“It’s Not About the CEUs” — The Truth About CSM and APTA

Many PTs expect APTA membership to deliver immediate, visible ROI — discounts, perks, and fast results. In this conversation, Rebekah Griffith explains why that mindset misses the real value of professional advocacy.

This episode covers:

• Why advocacy work happens whether you’re paying attention or not
• The “sprinkles vs cake” analogy for APTA benefits
• Why some PTs feel disappointed — and how to realign expectations
• How to approach CSM as a relationship-building opportunity
• Why passive attendance leads to zero return
• The mindset shift that separates frustrated attendees from successful ones

Key takeaway:

You don’t get value from APTA or CSM by watching. You get it by participating.