Are physical therapists secretly the best content creators on the planet? In this PT Breakfast Club livestream, Jimmy McKay, Dave Kittle, and Tony Maritato break down what’s working in 2026 for organic reach: posting volume, repeatable formats, clinic-friendly filming, DM strategies that create referrals, and how to handle criticism without freezing.
If you’re a PT, clinic owner, or rehab entrepreneur trying to grow—this is your playbook.
Chapters
00:00:00 - Early Morning Intro
00:02:36 - Volume Beats Quality
00:18:27 - Tools And Posting Workflow
00:27:50 - DM Strategy For Referrals
00:35:12 - Stand Out At CSM
00:46:20 - Eval To Viral Framework
00:51:20 - Handling Criticism Online
00:56:35 - Parting Shots
