We talk about what surprised us when starting PT Biz—how sales turned out easier than expected and hiring proved much harder than anticipated.
We discuss what PT Biz is as an education and business community for clinicians, our journey over seven to eight years working with a thousand clinics, and our ambitious goal to reach two thousand clinics in the next five years.
We also reflect on how cash-based physical therapy has evolved from being considered blasphemy to becoming a legitimate and growing segment of the PT industry, with multi-location clinics and regional chains now emerging.
