🎧 Why 50 Podcast Downloads Matter More Than 5K YouTube Views | Dave Jackson on ROI in Niche Podcasting
Healthcare professionals, this is the podcasting episode you didn’t know you needed. Dave Jackson from School of Podcasting joins Jimmy to unpack why podcast success isn’t measured in likes or views—but in impactful plays.
Whether you're launching a clinic podcast, building your personal brand, or scaling a healthcare media business, Dave breaks down why audio still outperforms video (by 15:1), how short-form content builds long-term traction, and why a small but engaged audience is the secret to ROI.
đź’¬ Topics Covered:
Why podcasting is conversation at scale
How 50 downloads = 2 full classrooms of attention
The power of niche, hyper-targeted podcast content
Why you should start a podcast—even if it never goes viral
🎯 Chapters:
00:00 – Why Every Provider Should Be Creating Content
02:45 – Dave’s Start in Podcasting (2005!)
06:32 – Podcasting as “Conversation at Scale”
10:55 – What Narrowcasting Really Means
15:03 – Redefining Podcast Success: 50 Listeners = Win
19:42 – Impactful Plays vs. Vanity Metrics
24:18 – Audio vs. Video: The Data Speaks
29:16 – Short-Form Clips for Brand Awareness
32:44 – ROI from Zero Downloads? Yes.
36:30 – Local Podcast Strategy (e.g., Healthy Akron)
40:15 – How Podcasting Builds Community and Trust
43:59 – Start Simple, Start Smart
🔗 Guest: Dave Jackson – School of Podcasting
Subscribe to the podcast here: https://linktr.ee/ptpintcast
Website: www.ptpintcast.com
Socials: https://linktr.ee/ptpintcast
🎙️ Gear I used to create this video:
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Tripod - https://amzn.to/3y5F3xI
Lights - https://amzn.to/4bR0PD5
Mixer Duo - https://amzn.to/4bNgHGZ
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Mic - https://amzn.to/4bWCfAO
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Portable Mic - https://amzn.to/4fbfPi2
Mic Shock Mount - https://amzn.to/4cRIOGm
Mic Arm - https://amzn.to/3YhJAYN
Backup mic - https://amzn.to/3zQRpKD
Streamyard: https://streamyard.com/pal/d/6334358554673152
