Advocacy Campaign Strategies
- Jimmy created a 3-pronged advocacy campaign for the Colorado Physical Therapy Association, including letter writing, donations, and social media content sharing.
- Video clips were created of therapists explaining impacts if legislation doesn't pass to elicit emotional responses.
- Dave and Tony agree campaign needs an emphasis on emotional stories and "scare tactics" to motivate action.
Creating Compelling Content
- Practice owners could create videos sharing patient success stories from therapy.
- Jim suggests recording therapy sessions to use for educational video clips.
- Personal stories and experiences build investment and emotional connection to goals.
Successful Advocacy Campaign Examples
- Dave reflects on his experience bidding at a gala fundraiser which gave him a sense of investment.
- Tony describes school fundraiser that raised over $150,000 as an example of eliciting community support.
- These examples demonstrate how to transfer value and connect emotionally to achieve aims.
00:00:18
Breakfast Club pt. 2
00:01:02
How to create 2 hours of short form content in 2 hours
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What Would You Do Different?
00:08:48
Weird ASMR Therapy Video
00:12:07
Teaches on YouTube: How to Get Your Money
00:17:02
"I'm a ableist..."
00:23:30
Post-Bacc MS in Physical Therapy
00:23:47
The Physical Therapeutic Association of Colorado's
00:28:01
Your Silence, Your Patient's Loss
00:33:53
Facebook's 'Share' Feature
00:38:11
5 Guys Prices: A Discussion
00:44:40
Jimmy Kimmel on Costly Strawberries
00:47:08
Watching Luboutons vs. Rolexes
00:47:52
APta Colorado: Sell Physical Therapists
00:48:59
Jimmy Kimmel at a School Fundraiser
00:54:29
Good Press vs. Bad Press
