Physical therapists, clinic owners, and healthcare pros — are you unintentionally giving away premium care for pennies on the dollar? In this unfiltered episode, we unpack the financial disconnect in rehab, from manual therapy reimbursements to whether high-tech tools like Biodex or Vestibular goggles should come with a premium price tag.
🎯 Whether you're in private practice or corporate healthcare, this conversation will challenge how you value your services — and your worth.
📍 Chapters & Timestamps
00:00 – Intro: Premium PT skills, basic pay
06:12 – Manual therapy reimbursement: Why it's undervalued
14:45 – Should every tool & certification = extra fees?
21:30 – Medicare’s “minimum standard of care” explained
29:10 – Manual therapy vs. exercise-based value
35:55 – How payers actually think about PT outcomes
40:00 – Is high-value tech like Biodex or goggles billable?
46:20 – Can PTs offer premium upsells legally?
52:00 – Running a PT clinic like a business (not charity)
56:00 – The "thousand-dollar steak" and PT pricing mindset
👇 Resources & Mentions:
Vestibular First Goggles
Biodex Systems
Tony Maritato’s YouTube Channel
The Dave Kittle Show on YouTube
ChatGPT Action Figure Trend — search it!
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