Burnout, Better Jobs, and the PT Social Media Game

WEBVTT

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Broadcasting way too early from three

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separate Wi-Fi connections.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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all right gentlemen well one gentleman

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second gentleman coming pretty soon pt

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breakfast club tony good news we got a

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sponsor all right this is such a smart

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idea combine two things one thing that you

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like and one thing that you hate today's

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episode is brought to you by the prior

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twelve impossible puzzles find the missing

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facts call the insurance company get

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transferred four times sit on hold for

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twenty minutes and track down the

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physician who retired in twenty nineteen

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before your patient's shoulder freezes.

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Nobody has escaped yet.

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Look your next clinic team building event

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today, prior authorization escape room.

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It's technically in network.

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Don't you always feel like that?

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It's always good.

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So that's a sponsor.

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All right.

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I love it.

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That's one of the things that APTA is

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working on, right?

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Like reducing liability,

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reducing prior auth, all that stuff.

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Well, I mean, that was the thing.

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Somebody asked me the other day.

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They weren't at the thing I went to

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Portland two weeks ago.

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It was the APTA's payment summit forum.

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Extravaganza,

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whatever you want to call it.

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And people were like,

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what were the big takeaways?

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And I listed a few.

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Then I was like,

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here's the biggest takeaway.

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The fact that they're having this meeting.

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I mean,

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putting a meeting on like that is not

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cheap.

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You know what I mean?

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It's not just a webinar.

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This is an in-person,

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four hundred and fifty,

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five hundred people were there renting a

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ballroom for two days and

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If you've ever had an event,

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it's not small.

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So APTA is paying attention.

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They've always been paying attention.

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It's just, what do you do about it?

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Because I do hear other people going,

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APTA should, APTA should.

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And I go, you're APTA CEO tomorrow.

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Show me exactly what you would do.

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You can't just say the big picture stuff.

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You've got to give me the granular stuff.

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But let's talk about something that you

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shared from APTA as Dave joins us.

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I'm going to pull it up.

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You sort of alluded to that

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the post that said roughly half the

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profession feels burned out according to a

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survey but the thing that caught my eye

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was like the comments of course right

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instead of people talking about pay

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housing cost living they're talking about

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burnout Larry Benz is talking a lot about

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this and he's like he's got some thoughts

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but why did you screenshot this and share

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it what what jumped out at you or

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it's got to be a pattern it's either

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it's either a pattern over time or it's

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something interesting at once

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Yeah, so Dave, good morning.

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Good morning.

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You know,

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the survey says nearly fifty percent of PT

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surveyed say they're experiencing burnout.

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And from my perspective now,

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maybe we have a different definition of

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burnout, but I'm like, all right,

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if I am self-declared burnt out,

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experiencing burnout,

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I'm probably not loving my work.

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I'm probably not coming in today

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looking for new opportunities to impress

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my patients, to share my knowledge,

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to like wow the consumer,

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to build raving fans, right?

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I'm probably just scraping by.

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I'm struggling.

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There's therapists on TikTok who talk

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about crying on their way to work every

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single day.

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like how can that therapist be an amazing

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therapist in the clinic i openly admit

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look i am not as good of a

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therapist at four p.m in the afternoon

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than i was at nine a.m in the

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morning i'm just not like we're human

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beings we have a limited capacity and so

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I shared that the intent behind my

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original post was basically to say, look,

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you want to know why insurance is paying

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us less?

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Because half the profession feels burnout.

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How many people,

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Dave is in a hiring mode.

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Does Dave want to hire and pay a

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premium rate to somebody who comes in and

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says, man, I'm burnout.

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I hate what I'm doing.

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I hate physical therapy.

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Like, no, nobody wants to pay,

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including payers.

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So of course there were the clinicians,

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at least two who came on and they're

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like, look, I've experienced burnout.

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I can still deliver a great patient care

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experience.

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I can still be a great therapist just

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because I feel burnout doesn't mean it

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affects my performance.

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I call bullshit, but even if I didn't,

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okay, you're the unicorn.

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You're the one person in a thousand and

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ten thousand who can still put their

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professional face forward,

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deliver a great service and feel burnout

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on the back end.

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but most aren't most are not.

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And that was the point is we still

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have a huge percentage of the profession

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who are just not capable of delivering an

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exceptional experience.

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Dave,

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what do you think when somebody says, man,

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I'm burned out on this,

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are they going to be the best employee?

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Are they going to be the best clinician?

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Is that who you want seeing your mom

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or dad?

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Definitely not.

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Definitely not.

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Definitely not.

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They,

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they would not be able to bring it.

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They would not be able to, um,

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provide a excellent or wonderful patient

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experience.

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No, they just can't.

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It doesn't matter what location,

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what type of setting they're in.

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Um,

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I tend to try to hire people that

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understand, like, hey, I'm a professional.

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And it doesn't matter what personal stuff

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that's happening.

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You might lose a family member,

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God forbid, or something happens.

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But can you separate that?

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Can you not bring that into work?

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Can you not bring that into the hospital

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or the outpatient clinic or home visits or

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whatever it is?

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Um,

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obviously it's challenging and obviously

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everyone has, uh, different,

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different things that happen and occur,

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especially they could be surprises or

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we're out of the, uh,

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out of the ordinary.

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Um, and those things are, you know,

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that's life and that's okay.

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Right.

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And maybe they need some extra support and

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all that.

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But in general,

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I love this topic because the burnout

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definition needs to be defined in the

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challenges.

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It's,

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it's like the word it's like personal

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development.

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personal development has no definition.

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There's no way to measure it.

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You know,

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you pay all this money to go to

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Tony Robbins and you don't know if it

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did anything or not.

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Did you take action or not?

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What's the ROI of going to Tony Robbins

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and paying five or ten grand or even

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more?

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Some people pay more, which is

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Crazy, right?

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So we'll get back to burnout.

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You also don't know, like,

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what's the definition?

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Everyone's got different definitions.

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And also, it's hard to know,

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are we all speaking about the same thing?

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Correct.

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That's what Larry Benz is talking about.

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We'll get to that.

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But I just typed that in and looked

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that up.

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So we have two definitions.

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One is the pop culture definition.

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this is like in the zeitgeist right just

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out there in the ether pop culture burnout

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says i'm exhausted i hate my job i'm

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over it it's sort of what dave is

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saying become the catch-all for low pay

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too much paperwork bad bosses long hours

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difficult patients student loans work-life

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balance that's all lumped together

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basically work sucks

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The psychological like book definition is

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more specific.

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The World Health Organization defines

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burnout as a syndrome caused by chronic

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workplace stress that hasn't been

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successfully managed.

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And it has to have three parts.

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And you guys touched on all of them.

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First is exhaustion.

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You're running on empty.

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Tony Tony's tired of four p.m.

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Second is cynicism.

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You start emotionally distancing yourself

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from the work.

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Nobody wants to hire that person.

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No one really wants to be that person.

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So patients stop becoming Mrs.

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Smith and start becoming the ten o'clock.

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And then third is reduced effectiveness.

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You feel like you're working incredibly

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hard.

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You're just not getting anywhere.

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So that's the psychological definition.

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They do specify that it is not a

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diagnosis, though.

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Burnout is not a actual almost almost

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sounds like it, though.

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It is a criteria.

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Um, but, uh,

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but Larry Benz has a series on this.

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I helped produce the podcast.

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There's his podcast.

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That's a disclaimer.

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But if you want a guy with more

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experience in, I mean,

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he's wrote a book called called to care

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and he's doing a pod, uh,

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a series on his sub stack.

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where he's saying if technology actually

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wants to help with this,

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I full disclaimer,

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I work for a technology company in health

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care.

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It needs to do these five things.

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And he's got a great series and we

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can go into depth on those five things.

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But when I show the pop culture

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definition, the psych definition,

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did that line up to what you guys

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thought it was?

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I would say my definition,

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I didn't know the psych definition,

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but that's what it is.

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Like you're frustrated, you're cynical,

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you're coming into the clinic to see the

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same people with a different name and a

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different body, but the same condition.

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You know that no matter how hard you

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try,

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the person in front of you is never

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going to get better.

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That's the feeling you have inside.

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And so that individual is,

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there's nothing left in the tank.

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They're done.

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They come to the understanding,

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I'm never going to make more money.

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I'm never going to help this person truly

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gain independence.

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The person doesn't want to be here,

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the patient.

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The therapist doesn't want to be here.

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Nobody in the equation wants to do any

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of this stuff.

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That is, in my mind,

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the definition of burnout.

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And that is the person who is not

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going to come in and continue to feel

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inspired and passionate.

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Right.

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So the people who are making those

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comments are not burnout.

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They're just doing hard stuff,

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and we all do hard stuff.

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But everybody wants to label it as

00:09:34.618 --> 00:09:34.998
burnout.

00:09:35.057 --> 00:09:36.818
Right, right, right, right.

00:09:36.839 --> 00:09:38.198
Do you like the hard stuff?

00:09:38.899 --> 00:09:39.840
So I worked in radio,

00:09:39.919 --> 00:09:41.139
notoriously were underpaid.

00:09:41.379 --> 00:09:42.041
I didn't care.

00:09:42.120 --> 00:09:43.900
I would have crawled over broken glass to

00:09:43.941 --> 00:09:45.261
stay in that industry if it still

00:09:45.302 --> 00:09:45.721
survived.

00:09:46.662 --> 00:09:47.802
I liked the stuff.

00:09:48.003 --> 00:09:50.125
That stuff – that job still had a

00:09:50.184 --> 00:09:50.785
downside.

00:09:50.806 --> 00:09:52.187
There was a boring part of it.

00:09:52.226 --> 00:09:53.427
I had to go to parades.

00:09:53.788 --> 00:09:55.529
I had to go to endless parades,

00:09:55.570 --> 00:09:56.410
parades forever.

00:09:56.451 --> 00:09:57.351
I never want to go to a parade

00:09:57.392 --> 00:09:57.572
again.

00:09:58.793 --> 00:09:59.393
But here's the thing.

00:09:59.432 --> 00:10:02.655
The upside for me outweighed the bad by

00:10:02.755 --> 00:10:04.217
a factor of something.

00:10:04.238 --> 00:10:05.219
There was enough pull.

00:10:05.818 --> 00:10:07.220
Here's that poll I was talking about on

00:10:07.279 --> 00:10:07.580
LinkedIn.

00:10:07.600 --> 00:10:08.280
I did this yesterday.

00:10:08.681 --> 00:10:10.341
I didn't want to make it a burnout

00:10:10.381 --> 00:10:11.763
poll because I feel like that's the

00:10:11.783 --> 00:10:12.683
clickbait term.

00:10:12.703 --> 00:10:13.644
And I could have done that because

00:10:13.683 --> 00:10:14.764
everybody just wants to pile on.

00:10:15.205 --> 00:10:16.666
I wanted what you're really looking for.

00:10:16.725 --> 00:10:18.466
Or I tried to as scientific as a

00:10:18.527 --> 00:10:19.368
LinkedIn poll could be.

00:10:19.727 --> 00:10:20.749
And this is what I asked.

00:10:21.408 --> 00:10:23.009
What do you really want as a clinician?

00:10:23.831 --> 00:10:25.451
When you say you want fewer patients a

00:10:25.471 --> 00:10:26.893
day, what are you actually asking for?

00:10:26.913 --> 00:10:27.953
Because that was the thing everybody says

00:10:27.974 --> 00:10:28.653
they want, right?

00:10:29.094 --> 00:10:31.155
Do you want more time with each patient?

00:10:32.230 --> 00:10:33.591
Do you actually want a little buffer?

00:10:33.630 --> 00:10:34.750
Do you want to reset?

00:10:34.770 --> 00:10:36.172
This is what Dave provides.

00:10:36.211 --> 00:10:37.273
Both of those things, right?

00:10:37.312 --> 00:10:40.094
More time and a buff.

00:10:40.855 --> 00:10:41.695
Do you want both?

00:10:41.735 --> 00:10:42.816
Which of course everybody wants,

00:10:42.836 --> 00:10:43.615
but everyone wants the most.

00:10:43.635 --> 00:10:45.297
Whatever the most is, I want the most.

00:10:46.559 --> 00:10:47.740
Or I do like this.

00:10:47.801 --> 00:10:49.283
Twenty two percent of people were honest.

00:10:49.342 --> 00:10:50.384
Like, honestly, I just want less.

00:10:50.504 --> 00:10:51.264
I just want less patience.

00:10:51.403 --> 00:10:51.825
I read that.

00:10:52.565 --> 00:10:52.686
Yes.

00:10:52.966 --> 00:10:53.765
I just wanted to learn.

00:10:53.866 --> 00:10:55.368
I want to work less.

00:10:55.888 --> 00:10:56.528
Right.

00:10:56.548 --> 00:10:58.691
But I like the first three options anyway.

00:10:58.730 --> 00:11:00.572
So thirty six percent want both.

00:11:00.591 --> 00:11:01.712
They want that buffer.

00:11:02.173 --> 00:11:03.355
You want to be able to recharge.

00:11:03.375 --> 00:11:04.895
You want to be able to actually process

00:11:04.975 --> 00:11:05.976
mentally what just happened.

00:11:06.476 --> 00:11:07.899
Maybe you want to go say something.

00:11:08.499 --> 00:11:08.859
Of course,

00:11:08.879 --> 00:11:11.279
appropriate to a coworker between patients

00:11:11.299 --> 00:11:12.801
because you can't always say, you know,

00:11:12.880 --> 00:11:14.500
inside jokes in front of patients.

00:11:14.881 --> 00:11:16.642
Or do you want more time with patients?

00:11:17.123 --> 00:11:19.663
So when you say you want less patients,

00:11:19.703 --> 00:11:20.423
what do you say?

00:11:20.524 --> 00:11:22.004
What do you what do you actually want?

00:11:22.065 --> 00:11:23.325
That's that was that's been up for less

00:11:23.345 --> 00:11:24.085
than twenty four hours.

00:11:24.164 --> 00:11:26.125
It's got almost one hundred responses on

00:11:26.145 --> 00:11:27.927
my LinkedIn.

00:11:27.966 --> 00:11:28.086
Now,

00:11:28.126 --> 00:11:29.246
I don't I don't think that's too

00:11:29.346 --> 00:11:30.268
surprising or shocking,

00:11:30.288 --> 00:11:32.109
and I think sixty four votes is a

00:11:32.208 --> 00:11:34.570
pretty decent sample size for a LinkedIn

00:11:34.610 --> 00:11:35.149
poll like that.

00:11:35.529 --> 00:11:37.030
What do you guys think?

00:11:37.071 --> 00:11:38.030
Yeah, I think that's great.

00:11:38.975 --> 00:11:39.875
Yeah.

00:11:40.136 --> 00:11:42.197
Um, so, and by the way, all,

00:11:42.297 --> 00:11:43.738
all the structure with concierge pain

00:11:43.758 --> 00:11:43.998
relief,

00:11:44.018 --> 00:11:45.099
all the things that I'm putting out on

00:11:45.139 --> 00:11:47.320
LinkedIn, I like, I didn't know,

00:11:47.440 --> 00:11:48.200
I wouldn't think,

00:11:48.259 --> 00:11:48.960
I don't know if I'd be able to

00:11:49.019 --> 00:11:50.400
guess the percentages of each of those

00:11:50.461 --> 00:11:52.642
answers, but the signaling, right.

00:11:52.741 --> 00:11:54.503
Of that, the sentiment of that.

00:11:55.222 --> 00:11:57.203
I know that a lot more therapists are

00:11:57.264 --> 00:12:00.166
yearning for everything from that pole,

00:12:00.206 --> 00:12:00.365
right?

00:12:00.765 --> 00:12:02.226
They want less patients.

00:12:02.267 --> 00:12:04.548
They want a buffer in between patients.

00:12:04.908 --> 00:12:05.769
Actually, I didn't even think of that,

00:12:05.788 --> 00:12:07.789
but that makes sense to not have

00:12:08.130 --> 00:12:09.610
back-to-back-to-back nonstop.

00:12:09.871 --> 00:12:12.092
And I remember, I didn't call it burnout,

00:12:12.133 --> 00:12:14.293
but my first job out of school,

00:12:14.354 --> 00:12:15.615
we're seeing patients every thirty

00:12:15.654 --> 00:12:15.875
minutes.

00:12:15.955 --> 00:12:16.755
And sometimes,

00:12:16.816 --> 00:12:18.096
as Tony has talked about it before,

00:12:18.616 --> 00:12:20.197
sometimes you get people that come in

00:12:20.258 --> 00:12:21.577
early, some people come in late,

00:12:21.597 --> 00:12:22.578
and all of a sudden it feels like

00:12:22.879 --> 00:12:23.239
it's like a,

00:12:23.818 --> 00:12:25.700
like an avalanche of patients coming in.

00:12:25.779 --> 00:12:26.039
Right.

00:12:26.080 --> 00:12:26.580
Catch up.

00:12:26.639 --> 00:12:26.980
Right.

00:12:27.039 --> 00:12:28.160
Suffocating.

00:12:28.181 --> 00:12:29.341
But the thing is like,

00:12:30.280 --> 00:12:32.981
I didn't look for LinkedIn groups and

00:12:33.022 --> 00:12:35.222
stuff to go on there and like flame

00:12:35.783 --> 00:12:36.342
employer.

00:12:36.643 --> 00:12:37.342
I know, I know.

00:12:37.503 --> 00:12:38.264
I write the bar.

00:12:41.249 --> 00:12:41.509
Yeah.

00:12:41.929 --> 00:12:43.312
So, so I never,

00:12:43.993 --> 00:12:46.235
it never registered for me the word

00:12:46.275 --> 00:12:48.177
burnout back then, which, and listen guys,

00:12:48.238 --> 00:12:49.178
it's not even that long ago.

00:12:49.219 --> 00:12:49.659
We're talking.

00:12:50.400 --> 00:12:50.480
Yeah.

00:12:50.561 --> 00:12:51.982
Ten, twelve years ago,

00:12:52.043 --> 00:12:53.244
like thirteen years ago,

00:12:53.264 --> 00:12:54.505
like not that long ago.

00:12:54.865 --> 00:12:56.989
So like, I don't, I just don't understand.

00:12:57.089 --> 00:12:58.129
I know now I'm a business owner,

00:12:58.149 --> 00:13:00.113
but even when I wasn't a practice owner,

00:13:00.897 --> 00:13:04.063
i wasn't thinking of of saying burnout and

00:13:04.124 --> 00:13:06.048
saying like i need a new job and

00:13:06.067 --> 00:13:08.172
this license was horrible and the and the

00:13:08.211 --> 00:13:09.796
loan debt and all that like i just

00:13:09.836 --> 00:13:11.318
was like i just was like

00:13:12.528 --> 00:13:14.009
i was just looking for more options

00:13:14.028 --> 00:13:15.549
looking to do more things but i wasn't

00:13:15.590 --> 00:13:17.549
like the victim that's the thing that like

00:13:17.610 --> 00:13:18.770
i know this irritates me i think it

00:13:18.811 --> 00:13:20.610
irritates tony a little bit but i was

00:13:20.671 --> 00:13:22.951
never like this was you know i got

00:13:22.991 --> 00:13:25.692
blindsided by the profession and you know

00:13:25.832 --> 00:13:27.812
then you got the health the health uh

00:13:27.852 --> 00:13:29.673
reimbursement the payment right so for me

00:13:29.693 --> 00:13:30.913
it's like when i started practice i'm like

00:13:31.073 --> 00:13:32.673
i'm gonna just unplug it i'm just gonna

00:13:32.693 --> 00:13:34.014
do something different and not be in

00:13:34.054 --> 00:13:35.274
network right but i didn't

00:13:35.715 --> 00:13:37.716
Even then in twenty eighteen,

00:13:37.735 --> 00:13:38.216
twenty nineteen,

00:13:38.255 --> 00:13:41.418
I didn't go on line and say this

00:13:41.437 --> 00:13:42.197
is all horrible.

00:13:42.298 --> 00:13:42.638
I was like,

00:13:42.798 --> 00:13:45.419
I'm going to just take action and march

00:13:45.480 --> 00:13:46.600
this way.

00:13:46.639 --> 00:13:48.301
Yeah.

00:13:48.321 --> 00:13:48.721
Dave,

00:13:48.900 --> 00:13:52.283
does this help you change how you write

00:13:52.322 --> 00:13:54.043
copy to find answers?

00:13:54.655 --> 00:13:56.057
new clinicians to work with you.

00:13:56.438 --> 00:13:57.600
If you're seeing data like this,

00:13:57.640 --> 00:13:58.423
what they're looking for,

00:13:58.763 --> 00:14:01.388
and you provide it, like that's copy gold,

00:14:01.447 --> 00:14:01.707
right?

00:14:01.788 --> 00:14:02.970
This is the audience telling you what they

00:14:03.009 --> 00:14:03.250
want.

00:14:03.291 --> 00:14:03.851
If you have it,

00:14:04.293 --> 00:14:06.096
say it in fifty different ways, right?

00:14:06.115 --> 00:14:07.157
Because if that's what you offer,

00:14:07.177 --> 00:14:08.519
that's who you want to attract.

00:14:09.975 --> 00:14:10.434
Exactly.

00:14:10.455 --> 00:14:11.937
But the thing is, is like,

00:14:12.937 --> 00:14:15.339
I want to attract the ones that are

00:14:16.000 --> 00:14:18.142
not being inflammatory online, though.

00:14:18.422 --> 00:14:20.222
There's a there's a kid.

00:14:20.243 --> 00:14:20.964
Tony's laughing.

00:14:20.984 --> 00:14:23.466
There's a continuum of clinicians that

00:14:23.485 --> 00:14:24.647
this post resonates with.

00:14:24.986 --> 00:14:27.428
But I'm still selecting like a certain

00:14:28.269 --> 00:14:29.450
batch of those folks,

00:14:29.509 --> 00:14:32.552
the ones that are probably not.

00:14:33.390 --> 00:14:34.991
writing inflammatory stuff online.

00:14:35.991 --> 00:14:38.994
Their heads are down and they're doing the

00:14:39.014 --> 00:14:40.173
grind somewhere else,

00:14:40.234 --> 00:14:43.316
but they're not flaming their employer or

00:14:43.375 --> 00:14:45.277
the profession or blaming others.

00:14:45.576 --> 00:14:47.298
They might say to me privately, yeah,

00:14:47.337 --> 00:14:49.058
I would love to make more and only

00:14:49.078 --> 00:14:50.438
treat four to six patients a day.

00:14:51.399 --> 00:14:52.379
To answer your question, yes,

00:14:52.519 --> 00:14:54.201
I'm posting organic content on LinkedIn,

00:14:54.221 --> 00:14:55.062
sometimes Facebook,

00:14:55.581 --> 00:14:57.082
and it's hitting a lot of those things.

00:14:57.582 --> 00:14:59.384
I think that poll certainly can help

00:14:59.443 --> 00:15:01.043
assist with more of the copy.

00:15:01.063 --> 00:15:01.705
So yeah, totally.

00:15:02.337 --> 00:15:02.538
Yeah.

00:15:02.638 --> 00:15:02.818
All right.

00:15:02.879 --> 00:15:05.822
Teresa had said most clinicians don't burn

00:15:05.922 --> 00:15:07.724
out because they care too much.

00:15:07.744 --> 00:15:09.065
They burn out because they care without

00:15:09.164 --> 00:15:10.346
systems, without recovery,

00:15:10.947 --> 00:15:11.748
without boundaries.

00:15:11.788 --> 00:15:12.928
People rarely fail alone.

00:15:12.948 --> 00:15:14.490
They fail inside systems that don't

00:15:14.529 --> 00:15:14.971
support them.

00:15:16.672 --> 00:15:17.513
What boundaries, though?

00:15:17.533 --> 00:15:19.575
You signed up for an eight-hour workday

00:15:19.654 --> 00:15:20.056
each day.

00:15:20.756 --> 00:15:22.578
What boundaries?

00:15:22.599 --> 00:15:22.678
Well,

00:15:22.698 --> 00:15:24.139
that's someone who wants to stay within

00:15:24.600 --> 00:15:27.443
whatever system they signed up for.

00:15:27.624 --> 00:15:32.149
This is a mismatch of expectation and

00:15:32.168 --> 00:15:34.672
reality, except if you show up...

00:15:35.513 --> 00:15:38.293
and someone does something oh several

00:15:38.333 --> 00:15:41.174
times believe them this is how it's going

00:15:41.215 --> 00:15:43.436
to be right so you have two choices

00:15:43.676 --> 00:15:45.956
you can complain about it and i don't

00:15:45.996 --> 00:15:47.677
even know if that feels good or you

00:15:47.717 --> 00:15:49.038
do something different you go somewhere

00:15:49.097 --> 00:15:51.178
else you build your own thing those are

00:15:51.278 --> 00:15:54.320
them's the rules them them's the rules so

00:15:54.460 --> 00:15:55.541
yeah on linkedin

00:15:56.260 --> 00:15:57.802
i think the really dangerous thing here

00:15:57.861 --> 00:16:00.342
and dave's kind of alluding to it it's

00:16:00.383 --> 00:16:03.924
so easy to play into their anger and

00:16:03.965 --> 00:16:06.505
frustration and all of that stuff i mean

00:16:06.525 --> 00:16:08.226
that's what we see politicians doing

00:16:08.267 --> 00:16:11.408
constantly the politician who offers free

00:16:11.428 --> 00:16:13.950
this and free that and raises and rent

00:16:13.970 --> 00:16:16.791
freezes and all that stuff it's so easy

00:16:16.850 --> 00:16:17.892
to feed that

00:16:19.312 --> 00:16:21.274
but that's not the person you want working

00:16:21.315 --> 00:16:21.654
for you.

00:16:21.735 --> 00:16:23.596
You want the person that's innately

00:16:23.657 --> 00:16:25.859
successful, that's naturally happy,

00:16:26.259 --> 00:16:27.860
the person who walks in the door with

00:16:27.900 --> 00:16:28.400
a smile,

00:16:28.461 --> 00:16:30.602
not somebody who's looking for your job

00:16:30.702 --> 00:16:32.664
opportunity to fix their problem,

00:16:32.705 --> 00:16:34.746
to fix their life, to make them happy.

00:16:36.107 --> 00:16:39.591
So from a communication perspective,

00:16:40.071 --> 00:16:43.153
it's really easy to fire up that angry

00:16:43.193 --> 00:16:44.816
disgruntled base

00:16:45.395 --> 00:16:46.836
but that's not who we're trying to

00:16:46.876 --> 00:16:47.256
attract.

00:16:47.277 --> 00:16:48.878
We're trying to attract kind of the

00:16:48.957 --> 00:16:50.119
opposite of what that is.

00:16:50.139 --> 00:16:52.200
The person who's happy and satisfied and

00:16:52.240 --> 00:16:54.400
fulfilled, even making,

00:16:54.561 --> 00:16:55.701
earning less money,

00:16:55.861 --> 00:16:57.822
even working harder than everyone else on

00:16:57.842 --> 00:16:58.163
the team.

00:16:58.182 --> 00:17:02.145
Go ahead.

00:17:02.166 --> 00:17:03.086
This is Adam Paris.

00:17:03.125 --> 00:17:03.966
I wanted to make sure it was not

00:17:03.986 --> 00:17:04.106
Teresa.

00:17:04.126 --> 00:17:04.207
Okay.

00:17:04.227 --> 00:17:08.169
So to double click on that, Tony,

00:17:08.528 --> 00:17:10.470
like the candidates that we want are the

00:17:10.691 --> 00:17:11.191
ones that

00:17:11.986 --> 00:17:14.509
don't like treating patients every thirty

00:17:14.529 --> 00:17:16.573
minutes or having to go home and do

00:17:16.673 --> 00:17:19.596
fifteen to twenty four notes every day but

00:17:19.696 --> 00:17:22.079
they're not online complaining about it

00:17:22.280 --> 00:17:24.343
and they the patients where they current

00:17:24.363 --> 00:17:25.384
where the the patients where they

00:17:25.404 --> 00:17:26.026
currently work

00:17:26.760 --> 00:17:29.344
would not know that they were dissatisfied

00:17:29.384 --> 00:17:32.467
with the volume of in-network model.

00:17:32.487 --> 00:17:33.127
Does that make sense?

00:17:33.488 --> 00:17:35.851
The patients for those therapists that we

00:17:35.891 --> 00:17:36.371
want to hire,

00:17:36.412 --> 00:17:39.355
that we're plucking and poaching from the

00:17:39.375 --> 00:17:41.958
in-network world, that have a following,

00:17:41.998 --> 00:17:43.659
that have a good reputation,

00:17:43.980 --> 00:17:47.383
all of their patients are looking at them

00:17:47.462 --> 00:17:47.824
as like,

00:17:48.626 --> 00:17:48.707
Yeah,

00:17:48.727 --> 00:17:49.907
of course they love their job and all

00:17:49.928 --> 00:17:50.108
that.

00:17:50.169 --> 00:17:52.090
Now, privately, they will say,

00:17:52.371 --> 00:17:53.731
I would love to make more or just

00:17:53.751 --> 00:17:55.433
treat four to six patients a day and

00:17:55.473 --> 00:17:56.915
do some home visits with you guys and

00:17:56.935 --> 00:17:57.896
do some office visits.

00:17:59.258 --> 00:18:00.680
That's the sweet spot, Tony.

00:18:00.880 --> 00:18:02.882
And that's really hard to find.

00:18:03.201 --> 00:18:04.344
But the ones that are like...

00:18:04.983 --> 00:18:07.545
probably commenting about,

00:18:07.724 --> 00:18:09.346
I don't know if there's any comments on

00:18:09.365 --> 00:18:10.426
that post, Jimmy, with the poll,

00:18:10.446 --> 00:18:13.028
but if people are commenting like blaming

00:18:13.048 --> 00:18:16.388
the APTA and blaming United Healthcare and

00:18:16.409 --> 00:18:17.769
blaming their employer and all that type

00:18:17.789 --> 00:18:18.089
of stuff,

00:18:18.690 --> 00:18:21.852
they will get attracted by our post about

00:18:21.932 --> 00:18:23.873
what we're trying to market and advertise

00:18:23.913 --> 00:18:26.173
for clinicians and job roles,

00:18:26.273 --> 00:18:29.535
but they won't make it through our

00:18:29.615 --> 00:18:30.415
interview process.

00:18:31.056 --> 00:18:32.576
So let me ask an unfair question.

00:18:33.413 --> 00:18:33.613
Right.

00:18:33.712 --> 00:18:34.953
So here it is on the board.

00:18:35.493 --> 00:18:37.454
If PT salaries increase twenty five

00:18:37.494 --> 00:18:38.474
thousand dollars tomorrow,

00:18:38.795 --> 00:18:40.675
does burnout suddenly become less common?

00:18:41.036 --> 00:18:42.557
So, yes, you're asking.

00:18:42.717 --> 00:18:43.076
Right.

00:18:43.116 --> 00:18:45.258
So that so it's this one thing.

00:18:45.498 --> 00:18:45.698
Right.

00:18:45.798 --> 00:18:48.358
Or for some percentage, it's one thing.

00:18:48.638 --> 00:18:49.420
What do you think, Tony?

00:18:49.599 --> 00:18:52.480
Does does the does the the inflammatory

00:18:52.540 --> 00:18:55.142
posting about burnout drop by fifty

00:18:55.182 --> 00:18:57.942
percent tomorrow if salaries go up twenty

00:18:57.982 --> 00:18:58.683
five K?

00:18:58.723 --> 00:18:59.284
Tony, no, no.

00:18:59.844 --> 00:19:00.984
No, I don't think it does.

00:19:01.365 --> 00:19:02.705
I think this, you know,

00:19:02.726 --> 00:19:04.267
they say it's a systemic problem.

00:19:04.326 --> 00:19:05.928
I think it's a mental problem.

00:19:06.008 --> 00:19:07.449
I think in their brains,

00:19:07.489 --> 00:19:08.549
it does not matter.

00:19:08.950 --> 00:19:09.911
I've got friends,

00:19:09.971 --> 00:19:11.731
I've got associates that are in other

00:19:11.771 --> 00:19:14.433
healthcare professions who are making half

00:19:14.473 --> 00:19:14.994
a million,

00:19:15.115 --> 00:19:16.715
seven hundred and fifty thousand a year.

00:19:17.236 --> 00:19:18.616
They're saying the same stuff.

00:19:18.957 --> 00:19:20.598
They're feeling the same emotions.

00:19:20.939 --> 00:19:22.599
They're just as unhappy,

00:19:22.680 --> 00:19:23.980
just as frustrated.

00:19:24.401 --> 00:19:26.383
it makes no difference how much money

00:19:26.423 --> 00:19:27.143
they're going to make.

00:19:27.804 --> 00:19:29.585
This is where you go back to there's

00:19:29.625 --> 00:19:31.586
a person who's happy and there's a person

00:19:31.626 --> 00:19:32.067
who's not.

00:19:32.366 --> 00:19:34.648
The person who's not happy is not happy

00:19:34.689 --> 00:19:36.971
because of their own choice and decision

00:19:37.090 --> 00:19:38.932
and the way they perceive the environment

00:19:39.272 --> 00:19:41.233
compared to the person who is happy.

00:19:41.653 --> 00:19:43.096
And no amount of money is going to

00:19:43.135 --> 00:19:43.496
change that.

00:19:43.516 --> 00:19:43.596
Yeah.

00:19:43.615 --> 00:19:46.637
Dave says this is the exact same thing.

00:19:48.410 --> 00:19:49.191
Some amount of money,

00:19:49.790 --> 00:19:51.912
some amount of money or less of a

00:19:51.971 --> 00:19:53.853
caseload for, for some people, Jimmy, you,

00:19:53.913 --> 00:19:55.333
you, you qualified it.

00:19:55.792 --> 00:19:57.153
And so I initially said, yes,

00:19:57.173 --> 00:19:58.295
I'm a twenty five K bump,

00:19:58.795 --> 00:20:00.174
but then you said some,

00:20:00.275 --> 00:20:01.895
so I think you would get less,

00:20:01.955 --> 00:20:03.896
you would get maybe, you know, let's say,

00:20:04.037 --> 00:20:05.458
let's say for every extra thousand dollars

00:20:05.478 --> 00:20:05.958
in salary,

00:20:05.998 --> 00:20:07.699
we get one percent less of therapists

00:20:07.838 --> 00:20:09.239
online complaining about burnout.

00:20:09.298 --> 00:20:09.779
How about that?

00:20:10.200 --> 00:20:11.640
Can we,

00:20:11.700 --> 00:20:12.800
maybe it's somewhere in that range.

00:20:13.608 --> 00:20:16.230
know i don't know uh dave from linkedin

00:20:16.250 --> 00:20:19.172
says this is the exact subject it's this

00:20:19.231 --> 00:20:20.772
exact subject which is a reason why many

00:20:20.813 --> 00:20:23.874
mature pt companies hire their student

00:20:23.894 --> 00:20:28.156
affiliates more than direct applicants why

00:20:28.217 --> 00:20:29.557
i want to know what he means but

00:20:29.577 --> 00:20:31.317
what do you what first of all because

00:20:31.337 --> 00:20:33.019
they'll accept lower salaries in general

00:20:33.038 --> 00:20:35.099
my opinion my opinion i don't know if

00:20:35.119 --> 00:20:35.980
that's what he means though

00:20:38.006 --> 00:20:40.867
I thought my interpretation of this,

00:20:40.907 --> 00:20:43.670
like we used to hire our student PTs

00:20:43.730 --> 00:20:44.371
all the time.

00:20:45.070 --> 00:20:47.353
It gave us twelve weeks to understand who

00:20:47.393 --> 00:20:48.614
they are, what they're like.

00:20:48.634 --> 00:20:48.913
You know,

00:20:49.054 --> 00:20:50.955
it gives them twelve weeks to understand

00:20:50.996 --> 00:20:52.517
who we are, what we are like.

00:20:52.537 --> 00:20:53.758
Does the culture fit?

00:20:55.479 --> 00:20:57.721
We almost hardly ever hired a PT off

00:20:57.740 --> 00:20:58.221
the street.

00:20:58.362 --> 00:21:00.163
It was usually always a student.

00:21:00.762 --> 00:21:02.084
Now that I'm not hiring,

00:21:02.265 --> 00:21:03.164
I don't take students.

00:21:03.224 --> 00:21:04.665
There's no reason for me to take a

00:21:04.705 --> 00:21:05.047
student.

00:21:05.528 --> 00:21:05.769
Right.

00:21:06.308 --> 00:21:07.669
Adam is clarifying.

00:21:07.709 --> 00:21:09.130
He was the comment a few minutes ago.

00:21:09.150 --> 00:21:10.549
He said clarification on boundaries.

00:21:10.589 --> 00:21:12.309
He meant clinicians that take ownership of

00:21:12.410 --> 00:21:14.310
outcomes they don't control,

00:21:15.191 --> 00:21:17.111
let their emotional part of the job take

00:21:17.191 --> 00:21:17.431
over.

00:21:18.031 --> 00:21:19.071
I agree with that and was having a

00:21:19.092 --> 00:21:20.771
conversation with students in Colorado

00:21:20.791 --> 00:21:21.592
this weekend about that.

00:21:21.652 --> 00:21:24.853
I said I so I did a talk

00:21:24.893 --> 00:21:25.613
on communications,

00:21:25.653 --> 00:21:26.813
but really I did it about trust.

00:21:26.972 --> 00:21:27.272
And I said,

00:21:27.292 --> 00:21:29.213
if you move the goalposts closer,

00:21:30.094 --> 00:21:31.694
It's not cheating, kind of.

00:21:32.115 --> 00:21:33.257
I want you to move closer to the

00:21:33.297 --> 00:21:33.717
goalpost.

00:21:34.057 --> 00:21:35.259
Your goal is to be clear.

00:21:35.499 --> 00:21:36.660
Your goal is to be understood.

00:21:36.900 --> 00:21:39.662
That patient is going to decide on their

00:21:39.741 --> 00:21:39.823
own.

00:21:40.123 --> 00:21:40.963
We make suggestions.

00:21:40.983 --> 00:21:41.663
They make decisions.

00:21:41.683 --> 00:21:42.904
They're going to decide on their own if

00:21:42.924 --> 00:21:43.885
they're going to do this or not.

00:21:44.386 --> 00:21:45.567
If you attach...

00:21:45.627 --> 00:21:46.729
I think this is what Adam is saying.

00:21:47.169 --> 00:21:47.990
If you attach...

00:21:49.704 --> 00:21:51.986
outcome to your emotion and that person's

00:21:52.006 --> 00:21:54.448
not getting better and you feel like crap

00:21:54.468 --> 00:21:57.628
because of it that's not fair and agreed

00:21:57.848 --> 00:21:59.349
that is a roller coaster ride you do

00:21:59.369 --> 00:22:00.510
not want to be on there's no way

00:22:00.530 --> 00:22:02.672
to win that game so what was the

00:22:02.711 --> 00:22:04.613
vibe of the student you know what are

00:22:04.653 --> 00:22:07.134
some of the the inspirations or the

00:22:07.193 --> 00:22:08.914
positive things you took away from that

00:22:09.015 --> 00:22:09.935
student engagement

00:22:10.625 --> 00:22:12.288
Whenever I go with a group of students,

00:22:12.327 --> 00:22:13.929
it was a hundred APTA,

00:22:14.009 --> 00:22:16.111
it was a hundred students from Colorado PT

00:22:16.411 --> 00:22:18.393
schools with APTA.

00:22:18.432 --> 00:22:21.036
First of all, if they had a tail,

00:22:21.076 --> 00:22:22.576
if they all had tails, they'd be wagging.

00:22:22.636 --> 00:22:23.458
Like they're pumped.

00:22:23.778 --> 00:22:25.460
Like that's the thing that kills me is

00:22:25.480 --> 00:22:26.800
they were ready to Kool-Aid man,

00:22:26.820 --> 00:22:28.242
run out of the room and just start

00:22:28.262 --> 00:22:28.843
helping people.

00:22:29.443 --> 00:22:31.346
And I don't wanna see them in these

00:22:31.385 --> 00:22:32.246
Facebook comments

00:22:33.126 --> 00:22:35.008
a year from now six months from now

00:22:35.067 --> 00:22:36.528
eighteen months from i just i don't want

00:22:36.548 --> 00:22:38.309
to see them like that because they're all

00:22:39.150 --> 00:22:42.751
so excited um about doing that it was

00:22:42.832 --> 00:22:44.231
also sort of unfair i gotta be honest

00:22:44.571 --> 00:22:47.394
so i'll give a nod to alice barnes

00:22:47.594 --> 00:22:50.494
alice is a pt in colorado that's where

00:22:50.555 --> 00:22:53.557
the where the little uh conclave took

00:22:53.576 --> 00:22:53.876
place

00:22:55.141 --> 00:22:56.781
She has it dialed in, man.

00:22:56.821 --> 00:22:59.483
You walk in, no beige paint, Tony.

00:22:59.964 --> 00:23:01.726
No beige paint.

00:23:01.826 --> 00:23:03.707
Cold plunge, hot plunge, infrared sun.

00:23:03.727 --> 00:23:05.127
You walk into this gym.

00:23:05.568 --> 00:23:06.749
It's three stories high.

00:23:06.769 --> 00:23:08.911
It feels like an NFL training facility.

00:23:10.872 --> 00:23:12.212
You feel like you're an athlete.

00:23:12.232 --> 00:23:13.554
It's called the performance shift.

00:23:14.275 --> 00:23:15.556
Good luck trying to get a job there

00:23:15.576 --> 00:23:16.655
because there's people probably crawling

00:23:16.695 --> 00:23:18.698
all over each other in Colorado to work

00:23:18.718 --> 00:23:18.938
with her.

00:23:18.978 --> 00:23:20.759
But imagine you're a student and you're

00:23:20.778 --> 00:23:22.381
like, look at this.

00:23:22.520 --> 00:23:24.061
I come to work every day in this

00:23:24.082 --> 00:23:24.422
gym.

00:23:24.622 --> 00:23:25.823
Not all of them are like that,

00:23:25.903 --> 00:23:27.083
but you don't have to work at all

00:23:27.123 --> 00:23:27.363
of them.

00:23:27.863 --> 00:23:29.844
You can either go find the ones or

00:23:29.884 --> 00:23:31.565
you could make the one.

00:23:31.785 --> 00:23:33.326
You could make that thing.

00:23:33.346 --> 00:23:35.686
Dave is saying that, bingo, Tony,

00:23:35.707 --> 00:23:36.386
that's what he was saying.

00:23:36.747 --> 00:23:38.048
Got a lot of interaction today.

00:23:38.508 --> 00:23:39.728
Let's go, live comments.

00:23:40.088 --> 00:23:41.449
Let's go, live comments.

00:23:41.469 --> 00:23:42.650
All right, are we done with this topic?

00:23:42.769 --> 00:23:43.289
I have more.

00:23:43.970 --> 00:23:45.490
Yeah, go to the next one.

00:23:46.124 --> 00:23:46.483
All right.

00:23:46.503 --> 00:23:47.865
Well, before we go to the next one,

00:23:47.904 --> 00:23:49.005
gentlemen, you know how this works.

00:23:49.025 --> 00:23:50.085
We got to we got to pay the

00:23:50.125 --> 00:23:50.566
bills.

00:23:50.925 --> 00:23:52.246
And this one is apropos.

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All right.

00:24:27.446 --> 00:24:28.107
Next topic.

00:24:28.748 --> 00:24:30.349
Should have stayed in school.

00:24:30.589 --> 00:24:32.431
Dave, I don't have the screenshot,

00:24:32.451 --> 00:24:33.833
but I'll paint the picture.

00:24:33.893 --> 00:24:34.953
I think I can paint the picture.

00:24:34.973 --> 00:24:37.075
This was a buddy of yours from high

00:24:37.115 --> 00:24:38.317
school or college, right?

00:24:38.876 --> 00:24:39.997
Construction worker?

00:24:40.857 --> 00:24:41.018
No,

00:24:42.337 --> 00:24:44.719
a weekend baseball player on another team.

00:24:45.699 --> 00:24:47.578
And he's in a manhole.

00:24:47.618 --> 00:24:48.940
It's ninety two degrees.

00:24:49.259 --> 00:24:51.700
These captions says should have stayed in

00:24:51.759 --> 00:24:53.121
school.

00:24:53.141 --> 00:24:54.520
The funny thing, though, again,

00:24:54.681 --> 00:24:56.001
if you ask enough health care workers,

00:24:56.041 --> 00:24:57.981
they'll tell you maybe I should have

00:24:58.602 --> 00:25:00.803
started an HVAC company or climbed in

00:25:00.843 --> 00:25:01.583
manholes.

00:25:01.883 --> 00:25:03.042
And I think I responded, man,

00:25:03.063 --> 00:25:04.584
the grass is always greener when there's

00:25:04.604 --> 00:25:04.743
some.

00:25:05.785 --> 00:25:07.826
fertilizer on it right so it's green where

00:25:07.846 --> 00:25:09.526
you water it so every profession thinks

00:25:09.546 --> 00:25:11.086
the grass is greener construction has

00:25:11.126 --> 00:25:12.527
physical wear and tear health care has

00:25:12.567 --> 00:25:17.209
emotional wear and tear neither is free so

00:25:17.348 --> 00:25:18.609
for both of you and since we have

00:25:18.650 --> 00:25:20.250
people watching i guess the first question

00:25:20.269 --> 00:25:22.351
would be would you still become a pt

00:25:22.391 --> 00:25:23.971
again i i think i could answer for

00:25:24.031 --> 00:25:27.573
both of you i think yes

00:25:30.111 --> 00:25:30.171
Yes.

00:25:30.191 --> 00:25:30.990
Yeah, I think I would.

00:25:31.090 --> 00:25:33.613
I, you know, the, the information,

00:25:33.673 --> 00:25:35.834
I would become a PT again for the

00:25:35.913 --> 00:25:39.076
information, the experience,

00:25:39.135 --> 00:25:42.758
the connections, but you know, how,

00:25:42.998 --> 00:25:45.880
the question now is how would you be

00:25:46.039 --> 00:25:47.401
a different PT?

00:25:47.721 --> 00:25:48.981
Because gotta go back.

00:25:49.001 --> 00:25:52.084
I became an official PT in two thousand

00:25:52.163 --> 00:25:52.503
six.

00:25:52.544 --> 00:25:53.644
That was a different world.

00:25:53.663 --> 00:25:54.704
That was twenty years ago.

00:25:55.965 --> 00:25:57.727
How would I become a PT today?

00:25:59.585 --> 00:26:00.705
That's a good one to think about.

00:26:00.746 --> 00:26:02.167
For me, I was already,

00:26:03.790 --> 00:26:04.952
it was before I was engaged,

00:26:04.992 --> 00:26:06.855
but my wife was right out of the

00:26:06.875 --> 00:26:08.136
school living back here in Brooklyn.

00:26:08.377 --> 00:26:09.338
If I could do it over again,

00:26:09.679 --> 00:26:11.020
I would have come up here in twenty

00:26:11.101 --> 00:26:12.683
eleven, twenty twelve,

00:26:13.398 --> 00:26:15.040
and just started concierge pain relief

00:26:15.060 --> 00:26:15.340
then.

00:26:15.721 --> 00:26:15.882
Right.

00:26:15.902 --> 00:26:16.481
But it's like, I didn't,

00:26:16.541 --> 00:26:17.923
I didn't have all those skills and all

00:26:17.963 --> 00:26:19.724
the knowledge and the, and the,

00:26:19.925 --> 00:26:22.508
the fearlessness and the gumption and all

00:26:22.667 --> 00:26:23.128
the grit.

00:26:23.348 --> 00:26:23.489
I mean,

00:26:23.528 --> 00:26:24.390
I had some of the grit cause I

00:26:24.410 --> 00:26:26.372
did the initial, but I would,

00:26:26.551 --> 00:26:27.492
I would have done it sooner.

00:26:27.553 --> 00:26:27.732
Right.

00:26:27.792 --> 00:26:28.433
I mean,

00:26:28.473 --> 00:26:30.536
who knows how much larger the practice

00:26:30.556 --> 00:26:31.096
would be right now,

00:26:31.176 --> 00:26:32.738
but can't change any of that.

00:26:32.858 --> 00:26:33.298
So yeah,

00:26:35.330 --> 00:26:36.811
What I think is interesting now that I'm

00:26:36.852 --> 00:26:37.751
thinking about it.

00:26:37.892 --> 00:26:39.853
So as you guys know,

00:26:40.153 --> 00:26:41.073
I became a PT.

00:26:41.133 --> 00:26:43.034
I already had a physical therapy practice.

00:26:43.074 --> 00:26:44.574
We already had two locations,

00:26:44.634 --> 00:26:45.394
opened a third.

00:26:46.515 --> 00:26:48.756
But I ultimately became a PT to be

00:26:48.796 --> 00:26:49.635
a personal trainer.

00:26:49.695 --> 00:26:50.996
I was already a strength coach.

00:26:51.036 --> 00:26:52.936
I was already a personal trainer in my

00:26:52.997 --> 00:26:54.317
mind then and now.

00:26:55.538 --> 00:26:58.939
The reason why going that route was to

00:26:58.979 --> 00:27:00.759
become a better personal trainer.

00:27:01.579 --> 00:27:03.804
not to be necessarily a physical

00:27:03.844 --> 00:27:04.223
therapist.

00:27:04.263 --> 00:27:06.067
It gave me a license to bill insurance

00:27:06.086 --> 00:27:07.068
for personal training.

00:27:07.409 --> 00:27:09.772
That is effectively why I became a PT.

00:27:09.792 --> 00:27:12.135
It gave me a license to bill insurance

00:27:12.176 --> 00:27:13.137
for personal training,

00:27:13.397 --> 00:27:15.060
to make people fitter, healthier,

00:27:15.101 --> 00:27:15.501
stronger.

00:27:16.596 --> 00:27:17.737
Well, let me ask this question.

00:27:17.856 --> 00:27:20.778
As Angie says, she would become an SLP,

00:27:21.359 --> 00:27:22.701
but would definitely start private

00:27:22.721 --> 00:27:24.801
practice sooner and make the change.

00:27:24.981 --> 00:27:26.923
Class of two thousand and eight is is

00:27:27.044 --> 00:27:27.284
Angie.

00:27:27.304 --> 00:27:28.125
Thanks for chiming in.

00:27:28.944 --> 00:27:31.067
Most of the time when people give this

00:27:31.426 --> 00:27:34.670
regret, it's I wish I went bigger sooner.

00:27:34.710 --> 00:27:35.250
My question.

00:27:36.835 --> 00:27:40.955
My question to her, why become an SLP?

00:27:41.316 --> 00:27:43.356
Like you want to be a business owner.

00:27:43.916 --> 00:27:45.416
I was already a business owner.

00:27:45.557 --> 00:27:48.198
I already had two to three locations.

00:27:48.798 --> 00:27:50.739
Then I became a physical therapist because

00:27:51.138 --> 00:27:52.538
I wanted that next step.

00:27:52.578 --> 00:27:53.298
It was a hobby.

00:27:53.338 --> 00:27:55.299
It was recreation.

00:27:55.480 --> 00:27:57.080
If, you know, and I go back,

00:27:57.740 --> 00:27:59.840
a business owner is a business owner.

00:27:59.901 --> 00:28:01.481
It is a full-time occupation.

00:28:01.642 --> 00:28:03.422
It is a job and a title and

00:28:03.442 --> 00:28:05.702
a profession all in of itself.

00:28:06.623 --> 00:28:08.964
why even go the SLP route?

00:28:08.984 --> 00:28:10.246
You can hire SLPs.

00:28:11.007 --> 00:28:13.689
You can, you know, have ten SLPs,

00:28:14.028 --> 00:28:15.769
whereas if you become the SLP,

00:28:15.790 --> 00:28:19.272
you can only have one SLP.

00:28:20.453 --> 00:28:21.474
So let me ask this question,

00:28:22.536 --> 00:28:24.396
and this is fitting for both of you.

00:28:24.416 --> 00:28:25.678
If your son or daughter wanted to become

00:28:25.698 --> 00:28:28.601
a PT tomorrow, would you encourage them?

00:28:28.740 --> 00:28:29.000
Tony,

00:28:29.020 --> 00:28:30.241
you've got kids that are a little older.

00:28:30.402 --> 00:28:30.721
Dave,

00:28:30.741 --> 00:28:32.564
you've got one that's a little younger.

00:28:34.113 --> 00:28:35.015
So what would you say?

00:28:35.375 --> 00:28:36.357
One of your kids, Tony,

00:28:36.518 --> 00:28:37.901
your kids are high school age, right?

00:28:37.941 --> 00:28:38.741
If they walked in and said,

00:28:38.761 --> 00:28:39.604
I want to be a PT,

00:28:40.045 --> 00:28:40.866
do they have any interest?

00:28:40.886 --> 00:28:41.827
I think you said they didn't.

00:28:41.847 --> 00:28:42.971
They were doing other things, right?

00:28:44.182 --> 00:28:44.343
Yeah,

00:28:44.403 --> 00:28:46.163
nobody has an interest in it right now.

00:28:47.164 --> 00:28:49.105
But we are talking all the time about

00:28:49.145 --> 00:28:50.507
like, what do my kids want to do?

00:28:50.586 --> 00:28:52.307
What are they appropriate for?

00:28:53.808 --> 00:28:55.670
I think you have to look at personality

00:28:55.950 --> 00:28:57.671
is one of them, which, you know,

00:28:58.151 --> 00:28:59.251
do they want a job?

00:28:59.291 --> 00:29:00.192
Do they want a W-II?

00:29:00.231 --> 00:29:01.752
Do they want to clock in, clock out,

00:29:01.792 --> 00:29:03.594
go home and not thinking about anything

00:29:03.634 --> 00:29:04.275
during the day?

00:29:04.855 --> 00:29:06.135
Are they going to work and stay in

00:29:06.155 --> 00:29:06.796
the profession?

00:29:06.816 --> 00:29:08.037
Like, I've got all boys.

00:29:08.457 --> 00:29:10.699
There's not going to be a maternity leave.

00:29:10.719 --> 00:29:12.240
There's not going to be that time.

00:29:12.380 --> 00:29:13.921
Even if they want to be there like

00:29:14.020 --> 00:29:15.261
I was with the kids,

00:29:15.741 --> 00:29:17.303
it's not the same as being a woman

00:29:17.323 --> 00:29:18.324
who's going to get pregnant,

00:29:18.364 --> 00:29:19.904
who's going to leave the profession for a

00:29:19.984 --> 00:29:21.185
predetermined amount of time.

00:29:21.746 --> 00:29:23.527
So from my perspective,

00:29:24.008 --> 00:29:25.808
if somebody wants a W-II,

00:29:26.148 --> 00:29:28.671
work forty hours a week, have benefits,

00:29:28.730 --> 00:29:29.832
work for a hospital,

00:29:30.592 --> 00:29:31.913
Okay, go ahead and do it.

00:29:32.073 --> 00:29:32.432
You know,

00:29:33.114 --> 00:29:35.875
I would rather you make your money first,

00:29:36.276 --> 00:29:38.237
you build your nest egg first,

00:29:38.856 --> 00:29:41.638
then go back and do what I would

00:29:41.679 --> 00:29:44.059
consider a career that doesn't pay enough

00:29:44.119 --> 00:29:46.442
to afford the education.

00:29:47.001 --> 00:29:48.442
But you're doing it for joy.

00:29:48.762 --> 00:29:50.104
Again, just like I did.

00:29:50.144 --> 00:29:51.003
That's my bias.

00:29:52.085 --> 00:29:54.365
I can't break away from what felt

00:29:54.405 --> 00:29:55.166
comfortable to me.

00:29:56.576 --> 00:29:57.855
This might be a hard question for David

00:29:57.875 --> 00:29:59.876
to answer just because your son's so

00:29:59.916 --> 00:30:00.176
young.

00:30:00.196 --> 00:30:00.517
I mean,

00:30:00.557 --> 00:30:01.896
who the hell knows what PT is going

00:30:01.916 --> 00:30:03.538
to look like in three years, never mind,

00:30:03.657 --> 00:30:04.577
you know, eighteen years.

00:30:04.637 --> 00:30:06.778
But what are your thoughts?

00:30:07.178 --> 00:30:08.659
If you had a nephew or something who

00:30:08.679 --> 00:30:10.098
was five years away from high school

00:30:10.118 --> 00:30:10.699
graduation,

00:30:10.739 --> 00:30:12.239
would that be something you'd push?

00:30:14.220 --> 00:30:15.099
Totally, yeah,

00:30:15.240 --> 00:30:18.240
but I would want them to know the

00:30:18.800 --> 00:30:19.740
market forces,

00:30:19.820 --> 00:30:22.101
which you don't learn about until you

00:30:22.121 --> 00:30:23.201
become a professional,

00:30:23.281 --> 00:30:24.321
at least in health care.

00:30:25.088 --> 00:30:25.789
the market forces,

00:30:25.829 --> 00:30:28.032
meaning the cap in payment reimbursement

00:30:28.074 --> 00:30:29.635
and a little bit, you know, in general,

00:30:29.655 --> 00:30:30.917
a little bit more volume,

00:30:31.657 --> 00:30:33.318
compared to like the self padded network

00:30:33.338 --> 00:30:33.519
stuff,

00:30:33.538 --> 00:30:35.500
which I think every single year now is

00:30:35.559 --> 00:30:37.201
like becoming more and more acceptable.

00:30:37.280 --> 00:30:39.622
It's becoming more and more known.

00:30:39.642 --> 00:30:41.643
Uh, I've, I'm, I'm a,

00:30:41.682 --> 00:30:42.804
I'm trying to get out of doing the

00:30:42.824 --> 00:30:44.404
callbacks for concierge pain relief and

00:30:44.424 --> 00:30:46.165
I'm about to hire some virtual front desk,

00:30:46.185 --> 00:30:47.905
but doing all these calls for the last

00:30:47.987 --> 00:30:48.366
eight years,

00:30:48.386 --> 00:30:49.787
like there's definitely a trend in more

00:30:49.826 --> 00:30:51.989
people being like, Oh yeah, all right.

00:30:52.009 --> 00:30:53.648
Like out of pocket or, you know, even,

00:30:54.069 --> 00:30:54.349
Oh, okay.

00:30:54.390 --> 00:30:55.089
Three fifty, whatever.

00:30:55.109 --> 00:30:57.090
Like less and less people balking more and

00:30:57.111 --> 00:30:58.392
more people paying out of pocket.

00:30:58.791 --> 00:31:01.752
So the nephew or the family member,

00:31:01.853 --> 00:31:03.452
if we're giving advice, at least for me,

00:31:04.252 --> 00:31:05.732
I would say, yes, do it.

00:31:06.013 --> 00:31:08.233
But know that you got to know the

00:31:08.253 --> 00:31:08.574
game.

00:31:08.854 --> 00:31:10.594
And it's really hard, I think,

00:31:10.634 --> 00:31:13.775
to teach or to convey the game of

00:31:13.795 --> 00:31:15.935
whatever industry it is or whatever sector

00:31:16.036 --> 00:31:18.955
of health care to someone who is eighteen

00:31:18.976 --> 00:31:19.895
to twenty four years old.

00:31:20.336 --> 00:31:21.777
Like they could hear it,

00:31:22.156 --> 00:31:22.916
but do they get it?

00:31:23.376 --> 00:31:24.957
And does it does it actually like does

00:31:24.977 --> 00:31:26.317
it actually get through the noggin?

00:31:26.397 --> 00:31:27.278
You know what I mean?

00:31:27.557 --> 00:31:27.637
Yeah.

00:31:28.634 --> 00:31:30.316
I think what's interesting in that

00:31:30.355 --> 00:31:31.497
question real quick, too,

00:31:31.616 --> 00:31:34.199
is when I was younger in my late

00:31:34.239 --> 00:31:35.941
teens, early twenties, it was like,

00:31:36.020 --> 00:31:37.321
what's a stable job?

00:31:37.481 --> 00:31:38.962
I'm going to go get a stable job.

00:31:39.163 --> 00:31:40.904
Like what's job security?

00:31:40.924 --> 00:31:43.106
And that was part of, you know,

00:31:43.126 --> 00:31:44.448
some people are always going to get hurt.

00:31:44.528 --> 00:31:45.628
People are always going to need the

00:31:45.669 --> 00:31:46.849
services we can deliver,

00:31:46.910 --> 00:31:48.490
whether it's called physical therapy or

00:31:48.530 --> 00:31:48.691
not.

00:31:49.511 --> 00:31:52.854
Now I find myself thinking less about what

00:31:52.894 --> 00:31:54.796
is the right job and more what are

00:31:54.836 --> 00:31:56.696
the personality traits of the kid?

00:31:57.217 --> 00:31:59.919
You know, like, what are they curious?

00:32:00.078 --> 00:32:02.601
Are they more technical?

00:32:03.161 --> 00:32:04.162
What are they looking for?

00:32:04.182 --> 00:32:05.541
What's going to satisfy them?

00:32:06.623 --> 00:32:09.005
If I understand the kid, the personality,

00:32:09.065 --> 00:32:10.625
the culture they were raised in,

00:32:10.965 --> 00:32:12.727
then I feel more comfortable making

00:32:12.787 --> 00:32:14.667
recommendations about things they can do.

00:32:14.688 --> 00:32:15.788
All right.

00:32:15.828 --> 00:32:16.730
So in that vein,

00:32:16.750 --> 00:32:17.950
this will be the last question I ask

00:32:17.990 --> 00:32:18.631
on this topic.

00:32:21.817 --> 00:32:24.239
who's selling or who's communicating this

00:32:24.298 --> 00:32:25.740
because before i said there's a difference

00:32:25.779 --> 00:32:27.500
between expectation and reality that's

00:32:27.540 --> 00:32:30.584
where the friction lies so who's actually

00:32:30.683 --> 00:32:33.645
selling this because if you're in college

00:32:33.746 --> 00:32:35.988
it's going to be a university a pt

00:32:36.008 --> 00:32:37.449
program selling they're going to create

00:32:37.469 --> 00:32:38.970
the brochure if it's a private

00:32:38.990 --> 00:32:40.672
practitioner they're going to create a

00:32:40.692 --> 00:32:41.632
different picture because they're looking

00:32:41.672 --> 00:32:43.673
for something different so does our

00:32:43.713 --> 00:32:46.076
profession oversell or i should say

00:32:47.449 --> 00:32:51.531
clearly sell the actual career is that is

00:32:51.592 --> 00:32:55.895
that the disconnect could that be it gosh

00:32:56.816 --> 00:32:59.439
i don't i don't know um i i

00:32:59.479 --> 00:33:02.941
still think there's a message that says

00:33:03.020 --> 00:33:05.083
you're always going to have a job right

00:33:05.303 --> 00:33:06.804
maybe it's not paying you enough but

00:33:06.824 --> 00:33:08.266
you're always going to have a job there's

00:33:08.326 --> 00:33:09.866
always going to be a demand there's always

00:33:09.906 --> 00:33:10.606
going to be a need

00:33:11.428 --> 00:33:13.009
Where is that coming from?

00:33:13.911 --> 00:33:16.413
Probably more the employer than the

00:33:16.573 --> 00:33:17.173
university.

00:33:17.694 --> 00:33:20.678
The university, and we see those messages,

00:33:21.097 --> 00:33:23.319
they're going to sell their time in

00:33:23.380 --> 00:33:23.780
school.

00:33:24.101 --> 00:33:25.281
You want to take eight years,

00:33:25.321 --> 00:33:27.785
twelve years, stay a student for life,

00:33:27.825 --> 00:33:29.445
don't ever stop learning, you know,

00:33:29.906 --> 00:33:31.288
and keep paying us our tuition.

00:33:31.749 --> 00:33:32.509
Like, yeah,

00:33:32.569 --> 00:33:34.731
so they have their motivations.

00:33:35.992 --> 00:33:38.733
The APTA messaging, I mean,

00:33:38.753 --> 00:33:40.414
that's really hard because now you're

00:33:40.454 --> 00:33:42.695
talking across the entire scope of the

00:33:42.736 --> 00:33:45.498
profession from pediatric to geriatric to

00:33:45.538 --> 00:33:48.638
neuro to ortho to employee to independent.

00:33:50.460 --> 00:33:50.859
I don't know.

00:33:50.980 --> 00:33:52.340
I don't know where the messaging comes

00:33:52.361 --> 00:33:54.501
from or what even the messaging should be.

00:33:58.364 --> 00:33:59.025
What do you think, Dave?

00:33:59.045 --> 00:34:00.846
Does the profession over or mis-sell the

00:34:00.865 --> 00:34:01.145
career?

00:34:01.165 --> 00:34:03.106
Is that where the friction starts?

00:34:05.936 --> 00:34:06.499
It's hard.

00:34:09.094 --> 00:34:09.454
I mean,

00:34:09.594 --> 00:34:11.896
I feel like either they undersell it or

00:34:11.996 --> 00:34:13.976
they just kind of here it is.

00:34:14.237 --> 00:34:14.657
And like,

00:34:14.717 --> 00:34:15.797
you've got to kind of figure it out

00:34:15.836 --> 00:34:18.018
later if it truly was for you.

00:34:18.217 --> 00:34:19.838
And you don't fully know until you get

00:34:19.878 --> 00:34:20.119
into it,

00:34:20.159 --> 00:34:21.878
maybe in terms of like the volume and

00:34:21.898 --> 00:34:22.518
the demands.

00:34:23.440 --> 00:34:23.920
But again,

00:34:23.960 --> 00:34:25.260
just circling back to the whole burnout

00:34:25.280 --> 00:34:25.420
thing,

00:34:25.480 --> 00:34:27.721
it's like there's certain people that are

00:34:27.760 --> 00:34:28.181
going,

00:34:28.201 --> 00:34:29.722
there's a lot of therapists that are going

00:34:29.742 --> 00:34:32.722
through the same type of productivity

00:34:32.762 --> 00:34:34.782
demands and, you know,

00:34:35.103 --> 00:34:36.403
patient volume and all that.

00:34:36.929 --> 00:34:40.291
that don't complain right so it's like i

00:34:40.331 --> 00:34:41.791
think it's it's a hard question because

00:34:41.811 --> 00:34:43.512
you're asking how to how do all these

00:34:43.532 --> 00:34:45.554
people respond in the same type of like

00:34:45.594 --> 00:34:47.815
job environment or the same type of you

00:34:47.835 --> 00:34:55.639
know work uh and role all right um

00:34:55.679 --> 00:34:57.300
let's move to another topic tony you

00:34:57.320 --> 00:34:59.483
shared a or i think you tagged me

00:34:59.563 --> 00:35:01.384
in a screenshot on facebook

00:35:02.539 --> 00:35:05.880
You sort of had ChatGPT do an analysis

00:35:06.181 --> 00:35:07.842
of all of your social channels.

00:35:07.862 --> 00:35:11.402
And I thought this was pretty informative.

00:35:11.443 --> 00:35:13.443
You sort of uploaded all of your details

00:35:13.483 --> 00:35:15.784
and all of your views and everything from

00:35:15.804 --> 00:35:16.684
the last couple of months.

00:35:17.644 --> 00:35:19.425
And ChatGPT gave you sort of like a

00:35:19.485 --> 00:35:21.505
consultant level analysis.

00:35:21.907 --> 00:35:22.786
Why'd you do it?

00:35:22.847 --> 00:35:23.567
What did it say?

00:35:23.626 --> 00:35:25.027
And how could someone else use that?

00:35:25.447 --> 00:35:28.568
Yeah, you would love this stuff.

00:35:28.748 --> 00:35:31.409
So inside of Meta,

00:35:32.358 --> 00:35:33.277
I've been using all three.

00:35:33.898 --> 00:35:36.278
Inside of Meta, on my business page,

00:35:36.318 --> 00:35:38.318
there's called the Creative Assistant,

00:35:38.358 --> 00:35:39.039
I think it's called.

00:35:39.579 --> 00:35:40.900
It's the Meta AI.

00:35:41.539 --> 00:35:43.340
You can only access it through your cell

00:35:43.360 --> 00:35:45.800
phone, through the app.

00:35:45.880 --> 00:35:46.681
And basically,

00:35:47.141 --> 00:35:49.201
it has access to all of the comments

00:35:49.340 --> 00:35:50.782
on all of your Facebook posts.

00:35:50.842 --> 00:35:52.001
It's got your analytics.

00:35:52.021 --> 00:35:52.641
It's got everything.

00:35:52.661 --> 00:35:54.722
It's the only way I have found to

00:35:54.822 --> 00:35:56.382
get all of that information.

00:35:57.103 --> 00:35:59.523
it gives me feedback on what's doing well

00:35:59.744 --> 00:36:01.945
what the meta algorithm thinks is doing

00:36:01.985 --> 00:36:04.166
well what's what maybe could be improved

00:36:04.806 --> 00:36:06.045
then i take some of that stuff i

00:36:06.085 --> 00:36:07.987
throw it into chat gpt and gemini i'm

00:36:08.027 --> 00:36:10.347
like hey analyze these analytics tell me

00:36:10.427 --> 00:36:12.068
you know the messaging and create

00:36:12.427 --> 00:36:16.630
categories the photos i made a thousand

00:36:16.670 --> 00:36:20.630
dollars in seven days just posting photos

00:36:20.811 --> 00:36:21.972
on facebook last week

00:36:22.512 --> 00:36:23.534
That's crazy.

00:36:24.135 --> 00:36:27.800
I had eighteen million views in the twenty

00:36:27.840 --> 00:36:28.963
eight day analytics,

00:36:29.003 --> 00:36:31.067
but most of those views came last week.

00:36:32.909 --> 00:36:35.351
And so now as I'm learning and

00:36:35.411 --> 00:36:36.751
understanding a lot of this,

00:36:37.291 --> 00:36:40.351
the AIs are giving me, you know,

00:36:40.851 --> 00:36:42.472
obviously post recommendations,

00:36:42.532 --> 00:36:44.552
has given me wording recommendations,

00:36:44.952 --> 00:36:46.213
but more than anything, I just,

00:36:46.313 --> 00:36:49.413
I like to see what the AI says

00:36:49.914 --> 00:36:51.534
and how the AI interprets it.

00:36:51.574 --> 00:36:52.893
Just like I asked Dave, I'm like, Dave,

00:36:52.914 --> 00:36:54.434
what do you think about this situation?

00:36:54.894 --> 00:36:58.114
I like to hear his perspective because it

00:36:58.175 --> 00:37:00.536
helps me develop my perspective.

00:37:01.775 --> 00:37:04.237
But so many of the elements there,

00:37:04.297 --> 00:37:04.538
I think,

00:37:04.577 --> 00:37:07.641
are useful for therapists that are trying

00:37:07.701 --> 00:37:10.063
to get their social media up and running.

00:37:13.766 --> 00:37:15.266
You bounced it off to get my input,

00:37:15.286 --> 00:37:16.268
but you're the master.

00:37:16.307 --> 00:37:17.509
I mean, we're here,

00:37:17.648 --> 00:37:18.530
especially both of you,

00:37:18.550 --> 00:37:20.311
with social media posting and the amount

00:37:20.351 --> 00:37:20.791
of views...

00:37:21.474 --> 00:37:23.434
that you get tony is just i mean

00:37:23.614 --> 00:37:24.735
i showed my wife the other day i'm

00:37:24.775 --> 00:37:26.356
like something about what i think was was

00:37:26.456 --> 00:37:28.137
this post about seven million views or

00:37:28.297 --> 00:37:30.398
some other post even my mom in new

00:37:30.458 --> 00:37:32.679
jersey screenshots tony's and jimmy's

00:37:32.699 --> 00:37:33.659
stuff and she's like oh my god i

00:37:33.679 --> 00:37:34.780
can't believe how many views this guy

00:37:35.019 --> 00:37:35.981
these guys are crushing it

00:37:37.333 --> 00:37:38.894
And my mom's like, you know,

00:37:39.034 --> 00:37:40.376
obviously my supporter, no matter what,

00:37:40.396 --> 00:37:41.938
she's like, you're crushing it too, Dave.

00:37:41.958 --> 00:37:43.280
You know, my mom and I'm like,

00:37:43.340 --> 00:37:49.204
my YouTube gets and Tony's getting,

00:37:49.364 --> 00:37:49.585
you know,

00:37:49.686 --> 00:37:51.106
seven million on a post or whatever.

00:37:51.126 --> 00:37:51.688
It's just crazy.

00:37:51.728 --> 00:37:53.889
But it's just it's just hilarious.

00:37:53.909 --> 00:37:54.811
But, you know,

00:37:55.271 --> 00:37:56.251
huge fan of what you guys doing.

00:37:56.311 --> 00:37:56.672
Obviously,

00:37:56.733 --> 00:37:58.534
Tony's just like bonkers with the views.

00:37:59.574 --> 00:38:00.695
I think if there's a lesson at all

00:38:00.715 --> 00:38:03.038
is you do stuff and you see what

00:38:03.057 --> 00:38:04.458
succeeds, you see what fails.

00:38:04.518 --> 00:38:05.679
This is PT, right?

00:38:06.820 --> 00:38:07.960
The talk I gave this weekend,

00:38:07.981 --> 00:38:09.041
to come back to it again,

00:38:09.121 --> 00:38:10.822
one of the slides had the FIT VP

00:38:10.862 --> 00:38:12.943
principle, frequency, intensity, time,

00:38:13.003 --> 00:38:14.764
type, volume, and progression.

00:38:15.144 --> 00:38:15.465
I said,

00:38:15.505 --> 00:38:16.847
there's your acronym if you want to write

00:38:16.867 --> 00:38:17.067
it down.

00:38:17.106 --> 00:38:19.608
Kids, take a picture of this slide.

00:38:19.807 --> 00:38:21.088
Those are exercise principles,

00:38:21.108 --> 00:38:22.730
but they're also communication principles.

00:38:22.769 --> 00:38:24.070
They're also business principles.

00:38:24.090 --> 00:38:25.532
They're also parenting principles.

00:38:26.012 --> 00:38:27.574
Frequency, intensity, time, type, volume,

00:38:27.594 --> 00:38:28.054
and progression.

00:38:29.391 --> 00:38:30.213
A year ago,

00:38:30.733 --> 00:38:32.317
it was all about short form reels,

00:38:32.436 --> 00:38:33.137
the short, you know,

00:38:33.157 --> 00:38:35.282
the the fifteen to thirty five.

00:38:35.422 --> 00:38:38.246
And now Facebook says there's too many

00:38:38.306 --> 00:38:39.228
people doing it.

00:38:39.307 --> 00:38:40.050
It's swamped.

00:38:40.449 --> 00:38:41.632
So we are going to show you we're

00:38:41.652 --> 00:38:43.574
going to move the carrot over here and

00:38:43.594 --> 00:38:43.695
we're

00:38:46.088 --> 00:38:47.449
are going to know that images are the

00:38:47.489 --> 00:38:49.050
thing to do now, or text posts.

00:38:49.210 --> 00:38:51.170
LinkedIn a year ago was like,

00:38:51.210 --> 00:38:52.291
we want to be in the short form

00:38:52.311 --> 00:38:52.751
video game.

00:38:52.771 --> 00:38:54.211
We'll encourage you with added

00:38:54.871 --> 00:38:55.492
impressions.

00:38:55.932 --> 00:38:57.373
And now that thing's a desert, I mean,

00:38:57.393 --> 00:38:58.934
I don't even bother sharing a short form

00:38:58.954 --> 00:38:59.173
video.

00:39:00.094 --> 00:39:01.034
I don't even go image.

00:39:01.094 --> 00:39:02.534
I go only text on LinkedIn.

00:39:03.632 --> 00:39:05.675
But I pay attention to that right you

00:39:05.695 --> 00:39:06.976
got to pay attention to these things or

00:39:07.036 --> 00:39:08.157
have someone that pays attention,

00:39:08.177 --> 00:39:09.579
but if I were to say anything would

00:39:09.599 --> 00:39:11.541
be frequency intensity time type volume of

00:39:11.581 --> 00:39:12.023
progression.

00:39:12.443 --> 00:39:14.204
Those are exercise principles and there's

00:39:14.346 --> 00:39:15.726
those are those are communication

00:39:15.746 --> 00:39:16.168
principles.

00:39:16.617 --> 00:39:16.858
Yeah,

00:39:16.898 --> 00:39:19.920
the same exact lessons we learn in the

00:39:19.940 --> 00:39:21.922
clinic apply to social media,

00:39:21.942 --> 00:39:23.943
apply to everything in life, really.

00:39:24.023 --> 00:39:25.824
Even marriage advice, like,

00:39:26.565 --> 00:39:28.166
it can come out of the physical therapy

00:39:28.206 --> 00:39:28.545
clinic.

00:39:28.907 --> 00:39:30.367
We apply those principles.

00:39:30.407 --> 00:39:31.148
You do the reps.

00:39:31.168 --> 00:39:32.068
You do the hard things.

00:39:32.088 --> 00:39:33.789
You face the challenges, you know.

00:39:35.090 --> 00:39:37.413
But I will say, like, I left...

00:39:37.813 --> 00:39:39.193
pretty much a hundred percent left

00:39:39.233 --> 00:39:39.775
LinkedIn.

00:39:40.355 --> 00:39:41.836
I gave it a solid year,

00:39:41.876 --> 00:39:42.697
year and a half.

00:39:42.797 --> 00:39:44.378
I just wasn't getting the return on the

00:39:44.418 --> 00:39:45.039
investment.

00:39:45.139 --> 00:39:47.601
And it was cutting my focus away.

00:39:48.181 --> 00:39:49.523
So that's why I moved.

00:39:49.583 --> 00:39:51.485
And then when Facebook took off,

00:39:51.545 --> 00:39:52.365
I was just like,

00:39:52.847 --> 00:39:54.108
I'm still gaining fourteen,

00:39:54.128 --> 00:39:56.389
fifteen thousand followers a month on

00:39:56.429 --> 00:39:57.090
Facebook.

00:39:58.451 --> 00:40:00.572
It's the fastest platform for me right

00:40:00.632 --> 00:40:00.871
now.

00:40:00.931 --> 00:40:02.012
It's the most effective.

00:40:02.032 --> 00:40:03.333
It's paying me the most money.

00:40:04.753 --> 00:40:06.153
But at some point that'll change.

00:40:06.815 --> 00:40:07.994
I'm not attached to it.

00:40:08.074 --> 00:40:10.755
I know that something's going to change.

00:40:11.297 --> 00:40:12.777
That's not going to be as exciting of

00:40:12.797 --> 00:40:14.717
an opportunity as it is today.

00:40:15.197 --> 00:40:16.478
And then I'll move on to the next

00:40:16.498 --> 00:40:16.739
thing.

00:40:17.239 --> 00:40:17.539
You know,

00:40:17.579 --> 00:40:20.139
we're going back to the profession of

00:40:20.179 --> 00:40:21.079
physical therapy.

00:40:21.179 --> 00:40:24.402
If you are not changing the profession of

00:40:24.461 --> 00:40:26.501
physical therapy today is not the

00:40:26.541 --> 00:40:27.041
profession.

00:40:27.101 --> 00:40:28.983
It was twenty years ago when I became

00:40:29.043 --> 00:40:29.563
licensed.

00:40:30.123 --> 00:40:31.063
It's not the profession.

00:40:31.083 --> 00:40:33.605
My wife was in twenty five or thirty

00:40:33.625 --> 00:40:36.405
years ago.

00:40:36.746 --> 00:40:36.985
Yeah.

00:40:37.065 --> 00:40:39.487
And I don't think that's a big shock,

00:40:40.007 --> 00:40:40.327
Tony,

00:40:40.387 --> 00:40:43.648
because there's more consumers like your

00:40:43.688 --> 00:40:45.768
content is your you like the consumer

00:40:45.789 --> 00:40:45.989
experience.

00:40:47.170 --> 00:40:48.831
production, like the consumer content,

00:40:49.210 --> 00:40:50.652
the biggest tam,

00:40:50.692 --> 00:40:52.072
like the total addressable market,

00:40:52.112 --> 00:40:53.672
the biggest, the biggest, you know,

00:40:53.733 --> 00:40:54.434
mass audience.

00:40:54.934 --> 00:40:56.295
And LinkedIn is just all of us.

00:40:56.315 --> 00:40:59.416
It's just all the professionals, you know,

00:40:59.436 --> 00:41:00.416
it's a smaller pond, right?

00:41:00.456 --> 00:41:01.356
So that makes sense.

00:41:01.376 --> 00:41:01.556
Like,

00:41:01.817 --> 00:41:04.878
that's the same thing why you were doing

00:41:04.938 --> 00:41:07.579
more of like the like Instagram and

00:41:07.619 --> 00:41:09.380
Facebook posts are just around total knee

00:41:09.420 --> 00:41:10.422
replacement as opposed to

00:41:11.414 --> 00:41:12.474
I think LinkedIn,

00:41:12.494 --> 00:41:13.855
you were doing some total knee stuff,

00:41:13.875 --> 00:41:15.074
but then you were also maybe you were

00:41:15.094 --> 00:41:16.635
kind of doing some like Medicare stuff and

00:41:16.655 --> 00:41:17.856
clinician stuff over the years.

00:41:17.896 --> 00:41:19.677
But yeah, that makes sense.

00:41:19.697 --> 00:41:21.976
What's interesting now is as I move,

00:41:22.018 --> 00:41:24.637
so I asked chat GPT and Gemini both

00:41:24.878 --> 00:41:27.599
and meta, I'm like, Hey, do I have,

00:41:27.639 --> 00:41:27.958
you know,

00:41:28.039 --> 00:41:31.280
what it takes to be the biggest total

00:41:31.300 --> 00:41:34.621
knee replacement resource on Facebook?

00:41:35.702 --> 00:41:36.902
And what are you pointing at?

00:41:36.922 --> 00:41:38.322
I was gonna say, what did it say?

00:41:38.880 --> 00:41:39.260
Oh,

00:41:39.300 --> 00:41:42.963
so it said there is no established like

00:41:43.184 --> 00:41:46.206
resource that everybody goes to with your

00:41:46.246 --> 00:41:46.726
growth.

00:41:46.786 --> 00:41:48.369
And the big thing it was telling me

00:41:48.409 --> 00:41:50.230
about all the growth I had last week

00:41:50.731 --> 00:41:54.454
was I am getting the majority of non

00:41:54.514 --> 00:41:56.215
followers seeing my content.

00:41:56.856 --> 00:41:58.478
And basically what it was saying was like,

00:41:58.538 --> 00:42:00.159
it was mostly followers seeing your

00:42:00.199 --> 00:42:00.820
content.

00:42:01.340 --> 00:42:01.960
That's okay.

00:42:02.639 --> 00:42:04.079
But that means that Facebook isn't

00:42:04.139 --> 00:42:06.039
interested in growing your audience and

00:42:06.101 --> 00:42:07.860
helping more people get exposure.

00:42:08.461 --> 00:42:09.181
A lot of my,

00:42:09.402 --> 00:42:11.902
I did a text only post, no image,

00:42:12.023 --> 00:42:12.623
no video,

00:42:12.782 --> 00:42:15.605
just text one or two sentences got half

00:42:15.625 --> 00:42:17.505
a million views in forty eight hours.

00:42:17.885 --> 00:42:19.706
And it was like ninety two percent non

00:42:19.746 --> 00:42:20.347
followers.

00:42:21.266 --> 00:42:24.369
So the algorithm said, yes, absolutely.

00:42:24.708 --> 00:42:27.550
You have the signals from Facebook to say

00:42:28.050 --> 00:42:31.130
you can build and be the biggest resource

00:42:31.371 --> 00:42:32.172
on Facebook.

00:42:32.771 --> 00:42:36.831
for total knee replacement um in my mind

00:42:36.891 --> 00:42:39.572
i'm like okay but it's still a capped

00:42:39.713 --> 00:42:41.893
audience maybe i need to start pushing

00:42:41.932 --> 00:42:44.233
toward just osteoarthritis of the knee

00:42:44.773 --> 00:42:46.293
because that's a bigger audience than

00:42:46.333 --> 00:42:47.875
people who have had the knee replacement

00:42:47.914 --> 00:42:50.454
surgery there you go yeah and when i'm

00:42:50.474 --> 00:42:51.996
looking at these other pages that are

00:42:52.016 --> 00:42:55.976
doing a thousand two thousand a day that's

00:42:55.996 --> 00:42:57.657
where it's gonna come from it's gonna come

00:42:57.697 --> 00:43:00.398
from the next level of audience we don't

00:43:00.438 --> 00:43:01.458
have that in pt

00:43:02.485 --> 00:43:03.884
Unless you go the digital route.

00:43:04.570 --> 00:43:04.771
Right.

00:43:05.231 --> 00:43:06.731
What should clinics be doing differently

00:43:06.771 --> 00:43:07.632
because of this?

00:43:08.152 --> 00:43:10.532
What are people taking away from this?

00:43:10.552 --> 00:43:12.932
What are businesses or solopreneurs,

00:43:12.972 --> 00:43:14.353
what should they be doing differently

00:43:14.733 --> 00:43:15.454
because of this?

00:43:16.074 --> 00:43:18.355
One thing I would say is stop overthinking

00:43:18.375 --> 00:43:19.574
or trying to overproduce.

00:43:19.974 --> 00:43:22.016
You have all the tools you need in

00:43:22.056 --> 00:43:23.155
your pocket right now.

00:43:23.175 --> 00:43:24.836
I tell people all the time,

00:43:25.177 --> 00:43:27.237
don't spend a dollar on anything until you

00:43:27.257 --> 00:43:28.436
do a hundred repetitions.

00:43:28.476 --> 00:43:31.018
Don't spend a dollar on a microphone until

00:43:31.038 --> 00:43:32.219
you've done a hundred episodes of a

00:43:32.259 --> 00:43:32.818
podcast.

00:43:32.858 --> 00:43:33.458
Don't do it.

00:43:35.110 --> 00:43:36.072
What do you think, Dave?

00:43:36.092 --> 00:43:37.876
What should clinics be doing differently

00:43:37.916 --> 00:43:39.739
because of what Tony is finding out that

00:43:39.760 --> 00:43:41.764
you can reach an audience if you pay

00:43:41.784 --> 00:43:42.766
attention to the signals?

00:43:44.876 --> 00:43:46.617
literally just pull your phone out and

00:43:47.297 --> 00:43:48.699
just, I just said it last week,

00:43:48.719 --> 00:43:50.019
but model what Tony is doing.

00:43:50.760 --> 00:43:51.762
I was, when we were doing,

00:43:51.782 --> 00:43:53.023
thinking about doing video and I was like,

00:43:53.103 --> 00:43:53.202
Oh,

00:43:53.262 --> 00:43:54.583
I want to do like a Gary V

00:43:54.643 --> 00:43:56.686
type person and hire a videographer and an

00:43:56.766 --> 00:43:58.847
editor and someone to post the content.

00:43:59.088 --> 00:43:59.889
And Tony's like, yeah,

00:43:59.909 --> 00:44:01.630
but you could also just like pull your

00:44:01.650 --> 00:44:02.010
phone out,

00:44:02.050 --> 00:44:04.231
record videos and then post them and try

00:44:04.271 --> 00:44:04.972
to post, you know,

00:44:05.572 --> 00:44:07.132
two to five a day or at least

00:44:07.253 --> 00:44:08.974
one a day and string a bunch of

00:44:08.994 --> 00:44:10.074
days together where you're just posting

00:44:10.153 --> 00:44:10.594
one a day.

00:44:11.295 --> 00:44:13.396
But something as simple as anything that

00:44:13.416 --> 00:44:17.016
you tell a patient, any like HEP guidance,

00:44:17.056 --> 00:44:18.057
any counseling,

00:44:18.117 --> 00:44:19.518
any like support type thing,

00:44:19.577 --> 00:44:20.739
we all overlook it.

00:44:21.333 --> 00:44:22.074
Tony's like, Hey,

00:44:22.094 --> 00:44:23.074
just like pull your phone out.

00:44:23.494 --> 00:44:24.934
And with the patient and client's

00:44:24.974 --> 00:44:26.215
permission, if you had them sign,

00:44:26.235 --> 00:44:27.335
hopefully a social media release,

00:44:27.376 --> 00:44:28.077
if not do that.

00:44:29.416 --> 00:44:31.257
But just just film them in the clinic,

00:44:31.297 --> 00:44:33.237
like just record them or record you

00:44:33.438 --> 00:44:35.099
without even seeing the without showing

00:44:35.119 --> 00:44:36.820
the patient record what you're saying on

00:44:36.880 --> 00:44:37.280
your end.

00:44:38.800 --> 00:44:39.960
And do that string a bunch of days

00:44:39.981 --> 00:44:42.342
together, then like I did, then over time,

00:44:42.362 --> 00:44:43.601
then I bought the lapel mics,

00:44:43.641 --> 00:44:44.623
which were like a hundred bucks.

00:44:44.663 --> 00:44:45.382
And now it's like,

00:44:45.762 --> 00:44:47.983
now even my therapist know we're doing it.

00:44:48.043 --> 00:44:48.224
But

00:44:48.985 --> 00:44:51.847
The the one the videos that are the

00:44:52.047 --> 00:44:53.009
most like for Tony,

00:44:53.028 --> 00:44:54.831
the ones that are the most unique or

00:44:54.871 --> 00:44:56.311
the ones that tend to get a lot

00:44:56.351 --> 00:44:58.313
of views are the ones that are just

00:44:58.355 --> 00:45:00.476
so raw and genuine and real.

00:45:01.157 --> 00:45:03.780
And it's Tony's finger and he's pointing

00:45:03.800 --> 00:45:05.581
at something or he's explaining something.

00:45:05.981 --> 00:45:07.563
Or it's his patient or client talking

00:45:07.583 --> 00:45:08.103
about something.

00:45:08.742 --> 00:45:09.824
And it feels so real.

00:45:09.844 --> 00:45:11.063
You feel like a fly on the wall.

00:45:11.244 --> 00:45:13.465
That is the sweet spot right now.

00:45:13.844 --> 00:45:15.985
Not the overproduced, you know,

00:45:16.045 --> 00:45:18.327
pay someone thousands of dollars to chop

00:45:18.347 --> 00:45:20.387
down and make like a thirty second reel

00:45:20.467 --> 00:45:21.748
or a one or two minute video.

00:45:22.268 --> 00:45:23.809
You're going to pay way more and then

00:45:23.829 --> 00:45:25.349
there's not going to be an ROI there.

00:45:25.389 --> 00:45:26.791
Maybe you sprinkle that in later.

00:45:27.570 --> 00:45:29.092
You just pull your phone out and record.

00:45:29.914 --> 00:45:31.235
Yeah, Dave, you think like a New Yorker.

00:45:31.255 --> 00:45:32.115
It's what Dave Bullock thinks.

00:45:33.275 --> 00:45:34.297
Well, I live here.

00:45:34.317 --> 00:45:35.217
I mean, I'm from New Jersey.

00:45:35.717 --> 00:45:37.117
I'm from New Jersey, from South Jersey,

00:45:37.137 --> 00:45:37.918
went to school in Philly,

00:45:37.938 --> 00:45:39.958
lived there for six years.

00:45:40.259 --> 00:45:42.699
Now I'm in New York for eleven-something

00:45:42.719 --> 00:45:42.880
years.

00:45:42.920 --> 00:45:44.840
So I would hope that I think like

00:45:44.880 --> 00:45:45.320
a New Yorker.

00:45:45.340 --> 00:45:45.800
Thank you, Dave.

00:45:46.161 --> 00:45:46.842
Shout out to you.

00:45:47.202 --> 00:45:48.021
You're overthinking it.

00:45:48.121 --> 00:45:49.382
It's going to be the same thing that

00:45:49.402 --> 00:45:51.384
this user said earlier in the show,

00:45:51.423 --> 00:45:51.844
which is,

00:45:51.903 --> 00:45:53.563
I wish I started my business sooner.

00:45:53.603 --> 00:45:54.704
I wish I went bigger.

00:45:55.867 --> 00:45:56.869
you're overthinking this.

00:45:57.329 --> 00:45:58.731
Like quite literally, Tony,

00:45:58.751 --> 00:46:03.016
you also shared another account who was

00:46:03.117 --> 00:46:07.342
just sharing screenshots of tweets or

00:46:07.422 --> 00:46:08.103
something like that.

00:46:08.422 --> 00:46:09.784
Were they even their tweets?

00:46:10.429 --> 00:46:11.170
No, no.

00:46:11.269 --> 00:46:14.371
I mean, some other people's tweets.

00:46:14.831 --> 00:46:16.192
He takes the screenshot.

00:46:16.512 --> 00:46:20.914
He has Claude write the the caption.

00:46:22.134 --> 00:46:22.614
And I mean,

00:46:22.653 --> 00:46:24.215
this guy is crushing it now.

00:46:24.255 --> 00:46:25.635
He's in the financial space.

00:46:25.655 --> 00:46:27.135
He's not in the health care space,

00:46:27.556 --> 00:46:28.576
but it's the same thing.

00:46:28.635 --> 00:46:30.277
So the AI keeps telling me the same

00:46:30.317 --> 00:46:30.856
thing, which is.

00:46:31.416 --> 00:46:34.338
The exercise demonstrations are fine.

00:46:34.438 --> 00:46:35.000
They're good.

00:46:35.039 --> 00:46:35.920
They get views.

00:46:36.340 --> 00:46:38.882
The thing that blows the engagement out of

00:46:38.922 --> 00:46:41.804
the water is the stuff that opens the

00:46:41.844 --> 00:46:45.186
door and invites the viewer to contribute.

00:46:45.867 --> 00:46:47.489
I've got multiple posts now.

00:46:47.889 --> 00:46:50.291
The million view posts, they're nice.

00:46:50.931 --> 00:46:53.432
I've got posts that have thousands of

00:46:53.492 --> 00:46:53.974
comments.

00:46:54.153 --> 00:46:55.675
I never in a million years thought I'd

00:46:55.695 --> 00:46:57.856
get a post with thousands of comments.

00:46:58.516 --> 00:47:00.900
And it's something as simple as my last

00:47:01.001 --> 00:47:01.481
one was,

00:47:01.961 --> 00:47:03.945
when did your total knee replacement feel

00:47:04.045 --> 00:47:05.947
natural or feel like your natural knee or

00:47:05.987 --> 00:47:06.768
something like that?

00:47:07.289 --> 00:47:10.152
And then it just explodes in the comment

00:47:10.193 --> 00:47:10.614
section.

00:47:11.451 --> 00:47:11.951
And of course,

00:47:12.050 --> 00:47:13.913
that is what gives Facebook the

00:47:14.032 --> 00:47:15.134
information it needs.

00:47:15.574 --> 00:47:17.896
They're not, you know, the typical like,

00:47:18.155 --> 00:47:18.596
hey,

00:47:18.675 --> 00:47:21.418
comment link to get a link to this

00:47:21.498 --> 00:47:22.358
product or whatever.

00:47:22.818 --> 00:47:24.340
These are all unique comments.

00:47:24.360 --> 00:47:26.081
They're all completely different comments.

00:47:26.101 --> 00:47:27.842
The other day, the AI said,

00:47:28.302 --> 00:47:30.224
what's most interesting about your posts

00:47:30.324 --> 00:47:32.505
is people are talking to each other in

00:47:32.525 --> 00:47:33.186
the comments.

00:47:33.226 --> 00:47:34.987
That's a huge positive signal for the

00:47:35.088 --> 00:47:37.849
algorithm to say what you're offering,

00:47:37.989 --> 00:47:39.751
what you're contributing is valuable.

00:47:40.489 --> 00:47:42.289
Yeah, I'm doing this right now.

00:47:42.550 --> 00:47:44.550
I took the train into work today and

00:47:44.650 --> 00:47:46.271
I was thinking about what we're going to

00:47:46.291 --> 00:47:46.690
talk about.

00:47:47.070 --> 00:47:48.532
So on my LinkedIn feed,

00:47:48.931 --> 00:47:51.172
I asked a stunningly simple question.

00:47:51.893 --> 00:47:54.733
People love to talk about themselves or

00:47:54.753 --> 00:47:55.373
their babies.

00:47:55.414 --> 00:47:56.833
I don't get into their babies on LinkedIn.

00:47:57.193 --> 00:47:58.855
So I asked the question this morning.

00:48:00.864 --> 00:48:03.628
The actual prompt read this.

00:48:03.728 --> 00:48:05.050
Help me settle curiosity.

00:48:05.751 --> 00:48:07.233
How long have you been at your current

00:48:07.253 --> 00:48:08.434
job as a physical therapist?

00:48:08.514 --> 00:48:09.896
Just drop the number of years in the

00:48:09.936 --> 00:48:10.336
comments.

00:48:10.677 --> 00:48:11.579
No explanation needed.

00:48:11.599 --> 00:48:12.880
I'm wondering what the distribution

00:48:12.980 --> 00:48:13.621
actually is.

00:48:14.021 --> 00:48:15.503
People want to be part of something,

00:48:15.943 --> 00:48:16.864
want to cast their vote.

00:48:17.585 --> 00:48:17.726
Now,

00:48:17.786 --> 00:48:20.246
how am I hacking LinkedIn or trying to

00:48:20.306 --> 00:48:20.688
anyway?

00:48:21.108 --> 00:48:22.248
When someone responds,

00:48:22.288 --> 00:48:25.670
when Adam Paris responds, thirty years,

00:48:26.451 --> 00:48:28.512
I go triple decade club and I put

00:48:28.532 --> 00:48:30.452
a little trophy, three trophy emojis.

00:48:30.492 --> 00:48:31.952
And when someone says seven years,

00:48:32.454 --> 00:48:33.954
I give them a medal for hitting the

00:48:34.175 --> 00:48:35.074
half a decade mark.

00:48:35.394 --> 00:48:35.775
Why?

00:48:36.416 --> 00:48:38.797
LinkedIn is looking at is there

00:48:40.177 --> 00:48:41.438
interaction?

00:48:41.498 --> 00:48:42.278
Are there comments?

00:48:43.784 --> 00:48:44.784
I know they look deeper.

00:48:44.824 --> 00:48:45.505
We don't know what it is,

00:48:45.525 --> 00:48:46.846
but are they looking for how long the

00:48:46.885 --> 00:48:47.865
comment, how varied?

00:48:47.925 --> 00:48:48.387
I don't know.

00:48:48.606 --> 00:48:50.387
But right now I'm trying to get numbers

00:48:50.807 --> 00:48:52.449
and LinkedIn might like that for today.

00:48:52.489 --> 00:48:53.088
But so far,

00:48:53.108 --> 00:48:54.949
that post that I posted on the train

00:48:54.989 --> 00:48:57.592
two hours ago has gotten four hundred

00:48:57.632 --> 00:48:58.331
impressions.

00:48:59.152 --> 00:49:03.175
And I got to refresh.

00:49:03.215 --> 00:49:03.675
Fifteen,

00:49:03.855 --> 00:49:05.315
fifteen people have voted in the last

00:49:05.376 --> 00:49:05.576
hour.

00:49:07.768 --> 00:49:08.268
Nice.

00:49:08.369 --> 00:49:08.768
Yeah.

00:49:08.809 --> 00:49:11.369
So you're trying to,

00:49:11.429 --> 00:49:14.190
one of the takeaways from this weekend

00:49:14.210 --> 00:49:15.811
with the students in Colorado, yes,

00:49:15.871 --> 00:49:17.052
the fit VP principle,

00:49:17.391 --> 00:49:20.413
but don't try to create social media.

00:49:21.313 --> 00:49:23.954
Try to create media that is social.

00:49:24.074 --> 00:49:25.614
Like think about what you would ask

00:49:25.635 --> 00:49:26.695
someone at a dinner party.

00:49:27.434 --> 00:49:28.896
you wouldn't ask them hugely dense

00:49:28.916 --> 00:49:31.157
questions not to start the conversation

00:49:31.197 --> 00:49:33.378
you'd ask them something about them do

00:49:33.418 --> 00:49:34.880
that i think some of the life advice

00:49:34.900 --> 00:49:35.960
i gave him was do you want to

00:49:35.981 --> 00:49:37.943
sound like the most interesting person at

00:49:38.202 --> 00:49:40.083
a uh at a dinner party just ask

00:49:40.204 --> 00:49:43.465
questions never answer them just ask the

00:49:43.505 --> 00:49:45.568
question then put your hand on your chin

00:49:45.588 --> 00:49:47.188
and do exactly what dave is doing and

00:49:47.228 --> 00:49:50.451
just not interesting interesting take how

00:49:50.471 --> 00:49:51.931
did you get to that conclusion oh it's

00:49:51.952 --> 00:49:52.552
very interesting

00:49:53.260 --> 00:49:54.300
The trap here though,

00:49:54.320 --> 00:49:55.920
and I think this is what anybody watching

00:49:55.960 --> 00:49:57.681
this episode is going to be thinking right

00:49:57.721 --> 00:49:58.800
now is, yeah,

00:49:58.820 --> 00:50:00.061
but how does that put money in my

00:50:00.121 --> 00:50:00.481
pocket?

00:50:01.902 --> 00:50:03.621
Why are we spending this time?

00:50:04.041 --> 00:50:04.442
I got you.

00:50:04.581 --> 00:50:05.561
I got you from my side.

00:50:06.163 --> 00:50:06.422
All right.

00:50:06.463 --> 00:50:08.182
So with Tony's inspiration,

00:50:08.603 --> 00:50:11.123
we have started a TikTok for Concierge

00:50:11.164 --> 00:50:11.664
Pain Relief.

00:50:11.903 --> 00:50:13.284
There we go.

00:50:13.563 --> 00:50:15.304
Now we're getting some leads where people

00:50:15.364 --> 00:50:16.724
are actually saying, hey,

00:50:16.764 --> 00:50:17.945
can you help with this nerve in my

00:50:17.965 --> 00:50:18.625
back, whatever.

00:50:19.244 --> 00:50:21.166
And I don't know if they've converted to

00:50:21.226 --> 00:50:21.826
phone calls yet,

00:50:21.846 --> 00:50:22.786
but we're getting very close.

00:50:23.326 --> 00:50:25.827
So this particular post with this, um,

00:50:25.887 --> 00:50:27.527
full knee flexion off the edge of the

00:50:27.588 --> 00:50:28.949
treatment table, kind of like, um,

00:50:29.610 --> 00:50:31.871
like a full quad, uh, hip flexor stretch.

00:50:32.490 --> 00:50:35.253
Someone had commented a woman just a

00:50:35.273 --> 00:50:37.233
couple of days ago, literally,

00:50:37.273 --> 00:50:37.914
this is hilarious.

00:50:37.934 --> 00:50:39.195
You're going to love this.

00:50:39.215 --> 00:50:39.614
She goes,

00:50:41.286 --> 00:50:43.487
I was considering coming to you guys for

00:50:43.847 --> 00:50:44.947
PT for my back,

00:50:45.108 --> 00:50:45.929
but I got to say,

00:50:46.228 --> 00:50:49.090
this looks so painful.

00:50:49.570 --> 00:50:51.431
And then I'm like, oh, here we go.

00:50:51.472 --> 00:50:52.672
This is like a troll.

00:50:52.693 --> 00:50:53.112
What is this?

00:50:53.713 --> 00:50:54.012
So I said,

00:50:54.032 --> 00:50:55.893
we don't push our clients into pain or

00:50:55.934 --> 00:50:57.335
over-treat them to the point where our

00:50:57.375 --> 00:50:58.436
clients are experiencing pain.

00:50:58.476 --> 00:50:59.836
This technique is not for everyone.

00:51:00.097 --> 00:51:01.858
And this young man, the patient,

00:51:01.878 --> 00:51:02.257
the client,

00:51:03.106 --> 00:51:05.007
in the video is not wincing in pain

00:51:05.327 --> 00:51:07.708
smiley face anyway we'd love to speak with

00:51:07.728 --> 00:51:08.969
you on the phone to see if it

00:51:09.009 --> 00:51:11.150
might be the right fit for the for

00:51:11.250 --> 00:51:13.150
each of us be well and then she

00:51:13.190 --> 00:51:14.672
replied because i don't know what i mean

00:51:14.692 --> 00:51:17.554
tiktok is crazy but she replied i was

00:51:17.574 --> 00:51:19.454
just kidding thanks for responding i will

00:51:19.474 --> 00:51:21.036
call you this week i will i will

00:51:21.056 --> 00:51:24.577
call you this week tiktok is crazy so

00:51:24.818 --> 00:51:25.257
listen i

00:51:26.550 --> 00:51:26.751
you know,

00:51:26.771 --> 00:51:28.432
there's certain people to follow,

00:51:29.253 --> 00:51:32.717
especially Jimmy and Tony for volume,

00:51:32.876 --> 00:51:34.759
and you guys are doing an incredible job

00:51:34.878 --> 00:51:36.539
getting views getting engagements.

00:51:37.581 --> 00:51:38.762
Yeah, I want some of that.

00:51:39.103 --> 00:51:40.563
And I would love to have millions of

00:51:40.583 --> 00:51:41.445
views like Tony has,

00:51:41.485 --> 00:51:43.507
but I also want the phone ringing and

00:51:43.586 --> 00:51:45.327
I want to pull humans out of this

00:51:45.789 --> 00:51:47.090
internet ecosystem.

00:51:47.871 --> 00:51:48.050
And

00:51:49.016 --> 00:51:51.056
engage in the Concierge Pain Relief

00:51:51.137 --> 00:51:53.536
in-person visits, in-person experiences.

00:51:53.597 --> 00:51:54.838
That's what it's all about for us.

00:51:55.438 --> 00:51:56.918
And the fact that now people are following

00:51:56.978 --> 00:52:00.079
and commenting and asking questions and

00:52:00.119 --> 00:52:02.539
stuff publicly in the comments and DMs

00:52:03.159 --> 00:52:05.101
just on TikTok alone in the past two

00:52:05.121 --> 00:52:07.822
weeks is progress enough for me.

00:52:08.581 --> 00:52:08.842
Yeah,

00:52:09.003 --> 00:52:10.786
I would say it is the image I'm

00:52:10.806 --> 00:52:11.907
going to put on the screen in just

00:52:11.967 --> 00:52:12.409
a second.

00:52:12.648 --> 00:52:13.871
This is one of the slides that I

00:52:13.891 --> 00:52:14.572
had this weekend.

00:52:15.273 --> 00:52:18.179
The purpose of social media is attention

00:52:18.239 --> 00:52:18.639
first.

00:52:19.402 --> 00:52:22.405
because attention leads to trust or just

00:52:22.605 --> 00:52:23.746
knowing, right?

00:52:24.365 --> 00:52:25.786
So attention leads to trust,

00:52:26.007 --> 00:52:27.128
trust leads to action.

00:52:27.487 --> 00:52:28.969
Now this can be said for a clinician

00:52:28.989 --> 00:52:30.048
in the clinic, right?

00:52:30.068 --> 00:52:31.710
You have to earn their attention to

00:52:31.750 --> 00:52:33.452
eventually over time earn their trust so

00:52:34.112 --> 00:52:36.492
the patient takes action or the person on

00:52:37.034 --> 00:52:39.414
this weird device world that we live into,

00:52:39.934 --> 00:52:41.876
they pay attention to you over time,

00:52:41.896 --> 00:52:42.177
they're like,

00:52:42.597 --> 00:52:44.818
yeah tony guy sounds like he likes knees

00:52:44.838 --> 00:52:46.320
and he knows he's talking about he's got

00:52:46.400 --> 00:52:48.481
fifty different people and eventually if

00:52:48.501 --> 00:52:50.523
they need your help and you and you're

00:52:50.543 --> 00:52:52.724
clear about click here for my knee course

00:52:52.764 --> 00:52:54.266
or click here to subscribe to my youtube

00:52:54.286 --> 00:52:57.248
channel attention leads to trust trust

00:52:57.289 --> 00:52:59.369
leads to action so the point of social

00:52:59.409 --> 00:53:01.371
media in my in my opinion is not

00:53:01.692 --> 00:53:03.753
stopping at attention a hundred thousand

00:53:03.793 --> 00:53:04.793
views is cute

00:53:05.614 --> 00:53:07.056
But if it doesn't lead to trust,

00:53:07.096 --> 00:53:09.097
if you're just doing it for no good,

00:53:09.976 --> 00:53:11.157
it can't lead to action.

00:53:11.217 --> 00:53:12.938
So that's how it puts money in your

00:53:13.438 --> 00:53:16.199
pocket or clients in the door is this.

00:53:16.280 --> 00:53:17.240
Now, I will say,

00:53:17.621 --> 00:53:19.461
there's whatever variation that you want.

00:53:19.981 --> 00:53:20.762
Somebody asked,

00:53:21.043 --> 00:53:22.583
a student asked this weekend,

00:53:23.384 --> 00:53:24.565
I kind of want to get into this.

00:53:24.625 --> 00:53:25.625
I said, that's fantastic.

00:53:25.644 --> 00:53:27.186
She goes, what platform would you suggest?

00:53:27.206 --> 00:53:27.646
And I said,

00:53:28.045 --> 00:53:29.467
what platform do you already consume

00:53:29.487 --> 00:53:30.007
content on?

00:53:30.047 --> 00:53:30.768
What do you like?

00:53:31.800 --> 00:53:33.202
then she said well i guess instagram and

00:53:33.222 --> 00:53:35.543
i said here's my suggestion in the next

00:53:35.603 --> 00:53:37.686
week if you're just cruising and you stop

00:53:37.706 --> 00:53:39.688
and watch ten things screenshot them

00:53:40.088 --> 00:53:41.590
inside the profession outside the

00:53:41.630 --> 00:53:43.711
profession i would actually suggest throw

00:53:43.731 --> 00:53:45.213
them up on a vision board and ask

00:53:45.233 --> 00:53:46.813
yourself what you liked about them and

00:53:46.853 --> 00:53:48.856
what you'd want to do because some people

00:53:48.896 --> 00:53:50.797
like watching talking head videos but

00:53:51.177 --> 00:53:52.759
would never ever want to put their face

00:53:52.778 --> 00:53:53.239
on a camera.

00:53:53.280 --> 00:53:53.500
Great,

00:53:53.519 --> 00:53:57.784
do voiceover videos or share text content.

00:53:57.824 --> 00:53:59.885
You don't have to do what the next

00:53:59.925 --> 00:54:02.588
person is doing the way that they're doing

00:54:02.608 --> 00:54:02.648
it.

00:54:02.688 --> 00:54:04.650
You just don't have to.

00:54:04.690 --> 00:54:06.431
Dave, just on the technical side,

00:54:06.530 --> 00:54:09.273
are you putting the location in your

00:54:09.313 --> 00:54:09.893
videos?

00:54:10.315 --> 00:54:11.496
Not in the video part,

00:54:11.536 --> 00:54:13.657
but in the post part,

00:54:13.697 --> 00:54:14.978
you can choose a location?

00:54:16.757 --> 00:54:19.179
tiktok allows me to pin our actual brick

00:54:19.199 --> 00:54:20.338
and mortar which is where most of the

00:54:20.358 --> 00:54:22.639
videos are so yes hundred percent yeah

00:54:22.679 --> 00:54:25.541
like i do that on tiktok instagram

00:54:25.561 --> 00:54:27.521
facebook they all allow you to pin the

00:54:27.561 --> 00:54:30.601
location okay awesome yeah i will say this

00:54:30.942 --> 00:54:32.922
tony there was one time not long ago

00:54:32.983 --> 00:54:35.043
i shared a screenshot of a post of

00:54:35.063 --> 00:54:36.224
mine that went off and it had a

00:54:36.244 --> 00:54:38.545
little bit of an analysis that's instagram

00:54:38.664 --> 00:54:38.985
edits

00:54:39.644 --> 00:54:40.565
Have you played with edits?

00:54:40.626 --> 00:54:44.831
What that's doing is it's using their own

00:54:44.931 --> 00:54:45.833
internal AI.

00:54:46.273 --> 00:54:48.135
I don't know how many comments you need,

00:54:48.516 --> 00:54:49.858
but if you hit a certain number,

00:54:50.338 --> 00:54:51.139
it'll be like, hey,

00:54:51.199 --> 00:54:53.583
the comments all generally saying it's

00:54:53.603 --> 00:54:55.846
giving you a summary of the vibe of

00:54:55.865 --> 00:54:56.586
the audience.

00:54:57.188 --> 00:54:59.588
that's a pretty powerful tool uh as well

00:54:59.628 --> 00:55:01.648
i've started to that's my workflow now

00:55:01.668 --> 00:55:03.809
i'll record the video i might judge it

00:55:03.829 --> 00:55:06.090
a little bit with that captions.ai app and

00:55:06.130 --> 00:55:08.371
then to edits then to instagram and i've

00:55:08.431 --> 00:55:10.050
seen a lot more success doing it that

00:55:10.090 --> 00:55:12.652
way because i get some insight so i'm

00:55:12.711 --> 00:55:14.512
i'm using the edits app like crazy what

00:55:14.572 --> 00:55:17.193
i do is i'll pull my content and

00:55:17.572 --> 00:55:19.052
like through the edits app it pulls in

00:55:19.072 --> 00:55:21.514
your your camera images and photos and all

00:55:21.534 --> 00:55:21.693
that

00:55:22.778 --> 00:55:24.418
I'll make a video with some captions.

00:55:24.539 --> 00:55:25.460
I'll hit download.

00:55:25.599 --> 00:55:26.179
So the download,

00:55:26.199 --> 00:55:27.900
then I will post it on TikTok.

00:55:27.980 --> 00:55:30.420
And then you hit another button and the

00:55:30.521 --> 00:55:31.440
reel that I just made,

00:55:31.501 --> 00:55:32.800
you hit the Instagram button and it puts

00:55:32.820 --> 00:55:33.742
it right into Instagram.

00:55:34.141 --> 00:55:35.521
And then I just write a caption and

00:55:35.561 --> 00:55:36.101
then boom.

00:55:37.021 --> 00:55:38.563
You can set it up where it goes

00:55:38.583 --> 00:55:39.202
to both too.

00:55:39.362 --> 00:55:41.083
It's Instagram and Facebook if you want it

00:55:41.103 --> 00:55:41.202
to.

00:55:41.262 --> 00:55:42.344
Yeah, exactly.

00:55:42.603 --> 00:55:42.884
Yep.

00:55:42.903 --> 00:55:43.264
That's great.

00:55:43.911 --> 00:55:46.813
So this is the clinical brain being

00:55:46.873 --> 00:55:48.793
applied to different business models.

00:55:49.494 --> 00:55:51.534
I was asking the AIs the other day,

00:55:51.594 --> 00:55:52.034
I'm like,

00:55:52.735 --> 00:55:55.818
I can post through Meta Business Suite and

00:55:55.878 --> 00:55:57.759
it'll post out to both Instagram and

00:55:57.798 --> 00:55:58.219
Facebook.

00:55:59.384 --> 00:56:02.246
I can post to Instagram and it'll cross

00:56:02.286 --> 00:56:03.887
post to Facebook automatically.

00:56:03.967 --> 00:56:06.530
It'll show me the analytics for both.

00:56:07.172 --> 00:56:10.635
I can post individually to Facebook and

00:56:10.775 --> 00:56:11.355
Instagram.

00:56:11.376 --> 00:56:12.777
I'm like, what's better?

00:56:14.398 --> 00:56:15.940
Why can I do these different things?

00:56:16.039 --> 00:56:17.661
What are the best options of each?

00:56:17.701 --> 00:56:19.262
How does this differentiate?

00:56:19.643 --> 00:56:21.425
And it gave me a list of criteria

00:56:21.445 --> 00:56:22.065
and I was like, well,

00:56:22.972 --> 00:56:24.432
If right now for me,

00:56:25.092 --> 00:56:28.574
my Facebook has ten X the volume of

00:56:28.673 --> 00:56:29.474
my Instagram.

00:56:30.034 --> 00:56:31.835
So it's like from a social proof

00:56:31.856 --> 00:56:34.297
perspective, if you share to Instagram,

00:56:34.336 --> 00:56:36.277
post organically to Instagram,

00:56:36.878 --> 00:56:39.059
Instagram cross posts to Facebook,

00:56:39.179 --> 00:56:40.679
it connects those.

00:56:40.778 --> 00:56:43.000
And when somebody goes to my Instagram,

00:56:43.661 --> 00:56:44.661
looks at reels,

00:56:44.701 --> 00:56:46.322
you can see the number of views.

00:56:46.702 --> 00:56:49.422
What you see is a hundred thousand,

00:56:49.643 --> 00:56:51.023
five hundred thousand views.

00:56:51.744 --> 00:56:52.505
But really,

00:56:53.125 --> 00:56:54.525
ninety percent of that is on Facebook.

00:56:57.867 --> 00:56:58.849
Oh, just blacked out.

00:56:58.869 --> 00:56:59.449
Tony blacked out.

00:57:01.791 --> 00:57:02.630
That's great.

00:57:02.670 --> 00:57:03.572
At the end of the show,

00:57:03.612 --> 00:57:04.431
he's got great advice.

00:57:05.492 --> 00:57:06.974
And we have to say tune in next

00:57:07.014 --> 00:57:09.735
time for part two.

00:57:09.775 --> 00:57:10.876
While he's not on the screen,

00:57:10.896 --> 00:57:12.438
I'll use this as an opportunity to pay

00:57:12.478 --> 00:57:13.097
some bills.

00:57:13.438 --> 00:57:15.219
This episode is brought to you by

00:57:15.360 --> 00:57:17.260
FactsGPT.

00:57:17.920 --> 00:57:20.103
AI is transforming health care.

00:57:20.762 --> 00:57:22.623
Unless your referral source still uses a

00:57:22.664 --> 00:57:23.483
fax machine.

00:57:23.925 --> 00:57:26.465
FaxGPT takes your PDF, prints it,

00:57:26.505 --> 00:57:28.266
scans it, refaxes it,

00:57:28.487 --> 00:57:29.588
waits twelve minutes,

00:57:29.668 --> 00:57:31.748
and proudly announces transmission failed.

00:57:31.809 --> 00:57:33.110
FaxGPT,

00:57:33.730 --> 00:57:36.150
only in nineteen eighty seven to twenty

00:57:36.190 --> 00:57:36.811
twenty six.

00:57:36.831 --> 00:57:37.391
Sorry, Tony.

00:57:37.472 --> 00:57:39.132
Tony, great cliffhanger, buddy.

00:57:39.172 --> 00:57:39.612
Great.

00:57:40.599 --> 00:57:42.201
Sorry, I got a call coming in.

00:57:43.461 --> 00:57:43.902
Basically,

00:57:43.922 --> 00:57:45.382
what I was saying was you get the

00:57:45.422 --> 00:57:48.385
benefit of the social proof if you cross

00:57:48.445 --> 00:57:50.786
post from Instagram to Facebook because

00:57:50.806 --> 00:57:52.987
you see all of the views as if

00:57:53.047 --> 00:57:54.369
they're Instagram views.

00:57:55.009 --> 00:57:57.150
But if you want cleaner analytics,

00:57:57.190 --> 00:57:59.891
you post individually to each one.

00:57:59.952 --> 00:58:01.952
Don't cross post the same video.

00:58:02.474 --> 00:58:04.375
You put them on both platforms,

00:58:04.414 --> 00:58:05.815
but separate posts.

00:58:06.215 --> 00:58:07.496
You get cleaner analytics.

00:58:07.516 --> 00:58:09.358
It gives you better information.

00:58:09.980 --> 00:58:10.740
Gotcha.

00:58:10.920 --> 00:58:11.360
All right.

00:58:11.380 --> 00:58:12.641
Just takes a little longer, unfortunately.

00:58:13.143 --> 00:58:13.842
Yeah, yeah, yeah.

00:58:13.862 --> 00:58:15.465
But that's the thing is they're trying to

00:58:15.505 --> 00:58:17.806
weed people out who are doing it for

00:58:17.847 --> 00:58:18.427
the volume.

00:58:18.467 --> 00:58:20.489
They're looking for, unfortunately,

00:58:20.528 --> 00:58:21.028
you know,

00:58:21.108 --> 00:58:22.110
do a little bit of a harder pushup.

00:58:22.130 --> 00:58:22.309
All right.

00:58:22.329 --> 00:58:25.512
What do we got for parting shots?

00:58:25.552 --> 00:58:25.853
Guys,

00:58:26.193 --> 00:58:28.356
the profession is evolving every single

00:58:28.396 --> 00:58:28.615
day.

00:58:28.655 --> 00:58:29.817
If you're staying the same,

00:58:29.876 --> 00:58:31.217
if you're the same therapist you were

00:58:31.277 --> 00:58:33.440
twenty years ago, you are left behind.

00:58:35.945 --> 00:58:36.726
I love this graphic.

00:58:36.806 --> 00:58:36.967
I mean,

00:58:37.027 --> 00:58:38.268
I know Jimmy's probably gonna riff on it.

00:58:38.307 --> 00:58:39.048
But yeah,

00:58:39.409 --> 00:58:40.869
the reason why we're on this one right

00:58:40.889 --> 00:58:42.431
here attention to trust to action.

00:58:43.572 --> 00:58:43.931
Same thing,

00:58:44.233 --> 00:58:46.253
whether it's like we're trying to put this

00:58:46.313 --> 00:58:48.536
out there just for our creative outlet,

00:58:48.556 --> 00:58:50.416
but also to attract the things that we're

00:58:50.436 --> 00:58:50.898
looking for.

00:58:52.398 --> 00:58:53.719
Same type of thing that patients are

00:58:53.739 --> 00:58:54.420
looking for out there.

00:58:54.481 --> 00:58:55.021
So for us,

00:58:55.501 --> 00:58:57.322
we are trying to get more social media

00:58:57.362 --> 00:58:57.862
content out there.

00:58:57.922 --> 00:58:59.043
Now, like I said, Tick Tock,

00:58:59.063 --> 00:59:00.025
we've been doing Instagram and

00:59:00.626 --> 00:59:03.353
Facebook for a while and just continuing

00:59:03.393 --> 00:59:05.898
to get feedback from those analytics,

00:59:05.938 --> 00:59:08.324
from the data and continue to try to

00:59:08.344 --> 00:59:08.565
get

00:59:09.155 --> 00:59:10.115
patients and clients from it,

00:59:10.195 --> 00:59:11.295
but at the same time,

00:59:11.597 --> 00:59:14.137
feeding the top of the bucket,

00:59:14.157 --> 00:59:15.217
which is the attention first.

00:59:15.737 --> 00:59:16.016
Yeah.

00:59:16.077 --> 00:59:17.038
Attention leads to trust.

00:59:17.077 --> 00:59:18.117
Trust leads to action.

00:59:18.557 --> 00:59:19.938
That was a take-home slide from this

00:59:20.217 --> 00:59:21.778
conversation with students this weekend in

00:59:21.818 --> 00:59:22.358
Colorado.

00:59:22.579 --> 00:59:23.438
Thank you, Colorado.

00:59:23.458 --> 00:59:24.958
You don't have to twist my arm to

00:59:24.998 --> 00:59:26.259
go to Colorado for a couple of days.

00:59:26.960 --> 00:59:29.300
The other I would say is you have

00:59:29.340 --> 00:59:30.380
the brainpower to do this.

00:59:30.400 --> 00:59:31.260
Don't overthink it.

00:59:31.900 --> 00:59:33.021
I gave it to the students in the

00:59:33.081 --> 00:59:34.960
Fit VP.

00:59:35.221 --> 00:59:37.382
Fit VP, Frequency, Intensity, Time, Type,

00:59:37.422 --> 00:59:38.342
Volume progression.

00:59:39.365 --> 00:59:40.246
Do one a week.

00:59:40.626 --> 00:59:42.027
You don't need to do thirty two things.

00:59:42.047 --> 00:59:43.027
You don't need to be doing it at

00:59:43.047 --> 00:59:44.447
the level of what Tony's doing.

00:59:44.487 --> 00:59:45.369
He didn't start there.

00:59:46.588 --> 00:59:46.889
You're right.

00:59:46.929 --> 00:59:47.449
As a PT,

00:59:47.469 --> 00:59:49.070
you wouldn't tell someone go to Saquon

00:59:49.110 --> 00:59:50.510
Barkley's Tuesday.

00:59:50.570 --> 00:59:51.231
You wouldn't do that.

00:59:51.251 --> 00:59:51.831
That's insane.

00:59:51.951 --> 00:59:53.992
Of course, that ramp up, ramp up,

00:59:54.492 --> 00:59:54.791
ramp up.

00:59:54.811 --> 00:59:55.413
We're back on.

00:59:55.873 --> 00:59:57.092
We're back on Thursday.

00:59:57.853 --> 00:59:59.074
Dave, enjoy New York City, man.

00:59:59.173 --> 00:59:59.534
I'm across.

00:59:59.755 --> 01:00:00.994
I'm waving at you from across the river

01:00:01.014 --> 01:00:01.574
in Hoboken.

01:00:02.635 --> 01:00:03.896
Oh, man.

01:00:03.916 --> 01:00:04.476
We'll talk soon.

01:00:07.438 --> 01:00:07.719
That's it.

01:00:07.739 --> 01:00:07.978
We're out.

01:00:07.998 --> 01:00:09.420
Boys, what the hell are you doing?

01:00:09.460 --> 01:00:12.280
Follow Tony Meritato on YouTube at Total

01:00:12.320 --> 01:00:13.360
Therapy Solution.

01:00:13.420 --> 01:00:14.400
Find Dave Kittle at

01:00:14.440 --> 01:00:17.621
conciergepainrelief.com and on YouTube at

01:00:17.661 --> 01:00:18.820
The Dave Kittle Show.

01:00:19.141 --> 01:00:22.061
And follow Jimmy McKay at PT Podcasts on

01:00:22.181 --> 01:00:23.442
YouTube, the socials,

01:00:23.541 --> 01:00:25.342
and wherever you binge podcasts you

01:00:25.362 --> 01:00:27.003
pretend are for CEUs.

01:00:27.322 --> 01:00:28.762
And hey, just a reminder,

01:00:29.242 --> 01:00:30.543
none of this was for advice.

01:00:30.583 --> 01:00:32.003
This was for entertainment only.

01:00:32.322 --> 01:00:33.724
Our lawyers say that counts.

01:00:33.804 --> 01:00:34.563
Thanks, Keith.