Private practice physical therapy isn’t just about exercises and documentation — it’s about patient experience, clinic growth, and designing care people actually believe in. In this episode, PTs and clinic owners will learn how design thinking, storytelling, and even lessons from Marvel movies can improve retention, reduce burnout, and build stronger therapeutic alliances.
Jimmy sits down with brothers Mike and Chase Morrison — one an organizational psychology researcher, the other a Marvel interaction designer — to unpack what physical therapy clinics can learn from user experience (UX), technology design, and narrative strategy.
If you want better patient buy-in, stronger clinic culture, and a practice people don’t just attend — but believe in — this conversation matters.
Why this matters now:
• Burnout is rising in PT
• Clinics compete on experience, not just outcomes
• Technology alone won’t fix engagement
• Patients need to feel like the hero in their own story
This episode breaks down how to move from “features” to “benefits,” from “protocols” to “purpose.”
⏱️ Chapters
00:00 – Intro
03:40 – Design Thinking Explained
14:25 – Science Fiction Meets UX
26:10 – Trust, Fear, and Technology
39:20 – Meaningful Work and Burnout
49:30 – Final Takeaways
