I talk about a clinic concept where we create a dedicated recovery bar with a specialized staff member acting as a recovery sommelier - pairing personalized recovery tools and modalities with each patient's treatment plan.
Instead of billing insurance, we offer this as a premium patient experience upgrade with tiered pricing options (single sessions, packages, or unlimited memberships).
I explore why patients remember the sensory experience of treatment modalities more than the clinical reasoning behind them, and question whether we're missing an opportunity to create remarkable patient experiences by focusing on what actually sticks in people's memories.
