We discuss how most clinic owners are focused on the wrong strategy by constantly lowering prices and offering discounts, which leads to a race to the bottom.
Instead, we talk about how successful clinics increase value and create an experience that keeps patients coming back.
We use the example of Amazon Prime to show how when value is high, people don't even think about the cost. The key question is: are you running a toll booth or Disney World?
When you focus on raising value rather than lowering prices, patients stop asking about cost.
