In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.
Sam shares her journey from PT school to launching Frostfire (https://frostfirelynchburg.com/) , the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.
Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.
Key Points Discussed:
• The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.
• How combining sauna, cold plunge, and PT creates a holistic recovery environment.
• Building community and fostering connections through wellness activities.
• Strategies for engaging clients beyond clinical environments.
• Sam's advice for PTs interested in non-traditional business models.
Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge
