In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.
Topics Covered:
• How De Beers built billion-dollar meaning — and what PTs can learn from it
• Why “primary care PT” might be a branding trap
• How clinics like Rehab 2 Perform show (not tell) their value
• The power of focusing your message to grow faster
• A cautionary tale: $573,000 refunded due to a Medicare membership mistake
Connect with Us:
• PT Pintcast on YouTube (https://www.youtube.com/@PTPintcast)
• PT Pintcast on Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)
• Follow on Instagram (https://www.instagram.com/ptpintcast)
• Visit Our Website (https://www.ptpintcast.com/)
