Private practice physical therapy owners: stop selling visits and start selling outcomes. In this episode, Jimmy McKay and Dave Kittle break down how PT clinics can grow revenue, attract ideal patients, and turn one-time visits into long-term relationships.
Most clinics market themselves as providers of treatments or visits. But patients don’t want visits — they want the transformation. The ability to get back to running, lifting, playing hockey, or living without pain.
Jimmy and Dave explore what PTs can learn from marketing leaders like Seth Godin, Gary Vee, Chris Voss, Rory Sutherland, and Chris Do. The takeaway: your clinic isn’t the hero — your patient is. Your clinic is the stage where transformation happens.
They also dive into how better intake conversations, smarter positioning, and selling programs instead of packages can increase both patient results and clinic revenue.
If you’re a PT owner trying to grow your practice, improve conversions, and build long-term patient relationships — this episode is packed with practical ideas you can use immediately.
Chapters
00:00 Opening Thoughts
03:10 Marketing That Actually Works
09:40 Who Your Ideal Patient Is
16:55 Why Programs Beat Packages
24:30 Sell The Transformation
32:15 Make Patients The Star
40:50 Avoid Vanity Metrics
48:00 The First Phone Call
55:40 Questions That Convert
Guest & Resources
Dave Kittle
Website: https://conciergepainrelief.com
YouTube: https://www.youtube.com/@thedavekittleshow/featured
Tony Maritato
YouTube: https://www.youtube.com/c/MedicareBilling
