Are you a physical therapist, clinic owner, or healthcare entrepreneur tired of the content hamster wheel? In this wildly creative and brutally honest episode of PT Pintcast, we explore why traditional marketing is broken and how PT clinics can act more like Netflix — dropping content in seasons, focusing on storytelling, and attracting not just patients, but talent too.
We dive into recruiting through day-in-the-life videos, hot tub manual therapy, running a PT practice on an oil rig (seriously), and how to turn one day of filming into a year of ROI.
Whether you're mobile, brick-and-mortar, or just tired of being ignored online — this episode is your blueprint.
Chapters (Timestamps):
00:00 - Cold open: PT in a hot tub?
00:31 - Pirate Therapy & Cruise Ship Healthcare
04:30 - Weed + PT = Group Therapy Happy Hour?
09:45 - Netflix Strategy for Clinic Content
15:22 - Why You’re Stuck on the Content Treadmill
21:05 - Outsourcing Video: How to Make It Turnkey
28:00 - Day-in-the-Life Videos for Recruiting
33:42 - Commitment vs Application: Change One Word, Change Everything
40:00 - Final Shots: Dumb Ideas Are Gold Mines
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