Private practice physical therapy, cash-based PT, telehealth physical therapy, and clinic growth — this episode is for PTs and clinic owners who want better patient outcomes without becoming an insurance mill.
Danny Shapiro opened his own physical therapy practice at 26 years old — in 2020. In Brooklyn. During COVID. He shares what worked, what broke, and how focusing on people (not volume) built a sustainable model.
If you're a PT frustrated by high patient loads, insurance constraints, or burnout, this conversation will challenge how you think about care, connection, and business.
We also cover telehealth physical therapy that actually gets results — and why authenticity might be your biggest competitive advantage.
00:00 Intro
02:15 Ballroom To PT
14:30 Student Sports PT
19:30 Opening In 2020
25:45 Telehealth That Works
33:00 Authentic Content Strategy
46:30 Insurance Model Debate
54:45 Final Advice For PTs
Guest: Danny Shapiro
Project Physical Therapy
https://projectphysicaltherapy.com
