🔥 How Physical Therapists Can Grow Online Without Overthinking It
In this episode of PT Pintcast, Jimmy McKay and Tony Maritato break down what’s actually working in social media for physical therapists in 2026.
No gimmicks.
No expensive cameras.
No marketing team.
Just documenting what you already do in clinic.
Tony shares how increasing posting frequency, republishing high-performing content, and simplifying engagement strategies helped grow from 2,000 to 60,000 followers — and generate over $2,000 per month in platform revenue.
If you're a clinic owner or practicing PT wondering whether social media is worth your time, this episode answers one question clearly:
What happens when you treat attention like an asset?
⏱ Chapters
00:00 Social Media vs Overthinking
07:42 What Is Actually Working
18:35 Reposting Old Content
30:12 Controversy Drives Engagement
42:10 Simple Beats Complicated
54:18 Analog Is Coming Back
