Visibility Is Not Optional Anymore

If you’re a physical therapist or clinic owner relying on reputation alone, you’re already behind.

This episode covers:

• Why simple LinkedIn polls outperform complex content
• The lesson behind viral cultural moments
• Repurposing one idea across multiple formats
• How AI session analytics can improve therapist performance
• Why frequency beats perfection
• The “fifth executive role” PT organizations are missing (communications)
• How to build earned attention instead of buying exposureKey Takeaway:

Trust is built downstream of earned attention. If people don’t see you, they don’t trust you.

Guest Links

Dave Kittle

YouTube → https://www.youtube.com/@thedavekittleshow/featured

Website → https://conciergepainrelief.com

Tony Maritato

YouTube → https://www.youtube.com/c/MedicareBilling