Most physical therapy clinics market the wrong thing.
They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.
In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.
Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.
They also discuss why selling programs beats selling packages, why vanity metrics like social media views don’t build clinics, and how the first phone call with a patient may determine whether they ever become a client.
If you’re a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.
What You’ll Learn
• Why patients buy outcomes — not treatments
• How to position your clinic as a transformation machine
• Why social media views don’t equal patients
• How to turn a $10K client into a $70K lifetime relationship
• The difference between selling programs vs packages
• Why the first phone call determines patient conversions
• The importance of asking better intake questions
Guests & Resources
Dave Kittle
Website: https://conciergepainrelief.com
YouTube: https://www.youtube.com/@thedavekittleshow/featured
Tony Maritato
YouTube: https://www.youtube.com/c/MedicareBilling
Sponsors
SaRA Health — https://sarahealth.com
EMPOWER EMR — https://empoweremr.com
U.S. Physical Therapy — https://usph.com
