👉 Physical therapy marketing is broken — and Pizza Wars might be the fix. In this episode, we dive into a real-world PT marketing playbook that turned a scavenger hunt into a patient pipeline. Learn why "gamified challenges" beat badge-scanning gimmicks, how to fix financial blind spots in your clinic, and the out-of-network billing model that could change your revenue.
Whether you’re a PT owner, clinic marketer, or healthcare entrepreneur, this episode gives you stealable strategies you can use today.
🔍 What You’ll Learn:
When PT clinics are slowest—and how to fix it
Why gamified events drive better engagement
Financial assessments that spot hidden leaks
The billing company model earning $250+ per visit
How to attract your ideal patient with smart incentives
⏱ Chapters (Timestamps)
00:00 - Intro: Steal This Strategy
03:28 - Pizza Wars: A PT Marketing Experiment
08:15 - When PT Clinics Are Slowest (And Why That Matters)
12:42 - Scavenger Hunt vs. Challenge-Based Events
19:03 - How to Make Patients Actually Show Up
24:18 - Building the Health Trail: Branding & Buy-In
30:41 - Combine Events: Objective Testing by Sport
36:08 - Designing Events That Attract Your Ideal Patient
43:22 - The Financial Assessment Pitch That Works
49:55 - Out-of-Network Billing: Worth It?
54:30 - Final Thoughts & Business Mindset Hacks
