Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.
🔥 What you'll learn:
When marketing isn’t your problem
The real reason patients drop off
The power of systems, clarity & execution
Why patient experience is better than SEO
When to treat vs. when to lead
⏱️ Chapters Timestamps:
00:00 - Intro: The Trap of "More New Patients"
03:11 - What Primary Care Docs Really Do With Back Pain
08:02 - Solving the Dropout Problem First
12:45 - Sturdy's Flywheel of Trust & Overdelivering
17:39 - Relationship Marketing over Paid Ads
23:20 - Are You Playing Figure Skating or Hockey?
26:10 - Your Job as a CEO (It’s Not Just Treating Patients)
31:32 - Front Desk Clarity: 13 Tasks vs. Top 2 Priorities
38:40 - Marketing Myth or Must: Rapid Fire!
44:02 - Sturdy’s Parting Shot: Don’t Get Taken Advantage Of
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💻 Visit sixhourceo.com to connect with Sturdy.
🎙️ Gear I used to create this video:
Camera - https://amzn.to/46utZHr
Tripod - https://amzn.to/3y5F3xI
Lights - https://amzn.to/4bR0PD5
Mixer Duo - https://amzn.to/4bNgHGZ
Mixer Pro - https://amzn.to/4bQTgMT
Mic - https://amzn.to/4bWCfAO
Mic Boom - https://amzn.to/3y6eOam
Portable Mic - https://amzn.to/4fbfPi2
Mic Shock Mount - https://amzn.to/4cRIOGm
Mic Arm - https://amzn.to/3YhJAYN
Backup mic - https://amzn.to/3zQRpKD
Streamyard: https://streamyard.com/pal/d/6334358554673152
