Science Isn't Finished Until it's Understood
Effective Strategies for Communicating Rehab Research to the Public

This is my CSM presentation, for free!

Introduction

- Jimmy shares a presentation from a recent APTA CSM conference in Boston

- Asks viewers to introduce themselves in comments

- Kaylee (academic meeting planner) comments she's watching on Twitter

Goal of Presentation

- Help researchers improve their understanding of their work

- Communicating science is simple but not easy

- Science isn't finished until it's understood

Analogy

- Researchers are like a football team (Bunsen Burners) trying to score a touchdown against pseudoscience quacks

- Researchers often just focus on publishing, not achieving understanding

Barriers to Science Communication

- Lack of tools, training, time, people, processes to create content

- Researchers must take ownership to move work from publish to practice

Principles

- Start with the audience in mind

- Use stories to engage

- Focus on benefits not just features

- Create a process to simplify information

Examples

- Effective Twitter posters

- Better designed posters

- Ed Hawkins' temperature graph poster

Conclusion

- Encourages using tactics to improve understanding of research

Explore the transformative role of research in enhancing healthcare practices, outcomes, and policy-making. This webinar addresses the critical challenge of conveying complex scientific findings to a broad healthcare audience, including clinicians, patients, and policymakers.

Overcome communication barriers such as technical jargon and the simplification of intricate concepts. Through engaging examples, learn how storytelling, humor, and various media formats can effectively present scientific information, fostering understanding and application across healthcare disciplines.

Dive into strategies that make research accessible and actionable, empowering healthcare providers to leverage evidence-based knowledge for better decision-making and patient care.

00:00:09 Live Stream: Taylor Swift's
00:02:26 My Live Presentation
00:04:00 Your science isn't finished until it's understood
00:11:20 How to communicate your science effectively
00:15:17 Do You Really Need to Move Dead Raccoons?
00:18:42 Why is it so hard to Understand your own science?
00:23:31 Frequency, Impact and Accountability
00:28:48 Storytelling in Communication
00:34:19 In the Elevator With Research
00:36:10 The Jeep vs. His Jeep
00:39:57 Pay Attention and Spend Time on Your Work
00:42:08 How to communicate your science effectively
00:44:28 How to Write a Communication Letter in 3 Steps
00:48:22 The 3-P's of Research
00:51:36 Different types of media for your research
00:55:58 The Better Poster Design