Learn how real patient stories, strategic Instagram posts, and a simple golden ticket idea turned into big wins for a PT clinic — including attention from an orthopedic surgeon! In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato break down how social media, content creation, and AI are shaping the future of physical therapy. Perfect for PTs, clinic owners, and healthcare marketers.
00:00 – Intro and Golden Ticket Concept
05:30 – Why You Need to Create Before You’re Ready
11:45 – Building Trust with Real Patient Content
17:20 – From Selfie to Referral: A True Story
25:10 – Instagram as Your Clinic's Town Square
33:45 – Surgeon Engagement: What Happened Next
39:20 – The Power of Making Stuff (Even Without Views)
42:00 – Using AI to Power Clinical Workflow and Check-ins
48:15 – Creating Better Environments for Better Outcomes
