Earning Attention Without Selling: The PT Strategy That Works

Physical therapists and clinic owners: if you’re not visible in 2026, you’re invisible.

In this episode, Jimmy McKay talks with Dave Kittle about earned attention, content frequency, AI-powered coaching for therapists, and why most PT organizations are losing relevance. From LinkedIn polls to AI session analytics to viral cultural moments, this conversation breaks down how healthcare professionals can earn attention, build trust, and grow without selling too early.

If you run a clinic, lead a team, or want to grow your influence in PT — this episode is your blueprint.

⏱️ Chapters

00:00 Why Attention Matters
04:32 Simple Posts Win
10:15 Viral Jeans Lesson
18:40 Repurpose Content Smarter
26:10 AI Coaching Breakdown
35:42 Frequency Over Perfection
44:55 Visibility Is Mandatory