In this rapid-fire episode of PT Pintcast, we sit down with Hunter McWhorter—marketing strategist and customer experience pro—to talk all things growth, brand, and patient retention.

02:00 – What Clinics Get Wrong About Referrals
05:30 – Brand Depth: Why Nike Could Open a Hotel
08:00 – Should PTs Do Their Own Marketing?
11:00 – From Expense to Investment: Reframing the Marketing Budget
14:00 – Google My Business Basics (Are You a Back Alley Dumpster?)
16:30 – Post-Discharge Retention Tactics
19:00 – Navigating the Tech Jungle: What’s Worth It?
22:00 – Taking Back Control from Vendors
24:30 – Speed Round: Best Habits, Quick Wins & Book Recs
26:30 – Connect with Hunter

Hunter shares why referrals are actually the start of the patient journey, not the eval, and what most clinics get wrong when managing that process. We dive deep into branding, Google presence, outsourcing marketing, and how to finally track ROI in a meaningful way.

He also answers:

Should PTs do their own marketing?

What’s the real cost of inaction when it comes to branding?

How can you turn discharged patients into lifelong advocates?

🔥 Hunter also drops actionable tips for getting 30+ Google reviews, creating a post-discharge retention strategy, and even a quick spreadsheet hack to track referral conversion tomorrow.

💡 Plus: why he became an ordained minister, what “Extreme Ownership” taught him about leadership, and the one marketing move that exposed a major leak in a clinic's front desk script.

Whether you're a clinic owner, marketing lead, or curious clinician—this episode is packed with no-fluff, field-tested advice for standing out in today’s competitive rehab market.

📍 Chapters & Timestamps: 00:00 – Intro & Circuitous Journey to PT Industry

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