Will Boyd joins PT Brekfast Club to answer the big question: are your ads really working — or just wasting your time and money?
If you're a physical therapy clinic owner, healthcare provider, or entrepreneur trying to navigate digital marketing in 2024, this episode is a must watch.
Learn where paid traffic actually converts, why organic reach isn’t enough, and how to avoid the most common ad mistakes PTs make.
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🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
🎧 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
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🌐 Website: https://www.ptpintcast.com/
📺 Chapters & Timestamps:
00:00 - Intro + What’s New in Digital Ads
02:22 - Why Paid Ads Work Better Than Organic in 2024
08:45 - Best Platforms for PT Clinics Right Now
14:19 - Facebook vs. YouTube vs. LinkedIn: What’s Worth It?
25:40 - What to Put in Your Ads (and What NOT To)
32:00 - How to Evaluate Ad ROI for Your PT Clinic
40:15 - Will’s Strategy: Always-on, Scalable Ad Campaigns
47:55 - What’s Working for Google Ads in Home Health PT
55:10 - Final Tips for Smarter Time + Money Management
58:30 - Parting Shots & Closing Thoughts
