You Don’t Need More Marketing. You Need More Humanity.

Most physical therapy clinic owners have been told the same story:

Spend 5–10% of revenue on marketing.

Run Facebook ads.

Buy Google traffic.

Outspend competitors.

But what if that advice is wrong?

Live from CSM, Jimmy and Sturdy McKee (https://sturdycoaching.com/) break down a back-to-basics approach to clinic growth that doesn’t rely on ad spend — it relies on relationships.

What You’ll Learn:

• Why patients don’t buy healthcare on Facebook
• How primary care physicians see 20–40% MSK cases weekly
• Why referrals are still the most powerful growth channel
• How small, consistent gestures outperform “wow baskets”
• The psychology behind handwritten notes
• Why tracking relationships matters more than tracking ad clicks
• What clinic owners lose when growth becomes the only goal

This episode is for PTs and clinic owners who want sustainable growth without sacrificing margin or humanity.