ATI went private. A physical therapist charged $950 for a single visit. And most clinics are still stuck billing CPT codes hoping reimbursement improves.
In this PT Breakfast Club episode, Jimmy, Tony, and Dave break down what really happened with ATI, what clinic owners can learn from it, and why physical therapists must rethink value, pricing, and revenue streams.
If you're a PT, clinic owner, or healthcare entrepreneur wondering how to build something sustainable — this episode matters.
Because attention must be earned. Trust must be built. And action follows.
⏱ Chapters
00:00 – PT Breakfast Club
06:42 – Why ATI Went Private
17:30 – Monetizing Patient Data
29:12 – What Went Wrong
40:18 – $950 Surge Pricing Visit
52:44 – Rental And Product Upsells
01:02:36 – Anonymous Business Owner Post
Join us as we take a trip down memory lane, speculating on the origins of the PT Breakfast Club podcast. We discuss the early days, how to start a podcast, and even touch on our original podcast setup. This video is a great example of how video podcast can foster community and collaboration.
