Kayla, VP of Marketing at JAG Physical Therapy, shares her playbook for scaling a PT clinic from 2 locations to over 160 — all through branding, data, and grassroots community engagement. Whether you're a solo PT or managing a growing team, Kayla offers actionable insights on building trust, driving referrals, and using patient data to make smarter decisions.
🔖 KEY TOPICS:
Patient relationships as marketing fuel
Using EMR as a CRM
Referral partnerships that work
Why Instagram wins for local PTs
Why grassroots still beats Google Ads
Real-life examples from JAG’s journey
⏱️ CHAPTERS:
00:00 Intro: Kayla’s marketing journey
02:17 How to be a resource for your community
06:55 Pickleball, radio, & memorable campaigns
11:00 Choosing partnerships that align
15:40 What data tells us about patients
20:50 Referral outreach that isn’t “salesy”
24:44 The biggest mistake small PT clinics make
28:55 Tactical grassroots growth ideas
33:00 Game Time: Kayla’s real-world marketing takes
Facebook: https://www.facebook.com/JAGONEPhysicalTherapy
Instagram: https://www.instagram.com/kjeannnn/
Website: jagpt.com
Youtube: https://www.youtube.com/@UCAwOzucbaCV0Twqmx803PoQ
Subscribe to the podcast here: https://linktr.ee/ptpintcast
Website: www.ptpintcast.com
Socials: https://linktr.ee/ptpintcast
🎙️ Gear I used to create this video:
Camera - https://amzn.to/46utZHr
Tripod - https://amzn.to/3y5F3xI
Lights - https://amzn.to/4bR0PD5
Mixer Duo - https://amzn.to/4bNgHGZ
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Mic - https://amzn.to/4bWCfAO
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Portable Mic - https://amzn.to/4fbfPi2
Mic Shock Mount - https://amzn.to/4cRIOGm
Mic Arm - https://amzn.to/3YhJAYN
Backup mic - https://amzn.to/3zQRpKD
Streamyard: https://streamyard.com/pal/d/6334358554673152
