Private practice physical therapy, PT business growth, and cash-based PT strategies explained by Greg Todd. If you’re a physical therapist or clinic owner trying to grow income beyond patient visits, this episode breaks down why most PTs stay stuck — and how to fix it.
Greg Todd argues that most therapists don’t have a skill problem or income problem — they have a leverage problem. In this conversation with Jimmy McKay, he explains why traditional PT career paths lead to burnout, why being a great clinician doesn’t automatically lead to financial success, and how clinicians can start building scalable income.
You’ll hear Greg explain how productizing your knowledge, creating content, and solving one clear problem for one audience can open new revenue streams for PTs. If you’ve ever wondered how to turn your expertise into something bigger than a clinic schedule, this episode shows where to start.
For busy PTs and clinic owners, this matters because the industry is changing fast. Reimbursement pressure, staffing challenges, and burnout are real. The clinicians who learn to package their knowledge and build leverage will have more options, more income, and more control over their careers.
00:00 Intro
03:00 PTs And The Obedience Problem
07:55 Skill Stacking For Therapists
10:00 Productizing Clinical Knowledge
16:00 Scaling Income Beyond Visits
19:00 Identity Shift: Clinician To CEO
23:00 Why Content Creates Leverage
32:10 Understanding The Algorithm
36:00 One Person One Problem
41:50 Greg Todd Parting Shot
Guest: Greg Todd
Instagram: https://www.instagram.com/gregtoddpt/
