Private practice physical therapy, clinic growth, and leadership all depend on one thing: clear communication. If your research, marketing, or patient education is hard to understand, it won’t get used. This episode is for PTs, clinic owners, and rehab leaders who want their ideas to actually land.
Mike Morrison joins the show to explain how user experience (UX) design can radically improve how physical therapists share knowledge — from conference posters to patient education to clinic marketing. The lesson? Stop blaming people for being “lazy” and start designing communication that’s easier to use.
Why this matters now:
Busy PTs don’t have time for cluttered presentations, dense research, or confusing marketing. If your message requires too much effort, people move on. That affects referrals, buy-in from staff, patient adherence, and even reimbursement conversations. Better communication directly impacts revenue, growth, and professional influence.
If you want your ideas to spread inside your clinic — or across the profession — this episode shows you how.
00:00 Intro And Context
04:20 What Is UX Design?
10:15 Why Conference Posters Fail
17:45 The Better Poster Framework
25:30 Twitter Posters And Online Sharing
33:40 Information Foraging Theory
42:10 Applying UX To PT Practice
49:00 Parting Shot
