board

00:51:45.170 --> 00:51:46.711
So rolling this together,

00:51:46.751 --> 00:51:48.052
and I know we're getting close to the

00:51:48.112 --> 00:51:48.472
hour.

00:51:49.693 --> 00:51:52.615
What if we set up a situation where

00:51:53.396 --> 00:51:56.378
we know that live sports is probably one

00:51:56.418 --> 00:51:58.760
of the few times people will watch live

00:51:58.780 --> 00:51:59.239
TV?

00:51:59.480 --> 00:52:00.981
Nobody wants to record a game and watch

00:52:01.021 --> 00:52:02.362
it later to cut out commercials.

00:52:03.333 --> 00:52:05.255
We know that here,

00:52:05.536 --> 00:52:07.237
everybody's watching the Reds, right?

00:52:07.277 --> 00:52:08.338
During baseball season,

00:52:08.358 --> 00:52:09.538
we're all watching the Reds.

00:52:09.898 --> 00:52:11.579
We're all gonna see the same commercials

00:52:11.719 --> 00:52:12.701
at the same time.

00:52:13.221 --> 00:52:16.123
What if local physical therapy clinics

00:52:16.182 --> 00:52:19.144
created an alternative network so that

00:52:19.304 --> 00:52:21.226
when the Reds cut to commercial,

00:52:21.927 --> 00:52:23.668
people bring out their phones anyway.

00:52:23.688 --> 00:52:25.250
I'm watching the Reds on TV,

00:52:25.309 --> 00:52:26.130
commercial hits,

00:52:26.250 --> 00:52:27.751
I grab my phone and go to social

00:52:27.791 --> 00:52:28.152
media.

00:52:28.911 --> 00:52:32.432
We have a network of content that plays

00:52:32.552 --> 00:52:35.594
live during the commercial between,

00:52:35.833 --> 00:52:36.195
you know,

00:52:36.295 --> 00:52:38.014
innings at the Reds game or whatever.

00:52:38.574 --> 00:52:40.096
You bring that into the Super Bowl.

00:52:40.195 --> 00:52:41.536
Obviously, if you don't want to watch,

00:52:41.655 --> 00:52:42.516
I know Super Bowl,

00:52:42.536 --> 00:52:44.117
you want to watch the commercials.

00:52:44.577 --> 00:52:45.036
But like,

00:52:45.297 --> 00:52:47.378
what if we can tie in some sort

00:52:47.518 --> 00:52:49.219
of live media?

00:52:50.204 --> 00:52:51.945
where we deliver our content,

00:52:52.365 --> 00:52:55.047
specifically time to when the TV networks

00:52:55.106 --> 00:52:56.987
cut to commercials that people don't want

00:52:57.007 --> 00:52:57.509
to watch,

00:52:57.909 --> 00:52:59.889
but that they could watch on their cell

00:52:59.909 --> 00:53:01.411
phones, on their mobile devices,

00:53:01.451 --> 00:53:02.170
things like that.

00:53:03.130 --> 00:53:05.032
I used to listen to my competitors,

00:53:05.192 --> 00:53:06.652
and then later on in my radio career,

00:53:07.172 --> 00:53:08.853
I would have my interns listen to

00:53:08.914 --> 00:53:11.576
competitors and write down in a notebook

00:53:11.996 --> 00:53:13.996
and try to figure out my competition

00:53:14.056 --> 00:53:15.177
locally, their clock.

00:53:15.197 --> 00:53:17.297
Right.

00:53:17.318 --> 00:53:18.018
Clock meaning...

00:53:20.114 --> 00:53:21.454
What that radio station did, like, oh,

00:53:21.494 --> 00:53:22.994
we start the hour and we play two

00:53:23.054 --> 00:53:24.135
songs and we go to commercial.

00:53:24.215 --> 00:53:25.494
We play three songs and we go to

00:53:25.534 --> 00:53:25.934
commercial.

00:53:26.434 --> 00:53:27.795
I would always try to not be in

00:53:27.835 --> 00:53:29.135
commercial when they were in commercial.

00:53:29.735 --> 00:53:30.956
And if they weren't, I was close.

00:53:30.996 --> 00:53:31.916
I'm like, then I'm going to be this.

00:53:31.996 --> 00:53:32.936
I'll push for half.

00:53:33.356 --> 00:53:34.697
I was playing those games, dude.

00:53:35.217 --> 00:53:35.876
I was like,

00:53:35.896 --> 00:53:37.277
you will listen to them for five hours

00:53:37.297 --> 00:53:38.737
and you tell me exactly when they break

00:53:39.117 --> 00:53:39.677
every time.

00:53:39.958 --> 00:53:42.237
So yes, timing, frequency, intensity,

00:53:42.277 --> 00:53:43.458
time, type, volume, progression.

00:53:43.597 --> 00:53:44.438
Time is one of them.

00:53:44.579 --> 00:53:46.219
The when is important as well.

00:53:46.786 --> 00:53:48.485
There used to be a TV network,

00:53:48.545 --> 00:53:49.407
I can't remember,

00:53:49.806 --> 00:53:51.987
that started their shows at the five

00:53:52.027 --> 00:53:52.547
minute mark.

00:53:52.568 --> 00:53:52.628
Yes.

00:53:53.088 --> 00:53:54.728
Because you would be able to see what

00:53:54.768 --> 00:53:56.628
the other shows were and then you would

00:53:56.668 --> 00:53:58.528
go to them and their show hadn't started

00:53:58.568 --> 00:53:58.829
yet.

00:53:58.849 --> 00:54:01.570
You remember how long show intros used to

00:54:01.610 --> 00:54:01.869
be?

00:54:02.210 --> 00:54:04.351
Like the intro for like Family Matters

00:54:04.411 --> 00:54:05.831
used to be like ninety seconds.

00:54:06.351 --> 00:54:07.891
Now you get a cold open.

00:54:08.768 --> 00:54:10.750
Like, it just starts mid-sentence in,

00:54:11.489 --> 00:54:12.349
like, Modern Family.

00:54:12.389 --> 00:54:14.050
It's, like, Phil falling down the stairs.

00:54:14.411 --> 00:54:14.951
You're hooked.

00:54:15.811 --> 00:54:17.092
Then they give you the first, like,

00:54:17.231 --> 00:54:18.652
LOL giggle.

00:54:18.831 --> 00:54:19.791
Then they hit you with, like,

00:54:19.871 --> 00:54:22.032
a twelve-second Family Matters montage,

00:54:22.072 --> 00:54:23.233
and we're back into the story.

00:54:23.452 --> 00:54:24.333
Because they understand...

00:54:25.333 --> 00:54:26.355
sunk cost fallacy.

00:54:26.394 --> 00:54:27.514
If I'm already eight minutes in,

00:54:27.574 --> 00:54:29.715
I've missed who killed the person in law

00:54:29.735 --> 00:54:30.056
and order.

00:54:30.135 --> 00:54:30.637
I missed it.

00:54:30.657 --> 00:54:31.056
All right.

00:54:31.097 --> 00:54:31.277
Well,

00:54:31.556 --> 00:54:33.117
that's why the murder happens in the first

00:54:33.237 --> 00:54:34.498
ninety seconds of law and order.

00:54:34.878 --> 00:54:36.998
Now it's the whole ninety eight percent of

00:54:37.039 --> 00:54:38.059
the rest of it is who done it.

00:54:38.500 --> 00:54:39.721
These are all principles we have to

00:54:39.740 --> 00:54:40.260
compete on now.

00:54:40.798 --> 00:54:43.219
Let's tease a future episode.

00:54:43.559 --> 00:54:45.780
We've talked about the hook and all that

00:54:45.860 --> 00:54:47.780
stuff for marketing.

00:54:48.161 --> 00:54:49.400
What about for the treatment?

00:54:49.862 --> 00:54:52.121
What about the minute the patient walks in

00:54:52.161 --> 00:54:53.943
the door for a treatment,

00:54:54.302 --> 00:54:56.764
we open with a hook for the treatment

00:54:56.804 --> 00:54:57.224
session.

00:54:57.824 --> 00:55:00.565
And then we go through the psychology just

00:55:00.625 --> 00:55:01.764
like we would run an ad.

00:55:02.244 --> 00:55:04.286
But we do it for a treatment session.

00:55:04.445 --> 00:55:05.346
We should do that.

00:55:05.686 --> 00:55:08.266
Jenna Hoyos, who's the girl that Mr.

00:55:08.306 --> 00:55:10.186
Beast has said can make any clip go

00:55:10.226 --> 00:55:10.786
viral.

00:55:11.688 --> 00:55:12.487
Jenna Hoyos.

00:55:12.547 --> 00:55:13.867
And she's given away the formula and

00:55:13.887 --> 00:55:14.967
people still ignore it.

00:55:15.429 --> 00:55:16.588
I run it through that filter when I've

00:55:16.628 --> 00:55:17.248
created my videos.

00:55:17.289 --> 00:55:18.309
You see the video I sent you guys

00:55:18.329 --> 00:55:19.289
with the dude with the six pack and

00:55:19.309 --> 00:55:21.730
the ring light formula for that,

00:55:22.289 --> 00:55:24.010
which is you have to hook me.

00:55:25.177 --> 00:55:27.539
I see PTs online now turning the cameras

00:55:27.559 --> 00:55:28.358
to themselves a lot.

00:55:28.438 --> 00:55:29.260
I love this.

00:55:29.920 --> 00:55:32.382
And the first ten seconds are high.

00:55:32.842 --> 00:55:34.903
I'm Troy McClure and I have eleven

00:55:34.943 --> 00:55:37.985
certifications and I live in Kansas and

00:55:38.005 --> 00:55:39.447
I'm like, boop, they're gone, bro.

00:55:39.867 --> 00:55:40.568
They're gone.

00:55:41.068 --> 00:55:42.869
Maybe do that later or do that as

00:55:42.889 --> 00:55:43.931
a lower third graphic.

00:55:43.971 --> 00:55:44.210
Why?

00:55:44.371 --> 00:55:45.952
Because it doesn't matter.

00:55:46.112 --> 00:55:48.173
So yeah, what if we mimicked

00:55:48.994 --> 00:55:49.655
a hook?

00:55:49.976 --> 00:55:53.199
What if we mimicked the psychology of a

00:55:53.639 --> 00:55:55.061
piece of viral content of a treatment

00:55:55.342 --> 00:55:55.643
plan?

00:55:56.123 --> 00:55:57.244
That is a side-by-side.

00:55:57.344 --> 00:55:58.347
Okay, wait.

00:55:58.467 --> 00:55:59.427
We'll do parting shots,

00:56:00.489 --> 00:56:02.512
but we are getting fined by the NFL.

00:56:03.413 --> 00:56:05.295
The commissioner just called because Tony

00:56:05.356 --> 00:56:05.596
said...

00:56:06.336 --> 00:56:07.836
The S word you said instead of the

00:56:07.876 --> 00:56:09.538
big super game football game.

00:56:10.157 --> 00:56:11.318
We do want to make sure we can

00:56:11.358 --> 00:56:14.398
now pay for that fine with our sponsor,

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At the TheraBand Credit Union,

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Whether you're opening a clinic,

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buying a second shockwave machine,

00:56:32.503 --> 00:56:34.224
or just trying to survive Q for payroll...

00:56:34.625 --> 00:56:36.385
We stretch your money.

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Like you stretch your hamstrings.

00:56:38.085 --> 00:56:38.925
They're a bank credit union,

00:56:38.965 --> 00:56:40.766
stretching your dollars and your

00:56:40.786 --> 00:56:41.907
shoulders, parting shots.

00:56:41.967 --> 00:56:43.427
What do we got?

00:56:43.467 --> 00:56:44.407
Dave, what you got?

00:56:46.347 --> 00:56:46.887
Uh, man.

00:56:47.168 --> 00:56:47.367
Um,

00:56:47.907 --> 00:56:50.708
I think more creativity is needed in the

00:56:50.728 --> 00:56:53.148
physical therapy world to on the front

00:56:53.228 --> 00:56:53.469
end,

00:56:53.528 --> 00:56:55.670
start with how can we all as practice

00:56:55.730 --> 00:56:58.610
owners and clinics get attention even

00:56:58.630 --> 00:56:59.411
before marketing.

00:56:59.490 --> 00:57:01.210
I've been so focused on marketing for the

00:57:01.231 --> 00:57:03.632
past five or ten years that, um,

00:57:04.391 --> 00:57:06.835
I'm now transitioning a little bit more to

00:57:06.875 --> 00:57:08.898
different ideas and testing things around

00:57:09.338 --> 00:57:11.021
attention and more of that to come.

00:57:11.322 --> 00:57:13.403
And what we were just talking about is

00:57:13.423 --> 00:57:15.186
really about attention first and then

00:57:15.327 --> 00:57:16.588
everything else flows after that.

00:57:17.398 --> 00:57:18.057
greed.

00:57:18.077 --> 00:57:19.778
You're in the attention business.

00:57:20.278 --> 00:57:20.820
The next time,

00:57:20.880 --> 00:57:22.039
if I ever have a nine to five

00:57:22.059 --> 00:57:22.260
again,

00:57:22.280 --> 00:57:24.320
my title will be director of the attention

00:57:24.360 --> 00:57:24.880
department.

00:57:25.061 --> 00:57:25.882
That's what I want to work in.

00:57:25.902 --> 00:57:26.842
I don't want to work in the marketing

00:57:26.862 --> 00:57:27.242
department.

00:57:27.322 --> 00:57:28.503
Chief attention officer.

00:57:29.123 --> 00:57:31.965
Attention of C-A-O.

00:57:32.164 --> 00:57:32.565
Cow.

00:57:32.724 --> 00:57:32.985
Cow.

00:57:33.045 --> 00:57:33.284
Cow.

00:57:33.304 --> 00:57:34.525
Cow.

00:57:36.358 --> 00:57:38.039
Hey, pull that comment back up.

00:57:38.059 --> 00:57:38.820
Parting shot.

00:57:38.900 --> 00:57:39.260
So,

00:57:40.001 --> 00:57:42.264
Movique says PT is the movement

00:57:42.304 --> 00:57:43.005
profession,

00:57:43.045 --> 00:57:44.967
yet movement still lacks standardized

00:57:44.987 --> 00:57:46.688
diagnostic infrastructure.

00:57:47.329 --> 00:57:48.010
Totally true.

00:57:48.331 --> 00:57:49.052
Totally true.

00:57:49.132 --> 00:57:51.414
The only thing I would question is,

00:57:51.655 --> 00:57:52.376
does it matter?

00:57:52.835 --> 00:57:53.757
Honestly, like, does...

00:57:54.338 --> 00:57:55.358
Does it matter?

00:57:55.719 --> 00:57:57.981
We all talk about, you know, posture.

00:57:58.041 --> 00:58:00.202
Posture used to be the biggest thing.

00:58:00.262 --> 00:58:01.222
Now it doesn't matter.

00:58:01.262 --> 00:58:03.164
We used to talk about technique used to

00:58:03.184 --> 00:58:03.945
be the biggest thing.

00:58:03.985 --> 00:58:04.846
Now it doesn't matter.

00:58:05.365 --> 00:58:09.389
Tell us why a standardized diagnostic

00:58:09.530 --> 00:58:11.731
matters because people are going to move

00:58:11.771 --> 00:58:12.251
differently.

00:58:13.152 --> 00:58:15.414
And so that's I think what matters.

00:58:15.454 --> 00:58:16.335
That's my parting shot.

00:58:18.355 --> 00:58:18.795
Yeah.

00:58:18.896 --> 00:58:20.315
Is it worth their time or money?

00:58:21.295 --> 00:58:23.536
If you're saving me time, making me money,

00:58:23.617 --> 00:58:26.177
or solving a problem that you can clearly

00:58:26.197 --> 00:58:27.518
define, that's good.

00:58:27.838 --> 00:58:29.938
I'm going to second Dave's parting shot.

00:58:29.978 --> 00:58:32.159
Mine was also that, which is move fast,

00:58:32.199 --> 00:58:32.760
break things.

00:58:33.360 --> 00:58:34.400
You need to be creative.

00:58:34.699 --> 00:58:36.121
We are getting more and more competitive.

00:58:36.760 --> 00:58:37.681
This will not change.

00:58:37.722 --> 00:58:38.802
This will only increase.

00:58:39.362 --> 00:58:40.983
So you need to figure out how you

00:58:41.003 --> 00:58:43.525
can gain attention first.

00:58:43.625 --> 00:58:46.045
The letters after your name are after your

00:58:46.085 --> 00:58:47.407
name for a reason because they don't

00:58:47.447 --> 00:58:48.106
matter that much.

00:58:48.507 --> 00:58:49.447
We'll be back on Thursday.

00:58:49.467 --> 00:58:51.248
Maybe we'll do that Jenna Hoyos parallel

00:58:51.289 --> 00:58:51.708
side-by-side.

00:58:51.728 --> 00:58:52.489
I'll work on that now.

00:58:54.110 --> 00:58:55.210
And I'll see a lot of you at

00:58:55.251 --> 00:58:56.891
CSM next week.

00:58:56.972 --> 00:58:57.632
I'll be at the U.S.

00:58:57.672 --> 00:58:59.072
Physical Therapy booth doing a live

00:58:59.112 --> 00:58:59.432
stream.

00:58:59.733 --> 00:59:01.034
You can heckle me and throw things at

00:59:01.054 --> 00:59:01.733
me while we're live.

00:59:01.873 --> 00:59:02.275
All right, guys.

00:59:02.295 --> 00:59:02.735
We'll see you later.

00:59:04.708 --> 00:59:04.949
That's it.

00:59:04.969 --> 00:59:05.188
We're out.

00:59:05.208 --> 00:59:06.690
Boys, what the hell are you doing?

00:59:06.730 --> 00:59:09.570
Follow Tony Meritato on YouTube at Total

00:59:09.590 --> 00:59:10.630
Therapy Solution.

00:59:10.690 --> 00:59:11.690
Find Dave Kittle at

00:59:11.710 --> 00:59:14.891
conciergepainrelief.com and on YouTube at

00:59:14.911 --> 00:59:16.112
The Dave Kittle Show.

00:59:16.271 --> 00:59:19.333
And follow Jimmy McKay at PT Podcasts on

00:59:19.452 --> 00:59:20.753
YouTube, the socials,

00:59:20.813 --> 00:59:22.614
and wherever you binge podcasts you

00:59:22.634 --> 00:59:24.295
pretend are for CEUs.

00:59:24.594 --> 00:59:26.034
And hey, just a reminder,

00:59:26.514 --> 00:59:27.815
none of this was for advice.

00:59:27.835 --> 00:59:29.155
This was for entertainment only.

00:59:29.615 --> 00:59:30.996
Our lawyers say that counts.

00:59:31.077 --> 00:59:31.856
Thanks, Keith.