If your clinic feels busy but profit isn’t increasing, this episode will hit home.
Doug Adams (https://rundna.com/) joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people.
Key Takeaways:
• Why every PT clinic needs a defined sales process
• The difference between commoditized visits and transformational outcomes
• How defining your ideal patient increases revenue per client
• Why word-of-mouth only works when the experience is aligned
• The danger of the “just get more patients” mindset
• How AI and “good enough” rehab advice threaten generic clinics
• The uncomfortable decision clinic owners must make to grow
If you’re a clinic owner chasing volume, this episode challenges you to rethink your model. Revenue per visit, lifetime value, and brand alignment matter more than raw visit counts.
